Sales Enablement Platform Market Size - By Component, By Deployment Mode, By Material, By Organization Size, By End Use, Growth Forecast 2025 - 2034

Sales Enablement Platform Market Size

The global sales enablement platform market size was valued at USD 2.4 billion in 2024 and is expected to grow at a CAGR of 12.3% from 2025 to 2034.
 

As businesses place a greater emphasis on providing their sales teams with real-time insights, tailored content, and smart tools to boost performance, the sales enablement platform market is expanding rapidly. By bridging the gap between marketing and sales, sales enablement platforms allow representatives to convey pertinent messages throughout the buyer journey. Businesses are using these platforms to promote consultative selling, shorten sales cycles, and increase conversion rates as B2B buyers become more knowledgeable and proficient in technology. These elements are becoming essential for maintaining competitive advantage in ever-changing markets.
 

The sales enablement platform market is undergoing a transformation as these platforms evolve into intelligent ecosystems that integrate AI-powered content delivery, dynamic coaching, real-time analytics, and seamless CRM workflow integration. They serve as responsive performance hubs that provide sellers with contextually relevant materials and insights, so they are no longer merely static libraries. This change forms the foundation of contemporary sales execution by enabling organizations to deepen buyer engagement, speed up deal cycles, and enable representatives to make prompt, well-informed decisions.
 

For instance, in February 2025, Seismic released its Winter 2025 product update, introducing Aura Copilot- an AI assistant integrated within Slack and Microsoft Teams- to streamline access to sales content and support during live meetings. Seismic's strategic focus on integrating enablement directly into the seller's own workflow is reflected in this update, which makes tools timelier and more accessible to boost seller productivity and messaging consistency amongst geographically dispersed teams.
 

Platforms are improving automation and predictive analytics in addition to AI, giving teams access to opportunity scoring, automated sequence triggers, and smart playbooks. Sales executives are requesting tools that actively shape each stage of the funnel in addition to storing content. This pattern is indicative of a larger movement towards data-driven, scalable approaches that link enablement to financial results.
 

For instance, in May 2025, Apollo.io introduced AI-powered research agents within its platform, automating prospect research and helping sellers prioritize outreach based on contextual insights. This launch was a major milestone in Apollo's plan to use intelligent automation to accelerate end-to-end sales, showing how predictive tools can greatly increase representative engagement and efficiency.
 

Sales Enablement Platform Market Trends

• The move towards agentic AI, a new class of AI tools that not only analyze and recommend but also act independently on behalf of the sales representative, is a significant trend that is redefining the landscape of sales enablement platforms. These artificial intelligence (AI) agents can carry out time-sensitive tasks like recommending the best content for the future, creating customized follow-ups, or even mimicking customer interactions for in-the-moment coaching. They are seamlessly integrated into everyday workflows. An important development is the shift from passive analytics to proactive, task-performing assistants.
   
• For instance, in June 2025, Allego introduced its latest agentic AI capabilities at the company’s Sales Success Summit, marking a strategic leap in intelligent enablement.  Within a seller's everyday workflow, these features are intended to reason, anticipate, and act contextually. The AI can create meeting summaries and follow-up messages, automatically suggest the most effective sales materials based on the tone of the conversation, or simulate objections in real time during role-playing sessions, all of which relieve sellers of manual labor and provide ongoing coaching in the background.
   
• As sales cycles become more complex and buyer expectations grow, enablement platforms are adopting advanced automation and analytics to keep sellers ahead of the curve. These days, representatives can use predictive tools to determine which leads are most likely to convert, recommend the best times to engage with them, and suggest tailored content based on customer behavior. While automated outreach sequences guarantee timely follow-ups without manual tracking, smart playbooks direct sales conversations based on buyer persona, deal stage, and past success data.
   
• For instance, in May 2025, Highspot unveiled its Spring ’25 release, introducing a suite of AI-powered tools specifically designed to streamline the sales process and enhance personalization at scale. The improvement of digital sales rooms, which now dynamically adjust to buyer behavior and engagement patterns, was one noteworthy aspect. These rooms support representatives through the "last mile" of the sales process by using AI to curate pertinent documents, presentations, and messaging for the decision-makers involved.
   
