Veterinary ECG Systems Market – By Product, By Modality, By Technology, By Usage, By Animal Type, By End Use - Global Forecast 2025 – 2034

Veterinary ECG Systems Market Size

The global veterinary ECG systems market was valued at USD 104.8 million in 2024. The market is estimated to grow from USD 110 million in 2025 to USD 193.8 million in 2034 growing at a CAGR of 6.5%. The market is experiencing considerable growth driven by increasing animal population globally, rising prevalence of chronic diseases in animals, high demand for veterinary diagnostic and monitoring devices, rising disposable income in developing countries, and rising expenditure on veterinary care.
 

As per the World Animal Foundation estimates, the companion animal population reached approximately 967 million worldwide, of which 522 million were dogs and 445 million were cats. Similarly, according to FAO, the global ruminant livestock population is roughly 3.6 billion, of which approximately 2 billion represents the total number of livestock animals used for meat and dairy products. Such high volume of animals increases the demand for various animal healthcare products including adequate monitoring devices to take care of chronic ailments, thereby boosting the market growth.
 

Moreover, the rise in chronic diseases in animals, such as heart related disorders and other health conditions, is driving the adoption of veterinary diagnostic devices such as ECG. For instance, in the U.S., about 10% of dogs have heart disease, and the risk increases with age. Also, growing awareness regarding animal health and preventive care is expected to supplement industry growth.
 

Furthermore, growing veterinary infrastructure, development of cutting-edge diagnostic devices, increasing number of veterinary hospitals and clinics, and pet insurance are set to positively impact industry growth. Several technological advancements in the field of veterinary medicine are set to positively influence the veterinary ECG systems industry. Recent developments such as wireless ECG systems and handheld devices coupled with several initiatives by market players to ensure access to advanced care is set to bring rapid expansion in the veterinary ECG systems market.
 

A veterinary electrocardiogram (ECG) system is a non-invasive diagnostic tool that measures the electrical activity of heart. The test is commonly used to assess the heart condition and monitor animals with heart disorders.
 

Veterinary ECG Systems Market Trends

• Rising cases of heart diseases in animals are driving demand for ECG monitoring. Arrhythmias, heart murmurs, and congenital heart defects in dogs, cats, and other animals are few of the heart condition that require constant monitoring and prompt diagnosis. Therefore, the growing need for accurate and non-invasive ECG systems in veterinary clinics and hospitals will spur industry expansion.
   
• Also, several technological innovations in the field of veterinary diagnostics are a major growth driver propelling the market. Availability of digital, wireless, portable devices, and integration of AI in ECG systems has revolutionized veterinary medicine.
   
• For example, HACARUS Corporation and Bussan Animal Health Co has jointly developed the AI-based Anisapo Heart Check. This is an ECG measurement AI service that aids in early detection of heart disease using AI. Such innovations will drive the market growth.
   
• High adoption of pet insurance is expected to be an instrumental factor in driving the market expansion. According to the North American Pet Health Insurance Association, there has been an increase of about 18% in the number of insured pets during 2017-2018, in the U.S. The number of insured pets in 2021 was 26% higher than in 2020 and 63% higher than in 2018. Thus, surging demand for pet insurance coupled with the growing number of insured animals will drive the market expansion.
   
• In addition, the growing adoption of telemedicine has made it possible for veterinarians to remotely monitor the heart conditions of animals using ECG systems. This is helpful for large animals like horses and cows, which are often very difficult to transport to a clinic for an ECG test. Therefore, veterinarians can now remotely interpret ECG readings, enabling them to provide diagnosis much more rapidly and accurately.
   
• Thus, growing adoption of telemedicine greatly enhances the ease of telecardiology, which is a rapidly expanding field within veterinary medicine. Further, increasing demand for portable and point-of-care ECG devices that enable quick and real-time monitoring of the heart will drive the market growth.
   
• These handheld ECG devices are user-friendly, affordable, and provide instant results, allowing vets to immediately treat heart issues. Owing to the benefits offered, POC ECG devices are expected to witness high adoption in the coming years.
   

Veterinary ECG Systems Market Analysis

Based on the product, the global market is segmented into ECG systems and accessories and consumables. The ECG systems segment accounted for the highest market share and was valued at USD 86.6 million in 2024. The segmental revenue was valued at USD 76.3 million in 2021. It reached USD 82.9 million in 2023 growing from USD 79.3 million in 2022.
 

• ECG systems are a primary diagnostic tool for measuring the heart rates and rhythms of animals to detect arrhythmia and other cardiac conditions. Therefore, increasing diagnosis of arrhythmias, cardiomyopathies, and congenital heart disease complications among aged pets have driven the growth of the segment.
   
• Also, growing concern among pet owners regarding heart problems and their readiness to spend on advanced diagnostic tests further enhances the growth of the segment. The market growth is supported by the high adoption of portable and wireless ECG systems that allows real time monitoring of heart conditions in the field and clinical settings.
   
• Furthermore, industry participants are developing innovative ECG systems to revolutionize the veterinary cardiac diagnostic sector. For instance, Bionet America Inc. is one of the pioneers in developing VEMO, a wearable ECG system for dogs and cats. Such initiative is expected to augment the segmental growth.
   

Based on the modality, the global veterinary ECG systems market is categorized into benchtop and handheld. The benchtop segment dominated the market with 57.6% market share in 2024.
 

• The benchtop segment held the largest market share because of its high adoption in the veterinary sector. These devices are the traditional and most widely used for measurement. Benchtop ECG systems allow multi-channel ECG recordings, which makes it possible to provide precise cardiac evaluations for different types of animals.
   
• These systems become even more useful with the integration of other diagnostic equipment such as digital imaging and laboratory information systems, as they improve workflow, efficiency, and clinical decision making.
   
• Furthermore, due to their robust nature, these systems are commonly used in high-case load practices where complicated procedures such as arrhythmia detection and prolonged monitoring in critical care settings are required.
   
• Therefore, these systems are designed for comprehensive monitoring, providing accurate and real-time data essential for diagnosing animal cardiac conditions. Their user-friendly interfaces and advanced features make them ideal for veterinary hospitals and clinics, where precise monitoring is critical.

Based on the technology, the global veterinary ECG systems market is divided into digital and analog. The digital segment dominated the market in 2024 with a market share of 62.9% and is anticipated to witness growth at a CAGR of 6.9% over the forecast years.
 

• Due to ease of storage, real-time tracking, data recording, and integration with veterinary practice management software, veterinarians are preferring digital ECG systems. Digital ECG systems offer convenience and efficiency in veterinary practices, allowing for better patient monitoring and data management.
   
• High adoption of telemedicine in veterinary healthcare has increased the demand for digital ECG systems that allow consultations and data sharing remotely. Also, the operational efficiency and accuracy of diagnosis has been enhanced by the integration of AI and cloud-based storage into modern digital ECG systems.
   
• Thus, with the increasing population of pets, digitization of veterinary infrastructure, and advancement in ECG devices, it is projected that digital systems will maintain a strong market position for the coming years.
   

Based on the usage, the global veterinary ECG systems market is categorized into resting ECG and holter ECG. The resting ECG segment dominated the market in 2024 and is expected to reach USD 103.3 million by 2034.
 

• Resting ECG is frequently employed in veterinary clinics and hospitals for the evaluation of rhythm disturbances, conduction anomalies, and other heart disorders in pets like dogs, cats, and horses. This modality is favored for its ease of use and effectiveness in clinical settings, allowing veterinarians to obtain rapid and accurate heart health assessments.
   
• Alos, the increasing incidence of heart diseases in pets, increasing ownership of pets, and greater awareness of pet owners regarding the cardiac health of their pets are also amplifying the adoption of resting ECG systems. Therefore, the availability of advanced portable user-friendly resting ECG devices in the market will accelerate segment growth.
   

Based on animal type, the global veterinary ECG systems market is categorized into small companion animals and large animals. The small companion animal segment dominated the market with value at USD 66.1 million in 2024 and is expected reach USD 127.2 million by end of 2034.
 

• The high population of small animals such as dogs and cats largely increases the demand for veterinary ECG systems. As per Statista, in 2023, the dog population in Europe was approximately 106.36 million, an increase from around 104.34 million in the previous year. The cat population in Europe was measured at approximately 129.11 million in 2023.
   
• Similarly, there has been a significant increase in the incidence of various diseases among the companion animals. According to data published in the MSD Veterinary Manual, more than 10% of the pet animals examined by a veterinarian have some form of cardiovascular disease. This rising burden of chronic diseases in pets translates to greater demand for veterinary diagnostics including ECG.
   

Based on the end use, the global veterinary ECG systems market is classified into veterinary hospitals and clinics, academic and research institutions, and other end users. In 2024, the veterinary hospitals and clinics segment held highest market share and is expected to showcase significant growth at a CAGR of 6.8% between 2025 - 2034.
 

• The segment of veterinary hospitals and clinics captures a major portion of the market due to the growing need for sophisticated diagnostic and monitoring devices in the animal health care sector.
   
• These facilities form the first point of contact for pet owners with large volume of animal visits contribute to the high demand for veterinary ECG systems in these settings.
   
• Also, the presence of skilled veterinary professional in veterinary hospitals and clinics increases the preference among pet owners.

The North America veterinary ECG systems market dominated the global market with a market share of 38% in 2024. The U.S. market was valued at USD 32.5 million in 2021. The market size reached USD 34.9 million in 2023 growing from USD 33.6 million in 2022.
 

• High rates of pet ownerships in the country, coupled with availability of advanced pet care services drives the market growth. According to the 2021–2022 National Pet Owners Survey by the American Pet Products Association (APPA), 70% of the U.S. households owned at least one type of pet.
   
• Also, around 69 million of the U.S. households have at least one dog, and 45.3 million have at least one cat, about 9.9 million have birds, and 3.5 million have horses. Similarly, the country boasts a high population of livestock animals. For instance, there were 87.2 million head of cattle and calves on the U.S. farms as of January 2024.
   
• Such high volume of companion and livestock animals in the country increases the demand for veterinary diagnostic devices.
   
• Further, rising expenditure on animal care and strong veterinary infrastructure increases the adoption of veterinary ECG systems. In addition, the presence of prominent market players in the country is responsible for further significant share.
   

Europe veterinary ECG systems market accounted for USD 27.5 million in 2024 and is anticipated to show considerable growth over the forecast period.
 

• Rising animal adoption in European region coupled with increasing initiatives by various government to improve animal healthcare is anticipated to spur the market growth. As of 2023, 45% of German households have a pet and 14% of households have two pets or more. This accounts for approximately 34.3 million pets. Cats and dogs are the most popular house pets, with 25% of German households owning cats and 21% of households owning dogs.
   
• The region’s well-established veterinary practices and research institutions, along with its emphasis on high-quality medical equipment, contribute to the widespread adoption of veterinary ECG systems technology.
   
• Also, advancements in veterinary medical devices with frequent introduction of superior veterinary diagnostic products for accurate diagnosis will boost the market in Europe.
   
• Moreover, the presence of highly equipped veterinary clinics and hospitals in Germany, UK, and France further boosts the Europe market.
   

China veterinary ECG systems market is predicted to grow significantly over the forecast period.
 

• The market in the China is growing rapidly due to the rise in pet ownership, advancements in animal health awareness, and the improvement of veterinary care infrastructure.
   
• In 2021, the number of urban dogs and cats in China reached 112.3 million – 54.3 million dogs and 58 million cats – an 11.4% increase compared to 2020. The increasing pet ownership and rising disposable income in the country coupled with high expenditure on pet healthcare will offer lucrative market growth opportunity in the country.
   
• Also, improved collaboration between international and local companies increases the competition for innovation and accessibility of products, thus further fostering market growth.
   
• Further, countries such as India, Australia and Japan are adopting animal diagnostic technology at a faster rate owing to the enhanced demand for better veterinary services and an increase in livestock management activities.
   

South Africa veterinary ECG systems market is poised to witness substantial growth in Middle East and Africa market during the forecast period.
 

• About 45% of adults in South Africa are pet owners, showcasing the country’s love for animals. Among these, 78% are dog owners, while only 36% own cats.
   
• The increasing pet ownership in the country, rising disposable income coupled with a rapidly expanding veterinary infrastructure will offer lucrative market growth opportunity in the country.
   
