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Hand Dryer Market - By Type (Wall mount, Surface mount), By Air Type (Cold Air, Hot Air), By Operations, By Power, By Price Range, By End-use, By Distribution Channel & Forecast, 2024 - 2032

  • Report ID: GMI10212
  • Published Date: Jul 2024
  • Report Format: PDF

Hand Dryer Market Size

Hand Dryer Market was valued at USD 1.7 billion in 2023 and is estimated to grow at a CAGR of 7% during the forecast period. Public health concerns and a growing emphasis on hygiene practices are significant drivers.  Hand dryers offer a touchless drying method compared to traditional cloth towels, which can harbor bacteria and germs. This is particularly important in high-traffic areas like public restrooms, schools, and offices.

Hand Dryer Market

Concerns about environmental impact are influencing consumer and business decisions.  Hand dryers are generally considered an eco-friendly alternative to paper towels. Production and transportation of paper towels contribute to greenhouse gas emissions. Hand dryers typically have a lower carbon footprint over their lifespan. : Expansion of commercial establishments such as shopping malls, restaurants, airports, and office buildings, which require efficient restroom solutions. Growth in educational institutions, healthcare facilities, and government buildings, driving the demand for reliable and hygienic hand drying solutions.

Stricter health and hygiene regulations may impose additional requirements on hand dryer design and operation. Compliance with energy efficiency standards and certifications can add to the complexity and cost of developing and marketing hand dryers. The market is highly competitive with numerous established players and new entrants, leading to price wars and pressure on profit margins. Continuous innovation is necessary to stay competitive, which requires significant investment in research and development.

Hand Dryer Market Trends

Gone are the days of simple drying. Hair dryers are now incorporating advanced technologies to deliver exceptional styling results and promote healthy hair. Ionic and tourmaline technology aims to reduce frizz and boost shine, while digital temperature controls allow for precise heat settings to minimize damage and cater to different hair types. Diffuser attachments cater to curly or wavy hair, enhancing natural texture and volume, while scalp settings prioritize comfortable scalp drying. As eco-consciousness grows, energy efficiency is becoming a major concern for consumers. The hand dryer industry is responding with advancements in motor technology and design, leading to dryers that use less power while maintaining drying performance. This focus on sustainability caters to environmentally conscious consumers and helps reduce overall energy consumption.

Hand Dryer Market Analysis

Hand Dryer Market Size, By Type, 2021 - 2032 (USD Billion)

Based on type, the market is divided into wall mount and surface mount. In 2023, wall mount hand dryers held the dominant market of USD 1.2 billion and is expected to reach USD 2.3 billion by 2032. These are ideal for bathrooms with limited counter space. Wall-mounted dryers free up valuable counter real estate, making them a popular choice for small bathrooms or ensuites. Wall-mounted dryers can be positioned at an optimal height for comfortable use, reducing strain on arms and shoulders. Surface-mounted dryers offer greater flexibility in placement. They can be placed on countertops or shelves, allowing for easy access and use by people of varying heights.

Hand Dryer Market Revenue Share, By Air Type, (2023)

Based on air type, the hand dryer market is categorized into cold air and hot air. In 2023, hot air held the dominant market share of 71% and is anticipated to grow through the years. Hot air is the primary method for quickly drying wet hair, making it ideal for people with busy lifestyles or those who dislike lengthy drying times. Hot air allows for heat styling techniques like straightening, curling, or volumizing hair. Most hair dryers are primarily hot air dryers, offering various heat settings to cater to different hair types and desired styles. Cold air is a gentler alternative to hot air, ideal for people with fine, fragile, or color-treated hair that is prone to heat damage.

U.S. Hand Dryer Market Size, 2021 - 2032 (USD Million)

North America held a market of around USD 400 million in 2023 and is expected to reach USD 8 billion by 2032. North American consumers prioritize convenience and a well-groomed appearance. Hair dryers offer a quick and effective way to style and dry hair, making them a staple in many households.

The market in U.S. is set to grow through a CAGR of 7.4% through the forecast time period. Government regulations and initiatives encouraging sustainable practices in some U.S. states or regions can influence the adoption of hand dryers in public facilities and commercial buildings. These regulations or incentives can further push the market towards hand dryers as a preferred choice.

The German hand dryer market maintained a considerable position in Europe. Germans are known for their focus on hygiene and cleanliness.  Hand dryers offer a touchless drying method compared to paper towels, which can harbor bacteria. This resonates well with German sensibilities, particularly in high-traffic areas like public restrooms, schools, and offices.

China is supposed to grow at the highest rate of 8.1% in the region. China's growing middle class has more disposable income, leading to a greater willingness to invest in public health and hygiene solutions.  Hand dryers offer a touchless drying method compared to traditional cloth towels, which can harbor bacteria and germs. This is particularly important in high-traffic areas like public restrooms, schools, and offices, where hygiene is a rising concern.

Hand Dryer Market Share

Hand Dryer Market Share Analysis, 2023

Hand dryer industry seem to be consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such as Dyson Ltd., Excel Dryer, Inc., Mitsubishi Electric Corporation, World Dryer Corporation, American Dryer, Inc., Bradley Corporation, Electrolux and Panasonic Corporation collectively held around 20%-25% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.

Hand Dryer Market Companies

Major players operating in the hand dryer industry are:

  • Airdri Ltd.
  • American Dryer, Inc.
  • Bobrick Washroom Equipment, Inc.
  • Bradley Corporation
  • Dyson Ltd.
  • Electrolux
  • Excel Dryer, Inc.
  • Hokwang Industries Co., Ltd.
  • Mitsubishi Electric Corporation
  • Palmer Fixture
  • Panasonic Corporation
  • Saniflow Corporation
  • TOTO Ltd.
  • World Dryer Corporation

Hand Dryer Industry News

  • In March 15, 2023, Dyson Ltd. launched its facilities in Colombia. The company made available its wide range of products, including hand dryers and vacuum cleaners in Colombia. Dyson Ltd. is consistently developing new-generation technologies for hand drying, air purification, etc.

The Hand Dryer Market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million)(Million Units) from 2021 to 2032, for the following segments:

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Market, By Type

  • Wall mount
  • Surface mount

Market, By Air Type

  • Cold Air
  • Hot Air

Market, By Operations

  • Manual
  • Automatic

Market, By Power

  • Up to 1000W
  • 1000W-2000W
  • Above 2000W

Market, By Price Range

  • Low
  • Mid
  • High

Market, By End-use

  • Individual
  • Commercial

Market, By Distribution Channel

  • Online
  • Offline

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA


Authors: Avinash Singh , Sunita Singh

Frequently Asked Questions (FAQ) :

The market size for hand dryer was valued at USD 1.7 billion in 2023 and is estimated to grow at 7% CAGR during 2024-2032, driven by public health concerns and the growing emphasis on hygiene practices.

The wall-mount hand dryers market size was USD 1.2 billion in 2023 and is expected to reach USD 2.3 billion by 2032, as they are ideal for bathrooms with limited counter space.

North America hand dryer market size was USD 0.4 billion in 2023 and is expected to reach USD 0.8 billion by 2032, as consumers prioritize convenience and a well-groomed appearance.

Airdri Ltd, American Dryer, Inc, Bobrick Washroom Equipment, Inc, Bradley Corporation, Dyson Ltd, Electrolux, Excel Dryer, Inc, Hokwang Industries Co., Ltd, and JVD SAS among others.

Hand Dryer Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 14
  • Tables & Figures: 428
  • Countries covered: 21
  • Pages: 487
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