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Uncooked Pasta and Noodles Market Size - By Form (Dried pasta and noodles, Ambient/canned pasta and noodles, Chilled/frozen pasta and Noodles), Raw material (Semolina, Flour, Durum wheat), Distribution Channel, Regional Outlook & Forecast, 2023-2032

  • Report ID: GMI6962
  • Published Date: Oct 2023
  • Report Format: PDF

Uncooked Pasta and Noodles Market Size

Uncooked Pasta and Noodles Market size was valued at USD 68.35 billion in 2022 and is anticipated to register a CAGR of over 3.6% between 2023 and 2032. As more and more people move to cities, they are increasingly looking for convenient and affordable meal options.

Uncooked Pasta and Noodles Market

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Pasta and noodles are both quick and easy to prepare, making them a popular choice for busy urban dwellers. In addition, Ethnic cuisines, such as Asian and Italian cuisine, are becoming increasingly popular around the world. Pasta and noodles are a staple food in many of these cuisines, which is driving demand for these products.

The primary challenges are the increasing competition from other convenience foods. As consumers seek quick and easy meal options, they have a wide array of choices beyond pasta and noodles, including ready-to-eat meals, frozen foods, and fast-food options. This heightened competition puts pressure on pasta and noodle manufacturers to continually innovate and differentiate their products to stay relevant and attractive to consumers.

COVID-19 Impact

The COVID-19 had significant impact on the market with the closure of restaurants and restrictions on dining out, people cooked more meals at home. This led to increased demand for pasta and noodles as they are convenient and have a longer shelf life. As people spent more time at home, there was a shift in preferences towards healthier and premium options. Some consumers opted for whole wheat pasta, gluten-free alternatives, and premium noodle varieties. In addition online grocery shopping and e-commerce saw significant growth during the pandemic. Many consumers turned to online platforms to purchase pantry staples, including uncooked pasta and noodles.

Uncooked Pasta and Noodles Market Trends

The increasing demand for healthier options such as whole wheat, gluten-free, and organic pasta and noodles. Premium and specialty products, including artisanal and ethnic varieties, gained popularity as consumers sought unique flavors and high-quality ingredients. The rise of plant-based diets led to a growing interest in plant-based pasta and noodles made from ingredients like lentils and chickpeas. Convenience remained a significant factor, with ready-to-cook and quick-cooking options gaining traction.

Uncooked Pasta and Noodles Market Analysis

Uncooked Pasta and Noodles Market Size, By Form, 2021 - 2032 (USD Billion)

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Based on form, the dried pasta and noodles segment dominated around USD 51.5 billion revenue in 2022. Dried pasta and noodles have a long shelf life due to their low moisture content, which inhibits the growth of bacteria and mold. This attribute reduces food waste and encourages consumers to stock up on these products. In addition, they are affordable making them accessible to a broad range of consumers. They are a cost-effective way to feed a family or prepare meals on a budget, which has become increasingly important during economic challenges.

Uncooked Pasta and Noodles Market Size, By Raw Material, 2022(USD Billion)

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Based on raw material, the durum wheat segment accounted for more than 55% of the uncooked pasta and noodles market share in 2022. It contains a high percentage of gluten, which is responsible for the desirable elasticity and firm texture of pasta. This makes it the preferred choice for pasta production, especially in regions like Italy, renowned for its pasta dishes. As global demand for pasta continues to rise, the durum wheat segment experiences growth to meet this demand. Moreover, the increasing popularity of Mediterranean and Middle Eastern cuisines has driven the demand for durum wheat products. These cuisines heavily rely on pasta and couscous, both of which are made from durum wheat. As global culinary diversity expands, so does the consumption of dishes that incorporate durum wheat-based ingredients.

 Uncooked Pasta and Noodles Market Size, By Distribution Channel, 2022 (USD Billion)

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Based on distribution channel, the supermarket and hypermarket segment held over 66.3% of the uncooked pasta and noodles market share in 2022. Supermarkets and hypermarkets offer a convenient one-stop shopping experience for consumers. Shoppers can find a wide range of pasta and noodles. This convenience saves time and effort for consumers, making it a preferred choice for many.

Asia Pacifc Uncooked Pasta and Noodles Market, 2021 - 2032 (USD Billion)

The Asia Pacific uncooked pasta and noodles market size reached USD 27.6 billion in 2022. Noodles, particularly in countries like China, Japan, South Korea, and various Southeast Asian nations, have deep cultural significance. They are staples in many Asian cuisines, making them an integral part of daily meals. This cultural preference for noodles contributes significantly to the high consumption levels in the region. In addition, Asian food manufacturers have been proactive in developing new and innovative pasta and noodle products to cater to evolving consumer preferences. This includes producing healthier options like whole wheat noodles, gluten-free options, and instant noodles with various flavors.

Uncooked Pasta and Noodles Market Share

Major companies operating in the uncooked pasta and noodles industry includes:

  • Barilla Group
  • Nestlé
  • ITC
  • Kraft Heinz Company
  • Unilever
  • Toyo Suisan Kaisha, Ltd.
  • Nissin Foods Holdings Co.,Ltd.
  • Campbell Soup Company
  • TreeHouse Foods, Inc.
  • Ebro Foods, S.A.
  • De Cecco
  • Jovial Foods Inc.

The companies are undergoing various strategic initiatives such as mergers and acquisitions, new product launched which is increasing their presence in market.

Nestlé has significantly diversified its portfolio through strategic acquisitions, becoming one of the world's largest and most recognizable food companies. Operating in over 180 countries, Nestlé offers an extensive range of products spanning beverages such as Nescafé and Nestlé Pure Life, food items including breakfast cereals and frozen foods through brands like Stouffer's and Lean Cuisine, and pet care under the Purina label. Committed to nutrition and wellness, Nestlé has undertaken initiatives to improve the nutritional content of its products, reduce environmental impact, and address social concerns.

Uncooked Pasta and Noodles Industry News

  • In May 2022 Nestle acquired Puravida. This acquisition is expected to expand the company’s portfolio in brazil.

The uncooked pasta and noodles market research report includes in-depth coverage of the industry with estimates & forecast in terms of transactional value (USD Billion) and transactional volume (Kilo Tonnes) from 2018 to 2032, for the following segments:

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Market, By Form

  • Dried pasta and noodles
  • Ambient/canned pasta and noodles
  • Chilled/frozen pasta and noodles

Market, Raw Material

  • Semolina
  • Flour
  • Durum wheat
  • Others

Market, Distribution Channel

  • Supermarkets and hypermarkets
  • Convenience stores
  • Online retail
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Australia
    • Malaysia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Egypt


Authors: Kunal Ahuja, Himanshu Kabra

Frequently Asked Questions (FAQ) :

The market size of uncooked pasta and noodles reached USD 68.35 billion in 2022 and it is estimated to cross USD 97.55 billion by 2032.
The durum wheat segment held over 55% of the market share in 2022, as it contains a high percentage of gluten, which is responsible for the desirable elasticity and firm texture of pasta and noodles.
Asia Pacific market size dominated around USD 27.6 billion in 2022, as noodles have deep cultural significance. They are staples in many Asian cuisines, making them an integral part of daily meals.
Barilla Group, Nestlé, ITC, Kraft Heinz Company, Unilever, Toyo Suisan Kaisha, Ltd., Nissin Foods Holdings Co. Ltd., Campbell Soup Company, TreeHouse Foods, Inc. and Ebro Foods, S.A.

Uncooked Pasta and Noodles Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 12
  • Tables & Figures: 267
  • Countries covered: 21
  • Pages: 180
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