U.S. Plant-Based Meat Market Size By Source (Soy {By Product [Burger Patties, Strips & Nuggets, Meatballs, Sausage, Ground Meat], By Type [Chicken, Pork, Beef, Fish], By Distribution Channel [Grocery Stores, Food & Drink Specialty Stores, Convenience Stores, Online Retail, Restaurant], By Demographics [Gen Z, Millennials, Gen X, Baby Boomers]}, Wheat {By Product [Burger Patties, Ground Meat, Strips & Nuggets, Steaks, Sausage, Seitan], By Type [Chicken, Bacon, Beef], By Distribution Channel [Grocery Stores, Food & Drink Specialty Stores, Online Retail, Restaurant], By Demographics [Gen Z, Millennials, Gen X, Baby Boomers] } , Pea {By Product [Burger Patties, Ground Meat, Strips & Nuggets], By Type [Chicken, Fish, Bacon, Beef], By Distribution Channel [Grocery Stores, Convenience Stores, Food & Drink Specialty Stores, Online Retail, Restaurant], By Demographics [Gen Z, Millennials, Gen X, Baby Boomers ]}, Industry Analysis Report, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026

Published Date: May 2020  |  Report ID: GMI4677  |  Authors: Kunal Ahuja, Kritika Mamtani

Report Format: PDF   |   Pages: 290   |   Base Year: 2019




Summary Table of Contents Industry Coverage Methodology

Growing concerns regarding animal cruelty should increase the U.S. market demand

U.S. plant-based meat market size exceeded USD 800 Million, in 2019 and is estimated to grow at over 25% CAGR between 2020 and 2026. Significant efforts by manufacturers to improve product texture and flavor will fuel the industry landscape.
 

U.S. plant-based meat market

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Plant based meat is a manufactured food item which has an appearance, texture or taste similar to meat but is composed entirely from plant-based ingredients. It is also known as mock meat, vegan meat, vegetarian meat, meat substitute, and meat analogue. These products have a unique fibrous texture which imparts a meat like appearance and are a rich source of proteins and carbohydrates.
 

Number of consumers who prefer not to eat meat owing to personal beliefs or ethical concerns regarding the treatment of livestock in animal farms is growing at a faster pace. Moreover, consumers are avoiding meat consumption owing to growing prevalence of lifestyle disorders such as obesity & diabetes. Plant based meat has low fat content and is rich in fiber which reduces cholesterol levels & blood pressure which is likely to boost the market growth.
 

Plant based meat manufacturers are primarily engaged in launching new products and lowering prices to make their products more affordable. Companies are focusing on new product development to introduce vegan substitutes for diverse meat products such as pork and sausages with an improved meat like flavor & appearance. Manufacturers are reducing product prices to attract both vegans and non-vegan customers during the COVID-19 pandemic which has boosted the prices of meats owing to shutdown of slaughterhouses.
 

U.S. Plant-Based Meat Market Report Coverage
Report Coverage Details
Base Year: 2019 Market Size in 2019: 801.71 million (USD)
Historical Data for: 2015 to 2019 Forecast Period: 2020 to 2026
Pages: 290 Tables, Charts & Figures: 412
Geographies covered (4): Midwestern U.S., Southern U.S., Northeast U.S., West U.S.
Segments covered: Source
Companies covered (15): DuPont, Pinnacle Foods, The Vegetarian Butcher, Amy’s Kitchen, Quorn Foods, Maple Leaf Foods, Gold & Green Foods, Beyond Meat, Impossible Foods, Sweet Earth Foods, Gardein Protein International, Schouten, Naturli Foods A/S, Field Roast, Lightlife Foods
Growth Drivers:
  • Growing obesity rate and increasing demand for plant proteins
  • Growing adoption of the vegan lifestyle
Pitfalls & Challenges:
  • Increasing popularity of lean meats and growing prevalence of soy & wheat gluten allergy

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Rising prevalence of soy-based products due to similar texture & flavor as meat should increase overall market demand

U.S. Soy Plant Based Meat Market

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U.S. plant-based meat market is bifurcated on the basis of sources as soy, wheat, pea and other meats. Soy meat is a nutritious, protein-rich soy product produced by cooking defatted soy flour under pressure followed by drying. The product is also known by other names such as textured vegetable protein (TVP), soya chunks and textured soy protein. It is an ideal meat extender or meat substitute on account of its meat like texture. Soy segment of U.S. plant-based meat market witnessed a consumption of over 30 kilo tons in 2019.
 

Soy meat imparts a chewy and meaty texture to burgers which makes it an ideal ingredient of burger patties. The product is cost effective, low in fat and protein rich which fulfills a significant portion of the daily dietary protein intake. The structure of TVP consists of flexible proteins which resembles whole muscle textures of poultry, seafood and meat which imparts a fibrous texture to patties.
 

Growing population of millennials who prefer plant-based food and rising consumer demand for premium burgers produced from organic, plant-based and grass-fed ingredients should stimulate the market trends.
 

The appearance, texture, and flavor of soy meat is similar to chicken and the product offers additional health benefits such as bone health & lowered cholesterol which makes it an ideal chicken substitute. U.S. soy-based chicken sales is set to surpass USD 1 billion by 2026.
 

Soy is commonly used in the preparation of vegan chicken nuggets on account of its meat like conformation and the ability to bind water. There is rising demand for fast food products owing to convenient consumption, and the adoption of hectic lifestyles which reduces the time availability for cooking, thereby accelerating market statistics.
 

Grocery stores are increasingly offering plant-based meat products and are also launching new products to cater to rising demand pertaining to growing consumer environmental & health awareness. Various large meat producers such as Hormel & Smithfield and food companies such as Kellogg are entering the plant-based meat segment to meet the demand for organic and vegan food products which has increased the product offering in grocery stores.
 

Grocery stores such as Kroger are also following the trend of developing their own plant-based meat products which should trigger growth of soy plant-based meat market.
 

Millennials are increasingly aware of the adverse effects of meat consumption on the environment such as greenhouse gas emissions and effluent waste. There are rising concerns regarding the cruel and unethical treatment of livestock in factory farms. Millennials are increasingly adopting alternative dietary preferences such as veganism, vegetarianism and flexitarian diets primarily owing to health benefits and improved athletic performance which should augment U.S. plant-based meat market size.
 

Growth of plant-based meat in West U.S. is attributed to rising adoption of vegan & flexitarian lifestyles

West U.S. Plant Based Meat Market

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West U.S. plant-based meat market is set to register over 26.5% CAGR through 2026. There are growing initiatives by city councils and state administrations in the region to increase the availability of vegan and vegetarian food. For instance, California passed a law in September 2018 which requires state prisons, nursing homes, health facilities and hospitals to have a vegan option in the menu.
 

Moreover, consumers are increasingly aware of the environmental consequences of meat consumption such as deforestation and greenhouse gas emissions which should stimulate U.S. plant-based meat industry growth.
 

Consumers in the region are increasingly adopting healthy lifestyles and exhibit growing aversion to meat owing to animal cruelty concerns. Plant based meat is associated with various health benefits such as lower incidence of type 2 diabetes, cancer, hypertension and cholesterol levels as compared to a meat-based diet. Restaurateurs and chefs are increasingly catering to vegan celebrities which is likely to draw more customers and accelerate industry outlook.
 

Strategic initiatives and new product launch to remain prime business strategies by market players

U.S. plant-based meat industry is moderately consolidated with key players including Morningstar Farms, Beyond Meat, Impossible Foods, Maple Leaf Foods, Amy’s Kitchen and Pinnacle Foods.
 

Companies are primarily engaged in launching new products which allow convenient consumption, offer greater similarity to meat products and provide greater opportunities to customers to reduce meat consumption.
 

Manufacturers are also engaged in strategic partnerships & acquisitions primarily to expand their distribution network and achieve market growth. In September 2019, U.S. food manufacturer Kellogg launched a new range of plant-based meats called Incogmeato consisting of chicken nuggets, burgers and tenders. This product launch extends the Morningstar product portfolio and allows the company to attract customers following a flexitarian diet.
 

The U.S. plant-based meat market research report includes in-depth coverage of the industry trends, with estimates & forecast in terms of volume (Kilo Tons) and revenue (USD Million) from 2015 to 2026, for the following segments:
 

By Source

  • Soy
    • By product
      • Burger patties
      • Strips & nuggets
      • Meatballs
      • Sausage
      • Ground meat
    • By type
      • Chicken
      • Pork
      • Beef
      • Fish
    • By distribution channel
      • Grocery stores
      • Convenience stores
      • Food & drink specialty stores
      • Online retail
      • Restaurants
    • By demographics
      • Gen Z
      • Millennials
      • Gen X
      • Baby boomers
      • Others
  • Wheat
    • By product
      • Burger patties
      • Ground meat
      • Strips & nuggets
      • Steaks
      • Sausage
      • Seitan
    • By type
      • Chicken
      • Bacon
      • Beef
    • By distribution channel
      • Grocery stores
      • Food & drink specialty stores
      • Online retail
      • Restaurants
    • By demographics
      • Gen Z
      • Millennials
      • Gen X
      • Baby boomers
      • Others
  • Pea
    • By product
      • Burger patties
      • Meatballs
      • Strips & nuggets
    • By type
      • Chicken
      • Beef
      • Bacon
      • Fish
    • By distribution channel
      • Grocery stores
      • Convenience stores
      • Food & drink specialty stores
      • Restaurants
    • By demographics
      • Gen Z
      • Millennials
      • Gen X
      • Baby boomers
      • Others
  • Others
    • By product
      • Burger patties
      • Strips & nuggets
      • Meatballs
    • By type
      • Beef
      • Pork
      • Chicken
    • By distribution channel
      • Grocery stores
      • Online retail
      • Convenience stores
      • Food & drink specialty stores
      • Restaurants
    • By demographics
      • Gen Z
      • Millennials
      • Gen X
      • Baby boomers
      • Other

The above information has been provided for the following regions:

  • U.S.
    • Midwestern U.S.
    • Southern U.S.
    • Northeast U.S.
    • West U.S.
       

Frequently Asked Questions (FAQ) :

Growing consumer health awareness and increasing environmental concerns regarding meat consumption are expected to fuel the higher production of plant-based meat in U.S.
DuPont, Pinnacle Foods, The Vegetarian Butcher, Amy’s Kitchen, Quorn Foods, Maple Leaf Foods, Gold & Green Foods, Beyond Meat, Impossible Foods, Sweet Earth Foods, Gardein Protein International, Schouten, Naturli Foods A/S, Field Roast and Lightlife Foods are some of the key manufacturers of plant based meat products in U.S.
The West U.S. industry for plant-based meat will register over 26% CAGR between 2020 and 2026, as estimated by GMI.

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Premium Report Details

  • Published Date: May 2020
  • Pages: 290
  • Tables: 387
  • Charts / Figures: 25
  • Companies covered: 15
  • Countries covered: 4

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