Sales Enablement Platform Market Size, Industry Analysis Report, Regional Outlook (U.S., Canada, UK, Germany, France, Italy, Spain, Netherlands, China, India, Japan, Australia & New Zealand (ANZ), South Korea, Southeast Asia, Brazil, Mexico, Argentina, Colombia, South Africa, UAE, Saudi Arabia, Israel) Industrial Analysis Report, Growth Potential, 2021 – 2027
Report ID: GMI4726
Sales Enablement Platform Market size is set to register high gains from 2020 to 2026. Sales enablement platform is a combination of content, processes, tools, and information required by marketing teams to interact with prospective customers to increase the overall sales. Major factors contributing to the market growth include synchronized sales, user personalization, and content management & analytics. Using analytics, sales enablement platform identifies the utilization of marketing programs. sales enablement platform helps marketers in identifying strategies that promote the sales of an enterprise. sales enablement platform also allows enterprises to preview the effects of different marketing strategies in real-time by modifying the program.
Based on component, the sales enablement platform market is segmented into platform and services. Services are further segmented into consulting, system integration, and maintenance. Various platforms that provide benefits to enterprises such as effective management of content, training the sales team, and increased sales. For instance, ClientPoint is a sales enablement platform whose integrated eco-system has resulted in the reduction of cost for companies and increased the overall performance leading to increased sales.
Based on deployment, the market is segmented into on-premise and cloud models. Enterprises in the sales enablement platform market use cloud models for deployment. Cloud models offer advantages such as flexibility, scalability, cost-efficiency, and enhanced collaboration. Cloud-based models facilitate large enterprises and SMEs to focus on competencies instead of IT processes. Enterprises can avoid costs on technical staff, software, and storage by implementing cloud-based sales enablement platform.
Based on end-use, the sales enablement platform market is segmented into BFSI, retail, IT & telecommunication, media & entertainment, and manufacturing. Regulatory standards in the financial service firms lead companies to deploy sales enablement platform in their systems. These regulations comply with enterprises to display certain disclaimers or fund information during an investment. Sales enablement platform mitigates that risk by auto-populating the system by necessary information. This ensures that all the necessary information is presented during the selling situation.
North America is a major shareholder in the sales enablement platform market and will continue to dominate over the forecast period. Major players such as HighSpot and Seismic also contribute to the growth of the market share in the region. These companies provide effective solutions to customers by engaging them with the right content at the right time. Communication devices and higher rates of penetration of the internet & smartphones have completely changed the market. To engage a customer, it has become imperative to reach consumers with the right approach & content.
Leaders in the market are constantly offering new services to upgrade the customer experience. For instance, in 2019, Unified SEP was launched by Showpad, which offered content, sales, coaching, and training. With the use of this platform, organizations can improve the effectiveness of their sales. Key players of the market are SAP SE, Bigtincan Mobile Pty Ltd., Seismic Software, Inc., Upland Software, Inc., Highspot, Inc., Brainshark, Inc., Showpad, Clearside Biomedical, Inc., Accent Technologies, Inc., Quark Software, Inc., Qorus Software Ltd., Bloomfire, Inc., Pitcher AG, Mediafly, Inc., Rallyware, Inc., and Mindtickle, Inc.
Market by Component, 2015 - 2026 (USD Million)
- System Integration
Market by Deployment, 2015 - 2026 (USD Million)
Market by End Use, 2015 - 2026 (USD Million)
- Banking Financial Services and Insurance (BFSI)
- Media & Entertainment
- IT & Telecommunication
The above information has been provided for the following regions and countries:
- North America
- Australia & New Zealand (ANZ)
- South Korea
- Southeast Asia
- Latin America
- South Africa
- Saudi Arabia
- Accent Technologies, Inc.
- Bigtincan Mobile Pty Ltd.
- Brainshark, Inc.
- Bloomfire, Inc.
- Clearside Biomedical, Inc.
- Highspot, Inc.
- Mediafly, Inc.
- Mindtickle, Inc.
- Pitcher AG
- Quark Software, Inc.
- Qorus Software Ltd.
- Rallyware, Inc.
- SAP SE
- Seismic Software, Inc.
- Showpad Upland Software, Inc.
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