Veterinary Endoscopy Market

Veterinary Endoscopy Market Size

The global veterinary endoscopy market is projected to experience robust growth from 2025 to 2034, driven by a heightened emphasis on companion animal health, the increasing threat of zoonotic diseases, and the continued evolution of veterinary diagnostics. As pet ownership grows globally, so too does the demand for advanced diagnostic and minimally invasive treatment options, making veterinary endoscopy an increasingly essential tool in animal healthcare.

A significant factor fueling this demand is the awareness surrounding zoonotic diseases, which can be transmitted between animals and humans. With rising concerns about emerging zoonoses such as avian influenza and more resilient strains of Salmonella, governments and veterinary organizations are emphasizing early diagnosis and monitoring, in which endoscopy plays a key role. Moreover, as zoonotic diseases continue to mutate and pose public health risks, veterinary clinics are integrating sophisticated diagnostic procedures like endoscopy to enable accurate detection and control.

As per the American Pet Products Association (APPA), pet-related spending in the U.S. reached $152 billion in 2024, with sales projected to climb to $157 billion in 2025. This surge in pet expenditure includes a growing share devoted to diagnostic tools, preventive healthcare, and specialty treatments such as endoscopic procedures. The availability of pet insurance policies has further enhanced access to such advanced treatments, supporting market expansion.

The rising number of veterinary clinics and professionals across urban and semi-urban areas, along with the development of dedicated veterinary hospitals with specialized services, is also contributing to the adoption of endoscopic procedures. However, the market still faces hurdles such as high equipment costs, a lack of skilled personnel in remote regions, and limited training programs for veterinary endoscopy.

Veterinary Endoscopy Market Trends

A strong trend influencing the market is the rising preference for minimally invasive diagnostic and surgical techniques. Veterinary professionals are increasingly opting for endoscopic procedures that minimize trauma, reduce recovery time, and lower infection risk in animals. These procedures are being widely adopted for diagnosing and treating gastrointestinal, respiratory, urological, and reproductive system disorders.

Technological advancements continue to play a transformative role in the market. Modern veterinary endoscopy systems now feature high-definition (HD) imaging, narrow-band imaging (NBI), and enhanced flexibility, enabling improved visualization and precise intervention. Innovations such as video endoscopy, wireless capsule endoscopy, and the integration of artificial intelligence (AI) for real-time image analysis are reshaping clinical practices in veterinary medicine.

In addition to dogs and cats, the use of endoscopy in equine and exotic animal practices is gaining momentum. With zoos, wildlife rehabilitation centers, and exotic pet clinics adopting endoscopic tools for less invasive diagnosis, the market is witnessing diversification in application areas.

Another trend supporting market growth is the increasing integration of telemedicine platforms with veterinary endoscopy devices. This facilitates remote diagnostics, consultation, and collaborative treatment planning, particularly beneficial in underserved areas.

Veterinary Endoscopy Market Analysis

The flexible endoscopes segment is projected to dominate the market throughout the forecast period. The adaptability and superior maneuverability of flexible endoscopes make them ideal for complex procedures involving internal organs, especially in smaller animals. These devices are also favored due to their ability to reach intricate anatomical areas, allowing for both diagnostic and therapeutic applications.

Continued advancements in flexible endoscope technology, such as the incorporation of 4K imaging and enhanced light sources, are improving procedural efficiency and image clarity. Furthermore, the miniaturization of components is enabling safer and more comfortable procedures, especially for smaller companion animals like cats, puppies, and exotic pets.

The companion animals segment will maintain a dominant share in the veterinary endoscopy market from 2024 to 2034. Growing pet ownership, particularly in urban areas, is contributing to increased demand for specialized veterinary care. As per the American Pet Products Association (APPA), in 2023, 66% of U.S. households—equivalent to approximately 86.9 million homes—reported owning at least one pet. As pet owners increasingly view pets as family members, there is a rising willingness to invest in advanced diagnostic tools and treatment options.

Diseases such as inflammatory bowel disease, tracheal collapse, and foreign body ingestion are common in companion animals and require precise diagnostic techniques like endoscopy. Minimally invasive techniques are especially favored in these cases due to reduced post-operative discomfort and faster recovery.

North America remains the leading regional market for veterinary endoscopy, driven by high pet ownership, robust veterinary infrastructure, and continuous innovation. The region benefits from favorable reimbursement models, increasing availability of trained veterinary professionals, and strong investment in pet healthcare technologies. According to the North American Pet Health Insurance Association (NAPHIA), over 5 million pets were insured in North America as of 2024, creating more opportunities for advanced diagnostic procedures like endoscopy.

The presence of leading manufacturers and growing partnerships between veterinary clinics and academic institutions are further fostering research, training, and awareness. This is helping bridge skill gaps and accelerating the adoption of veterinary endoscopy across rural and semi-urban areas as well.

Veterinary Endoscopy Market Share

Some of the prominent veterinary endoscopy companies operating globally include:

• Welch Allyn (Hillrom)
• Steris
• Richard Wolf GmbH
• Olympus Corporation
• Karl Storz
• Hoya Corporation
• Fujifilm
• Endoscopy Support Services
• Eickemeyer
• Biovision Veterinary Endoscopy
• B. Braun
  

Major players in the market are actively pursuing strategic initiatives such as mergers, acquisitions, partnerships, and new product launches to strengthen their market position. Companies are investing heavily in R&D to develop compact, cost-effective, and multi-functional endoscopy systems tailored for veterinary use.

In particular, partnerships between veterinary equipment manufacturers and AI-based imaging software providers are enabling real-time diagnostic support and improving the accuracy of endoscopic examinations. These innovations are playing a pivotal role in enhancing workflow efficiency and reducing diagnostic turnaround times in veterinary practices.