White Mushroom Market Size & Share 2023 to 2032
Market Size by Type (Button Mushroom, Oyster Mushroom, Lion’s Mane Mushroom), Form (Fresh, Processed {Canned/Jarred, Frozen, Dried, Powdered}), Grade (Standard, Premium), Application, Distribution Channel & Global Forecast.
Report ID: GMI6885
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Published Date: October 2023
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Report Format: PDF
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Authors:
Kiran Pulidindi, Kunal Ahuja
White Mushroom Market Size
White Mushroom Market size was valued at USD 32.10 billion in 2022 and is estimated to witness over 6.6% CAGR from 2023 to 2032. Over the years, the white mushroom industry, has seen steady expansion and transformation. These mushrooms, sometimes known as button mushrooms, are among the most widely consumed fungi globally.
White Mushroom Market Key Takeaways
Market Size & Growth
Key Market Drivers
Challenges
The market growth is propelled by customer demand for healthy, fresh food. These mushrooms are a favourite among health-conscious consumers since they are low in calories, high in vital nutrients, and versatile for culinary use. Technological advances in farming systems have increased production efficiency tremendously. Controlled environment agriculture, such as mushroom homes, has made year-round production possible, decreasing seasonal supply changes.
White mushrooms are a good source of protein, fiber, and vitamins, and they have been linked to a number of health benefits, such as reducing the risk of cancer and heart disease. As people become more aware of the importance of eating healthy, the demand for white mushrooms is expected to increase. The expanding retail sector is making white mushrooms more accessible to consumers. White mushrooms are now available in a wider range of stores, including supermarkets, specialty food stores, and online retailers.
However, the white mushroom market also faces a number of challenges, including the perishable nature of white mushrooms which can make it difficult to transport and store white mushrooms, and it can also lead to food wastage.
COVID-19 Impact
The COVID-19 pandemic had a mixed impact on the white mushroom market. Initially, when lockdowns and restrictions caused, customer demand for white mushrooms and other fresh vegetables increased because of their claimed health benefits. People stocked up on vital foods, especially mushrooms, resulting in a temporary increase in sales. However, as the pandemic continued, the market faced several challenges.
The closure of restaurants, hotels, and foodservice establishments significantly reduced the demand for mushrooms in the hospitality and catering sectors. This shift in consumption patterns, along with disruptions in supply chains and transportation, led to a surplus of white mushrooms in some regions, causing price fluctuations and financial stress for growers. Additionally, labor shortages and health and safety concerns in mushroom farms posed operational challenges. Farms had to implement strict hygiene measures and adjust labor practices to ensure the safety of workers, impacting production efficiency.
White Mushroom Market Trends
White mushrooms are one of the more environmentally friendly crops to cultivate, as they can be grown on composted agricultural waste materials. This aspect has resonated with consumers seeking sustainable and responsibly sourced food options. Also, the culinary versatility of white mushrooms has also driven market growth. Their mild flavor and meaty texture make them a versatile ingredient in a wide range of dishes, from soups and stir-fries to pasta and pizza toppings.
The rise of e-commerce and online grocery shopping has provided a platform for consumers to access white mushrooms conveniently, further fueling market expansion. Additionally, the increasing adoption of vegetarian and vegan diets has boosted demand for white mushrooms as a meat substitute.
White Mushroom Market Analysis
Based on type, the white mushrooms market from button mushrooms segment dominated around USD 25.26 billion revenue in 2022. Button mushrooms, also known as Agaricus bisporus, dominate the market. These mild-flavored and versatile mushrooms are widely used in various cuisines and food products, making them a staple in households and the foodservice industry alike.
Following closely are oyster mushrooms, which have been gaining popularity due to their earthy and nutty flavor profile. Their adaptability in different dishes and their potential health benefits have contributed to their market share growth. The other category includes various less common white mushroom varieties, such as enoki and beech mushrooms, which collectively hold a smaller share in the market.
Fresh mushroom segment accounted for 80% of the white mushroom market share in 2022. Fresh mushrooms constitute the largest market share, being the most commonly consumed form. They are prized for their natural flavor, texture, and versatility in cooking, making them a staple in salads, stir-fries, soups, and various culinary applications. Following fresh mushrooms, processed mushrooms hold a significant share, encompassing various forms such as canned/jarred, frozen, dried, and powdered mushrooms.
Among these, canned and jarred mushrooms have a substantial market presence due to their convenience and longer shelf life. Frozen mushrooms are also popular, offering year-round availability and ease of use. Dried and powdered mushrooms, although holding a smaller share, are gaining traction as they are prized for their extended shelf life, concentrated flavor, and versatility in seasoning and flavoring dishes.
Based on grade, the white mushrooms market is anticipated to grow at 6.5% CAGR through 2032. The standard category, which typically holds a larger market share, includes mushrooms that meet the basic quality standards in terms of size, appearance, and freshness. These mushrooms are widely available, competitively priced, and commonly used in everyday cooking and foodservice establishments. They cater to a broad consumer base seeking affordable and reliable mushroom options. On the other hand, the premium category represents a smaller but growing market share.
Based on application, the white mushroom market from culinary & food service segment will gain remarkable momentum during the forecast timeline. The culinary and foodservice sector commands the largest share, as white mushrooms are a fundamental ingredient in various cuisines worldwide. Their mild flavor, meaty texture, and adaptability to a wide range of dishes make them a staple in both home kitchens and professional foodservice establishments, such as restaurants, hotels, and catering services. The retail sector, encompassing fresh and processed mushroom products, holds a substantial market share, serving the needs of consumers who prefer to purchase white mushrooms for home consumption.
Based on distribution channel, the white mushroom market from supermarkets and hypermarkets segment to show tremendous growth through 2032, owing to their extensive reach, diverse product offerings, and the convenience they offer to consumers. These large retail outlets provide a wide selection of fresh and processed white mushrooms, catering to the needs of both individual shoppers and families. Convenience stores also play a significant role, particularly in urban areas, by offering a convenient option for quick purchases of mushroom products, including packaged and canned varieties.
Asia Pacific white mushroom market size held over USD 11.93 billion in 2022, due to its vast population, strong agricultural production capabilities, and a long history of mushroom cultivation. Chinese consumers have a deep appreciation for mushrooms, both for culinary and medicinal purposes, contributing significantly to the market's size.
India also plays a notable role in the Asia-Pacific market, with a growing population and an increasing focus on health and nutrition, leading to rising demand for white mushrooms. Countries such as Japan and South Korea have well-established markets for white mushrooms, with a preference for premium-quality mushrooms, including various specialty varieties. These markets have a significant share of health-conscious consumers who value the nutritional benefits of white mushrooms.
White Mushroom Market Share
Some of the major companies operating in the white mushroom market are:
These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.
Phillips Mushroom Farms is the grower of specialty mushrooms, including white mushrooms. The company is headquartered in Kennett Square, Pennsylvania. Phillips Mushroom Farms produces a wide variety of white mushrooms, including whole, sliced, and diced mushrooms. The company's white mushrooms are known for their consistent quality and flavor. Phillips Mushroom Farms also offers a variety of organic white mushrooms.
White Mushroom Industry News
In February 2023, Windmill Farms announced its acquisition of assets of Ostrom Mushroom Farms LLC. With this acquisition, Windmill Farms has expanded into the Pacific Northwest and can now provide consumers with high-quality mushrooms all year long.
This white mushroom market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units from 2018 to 2032, for the following segments:
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Market, By Type
Market, By Form
Market, By Grade
Market, By Application
Market, By Distribution Channel
The above information has been provided for the following regions and countries:
Research methodology, data sources & validation process
This report draws on a structured research process built around direct industry conversations, proprietary modelling, and rigorous cross-validation and not just desk research.
Our 6-step research process
1. Research design & analyst oversight
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2. Primary research
Primary research forms the backbone of our methodology, contributing nearly 80% to overall insights. It involves direct engagement with industry participants to ensure accuracy and depth in analysis. Our structured interview program covers regional and global markets, with inputs from C-suite executives, directors, and subject matter experts. These interactions provide strategic, operational, and technical perspectives, enabling well-rounded insights and reliable market forecasts.
3. Data mining & market analysis
Data mining is a key part of our research process, contributing nearly 20% to the overall methodology. It involves analysing market structure, identifying industry trends, and assessing macroeconomic factors through revenue share analysis of major players. Relevant data is collected from both paid and unpaid sources to build a reliable database. This information is then integrated to support primary research and market sizing, with validation from key stakeholders such as distributors, manufacturers, and associations.
4. Market sizing
Our market sizing is built on a bottom-up approach, starting with company revenue data gathered directly through primary interviews, alongside production volume figures from manufacturers and installation or deployment statistics. These inputs are then pieced together across regional markets to arrive at a global estimate that stays grounded in actual industry activity.
5. Forecast model & key assumptions
Every forecast includes explicit documentation of:
✓ Key growth drivers and their assumed impact
✓ Restraining factors and mitigation scenarios
✓ Regulatory assumptions and policy change risk
✓ Technology adoption curve parameter
✓ Macroeconomic assumptions (GDP growth, inflation, currency)
✓ Competitive dynamics and market entry/exit expectations
6. Validation & quality assurance
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Our triple-layer validation process ensures maximum data reliability:
✓ Statistical Validation
✓ Expert Validation
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Trust & credibility
Verified data sources
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GMI archive
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Trade data
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Parameters studied & evaluated
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