Home > Media & Technology > Information Technology > Cloud Computing > Visual Computing Market

Visual Computing Market Size - By Component (Hardware, Software), By Display Platform (Interactive Whiteboards, Interactive Kiosk, Interactive Table, Interactive Video Wall, Monitors), By Industry Verticals, Regional Outlook & Forecast, 2024 - 2032

  • Report ID: GMI9325
  • Published Date: May 2024
  • Report Format: PDF

Visual Computing Market Size

Visual Computing Market was valued at over USD 36.5 billion in 2023 and is estimated to register more than 23% CAGR from 2024 to 2032. Visual computing refers to a wide range of computer-related technologies, goods, and services used in the production, modification, and interpretation of visual content. In the visual computing industry, cloud-based rendering services have become a major trend that benefits designers, content producers, and companies alike. These services transfer rendering jobs from local computers to distant servers by utilizing the processing capacity and scalability of cloud infrastructure. This method removes the need for costly hardware investments, resulting in quicker rendering times, higher productivity, and lower costs.

Visual Computing Market

Furthermore, suppliers are providing pay-per-use and subscription pricing schemes, enabling customers to adjust their rendering resources in accordance with project specifications and financial limitations. The Conductor service will enable CoreWeave to expand its offering to deliver burst rendering solutions to visual effects (VFX) studios while removing friction in the setup process.

Privacy and security concerns present serious challenges in the visual computing market, stemming from the gathering, processing, and sharing of visual data. Facial recognition technology raises significant ethical concerns about personal privacy and surveillance. The American Civil Liberties Union (ACLU) said that racial bias in facial recognition algorithms has been discovered, potentially resulting in human rights violations and discriminatory outcomes. Furthermore, the expansion of visual data in a variety of sectors, such as social media, surveillance systems, and smart gadgets has raised concerns regarding abuse, data breaches, and unauthorized access. In general, addressing privacy and security concerns is necessary for the ethical application of visual computing technologies.

Visual Computing Market Trends

The analysis, enhancement, and manipulation of images and videos is being revolutionized by AI-driven image processing, which is changing the visual computing landscape. This concept entails optimizing and automating image processing activities including object detection, content creation, segmentation, and image recognition by integrating machine learning techniques and artificial intelligence (AI) into image processing pipelines. Compared to conventional techniques, AI-driven image processing solutions have several benefits, such as increased accuracy, speed, and scalability. By evaluating medical imaging like X-rays, MRIs, and CT scans, AI algorithms are improving diagnostic efficiency and accuracy.

In the entertainment and media industry, AI-driven image processing is transforming content creation and production workflows. Deep learning algorithms can produce realistic visual effects, improving the quality of images and automating time-consuming processes like video editing and color grading. It is anticipated that the incorporation of AI into image processing workflows will keep propelling growth and innovation in the visual computing industry, opening new opportunities and efficiency for companies in a range of industries.

Visual Computing Market Analysis

Global Visual Computing Market, By Display Platform, 2021-2032 (USD Billion)

Based on display platform, the market is divided into interactive whiteboards, interactive kiosk, interactive table, interactive video wall, monitors, and others. The interactive kiosk segment is expected to register a CAGR of over 24.5% through 2032.

  • Interactive kiosks are a sizable and rapidly expanding area of the visual computing, which serves a variety of sectors including retail, hospitality, healthcare, transportation, and education.
  • Interactive kiosks integrate various visual computing technologies like touchscreens, gesture recognition, facial recognition, augmented reality (AR), and virtual reality (VR) to deliver immersive and intuitive user experiences. By leveraging these technologies, interactive kiosks can enhance customer engagement, streamline operations, and deliver personalized services.


Global Visual Computing Market, By Component, 2023

Based on component, the market is divided into hardware and software. The hardware segment dominated the global market with a share of over 62% in 2023.

  • The hardware segment includes a broad range of parts necessary for processing, rendering, and presenting visual content. Vision processing units (VPUs), field-programmable gate arrays (FPGAs), graphics processing units (GPUs), and central processing units (CPUs) are examples of important hardware components.
  • The growing need for immersive experiences, the expansion of AI-driven applications demanding high-performance computing solutions, and semiconductor technology breakthroughs are all driving the hardware segment's potential growth.


U.S. Visual Computing Market, 2021-2032 (USD Billion)

North America region dominated 38% share of the visual computing market in 2023. North America covers a broad spectrum of technologies, verticals, and applications. The U.S. is a major center for visual computing innovation, research, and development, home to a thriving ecosystem of tech firms, academic institutions, and end consumers. High levels of disposable income and a broad and varied consumer base are driving the adoption of visual computing technologies in the region in fields including gaming, augmented reality (AR), virtual reality (VR), and content creation. The market for visual computing is also expanding due to increasing government investment programs and innovation in cutting-edge fields like computer vision, machine learning, and artificial intelligence (AI).

Visual Computing Market Share

Nvidia Corporation and Intel Corporation hold a significant share of over 25% in the visual computing industry. Nvidia’s GPUs are used in scientific simulations, deep learning, and high-performance graphics rendering. The gaming, entertainment, automotive, healthcare, and research industries all make extensive use of the company's major GPU architectures, including GeForce, Quadro, and Tesla. Additionally, Nvidia has diversified its product line to encompass software solutions, developer tools, and cloud-based services, increasing its market share in the visual computing industry through collaborations and strategic acquisitions.

Visual Computing Market Companies

Major players operating in the visual computing industry are:

  • Advanced Micro Devices, Inc.
  • ARM Ltd.
  • Assert AI
  • Biodigital, Inc.
  • CoreWeave 
  • Cubix Corporation
  • Exxact Corporation
  • Imagination Technologies Limited
  • Intel Corporation
  • Matrox
  • Nvidia Corporation
  • Softkinetic
  • Sony Group Corporation

Visual Computing Industry News

  • In April 2024, Assert AI, a computer vision SAAS company, secured Series A funding of USD 4 million. The company is planning to bolster its presence in essential markets, enhance research and development efforts, and continue pioneering new advancements in computer vision technology.
  • In October 2023, Lenskart, an eyewear company, announced its acquisition of Tango Eye, an AI-based computer vision startup. The company aims to utilize visual AI technology to enhance both the store and product experiences.

This visual computing market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) from 2021 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Component

  • Hardware
  • Software

Market, By Display Platform

  • Interactive Whiteboards
  • Interactive Kiosk
  • Interactive Table
  • Interactive Video Wall
  • Monitors
  • Others

Market, By Industry Verticals

  • Gaming
  • Media & Entertainment
  • Healthcare
  • Automotive
  • Manufacturing
  • Military & Defense
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA


Authors: Suraj Gujar, Sandeep Ugale

Frequently Asked Questions (FAQ) :

The market valuation of visual computing was reached USD 36.5 billion in 2023 and is estimated to cross USD 238 billion by 2032, owing to the growing adoption of visual data analytics.

The interactive kiosk segment in the visual computing industry is expected to register over 24.5% CAGR during 2024 to 2032, driven by various visual computing technologies like touchscreens, gesture recognition, facial recognition, AR & VR to deliver immersive and intuitive user experiences.

North America visual computing market accounted for over 38% revenue share in 2023, due to increasing government investment programs and innovation in cutting-edge fields like computer vision, ML, & AI.

Advanced Micro Devices, Inc., ARM Ltd., Assert AI, Biodigital, Inc., CoreWeave , Cubix Corporation, Exxact Corporation, Imagination Technologies Limited, Intel Corporation, Matrox, Nvidia Corporation, Softkinetic and Sony Group Corporation

Visual Computing Market Scope

Buy Now

Premium Report Details

  • Base Year: 2023
  • Companies covered: 13
  • Tables & Figures: 285
  • Countries covered: 21
  • Pages: 210
 Download Free Sample