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Smart Badge Market Size - By Communication (Contact, Contactless), By Type (Smart Badges with Display, Smart Badges Without Display), By Application (Corporate, Hospitality, Events and Conferences, Government and healthcare) & Forecast, 2024 - 2032

  • Report ID: GMI8725
  • Published Date: Mar 2024
  • Report Format: PDF

Smart Badge Market Size

Smart Badge Market size was valued at USD 22 billion in 2023 and is estimated to register at a CAGR of over 10.5% between 2024 and 2032. The growing demand for wearable access control devices is a significant driver behind the growth of the market. Wearable access control devices, such as smart badges, offer users the convenience of carrying their identification and access credentials in a compact and easily accessible form factor. This mobility allows for seamless access to secured areas or systems without the need for physical keys or cards.

Smart Badge Market

Smart badges expedite the authentication process, allowing for quick entry and exit in high-security areas, workplaces, and at events. This efficiency is particularly valuable in environments where time-saving and smooth operational flow are critical, such as in hospitals, corporate buildings, and educational campuses.  

For instance, in July 2023, Bizzabo launched The Edge, a die-cut ABS-based environmentally friendly smart badge for event professionals. It is a lightweight, versatile badge with built-in wearable technology that offers enhanced event branding opportunities with data collection, engagement, and networking capabilities. Smart badges offer opportunities for customization and personalization, making them attractive for corporate branding and personal identification. This capability, combined with their functionality, drives their popularity in professional settings, events, and conferences.

Smart badges are increasingly being used in healthcare settings for patient identification, staff authentication, and access control to restricted areas. They help improve patient safety, streamline operations, and ensure compliance with health data privacy regulations. For government facilities, which are often targets for unauthorized access and security threats, smart badges provide a robust layer of security. By employing advanced technologies like biometrics and encryption, smart badges ensure that only authorized individuals can access secure locations.

The development and manufacturing of smart badges involve sophisticated technologies, including RFID, NFC, biometric sensors, and encryption mechanisms. The costs associated with these technologies contribute to higher initial prices for smart badge market. Additionally, the required infrastructure, such as readers and networking equipment, represents a substantial upfront investment.

For many organizations, especially small and medium-sized enterprises (SMEs), these initial costs can be prohibitively expensive. Integrating smart badge systems with existing security, IT, and operational infrastructures can incur additional costs. Organizations may need to upgrade their current systems or purchase new software to ensure compatibility, adding to the overall expenditure. Tailoring solutions to specific organizational needs can also require significant investment in custom development.

Smart Badge Market Trends

Smart badges are increasingly being integrated with the Internet of Things (IoT) and other smart devices to enhance functionality. This includes using smart badges for not just access control but also for interacting with smart office systems, like lighting and HVAC, based on the user's location and preferences. There is a growing trend toward incorporating biometric features, such as fingerprint recognition or facial recognition, into smart badges. This addition significantly enhances security by ensuring that the badge is being used by the authorized individual, making it more difficult to forge access or steal credentials.

There has been an increasing demand for customizable and personalized smart badges that can perform multiple functions tailored to the specific needs of an organization or individual. This includes custom access levels, personalized information display, and integrated personal health monitoring in some cases. A growing emphasis on sustainability has led to efforts towards reducing electronic waste, promoting recyclable materials and energy-efficient designs in badge production.

Smart Badge Market Analysis

Smart Badge Market Size, By Application, 2022-2032 (USD Billion)

Based on the application, the smart badge market is divided into corporate, hospitality, events and conferences, government and healthcare, and others. The government and healthcare segment dominated the global market with a share of over 35% in 2023. Both government and healthcare organizations are under pressure to improve operational efficiency. Smart badges enable quick and secure verification of credentials, streamlining access control and reducing bottlenecks at entry points.

In healthcare settings, this efficiency can be critical in emergencies where time is of the essence. Government and healthcare facilities often deal with a high volume of visitors. Smart badges can improve visitor management by issuing temporary access credentials, tracking visitor movements, and ensuring visitors comply with site-specific access policies.

Smart Badge Market Share, By Type, 2023

Based on the type, the market is divided into smart badges with display and those without display. The smart badges equipped with a display segment is projected to grow at 10% CAGR and reach a revenue of over USD 25 billion by 2032. They offer a more interactive and engaging user experience compared to traditional badges. They can show personalized information, notifications, and messages, making them more functional and valuable for users in various settings, such as conferences, workplaces, and healthcare facilities.

The integration of displays enables real-time communication with badge holders. This feature is particularly beneficial in large events or organizations where timely updates, schedules, or alerts need to be communicated directly to individuals, enhancing operational efficiency and user experience.

China Smart Badge Market Size, 2022-2032 (USD Billion)

Asia Pacific smart badge market accounted for 30% of the revenue share in 2023. The Asia Pacific region is experiencing rapid economic growth and urbanization, leading to increased investments in infrastructure, healthcare, corporate sectors, and public services. This growth creates a larger market for smart badge technologies for access control, identification, and other applications. The continuous expansion of the corporate and industrial sectors in the Asia Pacific region necessitates efficient systems for employee identification, time and attendance tracking, and access management. Smart badges are being adopted by businesses to meet these needs, further propelling market growth.

Smart Badge Market Share

Assa Abloy Ab (Hid Global Corporation) and Thales Group hold a significant share of over 5% in the smart badge industry. Assa Abloy AB (HID Global Corporation) holds a major market share in the smart badge industry due to its comprehensive range of secure identification solutions. Their innovative technologies, strong global presence, and emphasis on security and reliability make them a trusted provider for various access control applications.

Thales Group holds a significant market share in the smart badge industry by leveraging its advanced security and digital identity technologies. Their commitment to innovation, along with a robust portfolio of smart badge solutions, ensures secure and efficient access control and identification for a broad spectrum of industries.

Smart Badge Market Companies

Major companies operating in the smart badge industry are:

  • Assa Abloy Ab (Hid Global Corporation)
  • Thales Group
  • Giesecke+Devrient Gmbh
  • Identiv, Inc.
  • CardLogix Corporation
  • Dorma+ Kaba Holdings AG
  • Zebra Technologies Corp.

Smart Badge Industry News

  • In June 2021, Sber launched SmartBadge integrated with speech analytics system for analyzing employee communication with customers. The components of SmartBadge include wearable technology (badges with an e-ink display) for recording conversations, a docking station for five devices to charge badges and download recorded data, and software to enable secure remote control of the devices, and exchange data with a speech analytics service.

The smart badge market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Million) from 2018 to 2032, for the following segments:

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Market, By Communication

  • Contact
  • Contactless

Market, By Type, 2018 – 2032

  • Smart badges with display
  • Smart badges without display

Market, By Application

  • Corporate
  • Hospitality
  • Events and Conferences
  • Government and healthcare
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • ANZ
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA


Authors: Suraj Gujar, Sandeep Ugale

Frequently Asked Questions (FAQ) :

The market size of smart badges reached USD 22 billion in 2023 and is set to witness 10.5% CAGR from 2024 to 2032, owing to the growing demand for wearable access control devices worldwide.

The smart badges equipped with a display segment is expected to register over 10% CAGR from 2024-2032, due to offering a more interactive and engaging user experience compared to traditional badges.

Asia Pacific market held over 30% of the revenue share in 2023, attributed to rapid economic growth and urbanization, leading to increased investments in the region.

Assa Abloy Ab (Hid Global Corporation), Thales Group, Giesecke+Devrient Gmbh, Identiv, Inc., CardLogix Corporation, Dorma+ Kaba Holdings AG, and Zebra Technologies Corp., are some of the major smart badge companies worldwide.

Smart Badge Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 13
  • Tables & Figures: 277
  • Countries covered: 22
  • Pages: 250
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