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Self Defense Products Market - By Type (Pepper Spray, Stun Guns, Batons, Knives, Tactical Flashlight, Others [Taser, Personal Alarm, etc.]), By Consumer Group (Men, Women and Kids), By Price, By Distribution Channel, Forecast 2024 – 2032

  • Report ID: GMI8848
  • Published Date: Apr 2024
  • Report Format: PDF

Self Defense Products Market Size

Self Defense Products Market size was valued at USD 5.6 billion in 2023 and is anticipated to register a CAGR of 4.7% between 2024 and 2032, due to the increasing concerns over personal safety and security. The rise in crime rates, especially against women, has led to a growing demand for self-defense products such as pepper sprays, stun guns, and tasers.

Self Defense Products Market

In addition, the increasing awareness about the importance of self-defense and the availability of these products in various forms and types have also contributed to the market growth. Consumer nowadays more willing to invest in self-defense products and equip themselves with the necessary skills to protect themselves in dangerous situations. This has created a favorable environment for the growth of the self-defense products market.

With the rise in violence and crime rates, there has been a push for stricter regulations on the sale and use of self-defense products. This could limit the types of products that are available for purchase, as well as restrict the locations where they can be sold. This could significantly impact the growth of the market, as consumers may not have access to the products they desire or may be hesitant to purchase them due to legal concerns. Additionally, availability of alternative methods of protection, such as martial arts and self-defense classes, may hinder the growth of the market.

Self Defense Products Market Trends

One of the most promising advance trends in self-defence technology is the rise of smart firearms. These firearms are equipped with advanced sensors and microprocessors that can help improve accuracy, reduce the risk of accidental discharge, and even prevent unauthorized use. Some smart firearms require a biometric scan, such as a fingerprint or iris scan, to activate the trigger, while others use radio frequency identification (RFID) to detect when the gun is in the hands of an authorized user.

A lot of tasers and pepper sprays are becoming multi-functional. With the prevalence of smartphones, some brands are even producing taser-incorporated phone cases. This type of design makes weaponry conveniently portable and discrete. In addition to high-tech solutions, there are also low-tech innovations trends that are making self-defense more accessible and effective. For instance, there are now clothing and accessories that are designed specifically for self-defense, such as jackets that can be converted into a bulletproof vest, or keychains that double as brass knuckles.

Self Defense Products Market Analysis

Global Self Defense Products Market Size, By Type, 2021 - 2032 (USD Billion)

Based on type, the market can be segmented into pepper spray, stun guns, batons, knives, tactical flashlight, and others. In 2023, the knives segment accounted for revenue of around USD 1.87 billion in the year 2023 and expected to reach around USD 2.78 billion by 2032. Knives, with their portability offer a sense of control, making them a popular choice for self-defense. Furthermore, the prevalence of knife-related attacks and incidents in public spaces has heightened awareness and prompted people to consider carrying knives as a means of self-preservation.

Additionally, the ease of accessibility and affordability of knives contribute to their popularity, as they are readily available for purchase in various retail outlets and online platforms. However, it is crucial to emphasize that the legality and regulations governing the carrying and use of knives vary across jurisdictions, and individuals should familiarize themselves with the applicable laws in their respective areas.

Self Defense Products Market Revenue Share, By Consumer Group, (2023)

Based on consumer group, the self-defense products market is categorized into men, women, and kids. In 2023, self-defense products used by women segment accounted for revenue of around USD 3681 million in the year 2023 and expected to reach USD 5.63 billion by 2032. With the rise of crime rates and the prevalence of harassment and assault, women are constantly faced with the need to protect themselves. As a result, the use of self-defense products has become a popular choice for many women.

In 2021, there were 744 assaults against adults reported to Calgary police (Canada), with 699 of those offences resulting in minor or no physical injuries to the victim. 38 assaults were carried out with weapons or threats or caused bodily harm. There were also seven offences that police categorize as the most severe, resulting in wounding, maiming, disfiguring or endangering life all seven targeted women.

The self-defense products require minimal training and can be used by anyone, regardless of age or physical strength. This is particularly beneficial for women who may not have the strength to physically defend themselves against an attacker.

North America Self Defense Products Market  Size, 2021 - 2032 (USD Billion)

North America dominated the self-defense products market with revenue of around USD 1.91 billion in the year 2023 and expected to reach USD 2.85 billion by 2032. This growth can be attributed to the various factors such as increasing crime rates followed by rising concerns about personal safety and security. Additionally, changes in regulations related to personal safety and the use of self-defense products further influence the North America self-defense products market dynamics.

In 2022, property crime rose by 7% in united states, among the largest cities, Seattle and San Francisco had high property crime rates. As per The Council on Criminal Justice (CCJ), The robbery rate rose by 2% from 2022 to 2023, representing 1,206 additional incidents. Furthermore, New Mexico had the highest violent crime rate of any state at 780.5 incidences per 100,000 residents, followed by Alaska (758.9), Arkansas (645.3), Louisiana (628.6), and Tennessee (621.6).

On the other hand, in Canada the homicide rate, which is considered a key indicator of the state of violence in society, increased by nearly eight percent to 2.25 homicides per 100,000 population. The rate of police-reported extortion increased for the third consecutive year in 2022 (+39% to 25 incidents per 100,000 population) as per Statistics Canada.

As a result, the North America market is poised for significant growth and is anticipated to grow over the forecast period, driven by various factors such as increasing crime rates, rising concerns about personal safety and changes in regulations related to personal safety and the use of self-defense products.

Self Defense Products Market Share

Global Company Market Share Analysis (2023)

Key players involve in the self-defense products market are SABRE, Mace Security International Inc., Gerber gear, Axon Enterprise, Inc. and Buck Knives, Inc. accounting market share of 8-12% in 2023. To stay ahead in this competitive market, manufacturers are constantly innovating and improving their products to meet the needs and preferences of consumers. This has led to a wide range of options available to consumers, from traditional pepper sprays and stun guns to more advanced products like personal alarms and self-defense keychains. Manufacturers are also expanding their product lines to cater to different demographics, such as women, children, and the elderly, who may have specific safety concerns.

Self Defense Products Market Companies

Major companies operating in the self defense products market include:

  • Adventure Lights
  • Axon Enterprise, Inc.
  • Buck Knives, Inc.
  • BUD K Worldwide
  • Farbgel
  • Gerber gear
  • Glad Evergreen 
  • Guard Dog Security
  • Kimber
  • Mace Security International Inc.
  • Salt Supply Co.
  • Victorinox
  • Zarc International Inc. 

Self Defense Products Industry News

  • March 2024, SABRE introduced the 3-in-1 Stun Gun with Personal Alarm and Flashlight. This robust safety device is designed to provide users with the confidence to protect themselves in a variety of situations. Equipped with a potent 1.69 µC (microcoulombs) charge, the SABRE stun gun delivers 'intolerable pain' to deter assailants, offering extreme stopping power when it counts.   
  • January 2023, Axon Enterprise Inc. announced the launch of the TASER 10 energy weapon. TASER 10 is the most sophisticated, accurate and effective TASER energy weapon to date. TASER 10 also marks the first key innovation unveiled by Axon following a recent announcement of a moonshot goal to cut gun-related deaths between police and the public by 50% in the next decade.

The self-defense products market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Million) and volume (Thousand Units) from 2021 to 2032, for the following segments:

Market, By Type, 2021 – 2032

  • Pepper Spray
  • Stun Guns
  • Batons
  • Knives
  • Tactical Flashlight
  • Others (Taser, Personal Alarm, etc.)

Market, By Consumer Group, 2021 – 2032

  • Men
  • Women
  • Kids

Market, By Price, 2021 – 2032

  • Low
  • Medium
  • High

Market, By Distribution Channel, 2021 – 2032

  • Direct Sales
  • Indirect Sales

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA


Authors: Avinash Singh , Sunita Singh

Frequently Asked Questions (FAQ) :

Self-defense products industry size was worth USD 5.6 billion in 2023 and will exhibit a 4.7% CAGR between 2024 and 2032, owing to rising concerns about personal safety and security in both urban and rural areas.

The knives segment captured USD 1.87 billion in 2023 and estimated to secure USD 2.78 billion by 2032, attributed to their widespread use and popularity as effective self-defense tools.

North America self-defense products industry registered USD 1.91 billion in 2023 and will grow at USD 2.85 billion by 2032 due to high awareness of personal safety, rising concerns about crime rates, and a robust demand for self-defense products.

Leading self-defense products manufacturers are Adventure Lights, Axon Enterprise, Inc., Buck Knives, Inc., BUD K Worldwide, Farbgel, Gerber gear, Glad Evergreen, Guard Dog Security, Kimber, Mace Security International Inc., SABRE, Salt Supply Co., among others.

Self Defense Products Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 171
  • Countries covered: 22
  • Pages: 290
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