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Vitamin D Testing Market - By Product (25-Hydroxy Vitamin D Test, 1,25-Dihydroxy Vitamin D Test), By Technique (ELISA, HPLC, LC-MS), By Indication (Osteoporosis), By Patient, By Test Type, By End-use (Diagnostic Laboratories), 2023 – 2032

  • Report ID: GMI6105
  • Published Date: Jun 2023
  • Report Format: PDF

Vitamin D Testing Industry Analysis

Vitamin D Testing Market size was valued at over USD 723 million in 2022 and is anticipated to grow at a CAGR of 6.6% between 2023 and 2032. Increasing awareness of vitamin D deficiency, growing aging population, research on the health benefits of vitamin D, and technological advancements in testing methods are among the key factors expected to drive the market share.

Vitamin D Testing Market

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Vitamin D deficiency is a global health concern, affecting a significant portion of the population. Factors such as limited sun exposure, darker skin pigmentation, obesity, aging, certain medical conditions, and dietary insufficiency contribute to vitamin D deficiency. This prevalence drives the demand for testing to identify individuals at risk and guide appropriate interventions.

The market for vitamin D supplements has seen significant growth in recent years, with individuals using supplements to meet their vitamin D needs. Testing is often recommended to monitor the efficacy of supplementation and ensure optimal levels are maintained. Hence, the above-listed parameters are anticipated to prove beneficial for vitamin D testing market expansion.

Vitamin D testing refers to the process of measuring the levels of vitamin D in a person's blood. Vitamin D is an essential nutrient that plays a crucial role in maintaining bone health and supporting various other functions in the body, including the immune system and muscle function.

High cost of testing, limited access to testing, inconsistent guidelines and reference ranges and limited integration into routine healthcare are some of the important factors that is predicted to hamper the vitamin D testing market growth. Vitamin D testing can be costly, especially in developing regions that lacks adequate healthcare coverage or insurance reimbursement. The high cost of testing may deter some individuals from seeking testing services, impacting industry development. Further, access to vitamin D testing may be limited in certain regions, especially in rural or underserved areas. Factors such as inadequate healthcare infrastructure, fewer testing facilities, and financial constraints may restrict the availability of testing services, reducing the overall growth potential of the industry.

COVID-19 Impact

The COVID-19 pandemic had a favourable impact on vitamin D testing market. The pandemic has heightened public awareness about the importance of immune health and the role of vitamins in supporting overall well-being. As vitamin D is known to play a crucial role in immune function, there has been an increased interest in testing vitamin D levels. Individuals are seeking to optimize their vitamin D status to support their immune system, leading to a surge in demand for vitamin D testing. Additionally, to mitigate the risks of virus transmission and maintain access to healthcare services during lockdowns and social distancing measures, telehealth and at-home testing options have gained prominence. Vitamin D testing kits that can be used at home and sent to laboratories for analysis have become more popular. This shift towards remote testing methods has provided an alternative for individuals to monitor their vitamin D levels and has helped sustain the demand for testing.

However, the COVID-19 pandemic has disrupted healthcare systems worldwide. Many routine and non-essential medical services, including preventive screenings, were temporarily suspended, or delayed prioritizing pandemic-related care. This disruption has likely impacted the number of individuals seeking vitamin D testing, leading to a temporary slowdown in the market growth. The long-term impact on the vitamin D testing market is expected to be positive, as the importance of immune health and preventive care continues to be emphasized even beyond the pandemic.

Vitamin D Testing Market Trends

Health-consciousness, integration into healthcare practices, and rising awareness among consumers regarding vitamin D testing are some of the key parameters that is projected to fuel the industry growth over the analysis period. With a shift towards preventive healthcare, individuals are taking a proactive approach to manage their health. Vitamin D testing is seen as a valuable tool for early detection and intervention, allowing individuals to address deficiencies and optimize their vitamin D levels before they develop into more serious health conditions. This awareness is fuelled by educational campaigns, healthcare professionals emphasizing the role of vitamin D, and the dissemination of information through various media channels.

Various surveys and studies have been conducted to assess consumer awareness of vitamin D testing.  For example, a survey published in the Journal of the American Board of Family Medicine found that 81% of respondents were aware of the importance of vitamin D and its role in health. Moreover, other factors such as social media campaigns and the impact of recent events, such as the COVID-19 pandemic, have further influenced awareness levels.

