Waffle Maker Market
Get a free sample of this report
Your inquiry has been received. Our team will reach out to you with the required details via email. To ensure that you don't miss their response, kindly remember to check your spam folder as well!
Form submitted successfully!
Error submitting form. Please try again.
Request Sectional Data
Your inquiry has been received. Our team will reach out to you with the required details via email. To ensure that you don't miss their response, kindly remember to check your spam folder as well!
Form submitted successfully!
Error submitting form. Please try again.
The global waffle maker market size was valued at USD 250.4 million in 2024 and is estimated to grow at a CAGR of over 5.5% from 2025 to 2034. The market has witnessed rapid growth due to several demand side factors influencing the buying behaviour of consumers. Waffles are a popular snack and breakfast item in the U.S. and Europe, and this is one of the key demand catalysts.
People have been increasingly relying on waffle makers as a timesaving cooking appliance in countries where the breakfast culture is well developed. As result of the increase in overworked population and effective “fast food” campaigns, there is a substantial need for waffle makers and other small appliances that make it easy to prepare delectable, restaurant-style waffles for consumption at home. The waffle makers also give customers the option of controlling the type of ingredients they prefer to use, for example whole wheat flour, fruits or less sugar content to make the meal healthier.
| Report Attribute | Details |
|---|---|
| Base Year: | 2024 |
| Waffle Maker Market size in 2024: | USD 250.4 Million |
| Forecast Period: | 2025 – 2034 |
| Forecast Period 2023 - 2032 CAGR: | 5.5 |
| 2023 Value Projection: | USD 425.4 Million |
| Historical Data for: | 2021 – 2024 |
| No of Pages: | 220 |
| Tables, Charts & Figures: | 180 |
| Segments Covered: | Product Type, Power Source, Capacity, Price Range, End-use, Distribution Channel and Region |
| Growth Drivers: |
|
| Pitfalls Challenges: |
|
A different catalyst is the consistent rise in popularity of making ‘healthy’ food available on one’s dinner plate. In the course of striving to adopt better standards of living, consumers are increasingly taking to self-made waffles instead of off-the-shelf packets. A waffle machine helps avoid a regime where one is restricted to a limit of ingredients, thus making better decisions, for instance, using whole-grain flour, fruit or less sugar. Additionally, the trend toward low fat and oil use when cooking, or perhaps utilizing air fryers has increased the requirement for modern machines that allow for efficient preparation of waffles while retaining low oil levels.
Based on product type, the waffle maker market can be segmented into standard waffle makers, Belgian waffle makers, mini waffle makers, multi-purpose waffle makers, others. The standard waffle maker segment earned a revenue of almost USD 124.6 million in 2024 and is expected to rise at a CAGR of almost 5.4% between 2025 and 2034. Being simple in design and affordable, traditional round-shaped waffle makers still dominate the market. Many customers wanting a simple device for cooking traditional waffles prefer these products. On the other hand, Belgian waffle makers that produce thicker, fluffier waffles with deeper pockets are becoming quite popular, especially in countries with a well-established breakfast culture.
Based on the power source, the waffle maker market is categorized as electric waffle makers, stovetop waffle makers and others.
In terms of the country, the U.S. dominates with an overall waffle maker market share of around 82% in the North America market.
Waffles are recognized as a quintessential North American breakfast treat and have a presence in the Northern American culture. There has been an increase in demand for appliances which can automate breakfast meals due to this notion that breakfast is the most important meal. The modern consumer has fast-paced lifestyles and would rather enjoy a light meal or even a snack at home which is easy to prepare. Waffle makers ease the process of making waffles and boost the trend of Waffles being part of the breakfast culture, thereby increasing the sale of such products.
In 2024, key companies like Breville Group, Conair Corporation, Hamilton Beach Brands, Stanley Black & Decker, Newell Brands, Whirlpool Corporation, SharkNinja and All-Clad held a combined market share of 10%-15%. These companies are even investing in more expansion and colabs with the aim of gaining more strength within their various markets.
Major players operating in the waffle maker industry are:
Market, By Product Type
Market, By Power Source
Market, By Capacity
Market, By Price Range
Market, By Power Source
Market, End-use
Market, Distribution Channel
The above information is provided for the following regions and countries:
Stovetop waffle makers held around 45% of the total market share in 2024 and are anticipated to grow at a CAGR of 5.3% during the forecast period, driven by consumer preference for traditional cooking methods and nostalgia.
The U.S. dominates the North America market with an 82% market share in 2024, driven by the strong cultural presence of waffles as a breakfast staple and the demand for quick and efficient meal preparation appliances.
Major players in the industry include All-Clad, Breville Group, Conair Corporation, Edgecraft Corporation, Hamilton Beach Brands, Krups, National Presto Industries, Newell Brands, SharkNinja, Stanley Black & Decker, Storebound, T-fal, The Metal Ware Corporation, The Middleby Corporation, and Whirlpool Corporation.
The global market size for waffle maker was valued at USD 250.4 million in 2024 and is projected to reach USD 425.4 million by 2034, driven by a CAGR of over 5.5% during the forecast period, fueled by the growing popularity of waffles as a convenient breakfast and snack option.