• In addition, rising government initiatives to boost animal welfare and support businesses in veterinary industry aid in the market growth.
   
• Further, the market is also supported by investments and government spending aimed at improving the region’s veterinary healthcare infrastructure.
   

Veterinary ECG Systems Market Share

Competition in the veterinary ECG systems industry is marked by well-established companies, emerging firms, and local players fighting to capture a larger share of the market. Top 4 players such as Bionet America, Dextronix, Idexx, and Dawei Veterinary Medical account for approximately 30% - 40% of the market. These key players focus on various strategies such as acquisitions, business expansion and novel product launches to consolidate their market presence. Furthermore, the shift towards digital veterinary infrastructure is likely to improve the competition as digital systems have superior diagnostic accuracy and faster processing time, in addition to better storage and sharing capabilities.
 

Additionally, there are several local players operating in the market are boosting competition by providing affordable options. Local market participants from Asia-Pacific and Latin America are emerging with lower cost alternatives to branded systems sold by international competitors.
 

Veterinary ECG Systems Market Companies

Some of the prominent players operating in the veterinary ECG systems industry include:

• Antech Diagnostics (Mars Petcare)
• Aspel
• Bionet America
• Contec Medical Systems
• Dextronix
• Dawei Veterinary Medical (Jiangsu)
• Eickemeyer Veterinary Equipment
• Idexx
• Narang Medical Limited
• New Gen Medical Systems
• Shenzhen Comen Medical Instruments
• Technocare Medisystems
• Vmed Technology
• VectraCor
   

IDEXX offers advanced diagnostic solutions for cardiac health assessment in animals. Their ECG systems integrate with broader veterinary diagnostic platforms, enabling seamless monitoring and analysis for veterinarians. The company’s IDEXX Cardiopet ECG system enables veterinarians to record and transmit ECG readings for expert interpretation by cardiologists, providing rapid and accurate cardiac assessments.
 

Bionet America is a leading provider of veterinary ECG solutions, offering reliable and user-friendly devices for animal cardiac monitoring. The company’s vet ECG machine, Cardio7VET is a top veterinary ECG solution known for its high-resolution display, automatic interpretation, and user-friendly interface.
 

Veterinary ECG Systems Industry News

• In July 2024, Mars, Incorporated completed its previously announced acquisition of Cerba HealthCare’s ownership stake in Cerba Vet and ANTAGENE. Cerba Vet and ANTAGENE now complement the diagnostics portfolio in Mars Petcare’s Science & Diagnostics division.
   
• In January 2024, SunTech launched the Vet40 surgical vital signs monitor for companion animals. The Vet40 combines SunTech’s non-invasive blood pressure, temperature, pulse oximetry (SpO2), electrocardiogram (ECG), and optional end-tidal carbon dioxide (ETCO2) and respiratory rate capabilities for monitoring before, during, and after a procedure. This helped the company expand its product portfolio.
   
• In June 2023, Mars, Incorporated completed its acquisition of Heska Corporation, a global provider of advanced veterinary diagnostic and specialty products. This strategic move aims to enhance Mars Petcare's Science & Diagnostics division, broadening access to diagnostics and technology, accelerating research and development, and better serving veterinary professionals and pets worldwide.
   
• In March 2022, HACARUS Inc., specializing in lightweight and explainable AI, collaborated with DS Pharma Animal Health to introduce an ECG platform tailored for canines. This device measures and analyzes dogs' heart conditions, facilitating early detection of cardiac diseases, which are a leading cause of canine mortality.
   
• In August 2020, Bionet America, Inc. introduced VEMO, a wearable ECG system for dogs and cats. This innovative device offers wireless, continuous monitoring of ECG, heart rate, and respiration rate, enhancing veterinary care by simplifying workflows and providing real-time data with alarm notifications.
   

The veterinary ECG systems market research report includes in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:

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Market, By Product

• ECG systems
• Accessories and consumables                 

Market, By Modality

• Handheld
• Benchtop

Market, By Technology

• Digital
• Analog

Market, By Usage

• Resting ECG
• Holter ECG

Market, By Animal Type

• Small animals         
• Large animals         

Market, By End Use

• Veterinary hospitals and clinics
• Academic and research institutions
• Other end users

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE