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Automation Testing Market to value $80 Bn by 2032

  • Published Date: April 24, 2022

Automation Testing Market size is anticipated to cross USD 80 billion by 2032, according to a new research report by Global Market Insights Inc.

Many companies from Europe and the U.S. are adopting outsourcing solutions for software testing, on account of the growing demand for comprehensive quality assurance. Outsourcing services are assessed based on cost, quality, testing team independence, and availability of specialists. Since QA expertise depends on automation, artificial intelligence, flexible technologies, and lowering the cost factor, the demand for automation testing solutions is likely to increase.

BFSI and retail businesses are emerging as key areas of potential growth for testing service providers. Developed economies have adopted innovative digital services in banking and retail to enhance consumer experience and strengthen their industry position. Moreover, increasing deployment of digital platforms in healthcare, logistics and government applications across emerging economies will augment the automation testing market outlook. Cloud-based deployment has offered novel opportunities for testing solution providers.

Automation Testing Market Size By Component

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Focus on quality assurance in software products to boost use of automation testing services

The automation testing industry revenue from the service component segment is estimated to be worth more than USD 35 billion by 2032. Automation testing services help organizations attain comprehensive testing coverage, lower quality assurance costs, and detect defects. IT service providers offer two types of services; managed and professional, to assist firms in their in-house software applications. These services provide effective quality assurance to improve the performance of software products, further fueling the adoption of automation testing services.

Browse key industry insights spread across 350  pages with 488 market data tables and 37 figures & charts from the report, “Automation Testing Market Size By Component (Testing Type {Functional Testing, Non-functional Testing}, Services {Advisory & Consulting, Planning & Development, Support & Maintenance, Documentation & Training, Implementation, Managed}), By End-point Interface (Mobile, Web, Desktop, Cloud, Embedded Software), By Application (IT & Telecom, BFSI [Banking, Financial Services, Insurance], Manufacturing, Retail, Transportation & Logistics, Government & Public Sector, Smart Consumer Devices, Automotive, Healthcare & Medical Devices), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2021 – 2027” in detail along with the table of contents:


Increasing usage of consumer electronics to stimulate automation testing demand

The mobile endpoint interface segment is projected to record 15% growth rate from 2023 to 2032. This growth can be accredited to the rising usage of tablets, smartphones, and wearable devices. These devices need regular software upgrades to ensure a consistent and optimized user experience. This, in turn, is creating a surge in demand for automation application testing solutions to shorten test time cycles and increase product acceptance.

Rise in online shopping to drive usage of automation testing in retail applications

The automation testing market value from the retail application segment is anticipated to exceed USD 2 billion by 2032. The growing interest in mobile shopping has bolstered the demand for automated solutions to optimize the customer experience. Testing services offer usability, security, and performance for domain-centric issues such as website availability in high usage, efficient compatibility between application systems, and secure payments. With the online shopping trend gaining rapid momentum across the globe, the consumption of automation testing solutions will rise substantially.

Introduction of R&D initiatives to accelerate Europe market

Geographically, the Europe automation testing market is expected to exhibit nearly 12% growth between 2023 and 2032. This growth can be attributed to the introduction of R&D initiatives in developing autonomous solutions for electric vehicles and other electronic devices. This is supplemented by the growing demand for electric cars in the region.

As per the International Energy Agency (IEA) Report 2022, Europe held around 16.5 million new registrations of electric cars, with sales increasing by 70 percent in comparison to 2020. The resultant rise in interest for automation in new vehicles will observe lucrative demand for automation testing solutions in the region.

Key acquisitions by industry players to strengthen competitive landscape

The key players operating in the automation testing market include Accenture, Cognizant, IBM, TCS, Capgemini, Wipro, and Atos SE. These participants are planning strategic acquisitions to expand their business footprint.

Authors: Preeti Wadhwani, Prasenjit Saha