Wheat Protein Market Size By Product (Wheat Gluten, Wheat Protein Isolate, Textured Wheat, Hydrolyzed Wheat Protein), By Application (Animal feed, Bakery & confectionary, Nutrition Supplements, Dairy Products, Cosmetics & Personal Care), By Form (Dry, Liquid), By Concentration (75%, 85%, 95%), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Price Trend, Competitive Market Share & Forecast, 2023– 2032

Industry Statistics

Wheat Protein Market size value crossed USD 2 billion in 2022 and is set to witness 3% CAGR from 2023 to 2032. The mounting demand for wheat bean protein in bakery and animal feed applications will stimulate the industry revenue streams throughout the forecast period. The animal feed industry has witnessed a significant boom in recent years due to a noticeable rise in animal farming practices and the growing concerns pertaining to animal health and well-being.
 

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 According to the International Feed Industry Federation, the world compound feed production stands at over 1 billion tonnes annually while commercial feed manufacturing worldwide generates more than USD 400 billion in annual turnover. The accelerating feed production and the increasing number of bakeries positioning plant protein in their products due to their high amino acid content and rich nutritional composition will favor the wheat protein industry growth over the next ten years.
 

Potential side effects may impede industry growth

The consumption of wheat protein nutrition supplements can cause several side effects ranging from mild (bloating, fatigue, diarrhea, and alternating constipation) to severe (malnutrition, unintentional weight loss, intestinal damage) that may limit product sales in the ensuing years. In addition, the fluctuation of raw material prices based on crop yield, ruins of soil, population, and oil prices will further restrain wheat protein market growth through 2032. 
 

High absorption capabilities to elevate wheat gluten sales

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Regarding the product landscape, the wheat protein market from gluten segment is projected to amass over USD 1 billion by 2032. Wheat gluten is a form of soluble protein fractions obtained from wheat flour and boasts of high protein content, superior adhesive characteristics, and unique structure. The product is widely utilized in a range of meat, bakery, seafood, and poultry products due to its high absorption capabilities, driving the segment growth. Besides, the expanding health-conscious populace and the shifting consumer inclination toward organic nutrient-enriched food products will create optimistic scenarios for the wheat protein industry expansion.
 

Increasing demand for quick snack items to drive product demand in bakery & confectionery applications

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In terms of application, the wheat protein market from bakery & confectionery segment is predicted to be worth over 1.5 billion by 2032, owing to the increased usage of wheat protein in several bakery products, including cake, bread, pastries, and rolls. Wheat protein has high moisture content and depicts increased water absorption attributes that ensure softness in the final baked product. The increasing sales of quick-bite food items, such as confectionery items and snacks due to changing lifestyles and dietary regimens, will spur wheat protein demand in bakery and confectionery applications.
 

Dry wheat protein demand to rise due to increased portability and rich nutritional value

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With regards to foam, wheat protein market from dry segment is slated to garner over USD 1.5 billion by 2032. Dry wheat protein has gained recognizable popularity among athletes and fitness enthusiasts due to its proven effectiveness in enhancing lean muscle mass while adding a minimal amount of body fat. The product is convenient to handle and ensures efficient portability. Moreover, changing lifestyle trends and the growing product utilization in quick snacks, homogeneous bakery, and nutritional products such as energy bars will increase segment share over the forthcoming years.
 

Escalating shift toward plant-based products to increase the penetration of 75% concentrated wheat protein

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Based on concentration, wheat protein market from 75% segment is poised to be valued at over USD 2 billion by 2032. Wheat protein with 75% concentration is used as a temporary replacement for egg whites and dairy products and acts as a binding agent in a range of surimi products to enhance firmness. These proteins provide improved extensibility and sheeting to the prepared dough. Besides, they significantly enhance the pliability and shelf life of flatbread and tortillas in multipurpose departmental stores and supermarkets, which will positively influence the industry landscape during the projection period.
 

Expanding vegan population to facilitate industry growth across North America

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North America wheat protein market is expected to showcase over 2.5% CAGR between 2023 and 2032. The increasing vegan and vegetarian populace, owing to the growing awareness about animal cruelty and accelerating shift toward a healthy lifestyle, will propel product demand across North America. Moreover, the rapid adoption of advanced food processing techniques and rising R&D investments focused on developing new and improved products will further strengthen the regional statistics.
 

New product developments to define the competitive landscape

BASF SE, Cargill, Anhui Reapsun Food, Manildra Group, Agrana, MGP Ingredients, ADM, Tereos Syrol, Roquette, Glico Nutrition, Agridient, Crop Energies, Kröner-Stärke, and Kerry Inc., are some of the prominent wheat protein manufacturers operating in the global market. These companies have been adopting novel approaches to bring forth new products with improved nutritional content to strengthen their business standing.
 

Impact of COVID-19 on the wheat protein market

The COVID-19 pandemic had a favorable impact on the wheat protein industry attributed to the growing consumer inclination toward a healthy lifestyle and the accelerating shift toward natural and nutritional products.   Plant-based food and beverages also gained significant cognition during the virus outbreak, owing to their positive impacts on human health and the environment. In addition, the skyrocketing sales of baked and confectionery items due to changing buyer behavior further accelerated industry growth during the crisis and is expected to continue witnessing a similar trend in the coming years.
 

The Global Wheat Protein Market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Kilo Tons and revenue in USD Million from 2018 to 2032 for the following segments:

By Product

• Wheat Gluten
• Wheat Protein Isolate
• Textured Wheat Protein
• Hydrolyzed Wheat Protein

By Application

• Animal Feed
• Bakery Confectionery
• Nutrition Supplements
• Dairy Products
• Cosmetics & Personal Care

By Form

• Dry
• Liquid

By Concentration

• 75%
• 85%
• 95%

The above information is provided on a regional and country basis for the following:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Poland
  • Sweden
  • Austria
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Malaysia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Egypt
  • Kuwait