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Smart Bathroom Market - By Product (Smart Toilet, Smart Faucet, Smart Shower, Smart Dispenser), By Application (Residential, Commercial [Hotels & Restaurants, Spas & Salon, Sports Club and Facilities]), By Distribution Channel (Online, Offline), Forecast 2023 - 2032

  • Report ID: GMI5932
  • Published Date: Jun 2023
  • Report Format: PDF

Smart Bathroom Industry Analysis

Smart Bathroom Market size was valued at over USD 4 billion in 2022 and is anticipated to grow at a CAGR of over 10% between 2023 and 2032. Customers now view sanitary ware as a vital element of their lifestyle, considering it as reflection of their personal taste. Technological advancements have brought about significant transformations in bathroom fixtures. The demand for smart bathrooms has been particularly steep in smart cities, where residents prioritize the integration of advanced technologies into their living spaces.

Smart Bathroom Market

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The conservation of energy & water has emerged as a key concern among customers, leading to a heightened interest in smart bathrooms that offer efficient resource usage. Moreover, technological advancements have also prompted bathroom fixture manufacturers to shift their focus from traditional accessories to sensor-enabled solutions. Smart bathrooms now encompass a wide range of innovative products such as sensor-enabled soap dispensers, automatic hand dryers, automated cistern systems, touchless faucets, and other cutting-edge technologies designed to enhance convenience & hygiene in the bathroom environment.

In the current scenario, consumers are becoming more aware of the benefits & convenience of smart home technology, which is leading to the growing demand for smart appliances across various areas in a home including bathrooms. The growing desire for connected & automated living spaces is leading to rising investments in smart home appliances. Smart home appliances including those in the bathroom offer enhanced comfort & convenience to users. Features including voice-controlled lighting, automated water temperature control, personalized settings, and remote-control capabilities enable users to customize their bathroom experience and simplify their daily routines. Rising investments in smart home appliances, driven by consumer demand, technological advancements, comfort, energy efficiency, integration possibilities, and the influence of builders & developers, are contributing to the overall smart bathroom market expansion.

COVID-19 Impact

The COVID-19 pandemic had a mixed impact on the smart bathroom market. On one hand, the increased emphasis on hygiene & cleanliness heightened the interest in touchless & automated bathroom fixtures. However, economic uncertainties and disruptions in the supply chains have negatively affected market growth. Overall, the pandemic accelerated the adoption of certain smart bathroom technologies while creating new challenges due to the global crisis.

Smart Bathroom Industry Trends

The adoption of smart bathroom technologies is not limited to developed markets. Emerging markets with rising disposable incomes, growing urbanization, and the increasing awareness of smart home technologies offer substantial growth opportunities. The demand for smart bathrooms will surge with the growth of these markets and the consumer desire for modern living standards.

Smart Bathroom Product Segmentation

Global Smart Bathroom Market Size, By Product,

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Based on product type, the smart bathroom market is segmented into smart toilet, smart faucet, smart shower, and smart dispenser. The smart toilet segment held over USD 1.4 billion revenue in 2022. Smart toilets offer a range of advanced features, such as bidet functions, heated seats, automatic flushing, and self-cleaning capabilities, which enhance hygiene and convenience. Smart toilets address the increasing focus on water conservation and energy efficiency. In addition to this, the growing adoption of smart home ecosystem and the integration of voice-controlled assistants have further propelled the demand for smart toilets, thereby contributing to its dominance in the market.

Smart Bathroom Application Segmentation

Global Smart Bathroom Market Revenue Share, By Application,

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Based on application, the market is divided into residential and commercial. The residential segment held over 2.4 billion in 2022 along with the highest market share. The residential sector perceives smart bathrooms as a way to elevate the overall living experience and create a modern & sophisticated home environment. Smart bathrooms provide a sense of luxury and customization, allowing homeowners to tailor the bathroom experience to their preferences.

Smart Bathroom Regional Analysis

U.S. Smart Bathroom Market Volume,

North America dominated the global smart bathroom market with over 1.4 million units in 2022. The region's affluent population, high disposable incomes, and advanced infrastructure provide a strong foundation for adopting smart home technologies. The rising awareness about energy conservation, convenience, and home automation further propels the demand for smart bathrooms. Moreover, the presence of key industry players, technological innovations, and a growing preference for modern & connected homes.

Smart Bathroom Industry Leaders

Some of the major players operating in the smart bathroom market are American Standard Brands, Bradley Corporation, Cera Sanitaryware Ltd., Jaquar, Kohler Co., and Toto Ltd. These players are focused on strategic partnerships and innovative smart bathroom solution launches & commercialization for market expansion. They are heavily investing in research to introduce innovative solutions and garner maximum revenue in the market.

Smart Bathroom Industry News:

  • In January 2023, Kohler launched a series of new smart toilets, showers, water monitoring systems, and bathrooms to provide a better consumer experience. Statement VES Showerhead and Hand-shower are part of the Kohler Statement Collection. These products save at least 40% of water compared to a normal 2.5gpm showerhead/hand-shower without sacrificing the experience. The VES Showerhead includes a silicone spray that is simple to clean. It is also EPA WaterSense-certified and spins 360° for a customized user height within 434" (121 mm).

The smart bathroom market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) and (Thousand Units) from 2018 to 2032, for the following segments:

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By Product

  • Smart toilet
  • Smart faucet
  • Smart shower
  • Smart dispenser

By Application

  • Residential
  • Commercial
  • Hotel & restaurant
  • Spa & salon
  • Sports clubs & facilities
  • Others

By Distribution Channel

  • Online
  • Offline

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina 
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa


Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

Market size for smart bathroom was valued at over USD 4 billion in 2022 and will record over 10% CAGR between 2023 and 2032.

Smart toilet market size was over USD 1.4 billion in 2022 and will expand further due to the product’s advanced features like bidet functions, heated seats, automatic flushing, and self-cleaning capabilities.

North America dominated the global smart bathroom industry with over 1.4 million units in 2022 owing to the region's affluent population, high disposable incomes, and advanced infrastructure providing a strong foundation for adopting smart home technologies.

Cera Sanitaryware Ltd., Bradley Corporation, Jaquar, Kohler Co., Toto Ltd., and American Standard Brands.

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 268
  • Countries covered: 19
  • Pages: 300
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