Automation Testing Market size worth over $35 Bn by 2026

Automation Testing Market size is set to surpass USD 35 billion by 2026, according to a new research report by Global Market Insights, Inc.

The advent of 5G technology and its commercialization across the world is anticipated to fuel the automation testing industry demand. Enterprises are leveraging automation testing solutions to reduce turnaround time and enhance the efficiency of 5G technology devices boosting the market growth.


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The rising adoption of the agile methodology in Quality Assurance (QA) and software development is projected to drive the automation testing market value. This methodology reduces the cost and test-time of the entire development cycle, which accelerates the demand for agile methodology in automation testing. Agile testing offers several advantages such as reducing post-deployment troubleshooting, integrating sudden changes, and quickly removing bugs. Therefore, companies focus on integrating agile testing to reduce testing time and deliver high-quality software applications.

The increasing demand for agility and cost efficiency in software development & testing applications will drive the uptake of automation testing solutions. These testing tools help enterprises to efficiently manage their IT resources and decrease capital expenditure and reduces software delivery cycles. It also helps to check the database, APIs, User Interface (UI), and other functionalities to improve the functionality of the application.

Automation Testing Market Revenue

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The lack of skilled professionals in the software industry is one of the major factors restraining the automation testing market. The market is experiencing a shortage of testing professionals due to the requirement of high-level certification and training to conduct automation testing. These certifications and training modules are cost-intensive, time-consuming, and require extensive training, posing as major constraints to the industry growth. However, to address these challenges, software service enterprises are likely to provide pre-joining training sessions and on-the-job training to their employees, which will add new opportunities in the coming years.

Rising cyber-security concerns over growing digitalization to augment security testing solutions demand

The security testing segment held around 10% of the automation testing market share in 2019 and is predicted to grow significantly through 2026. Several enterprises are migrating their core businesses over digital platforms, increasing the demand for security testing. Automated security testing helps to reduce the risks, threats, and vulnerabilities in software applications and also prevents malicious attacks from hackers. Additionally, it helps to increase revenue and loss of information from the enterprises. Companies are developing automated security testing tools to decrease dependency on developers for security testing.

Browse key industry insights spread across 240 pages with 385  market data tables and 30 figures & charts from the report, “Automation Testing Market Size By Component (Testing Type{Functional Testing, Non-Functional Testing}, Services {Advisory & Consulting, Planning & Development, Support & Maintenance, Documentation & Training, Implementation, Managed}), By End Point Interface (Mobile, Web, Desktop, Cloud, Embedded Software), By Application (IT & Telecom, BFSI [Banking, Financial Services, And Insurance], Manufacturing, Retail, Healthcare, Transportation & Logistics, Government & Public Sector, Smart Consumer Devices, Automotive, Medical Devices), Industry Analysis Report, Regional Outlook, Application Potential, Competitive Market Share & Forecast, 2020 – 2026” in detail along with the table of contents:

Surging adoption of orchestration technology to boost the growth of cloud-based automation testing market

The cloud interface segment is estimated to expand at over 20% CAGR during 2020 to 2026. The increasing popularity of orchestration and containerization technologies for automated software testing has emphasized the market growth of the cloud interface segment. The cloud-based test automation offers several features, such as parallel execution capabilities, high scalability, cross-browser testing, and reduced infrastructure costs, accelerating market opportunities. Moreover, the centralized nature of the cloud interface provides a unified platform for Continuous Integration (CI), Continuous Delivery (CD), and end-to-end test automation, further propelling the market growth.

Rising demand for high-quality services in IT & telecom to spur the market growth

The automation testing market from IT & telecom application is set to witness a growth rate of around 10% through 2026 owing to the rising demand for flexible and secure software platform from IT and telecom enterprises. The IT & telecom enterprises are extensively incorporating automation testing solutions in their web-based platforms, billing updating systems, back-office systems, and Operation, Administration and Maintenance (OMA) systems, among others. These systems require high-quality assurance to offer an uninterrupted and secure platform to their customers, creating a high demand for automation testing. The adoption of automation frameworks will help enterprises to reduce the execution time and increase test coverage.

Proliferation of smart consumer devices in the U.S.

The North America automation testing market accounted for more than 45% share in 2019, the growth is attributed to the significant adoption of smart consumer devices in the region. According to January 2020 press release by Consumer Technology Association, the U.S. consumer technology sector is poised to surpass USD 422 billion in sales in 2020 with a year-on-year growth of 4% compared to 2019. Furthermore, about 69% of U.S. households are adopting smart home technology devices in their homes. The proliferation of these devices is expected to increase the acceptance of automation testing services in the region.

The growing e-commerce industry in the U.S. and Canada region owing to a rise in consumer income and lifestyle will add new growth opportunities for enterprises operating in the automation testing industry. The presence of leading e-commerce players in the region including Amazon, Walmart, and Etsy is likely to generate new growth opportunities for application and web-based testing in the market.

The key players operating in the automation testing market are IBM Corporation, Micro Focus International plc, Microsoft Corporation, Infosys, Accenture, Cognizant, HCL Tech., Wipro, Capgemini, Atos SE, Hewlett Packard Enterprise Development LP, Amdocs, and Tata Consultancy Services Limited.

These players focus on implementing several development strategies that include acquisitions, collaborations, mergers, and technological innovation to enhance their market position. For instance, in September 2020, Microsoft Corporation launched ‘Playwright’, a test automation tool for the end-to-end testing of web applications in the Python programming language. The new tool can run on all modern web browsers including Microsoft Edge Browser, Mozilla Firefox, Chrome, and Safari. This launch will improve the automation testing experience of developers and engineers.

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