White Mushroom Market size was valued at USD 32.10 billion in 2022 and is estimated to witness over 6.6% CAGR from 2023 to 2032. Over the years, the white mushroom industry, has seen steady expansion and transformation. These mushrooms, sometimes known as button mushrooms, are among the most widely consumed fungi globally.
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The market growth is propelled by customer demand for healthy, fresh food. These mushrooms are a favourite among health-conscious consumers since they are low in calories, high in vital nutrients, and versatile for culinary use. Technological advances in farming systems have increased production efficiency tremendously. Controlled environment agriculture, such as mushroom homes, has made year-round production possible, decreasing seasonal supply changes.
|White Mushroom Market Size in 2022:||USD 32.10 Billion|
|Forecast Period:||2023 to 2032|
|Forecast Period 2023 to 2032 CAGR:||6.6%|
|2032 Value Projection:||USD 60.52 Billion|
|Historical Data for:||2018 to 2022|
|No. of Pages:||210|
|Tables, Charts & Figures:||300|
|Segments covered:||Type, Form, Grade, Application, Distribution Channel|
|Pitfalls & Challenges:|
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White mushrooms are a good source of protein, fiber, and vitamins, and they have been linked to a number of health benefits, such as reducing the risk of cancer and heart disease. As people become more aware of the importance of eating healthy, the demand for white mushrooms is expected to increase. The expanding retail sector is making white mushrooms more accessible to consumers. White mushrooms are now available in a wider range of stores, including supermarkets, specialty food stores, and online retailers.
However, the white mushroom market also faces a number of challenges, including the perishable nature of white mushrooms which can make it difficult to transport and store white mushrooms, and it can also lead to food wastage.
The COVID-19 pandemic had a mixed impact on the white mushroom market. Initially, when lockdowns and restrictions caused, customer demand for white mushrooms and other fresh vegetables increased because of their claimed health benefits. People stocked up on vital foods, especially mushrooms, resulting in a temporary increase in sales. However, as the pandemic continued, the market faced several challenges.
The closure of restaurants, hotels, and foodservice establishments significantly reduced the demand for mushrooms in the hospitality and catering sectors. This shift in consumption patterns, along with disruptions in supply chains and transportation, led to a surplus of white mushrooms in some regions, causing price fluctuations and financial stress for growers. Additionally, labor shortages and health and safety concerns in mushroom farms posed operational challenges. Farms had to implement strict hygiene measures and adjust labor practices to ensure the safety of workers, impacting production efficiency.
White mushrooms are one of the more environmentally friendly crops to cultivate, as they can be grown on composted agricultural waste materials. This aspect has resonated with consumers seeking sustainable and responsibly sourced food options. Also, the culinary versatility of white mushrooms has also driven market growth. Their mild flavor and meaty texture make them a versatile ingredient in a wide range of dishes, from soups and stir-fries to pasta and pizza toppings.
The rise of e-commerce and online grocery shopping has provided a platform for consumers to access white mushrooms conveniently, further fueling market expansion. Additionally, the increasing adoption of vegetarian and vegan diets has boosted demand for white mushrooms as a meat substitute.
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Based on type, the white mushrooms market from button mushrooms segment dominated around USD 25.26 billion revenue in 2022. Button mushrooms, also known as Agaricus bisporus, dominate the market. These mild-flavored and versatile mushrooms are widely used in various cuisines and food products, making them a staple in households and the foodservice industry alike.
Following closely are oyster mushrooms, which have been gaining popularity due to their earthy and nutty flavor profile. Their adaptability in different dishes and their potential health benefits have contributed to their market share growth. The other category includes various less common white mushroom varieties, such as enoki and beech mushrooms, which collectively hold a smaller share in the market.
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Fresh mushroom segment accounted for 80% of the white mushroom market share in 2022. Fresh mushrooms constitute the largest market share, being the most commonly consumed form. They are prized for their natural flavor, texture, and versatility in cooking, making them a staple in salads, stir-fries, soups, and various culinary applications. Following fresh mushrooms, processed mushrooms hold a significant share, encompassing various forms such as canned/jarred, frozen, dried, and powdered mushrooms.
Among these, canned and jarred mushrooms have a substantial market presence due to their convenience and longer shelf life. Frozen mushrooms are also popular, offering year-round availability and ease of use. Dried and powdered mushrooms, although holding a smaller share, are gaining traction as they are prized for their extended shelf life, concentrated flavor, and versatility in seasoning and flavoring dishes.
Based on grade, the white mushrooms market is anticipated to grow at 6.5% CAGR through 2032. The standard category, which typically holds a larger market share, includes mushrooms that meet the basic quality standards in terms of size, appearance, and freshness. These mushrooms are widely available, competitively priced, and commonly used in everyday cooking and foodservice establishments. They cater to a broad consumer base seeking affordable and reliable mushroom options. On the other hand, the premium category represents a smaller but growing market share.
Based on application, the white mushroom market from culinary & food service segment will gain remarkable momentum during the forecast timeline. The culinary and foodservice sector commands the largest share, as white mushrooms are a fundamental ingredient in various cuisines worldwide. Their mild flavor, meaty texture, and adaptability to a wide range of dishes make them a staple in both home kitchens and professional foodservice establishments, such as restaurants, hotels, and catering services. The retail sector, encompassing fresh and processed mushroom products, holds a substantial market share, serving the needs of consumers who prefer to purchase white mushrooms for home consumption.
Based on distribution channel, the white mushroom market from supermarkets and hypermarkets segment to show tremendous growth through 2032, owing to their extensive reach, diverse product offerings, and the convenience they offer to consumers. These large retail outlets provide a wide selection of fresh and processed white mushrooms, catering to the needs of both individual shoppers and families. Convenience stores also play a significant role, particularly in urban areas, by offering a convenient option for quick purchases of mushroom products, including packaged and canned varieties.
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Asia Pacific white mushroom market size held over USD 11.93 billion in 2022, due to its vast population, strong agricultural production capabilities, and a long history of mushroom cultivation. Chinese consumers have a deep appreciation for mushrooms, both for culinary and medicinal purposes, contributing significantly to the market's size.
India also plays a notable role in the Asia-Pacific market, with a growing population and an increasing focus on health and nutrition, leading to rising demand for white mushrooms. Countries such as Japan and South Korea have well-established markets for white mushrooms, with a preference for premium-quality mushrooms, including various specialty varieties. These markets have a significant share of health-conscious consumers who value the nutritional benefits of white mushrooms.
Some of the major companies operating in the white mushroom market are:
These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.
Phillips Mushroom Farms is the grower of specialty mushrooms, including white mushrooms. The company is headquartered in Kennett Square, Pennsylvania. Phillips Mushroom Farms produces a wide variety of white mushrooms, including whole, sliced, and diced mushrooms. The company's white mushrooms are known for their consistent quality and flavor. Phillips Mushroom Farms also offers a variety of organic white mushrooms.
In February 2023, Windmill Farms announced its acquisition of assets of Ostrom Mushroom Farms LLC. With this acquisition, Windmill Farms has expanded into the Pacific Northwest and can now provide consumers with high-quality mushrooms all year long.
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Market, By Type
Market, By Form
Market, By Grade
Market, By Application
Market, By Distribution Channel
The above information has been provided for the following regions and countries: