Touch Screen Controller Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trend, Competitive Market Share & Forecast, 2020 - 2026
Report ID: GMI3792
Touch Screen Controller Market size is predicted to grow exponentially over the coming years with the rise in the adoption of these components in the automobile industry. The growing integration of several new technologies, such as on-board diagnostics, rear seat entertainment systems, and head-up displays, into vehicles with advanced displays is creating the need and requirement of these components to provide advanced touch panel to customers for offering interactive displays. The growing importance of these products can also be witnessed in the aerospace and aircraft industry. In the aerospace industry, the control and operations of several processes, such as launch, traffic control, and simulation, are controlled by computers with these display panels. This is augmenting the touch screen controller market.
The flourishing smart wearables market is encouraging developers in the touch screen controller market to design components, which can be integrated into these devices. The growing penetration of touch-enabled devices has increased the demand for these components. Smartwatch manufacturers are introducing touchscreen features in their devices. For instance, Armani has launched several products such as Touchscreen Smartwatch 5000, Touchscreen Smartwatch 5001, and Touchscreen Smartwatch 5004. These products have built-in technology and are attracting the customers to get a new experience of these features, propelling the market.
The trend of online payments and increased acceptance of credit & debit cards for transactions in the retail and other businesses are creating a demand for point of sale devices. POS manufacturers are introducing touchscreens in their products for enhancing user experience, ensuing the touch screen controller market. Tablet-based POS solutions are exhibiting high growth due to the high adoption of these devices in the retail sector, contributing significantly toward market growth.
Large power consumption and low refresh rate are some of the factors restricting the growth of the touch screen controller market. Refresh rate is the number of times in a second that a display hardware updates its buffer, which is reported back by the device to the user. Several electrical devices, such as POS and drawing pads, require high rates for better efficiency and performance. It becomes difficult for large touchpads for maintaining the fast refresh rate due to the large surface area of scree. Large power consumption of devices due to these components is also a restraint in the market. These display panels consume a lot of battery for managing the refresh rate and carrying out several functions.
Capacitive controllers accounted for a significant market share of the touch screen controller market. They are widely used in mobile phones, mp3 players, household appliances, and several industrial products. The advantages of the integration of these components are attractive product design, durability, robust housing design, and cost-effectiveness. These components provide high reliability, performance, and durability than resistive controllers. This is the reason for the adoption of these components for better performance of smart devices while providing customer values and new technological advancements in their offerings. Capacitive controller glass panel is covered by a capacitive layer of static charge, which senses the charge variations when touched.
Application of these controllers in the consumer electronics segment of the touch screen controller market is increasing the demand and requirement of these components. The integration of this product in mobile phones proved to be a great success for the mobile phone industry, which was tapped by other developers. With the success of the integration of these components into mobiles, several other devices were also integrated with these functions such as smart TVs, tablets, PCs, and smartwatches. This proved to be the revolution in the market and a great success & opportunity. With the increase in the manufacture and growth of smart devices’ industry, increase in the need and requirement of these functions can be seen in the market.
In the touch screen controller market, Asia Pacific accounted for the majority of the market share. The presence of several device manufacturers & well-established consumer electronics industry is a factor for the market growth. India and China are the largest market due to huge customer base and the rising living standards of the people, resulting in increased spending in electronics. Technological advancements in the semiconductor industry, resulting in decreasing cost of sensors & other components is the other major factor responsible for the market.
The key players operating in this region are Elan Microelectronics Corp., NXP Semiconductors N.V., Integrated Device Technology, Inc., Texas Instruments Inc., Analog Devices Inc., Samsung Electronics Co. Ltd., STMicroelectronics N.V., Broadcom Limited, Melfas Incorporated, Synaptics Incorporated, Cypress Semiconductor Corporation, and Microchip Technology Incorporated. These players are competing based on the demands & requirements of the consumers and technological developments provided by the manufacturers. They are targeting newer consumer electronic devices to offer several advanced functionalities, augmenting the market. Several strategies adopted by these players include new product development and product differentiation for improving the value to their products and offerings.
Touch screen controller market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD million from 2015 to 2025 for the following segments:
Touch Screen Controller Market by Technology
- Surface Acoustic Wave Touch Screen
- Infrared Touch Screen
Touch Screen Controller Market by Screen size
The above information has been provided for the following regions and countries:
- North America
- Asia Pacific
- South Korea
- Latin America
- Middle East & Africa (MEA)
- Saudi Arabia
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