Vitamin D Testing Product Segmentation

Vitamin D Testing Market Size, By Product, 2021 - 2032 (USD Million)

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Based on product, vitamin D testing market is segmented into 25-hydroxy vitamin D test and 1,25-dihydroxy vitamin D test. The 25-Hydroxy vitamin D test segment accounted for majority share and was valued at around USD 622 million in 2022. The demand for 25(OH)D test, is primarily driven by its effectiveness in assessing an individual's vitamin D status with accuracy and reliability. It measures the concentration of 25-hydroxyvitamin D, the major circulating form of vitamin D in the bloodstream. The relationship between vitamin D status and various health outcomes has been extensively studied, contributing to the recognition for the 25(OH)D test as the gold standard for assessing vitamin D status. This test has a strong scientific basis and is supported by extensive research. Factors including clinical relevance and research and scientific validation are further contributing to segmental growth.

Vitamin D Testing Technique Segmentation

Based on technique, the vitamin D testing market is categorized into radioimmunoassay, ELISA, HPLC, LC-MS, and others. The LC-MS segment held the largest share in 2022 and is estimated to reach over USD 451 million by 2032. The adoption of LC-MS (Liquid Chromatography-Mass Spectrometry) technique in vitamin D testing has gained significant attention and recognition in recent years. It is considered the gold standard for measuring vitamin D levels due to its high accuracy and specificity. LC-MS provides superior analytical sensitivity and selectivity, minimizing the potential for false-positive or false-negative results. LC-MS methods for vitamin D testing have been standardized and harmonized across different laboratories, ensuring comparability of results. This standardization is crucial for reliable and consistent interpretation of vitamin D levels, enabling effective clinical decision-making.

Vitamin D Testing Indication Segmentation

Based on indication, the vitamin D testing market is segmented into rickets, osteoporosis, vitamin D deficiency, thyroid disorders, and others. The osteoporosis segment held a major revenue share in 2022 and was valued at over USD 279 million. Vitamin D plays a crucial role in maintaining bone health and calcium homeostasis. Adequate vitamin D levels are essential for the absorption of calcium from the diet and its utilization in bone mineralization. Vitamin D deficiency has been linked to an increased risk of osteoporosis, a condition characterized by weakened and fragile bones. For instance, as per the data reported by Office of Disease Prevention and Health Promotion, around 10 million people aged 50 years and above have osteoporosis in the U.S. Further, vitamin D supplementation is often recommended as part of the management of osteoporosis, along with other interventions such as calcium supplementation, exercise, and pharmacological treatments.

Vitamin D Testing Patient Segmentation

Based on patient, the vitamin D testing market is bifurcated as adult and pediatric. The adult segment held a leading share and was valued at around USD 608 million in 2022. Vitamin D deficiency is relatively common, and studies have indicated that a significant portion of the adult population has insufficient vitamin D levels. For instance, according to the statistics reported by HealthMatch in 2022, around 42% of U.S. adults are vitamin D deficient. The numbers are even higher for African American and Hispanic adults that have around 82% and 63% vitamin D deficiency respectively. Further, the ability to synthesize and utilize vitamin D can vary among individuals. Factors such as age, genetics, medical conditions, and medication use can impact vitamin D metabolism.

Vitamin D Testing Test Type Segmentation

Based on test type, the vitamin D testing market is segmented into point-of-care test, and conventional test. The point-of-care test segment is anticipated to witness higher growth rate of 7.8% during the forecast period. The high segmental growth is primarily attributed to convenience and accessibility, rapid results, and cost-effectiveness among others. POC testing for vitamin D may offer cost savings in terms of reduced laboratory processing fees, transportation costs, and time spent waiting for results. It can also help avoid unnecessary follow-up visits for result interpretation, streamlining the testing process and optimizing resource utilization. It can be performed in various healthcare settings, such as clinics, pharmacies, or community health centers, making vitamin D testing more readily available to patients. Point-of-care testing allows for immediate or rapid results at the patient's location, eliminating the need for sending samples to a laboratory and waiting for the results.

Vitamin D Testing End-use Segmentation

Vitamin D Testing Market Revenue Share, By End-use, 2022

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Based on end-use, the vitamin D testing market is categorized into hospitals, diagnostic laboratories, homecare, and others. The diagnostic laboratories segment is anticipated to record robust growth rate throughout the forecast period to reach over USD 663 million by 2032. Diagnostic laboratories are equipped with specialized instruments and technology required for vitamin D testing. These include high-performance liquid chromatography (HPLC), mass spectrometry (MS), and immunoassay platforms that allow for precise and sensitive measurement of vitamin D levels. These facilities adhere to strict quality control measures to ensure accurate and standardized testing procedures. They follow established protocols and guidelines to maintain consistency and reliability in vitamin D testing results. Additionally, diagnostic laboratories have robust data management systems in place to handle the large volume of test results generated.

Vitamin D Testing Regional Analysis

North America Vitamin D Testing Market Size, 2020 -2032 (USD Million)

North America vitamin D testing market was valued at USD 239 million in 2022. Vitamin D deficiency is prevalent in North America, particularly in regions with limited sun exposure, such as northern latitudes. Factors like lifestyle changes, indoor occupations, and increased use of sunscreen contribute to reduced sun exposure and lower vitamin D synthesis in the skin. The high prevalence of vitamin D deficiency drives the demand for testing in the region. Moreover, rising aging population and chronic disease prevalence, favorable reimbursement policies, increased awareness and focus on preventive healthcare and availability of advanced healthcare infrastructure are other attributes propelling the regional market progress.

Vitamin D Testing Industry Leaders

The global vitamin D market is competitive in nature, with major organization and local regional players further consolidating the industry competition. The leading market participants held considerable market share owing to wide product portfolio, brand recognition, strong financial revenue, and quality product offerings. The major players include DiaSorin S.p.A., F. Hoffmann-La Roche Ltd, Bio-Rad Laboratories, Quest Diagnostics Incorporated, Abbott Laboratories, and Thermo Fisher Scientific Inc. among others. These companies adopted several strategies including partnerships, new product launches, mergers, and acquisitions, etc. to stay ahead in the market.

Vitamin D Testing Industry News:

  • In February 2023, Hurdle (a Chronomics Inc. brand), announced the launch of their Vitamin D Test. The new product is specifically designed for adults to test the vitamin D levels from the comfort of their home. This innovative product launch will aid the company to enhance their product portfolio and increase their business revenue.
  • In November 2020, OmegaQuant, a leading company in omega-3 testing services, has launched its at-home vitamin d test with a sample collection kit. It is a simple, convenient and affordable alternative to laboratory-based diagnostic tests. This development helped the company in improving its product range and sales prospects.

Vitamin D testing market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments:

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By Product

  • 25-Hydroxy Vitamin D Test
  • 1,25-Dihydroxy Vitamin D Test

By Technique

  • Radioimmunoassay
  • HPLC
  • LC-MS
  • Others

By Indication

  • Osteoporosis
  • Rickets
  • Thyroid Disorders
  • Vitamin D Deficiency
  • Others

By Patient

  • Adult
  • Pediatric

By Test Type

  • Conventional Test
  • Point-of-Care Test

By End-use

  • Hospitals
  • Diagnostic Laboratories
  • Homecare
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Poland
    • Sweden
    • The Netherlands
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
    • Philippines
    • Vietnam
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Columbia
    • Peru
    • Chile
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
    • Israel
    • Iran


Authors: Rupali Swain, Shishanka Wangnoo

Frequently Asked Questions (FAQ) :

Market size for vitamin D testing exceeded USD 723 million in 2022 and will reach around USD 1.4 billion by the end of 2032 due to the rapidly expanding aging population worldwide.

Vitamin D testing market size from diagnostic laboratories is anticipated to record over USD 663 million by 2032 owing to the presence of specialized instruments and technology in these settings.

Vitamin D testing industry size from the point-of-care test type segment will witness 7.8% from 2023-2032 driven by the surging need for convenience, accessibility, and rapid results.

North America market size for vitamin D testing reached USD 239 million in 2022 and is expected to expand exponentially through 2032 driven by the rising lifestyle changes, indoor occupations, and increased use of sunscreen contribute to reduced sun exposure.

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  • Base Year: 2022
  • Companies covered: 11
  • Tables & Figures: 515
  • Countries covered: 30
  • Pages: 210
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