3D Display Market worth over $60bn by 2026
Published Date: September 1, 2020 Authors: Preeti Wadhwani, Shubhangi Yadav
3D Display Market size is set to surpass USD 60 billion by 2026, according to a new research report by Global Market Insights, Inc.
3D displays are experiencing a wide adoption from the consumer electronics industry with its increasing acceptance in wearable electronic devices. Rising consumer preference toward health has propelled the demand for smartwatches, Fitbits, and smart glasses. According to the report generated by Pew Research Center in 2019, 21% of adults in the U.S. regularly wear a smartwatch or wearable fitness tracker. Therefore, to address the growing demand for smart wearable devices, companies are introducing technically advanced wearables with this display technology.
Companies operating in the media & entertainment sector are emphasizing on 3D display technology to ensure enhanced viewer experience. In addition, prominent movie theatre chains are launching 3D technology-based movie screens to gain high customer traction. For instance, in April 2019, Cinepolis launched its first 3D LED screen named ‘Oynx 3D’. The newly launched screen delivers redefined cinema viewing experience and advanced graphics.
High product recycling costs and stringent environmental regulations on the use of hazardous elements in 3D display components are some of the major factors restraining the 3D display market growth. Additionally, these devices require 3D glasses, creating inconvenience for the user. However, companies are coming up with multi-view autostereoscopic technology-based 3D devices that do not require glasses. Major manufacturers rely on suppliers from Asian countries to procure raw material and components. Due to the COVID-19 outbreak, the global supply chain is negatively impacted. Thus, major manufacturers are transitioning to local suppliers to procure supplies and overcome the raw material shortage.
Rising demand for virtual reality products and mixed reality applications will create opportunities for the 3D display market
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Virtual reality headset segment accounted for over 10% 3D display market share in 2019 and is anticipated to witness more than 35% growth rate till 2026 owing to the rising adoption of mixed reality headsets in the gaming sector. The HMD integrates Virtual Reality and Augmented Reality (AR/VR) technologies to offer more realistic gaming experiences. Tech giants, such as Facebook, Microsoft, and Samsung, are introducing new head-mounted display products to augment the growing need from the gaming sector. For instance, in May 2019, Facebook Technologies, LLC launched two new VR-based HMD products, ‘Quest’ and ‘Rift S’. These products are specially designed for high-performance gaming.
HMDs are also experiencing significant growth opportunities from the aerospace and defense sectors. These products leverage the 3D display technology and are extensively integrated into the cockpits of modern aircraft for training, simulation, and tactical applications. The 3D HMD display leverages the viewing angle and high precision in object detection, which supports the pilot in combat situations. Several companies are developing application-specific HMDs for aerospace and defense applications.
Micro & Mini-LED technologies to lay a significant impact on the 3D display market
The LED technology is estimated to attain a CAGR of over 25% through 2026 led by technological advancements in mini-LED and micro-LED display components. The LED technology offers several benefits, such as higher contrast ratio, full viewing angle, low-power consumption, and thinner design in the display, over OLED & other conventional displays. In January 2019, Samsung launched a 3D LED screen with a 4K HDR viewing experience. The new LED screen delivers enhanced 3D depth of field and high picture quality. Such innovations in LED technology will increase the demand for 3D displays in the market.
Major consumer electronics manufacturers including Apple, Inc., Samsung Electronics, Xiaomi, etc., are focusing on integrating 3D display technology into their upcoming smartphones, laptops, and tablet series. These companies are leveraging mini-LED and micro-LED technologies to develop technically advanced 3D display products. In June 2020, Apple, Inc., announced that it will invest USD 330 million into Epistar Corporation, a Taiwanese optoelectronics player, to manufacture 3D technology-based mini-LED and micro-LED displays. These displays will be integrated into Apple’s upcoming iPad and MacBook series products. In addition, micro-LED-based 3D displays are finding major applications in automotive electronic instrument clusters.
Browse key industry insights spread across 200 pages with 183 market data tables and 23 figures & charts from the report, “3D Display Market Size, By Product (Volumetric Display, Stereoscopic Display, Head-Mounted Display), By Technology (Digital Light Processing (DLP), Plasma Display Panel (PDP), Organic Light Emitting Diode (OLED), and Light Emitting Diode (LED)), By Application (Television, Smartphones, Monitor, Projector Devices, Virtual Reality Headset), Industry Analysis Report, Regional Outlook, Application Potential, Competitive Market Share & Forecast, 2020 – 2026” in detail along with the table of contents:
3D TV production halt by manufacturers has declined the demand for 3D displays in TV application
The revenue share for TV application segment has led a negative impact on the demand for 3D display market, with the abandoning of 3D TV by major manufacturers. Sony and LG were the last two major brands to continue selling 3D television sets and has also ceased their production in 2017. These televisions failed to attract the consumer minds due to inconvenience of wearing special glasses and nausea and motion sickness experienced by several viewers. Additionally, the lack of content is also one of the major factors leading to diminish of 3D televisions. Initially small amount of material was produced by the broadcaster which has propelled their demand in starting phase, offering high quality display content. Although, the high cost associated with the 3D TV has further restrained their adoption.
The growing consumer electronics sector in Asia Pacific will accelerate the market revenue
The Asia Pacific 3D display market held over 35% revenue share in 2019 and is expected to expand at 31% CAGR from 2020 to 2026. The market growth is majorly attributed to the rising consumer electronics sector in countries including India, China, Taiwan, and South Korea. The changing lifestyle of consumers and rising demand for more advanced electronics are some of the factors that are likely to increase the adoption of 3D displays in the region. Furthermore, favorable government initiatives supporting electronics and semiconductor manufacturing in the region will fuel the market expansion.
Major players in the 3D display market include Samsung, Dimenco, AU Optronics, LG Corporation, Panasonic Corporation, Sony Corporation, and Universal Display Corp., among others. Market leaders are focusing on continuous R&D activities and view product development & innovation as lucrative paths for industry expansion. For instance, In January 2020, Dimenco in collaboration with Microsoft and Ultraleap introduced an 8K 3D display at the CES 2020. The new 32-inch 3D display also uses a 3D sensor array to generate a 3D parallax effect.