U.S. Pickup Trucks Market Size - By Size, By Powertrain, By Application, By Drive, Growth Forecast, 2025 - 2034

U.S. Pickup Trucks Market Size

The U.S. pickup trucks market was valued at USD 77.6 billion in 2024 and is estimated to register a CAGR of 2.3% between 2025 and 2034. In the U.S., leisure activities such as camping, hiking, and fishing are increasingly gaining traction since the past few years, and this is also contributing to the demand for pickup trucks in the country.
 

In 2023, Statista noted that approximately twenty percent of Americans went hiking, making it the most popular leisure activity in the country. Following fishing, there was a surge of interest in the Grand Canyon, national park which has trekking and camping, which has made it a top location for the country's camping lovers.
 

Pickup trucks are gaining prominence due to the versatility they offer to adventure and off-roading enthusiasts. This is because these trucks help carry necessary equipment such as outdoor gear, bicycles, camping equipment, and other recreational items, which can be stored effortlessly in the trunks of these vehicles.
 

Furthermore, as more people number of people continue to venture into the national parks, off-the-road trails, and remote parts of the country, off-road tourism in the U.S is expected to rise. This leads to the demand for pickup trucks as they are regarded as the most suitable for traveling through rugged and isolated regions is suitable for and preferred by these adventure seekers.
 

Introduction of advanced technology systems such as turbocharging, hybrid powertrains, and ADAS, is helping modern pickup trucks to significantly increase fuel economy. As fuel costs rise steadily, these developments enable pickup trucks to become more economical which makes these trucks appealing to consumers that are budget conscious or are hesitant to buy gasoline-based trucks due to rising fuel prices or their emission levels.
 

U.S. Pickup Trucks Market Trends

• The current pickup truck designs are being developed, and trucks are being manufactured with various modern features, especially in terms of towing and hauling functionalities. The adoption of integrated tow assistance systems, trailer sway control, and advanced towing capabilities is helping make modern pickup trucks more versatile and suitable for both personal and commercial purposes.
   
• Pickup trucks are increasingly being manufactured by using light-weight materials such as aluminum and high-strength steel. These materials make the pickup trucks more versatile when it comes to performance, as they are stronger and fuel-efficient. With ever increasing fuel prices, many consumers prefer and are now purchasing lighter trucks that are easier to maintain and have the required towing and payload capacity.
   
• Hybrid powertrains are increasingly being integrated into pickup trucks, and it is becoming a major trend in the country. These vehicles can harness the power and towing capabilities of standard pickup trucks. With fuel efficiency being a major concern, more consumers are adopting vehicles that help them save on fuel while still needing the utility and power pickup trucks provide.
   
• Nissan and Mitsubishi in April 2024 shared their plans to jointly develop an electric pickup truck in the U.S. Mitsubishi will provide plug-in hybrid systems and Nissan will supply EV technologies. Through this partnership, Mitsubishi will be able to sell its first locally made EV and Nissan will be able to sell its first regionally produced plug-in hybrid in the country.
   
• The capability for pickup trucks to receive over-the-air (OTA) software updates is becoming more popular. This technology enables manufacturers to upgrade the performance of their vehicles and add new vehicle features without requiring them to visit a dealership. Thus, truck owners benefit from not having to drive to their dealerships and are guaranteed that their trucks are constantly updated with the newest technology, which increases the marketability of newer models.
   

U.S. Pickup Trucks Market Analysis

• Gasoline-powered trucks hold a significant share of this segment as they are cheaper than other truck options. Also, the maintenance cost of these trucks is lower, and these trucks are easy to maintain, contributing to their preference, especially among the budget-conscious buyers.
   
• Gasoline is also abundantly available in the country and has a developed network for fueling, making it much easier for truck owners to refuel without worrying about range or access.
   
• Kia, in November 2024, revealed its plans to introduce its pickup trucks to the U.S. market with a body-on-frame configuration. These trucks will be powered by both gasoline and diesel engines. Kia is also focusing on increasing their offerings of its hybrid and plug-in segments, which can also affect their plan and options in the U.S. pickups truck division.
   
• Gasoline engines are also more emission standard compliant compared to the diesel engines. This is also contributing to its preference, especially considering the increasing stringent emission-related and environmental policies.

• Pickup trucks offer a unique combination of utility and versatility, making them an attractive choice for personal use. Consumers use their trucks not only for everyday commuting but also for recreational activities such as camping, off-roading, and towing. The combination of spacious interiors, powerful engines, and flexible cargo space has made pickup trucks ideal for families and individuals who require a vehicle for both work and leisure.
   
• Pickup trucks are considered as a status symbol in many parts of the country, especially in states such as Mississippi, where owning a pickup means the user is strong and very well-off and adventure seekers. This leads to the demand for these trucks particularly for the consumers that seek rugged cars, rather than just pickup trucks.
   
• Many manufacturers are integrating these trucks with luxury features such as premium leather seats, infotainment systems, and shining finishes. As a result, these vehicles have catered to people who would have preferred sedans and SUVs for their smoother features. As more luxury features are offered in pickup trucks, they draw consumers who prefer personal vehicles.
   

Based on size, the U.S. pickup trucks market is segmented as compact, mid-sized, and full-sized. The full-size segment led the market in 2024
 

• Full-size pickup trucks hold a significant share in this segment as they help tow and carry heavy loads, crucial for commercial users and even hiking enthusiasts. These trucks are optimized for heavy workloads, making them well suited for towing trailers, RVs, boats, and construction equipment.
   
• With their larger service offerings, full-size trucks is useful for both private and commercial users. For individual users, these trucks provide enough space for large families to carry their belongings needed for recreational activities like off-roading and camping. From a business perspective, their size is perfect while also having the needed durability, making them great option for construction, agriculture, delivery, and any other service that needs powerful vehicles.
   
• To help with the growing fuel problems as well as the range anxiety of electric trucks, companies have started to implement advanced engine technologies on full-size pickups, making them much more economical. With better mileage offered by companies, full-sized trucks are now viewed as having much greater personal and business utility, which will help strengthen their position in the market.
   
• Hyundai, in August 2024 revealed its intentions for the development of an extended range electric pickup truck (EREV) which will be capable of covering large distances without having to recharge often. With little competition, Hyundai's EREV system could exceed 1,000 kilometers, or 620 miles, thus giving tough competition to the current electric options.
   

Based on drive type, the U.S. pickup trucks market is segmented as rear-wheel drive, all-wheel drive, and four-wheel drive. The four-wheel drive segment led the market in 2024.
 

• Off-roading as well as driving on rough terrain requires four-wheel drive systems and 4WD trucks thus gain prominence and preference by the outdoor enthusiasts and adventurer seekers. 4WD can be effectively used in all types of weather and terrain including snow, mud, and gravel, as they help provide necessary control and driving support, which is necessary in case of off-roading or hiking terrains.
   
• During the winter season, the 4WD trucks are safer to use in areas with severe weather conditions because of their better control on icy or snowy roads. Furthermore, for rural as well as off-road areas, the capability to drive through tough conditions can be appealing to everyday drivers, especially in regions where weather and road conditions are highly unpredictable.
   
• Full size trucks are often fitted with 4WD as they are more suitable for their bigger built up, higher capacities, and utilities. Thus, the high demand for full size trucks is also driving demand for this drive type

• Work Truck Online has estimated that Wyoming is among the top three states in the U.S. with the demand for pick-up trucks. The state is estimated to hold share of approximately 37.1%, which is followed by Montana and North Dakota, with the share of 34.7% and 32.2% respectively
   
• The state of Wyoming has a large rural sector with strong dependence on activities such as farming, ranching, and agriculture. These industries require pickup trucks mainly because they support and help in moving supplies, livestock, and equipment. The harsh environment of the state makes trucks the ideal vehicle to have for daily errands
   
• Wyoming offers a wide variety of recreational activities including fishing, hiking, and even hunting as well as snowmobiling. Pickup trucks are utilized for recreation as they can tow trailers, carry gear, and traverse rough terrains. Most people in Wyoming utilize their trucks to reach the inaccessible areas for leisure and adventure purposes
   
• Wyoming has limited population spread over a large surface area, so residents often need vehicles that can handle the challenging terrains over the long distances. These requirements are met by pickup trucks, known for their high durability and off-road performance. Their greater versatility makes them more popular compared to small sized vehicles
   

U.S. Pickup Trucks Market Share

Top 7 companies leading the U.S. pickup trucks industry in 2024 were Ford, GMC, RAM, Nissan, Honda, Toyota, and Hyundai. Together, they held around 40% market share.
 

• Ford holds a significant share of the U.S. pickup truck market, with the Ford’s F-Series being the top-selling truck brand for many years. With its strong brand identity, dependability, and efficient overall performance, Ford has become a highly preferred brand among individual and fleet buyers. The company’s innovative activities include new technology, advanced towing capabilities, and different configurations to maintain competitiveness among other companies’ trucks.
   
• GM has a broad customer base that includes the average consumer and even those with heavy commercial requirements. GM trucks have captured the market with their robust performance coupled with exceptional reliability and towing capacity. The multi-faceted nature of the brand also enables them to provide several trims and engine choices making them appeal to the wider markets, helping the company maintain a strong position in both the commercial and personal truck markets.
   
• The smooth ride comfort along with best-in-class payload and towing capacity and great engine performance has made RAM a significant player in this U.S. pickup trucks market.
   
• Nissan trucks are valued for their great performances at affordable prices, thus making them great options for budget conscious buyers. The brand’s reliability and lower maintenance costs compared to some other competitors gives added appeal.
   
• Honda is known in the U.S. market for its features like, fuel economy, and its ease of handling and driving comfort. The reputation that Honda has enjoyed to date as a manufacturer of dependable cars with pleasant interiors and soft riding attributes has aided in capturing the image of Honda as a truck for urban and light-duty operations. Its unibody structure makes it a comfortable truck for everyday use, appealing to a wide range of consumers.
   

U.S. Pickup Trucks Market Companies

Major players operating in the U.S. pickup trucks industry include:

• Alpha Motor
• Bollinger Motors
• Canoo
• Ford
• GMC
• Honda
• Hyundai
• Nissan
• RAM
• Toyota

• Ford, General Motors, and RAM are some of the major players in the U.S. pickup truck market. These brands have created a strong reputation over the years in terms of reliability, durability, and high performance of their trucks. This has helped them capture a greater market share resulting from the brand loyalty associated with these products. Their brand loyalty, broad product range, and continuous improvement allow them to remain competitive within the market.
   
• Consumers nowadays prefer trucks with features that enhance fuel efficiency and reduce environmental impact. As concerns regarding these issues increase, there is an ongoing shift to hybrid powertrains among pick-up truck manufacturers to cater to the requirements of environmentally conscious customers. Additionally, lighter materials along with fuel efficient engines are being manufactured to meet consumer and regulatory expectations.
   
• The prices of the pickup trucks, especially in mid-size segment, is a major competition point among manufacturers. Many companies are offering their trucks at competitive prices lower than their competitors, which attracts buyers who are sensitive to price.
   

U.S. Pickup Trucks Industry News

• Voltu Motors, in February 2025, delivered electric pickup trucks in U.S., as part of their expansion plans in electric vehicle segment offerings. These trucks are built on Ford chassis and have a dual motor set up of up to 620 horsepower and 166 kWh battery pack, offering a range of around 350 miles.
   
• TELO, an EV startup in U.S., unveiled a configurator for its electric pickup truck MT1, along with sharing its base price of USD 41,520, in December 2024. The pickup truck is designed to have a reduced footprint and it measures just 152 inches long. However, it offers a larger bed size, equivalent to larger pickup trucks.
   
• Stellantis introduced its STLA Frame platform in November 2024, which is designed for full-size trucks and SUVs. This platform is designed to support multiple propulsion systems including gasoline, diesel, hybrid, and electric. This will help in the production of diverse vehicle types on single architecture.
   
• Ford, in August 2024, announced their aim to launch new high-tech electric commercial vans in 2026. The company also shared of launching two new advanced electric pickup trucks in 2027. Through this expansion, the company aims to offer an affordable and enhanced range of products in the electric vehicle segment.
   

The U.S. pickup trucks market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Bn) and shipments (units) from 2021 to 2034, for the following segments:

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Market, By Size

• Compact
• Mid-size
• Full-size

Market, By Powertrain

• Gasoline
• Diesel
• Electric
• Hybrid

Market, By Application

• Personal
• Commercial
  • Construction and heavy equipment
  • Agriculture and farming
  • Landscaping and outdoor services
  • Utility and municipal use

Market, By Drive

• Rear-wheel drive
• All wheel drive
• Four-wheel drive

The above information is provided for the following regions and countries:

• Alabama
• Alaska
• Arizona
• Arkansas
• California
• Colorado
• Florida
• Georgia
• Idaho
• Illinois
• Indiana
• Iowa
• Kansas
• Kentucky
• Louisiana
• Maine
• Michigan
• Minnesota
• Mississippi
• Missouri
• Montana
• Nebraska
• Nevada
• New Mexico
• North Carolina
• North Dakota
• Ohio
• Oklahoma
• Oregon
• Pennsylvania
• South Carolina
• South Dakota
• Tennessee
• Texas
• Utah
• Virginia
• Washington
• West Virginia
• Wisconsin
• Wyoming
• Rest of U.S.