• Sales enablement platforms are increasingly designed to minimize the burden of repetitive administrative work that hampers seller productivity. Sales representatives have historically devoted a lot of time to tasks that take attention away from actual selling, such as updating CRM records, logging meeting notes, and writing follow-up emails. The platforms of today use automation and artificial intelligence (AI) to manage these low-value tasks in the background. CRM interfaces incorporate content recommendations, activity tracking is automatically recorded, and post-meeting summaries are produced instantaneously.
   
• For instance, In April 2025, Seismic highlighted in a company blog how its AI-driven tools have transformed day-to-day workflows for go-to-market teams by drastically reducing time spent on routine tasks. The blog highlighted how Seismic's Aura AI suite can automate content discovery, summarize meetings, and even create context-based follow-up emails. As content handoffs and feedback loops became more seamless and timelier, sales and marketing teams that used the platform reported better collaboration.
   
• AI is being extensively incorporated by platforms into the main workflows for prospecting and dealing execution. Sales enablement platforms are integrating AI more deeply into the early and middle phases of the buyer journey as sales cycles become more data-driven and rapid.
   
• Currently, AI is essential for automating prospect identification, lead qualification, outreach writing, and engagement analysis. By making sure every interaction is timely, relevant, and tailored to the user, these tools are intended to improve conversion rates in addition to streamlining operations.
   
• For instance, in December 2024, Outreach released its “AI Year in Review”, spotlighting major product enhancements from the past year while outlining strategic plans for 2025. The introduction of the AI Prospecting Agent, a tool designed to completely automate labor-intensive processes like data parsing, lead scoring, and customized outreach sequencing, was a major highlight. The prospecting agent speeds up pipeline development by identifying priority leads and starting customized communication using behavioral and contextual cues.
   

Sales Enablement Platform Market Analysis

Based on components, the sales enablement platform market is segmented into platform/software and services. In 2024, platform/software segment dominated the market, accounting for around 76% share and is expected to grow at a CAGR of over 13% during the forecast period.
 

• The platform/software segment holds a dominant position in the sales enablement platform market. Companies' growing reliance on digital tools that centralized sales content, offer scalable training, and provide real-time analytics is what's causing this dominance. With the help of cloud-based software, sales enablement platforms enable businesses to boost productivity, enhance sales consistency, and expedite onboarding without having to invest heavily in infrastructure.
   
• Cloud-native platforms are being widely adopted by sales organizations to facilitate distributed teams, reduce maintenance overhead, and shorten implementation cycles. From anywhere- in the office, at home, or in the field representatives can access these platforms' curated content, individualized coaching, and deal insights. Furthermore, platform-based software is the go-to option for businesses seeking real-time, connected enablement experiences due to its smooth integrations with CRM systems, communication tools, and collaboration apps.
   
• Static content libraries are only one aspect of contemporary sales enablement platforms. By providing intelligent content recommendations, real-time coaching, and insights into the best course of action, they integrate AI to assist sales representatives in their sales processes. Platforms must dynamically adjust to the unique circumstances of each seller as buyer journeys become more intricate and demands for personalization increase. The transition from simple enablement software to proactive, seller-focused systems of execution is reflected in this move towards intelligence-first design.
   
• Companies are switching from fragmented tools and point solutions to unified platforms that provide analytics, coaching, sales training, and content management all in one place. By making the user experience simpler, these integrated suites increase adoption, optimise workflows, and improve data visibility. Platform providers that can combine all elements of the sales process into a single experience are becoming increasingly popular, particularly with big businesses that have intricate enablement requirements.
   
• For instance, in February 2024, Allego was recognized as G2’s #1 Sales Enablement Platform in their 2024 Best Software Awards- underscoring its strength as a full-featured software suite. Its flagship product, Allego 8, which was released later in 2024, included improvements like virtual coach scoring, AI-scripted role-play simulations, and next-generation digital sales rooms. All of these were provided through a cloud-based platform that integrated selling, content, and readiness workflows.

Based on deployment mode, the sales enablement platform market is segmented into cloud-based,       on-premises,        and hybrid. In 2024, the cloud-based segment dominated the market with a market share of 77%.
 

• Cloud-based deployment has established itself as the leading mode in the sales enablement platform market, driven by its flexibility, scalability, and alignment with evolving enterprise sales structures. Since cloud-based platforms eliminate the need for internal maintenance and heavy IT infrastructure, they enable faster implementation and greater agility, which is why organizations are increasingly favoring them. For globally dispersed and hybrid sales teams that depend on constant access to enablement tools and real-time cross-regional collaboration, this strategy is extremely beneficial.
   
• A key strength of cloud-based solutions is their ability to seamlessly integrate with existing digital ecosystems, including CRM platforms, learning management systems, and advanced analytics engines. Salespeople can handle training, content, and customer engagement data in a single workflow thanks to these integrations. Additionally, cloud platforms are becoming more and more AI-powered, enabling better personalization, automated workflows, and smarter recommendations- features that lead to quantifiable increases in buyer engagement and sales productivity.
   
• Cloud deployment's continuous update cycle makes it possible for vendors to introduce new features and enhancements with the least amount of interference. Cloud platforms can provide real-time improvements without affecting user activity, in contrast to on-premises systems that need manual upgrades and dedicated downtime. For businesses dealing with rapidly shifting market conditions, this leads to enhanced feature adoption, reliable performance, and quick adaptation to new sales tactics.
   
• From a financial perspective, cloud deployment helps companies convert capital expenditures into predictable operating expenses. While infrastructure and compliance requirements are handled by the vendor, subscription-based models enable businesses to scale usage according to team size and business needs. This guarantees high availability, improves system security, and lowers technical overhead. A more affordable, safe, and robust platform that supports enterprise digital transformation goals is the result.
   
• For instance, in June 2024, Showpad unveiled a suite of generative AI capabilities developed on Amazon Bedrock, including multilingual content summarization, intelligent search, and AI-powered coaching through its PitchAI tool. These developments were made possible by Showpad's cloud-native architecture, which enables enterprise clients to access state-of-the-art AI capabilities without the need for on-premises configurations or local infrastructure.
   

Based on organization size, the sales enablement platform market is segmented into large enterprise, and SMEs. In 2024, the large enterprise segment is expected to dominate due to the increasing demand for intelligent, sensor-driven, and compliant safety technologies.
 

• Large enterprises continue to lead the adoption of Sales Enablement Platforms due to their complex sales ecosystems, extensive workforces, and evolving compliance requirements. These businesses need scalable, reliable solutions that can handle thousands of salespeople in a variety of products, verticals, and geographic areas.
   
• Businesses are spending money on platforms that provide enterprise-grade security, deep integration, and the capacity to manage rich content libraries with little difficulty due to the growing emphasis on data-driven decision-making and effective buyer engagement. Such platforms are essential in multinational organizations due to their capacity to centralized enablement functions and track results at scale.
   
• One of the core reasons large enterprises prefer these platforms is their ability to unify training, coaching, content delivery, and analytics into a single ecosystem. Intelligent workflows that dynamically serve content based on seller behavior and the customer journey are advantageous to these organizations. Sales enablement tools must support consistent onboarding, performance monitoring, and customer messaging as international sales teams operate in more virtual and hybrid settings. Granular control, customized analytics for business units or regions, and structured role-based access are additional benefits for enterprises.
   
• Another advantage is the platforms’ ability to evolve alongside digital transformation strategies. Large enterprises frequently work in strict legacy environments that require technology that is flexible and compliant. The extensive APIs and no-code integration features of modern sales enablement solutions- especially cloud-native ones- allow for smooth alignment with business intelligence tools, CRMs, ERPs, and marketing automation systems. Continuity, compliance, and long-term ROI are guaranteed by this flexibility, especially when negotiating local data regulations or industry-specific standards.
   
• For instance, in June 2024, Highspot introduced “Scorecards for Enterprise” as part of its expanded enablement analytics suite, targeting large enterprise clients. Companies can use this feature to define, track, and compare sales behaviors to business outcomes like win rates and pipeline velocity. Scorecards provide real-time coaching insights across thousands of sellers and integrate easily with learning platforms and enterprise CRMs. Highspot's official announcement states that feedback from international enterprise clients who required a method to scale behavioral coaching while maintaining alignment with quantifiable business outcomes influenced this rollout.
   

Based on end use, the sales enablement platform market is segmented into BFSI, healthcare & life sciences, IT & telecom, manufacturing, media & entertainment, consumer goods and retail, education, travel & hospitality, and others. In 2024, the IT & telecom segment is expected to dominate due to the increasing demand for intelligent, sensor-driven, and compliant safety technologies.
 

• IT & telecom organizations are at the forefront of adopting Sales Enablement Platforms, driven by their need to support large sales operations, global field teams, and complex customer journeys. Platforms that can accommodate thousands of users, manage large interaction volumes, and adjust to quickly changing technological standards are necessary for these industries. IT and telecom companies can meet strict compliance and performance requirements while maintaining consistent messaging and brand integrity thanks to the natural agility of sales enablement tools, secure access controls, and centralized content distribution.
   
• A core advantage for IT & telecom enterprises lies in seamless integration with CRM systems, data clouds, and AI-enhanced analytics. Within their shared workflow, these platforms give sellers contextual insights like conversation trends, prospect scoring, and account engagement signals. Salespeople are therefore better prepared to provide timelier and more individualized outreach, increasing conversion rates and fortifying bonds in cutthroat and technologically advanced markets.
   
• The continuous innovation model that underpins modern Sales Enablement Platforms also aligns well with the IT & telecom industry’s digital transformation roadmaps. Companies require modern tools that keep up with developments like data observability, generative AI, and automated content orchestration. Cloud-based enablement platforms guarantee that big telecom providers and IT service companies are always outfitted with the newest features without interfering with sales operations or user productivity thanks to real-time updates and zero-downtime deployments.
   
• Additionally, subscription-based cloud platforms offer adjustable pricing plans that complement telecom and IT budgeting techniques. The ability to scale user license and feature sets up or down provides both financial and operational resilience as these industries frequently operate under tight margins and fluctuating demand cycles. Additionally, platform vendors oversee adhering to industry-specific rules, such as those pertaining to data privacy, security certifications, and cross-border data storage. Lowering organizational risk and enabling quick deployment between geographical areas.
   
• For instance, in June 2024, Salesforce launched its Summer ’24 Sales Cloud release, which included AI-powered enhancements tailored for enterprise and telecom use cases. With the introduction of features like relationship maps, conversation signals, and automatic contact enrichment, sellers can now prioritize engagement based on generative AI insights, visualize important decision-makers, and expedite data collection. This implementation demonstrates how Sales Enablement Platforms are developing into clever, flexible solutions that are highly compatible with the complex requirements of telecom and IT companies.

In 2024, the U.S. region dominated the sales enablement platform market with around 85% market share in North America and generated around USD 849.8 million in revenue.
 

• The United States has emerged as the leading region in the market, largely due to its well-developed enterprise ecosystem, rapid adoption of cloud technologies, and strong focus on sales productivity. Platforms that improve buyer engagement, provide data-driven insights, and facilitate remote and hybrid sales environments are becoming increasingly important to businesses in a variety of industries, from manufacturing and finance to technology and telecommunications. The U.S. sales enablement platform market is at the forefront of global enablement strategies due to its maturity and innovative spirit.
   
• U.S. sales organizations are adopting platforms that integrate coaching, analytics, training, and content delivery into a streamlined process. To give sellers real-time access to conversation intelligence, guided workflows, and pertinent content, businesses are increasingly integrating enablement tools straight into CRM systems and communication platforms. These tools guarantee uniformity and compliance among teams working at scale in addition to cutting down on time spent on non-selling tasks.
   
• The U.S. continues to stand out from other regions due to its emphasis on AI-powered features. Tools that automatically summarize meetings, create follow-up tasks, suggest content, and forecast deal outcomes are being used by U.S.-based sales teams, freeing up representatives to concentrate on high-impact interactions. Platform providers are constantly improving their products to incorporate generative AI and machine learning models tailored especially for the American business environment, as enterprise clients demand intelligence and agility throughout their sales lifecycle.
   
• Another growth factor in the U.S. sales enablement platform market is the shift toward platform flexibility and security. Companies look for solutions that satisfy strict compliance requirements like SOC 2, GDPR alignment, and data residency controls while scaling across geographical boundaries. Additionally, U.S.-based vendors are better equipped to facilitate local implementations, quick deployments, and attentive customer success- all of which accelerate time-to-value and increase long-term platform engagement.
   
• For instance, in March 2025, Gong announced significant platform enhancements focused on U.S. enterprise adoption, including an AI-powered “Ask Anything” feature and deeper integration with Salesforce and Microsoft 365.  Gong's official announcement states that these innovations were developed in partnership with top U.S.-based clients and are intended to increase seller focus, decrease manual data entry, and streamline sales workflows. This update emphasizes how the U.S. market continues to lead the deployment of smart, scalable sales enablement platforms and how it drives product innovation.
   

The sales enablement platform market in Germany region is expected to experience significant and promising growth from 2025 to 2034.
 

• Germany is steadily positioning itself as a high-growth market for Sales Enablement Platforms, propelled by its digitally transforming industries, precise B2B sales frameworks, and a strong emphasis on operational efficiency. German companies, ranging from IT services and enterprise software companies to industrial manufacturing and automotive suppliers, are moving towards enablement tools that centralized content governance, standardize seller training, and produce quantifiable gains in sales productivity. For mid- to large-sized businesses that require structure, compliance, and scalability from their technology partners, this shift is particularly important.
   
• The German sales enablement platform market is known for its technical and consultative sales approach, where successful engagement requires in-depth product knowledge and regulatory awareness. Enablement platforms facilitate this by directly integrating industry-specific messaging, product documentation, and training modules into sales workflows, these are frequently connected to CRM or ERP systems. German sales teams are therefore given more authority to provide precise, legal, and contextualized solutions, especially when dealing with intricate buyer journeys that involve numerous stakeholders.
   
• For German companies, security, data protection, and regulatory compliance are top concerns. Platforms that provide GDPR compliance, audit capabilities, and secure user access are highly preferred in a market that is subject to some of the strictest privacy regulations in the world. As more vendors offer private cloud options or host data within EU borders, cloud-based deployments are becoming more popular as they strike a balance between efficiency and localized control and accountability. This compliance-first strategy is important to many German businesses since it fosters trust in both domestic and foreign markets in addition to providing protection.
   
• Germany’s methodical business culture places a high value on continuous optimization rather than rapid overhaul. This aligns in nicely with contemporary enablement platforms' modular design and constant updates. Features like deal intelligence, intelligent content recommendations, and AI-driven coaching are beneficial to sellers in German businesses as they are implemented gradually and with little disturbance. These tools facilitate increased buyer engagement and seller efficiency without necessitating drastic changes to workflows or retraining, keeping up with the rapid adoption of digital transformation in German corporate settings.
   
• For instance, in May 2024, Seismic announced an expanded partnership with German enterprise customers to deliver localized enablement experiences across DACH markets. To better serve its mid-market and enterprise clients in the region, Seismic highlighted improvements to language support, in-platform training, and GDPR-aligned data handling in its official press release.
   

The sales enablement platform market in the China is expected to experience significant and promising growth from 2025 to 2034.
 

• China is quickly becoming a key market for sales enablement platforms, propelled by rapid enterprise digitalization in IT, telecom, and cloud software sectors. To standardize onboarding, content distribution, and performance tracking for large and mid-sized sales teams, domestic companies are implementing centralized solutions. These tools facilitate rapid business expansion both domestically and abroad and aid in navigating complex buyer journeys.
   
• One of the sales enablement platform market's key advantages is its integration with native Chinese collaboration platforms, such as Ding Talk, and Alibaba Cloud. Particularly effective are platforms that incorporate conversational insights, coaching prompts, and content recommendations right into these apps. Fast-paced B2B and tech-enabled sales environments are enhanced by contextual, in-flow guidance for Chinese sellers.
   
• Data sovereignty and regulatory compliance are given top priority. Companies strongly favor solutions with detailed audit trails and fine-grained permission settings that are housed within regional cloud infrastructure. Increased trust and adoption are being shown for providers offering China-based deployments with security certifications and localization support.
   
• The sales enablement platform market's desire for consistent innovation fits in nicely with the incremental release models of contemporary enablement platforms. With little interruption, regular updates are introduced, including asset intelligence, conversation analysis, and AI-generated pitch coaching. China prefers stable yet progressive tech adoption, and this cadence offers continuous improvement without changing workflow dynamics.
   
• For instance, in September 2024, Huawei introduced its Partner ICT Enablement Program during its global summit in Shanghai. According to the company's press release, this initiative aims to equip 600,000 partner employees- including those in China with infrastructure, cloud, data, and AI capabilities through structured training, collaborative innovation frameworks, and a single enablement centre. Major Chinese companies are implementing and co-creating enablement ecosystems that scale intelligence, skill development, and compliant deployment across intricate regional networks, as demonstrated by this rollout.
   

Sales Enablement Platform Market Share

• Top 5 companies of the sales enablement platform industry are Seismic, MindTickle, Outreach, Showpad, and Allego around 33% of the market in 2024.
   
• Seismic is a leading provider in the Sales Enablement Platform Market, known for delivering intelligent solutions that help sales and marketing teams align, engage, and drive meaningful customer interactions. The company offers a comprehensive platform that integrates content automation, training, coaching, and analytics to support every stage of the sales cycle. Seismic’s focus on personalization and AI-driven insights enables organizations to improve sales effectiveness, streamline workflows, and enhance buyer experiences. Its continued innovation and strong enterprise adoption make it a key player, shaping the future of sales enablement.
   
• Mindtickle's data-driven approach to coaching and rep development puts it at the forefront of sales readiness. The platform combines manager-led assessments, onboarding, and ongoing learning into a unified system. While leaders get insight into skill gaps and advancements, sellers gain from AI-driven suggestions that improve performance. Mindtickle is a vital platform for businesses aiming to develop long-term sales capabilities due to its dedication to behavioral learning and quantifiable results.
   
• Outreach is at the forefront of AI-powered revenue execution. Prospecting, email sequence, meeting follow-ups, and renewal management are all automated by its platform. Sales representatives can now concentrate on high-value conversations as the company has implemented intelligent agents that handle end-to-end tasks throughout the sales cycle. Revenue teams can maintain quota while increasing forecasting accuracy and team productivity thanks to Outreach's capacity to coordinate individualized engagement at scale, across multiple channels.
   
• Showpad is a prominent player in the sales enablement platform market, offering an all-in-one solution that integrates training, coaching, and content management to empower modern sales teams. Showpad continues to innovate with AI-driven tools like Showpad Assist, designed to enhance seller productivity and personalize buyer engagement. The platform helps align sales and marketing efforts, ensuring that teams deliver the right content at the right time, tailored to buyer expectations.
   
• Allego continues to establish its leadership in sales enablement by unifying readiness, content delivery, and virtual selling into a single platform. By incorporating AI-based coaching simulations, customized learning pathways, and intelligent content recommendations, the company has improved its product line. Enterprise clients use its platform to provide sellers with real-time support and to onboard teams more quickly. To boost seller confidence and engagement in real-world selling situations, Allego prioritizes enabling hybrid salesforces with mobile-first solutions.
   

Sales Enablement Platform Market Companies

Major players operating in the sales enablement platform industry are:

• Allego
• Bigtincan
• Brainshark
• Highspot
• Mediafly
• Mindtickle
• Outreach
• Salesforce Sales Enablement
• Seismic
• Showpad  
   

The sales enablement platform market is undergoing a dynamic transformation, shaped by the growing demand for data-driven selling, real-time coaching, and content personalization. Organizations from a variety of sectors are recognizing the benefits of centralized platforms that combine buyer engagement, content management, training, and onboarding into a single, seamless experience.
 

Businesses are investing more in tools that give sellers timely insights, AI-powered recommendations, and guided selling paths due to the complexity of the modern sales cycle and rising buyer expectations. Training is no longer the only aspect of sales enablement; it is now a strategic, ongoing function integrated throughout the revenue engine.
 

Leading platform providers are increasing their global footprint through local data centres, regional partner ecosystems, and in-market customer success teams to remain competitive in this changing environment. Vendors are accelerating platform adoption and reducing implementation cycles by closely matching enterprise workflows, regulatory environments, and user expectations.
 

Customized experiences that mirror regional sales strategies while preserving enterprise-wide uniformity are made possible by innovations like adaptive content delivery, multilingual coaching, and in-context CRM integrations. The next wave of sales enablement, which is based on intelligence, agility, and seller empowerment, is fueled by this proximity to enterprise sales teams and their changing workflows.
 

Sales Enablement Platform Industry News

• In April 2025, SalesHood launched its AI Role Play feature, enabling sales professionals to practice real-world scenarios- such as objection handling and product demonstrations-through AI-powered simulations. Instant, individualized feedback on delivery, messaging, and tone is given to participants, fostering confidence and skill development. Through specialized dashboards, sales managers can track the progress of both individuals and teams, assisting in the identification of coaching opportunities and performance trends.
   
• In March 2025, Mindtickle launched its role-based AI Copilot, designed to provide tailored support across different functions within revenue teams. The Copilot provides sales representatives with automated Digital Sales Room creation, real-time deal insights, and realistic practice scenarios that replicate real-world buyer interactions. Consolidated coaching dashboards that highlight team performance trends and recommend specific development actions are beneficial to sales managers. Enablement leaders can automate program rollouts and transform content into interactive learning formats with AI-powered tools.
   
• In December 2024, Upland Software’s Altify division introduced Altify MaxAI, bringing advanced AI-powered account planning and deal management into its platform. This release, which was announced on Business Wire, frees up sales professionals to concentrate more on relationship-building and crucial account growth strategies by automating time-consuming tasks like determining key stakeholder roles, determining buyer motivations, creating deal summaries, and directing strategic planning.
   
• In October 2024, Highspot’s Fall ’24 update introduced the Initiative Scorecard dashboard, enabling teams to track content usage, rep readiness, and buyer engagement align with go-to-market strategies. Deeper AI integrations with Einstein Copilot and Microsoft Copilot were also included in the release, giving sellers access to insights and content recommendations right within their workflow and CRM software.
   
• In August 2024, Bigtincan expanded its GenieAI suite with advanced features like AuthoringAI Pro, CoachingAI, and RolePlayAI, bringing AI-driven content creation, coaching, and simulation into daily seller workflows. These tools streamline enablement and increase readiness at scale by allowing teams to create multilingual training modules, get real-time coaching prompts, and practice sales scenarios with AI feedback.
   

The sales enablement platform market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn) and from 2021 to 2034, for the following segments:

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Market, By Component

• Platform/software
  • Content management     
  • Training and coaching      
  • Sales analytics and reporting       
  • CRM integration  
  • Communication tools       
  • AI-powered recommendations     
• Services
  • Professional services       
  • Managed services
  • Support & maintenance  
  • Training & education       

Market, By Deployment Mode                                

• Cloud-based   
• On-premises  
• Hybrid                                                            

Market, By Organization Size

• Large enterprise        
• SMEs  

Market, By End Use

• BFSI                
• Healthcare & life sciences                 
• IT & telecom              
• Manufacturing                       
• Media & entertainment                     
• Consumer goods and retail               
• Education                   
• Travel & hospitality                
• Others            

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • ANZ
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa