Rice Syrup Market Size - By Rice Type (Brown Rice, White Rice), By Source (Organic, Conventional), By Application (Bakery & Confectionery, Dairy Products, Meat, Poultry, Seafood, Infant Formula) & Forecast, 2024 – 2032

Rice Syrup Market Size

Rice Syrup Market size was valued at USD 1.99 billion in 2023 and is anticipated to register a CAGR of over 4.5% between 2024 and 2032. As consumers increasingly seek natural and healthier alternatives to traditional sweeteners, rice syrup, with its clean label and natural profile, is gaining popularity. Additionally, the rising demand for gluten-free and allergen-free products further boosts the market. Moreover, rice syrup's versatility in various applications, including food & beverage manufacturing, confectionery, and bakery products, contributes to its market expansion. With growing consumer awareness of health and wellness, the market is expected to continue its upward trajectory in the foreseeable future.
 

One of the primary driving factors for the rice syrup industry is the increasing consumer demand for natural and healthier sweeteners. Rice syrup offers a clean label alternative to traditional sweeteners, appealing to health-conscious consumers seeking to reduce their intake of refined sugars. Moreover, its gluten-free and allergen-free properties make it suitable for individuals with dietary restrictions. Additionally, the rising popularity of plant-based diets and the versatility of rice syrup in various food and beverage applications further contribute to its market growth, driving manufacturers to innovate and expand their rice syrup product offerings.

The price volatility of raw materials, such as rice, can significantly impact the rice syrup market. Fluctuations in rice prices directly affect production costs, leading to unpredictable pricing for rice syrup products. This can pose challenges for manufacturers in maintaining profit margins and pricing consistency. Moreover, sudden increases in raw material costs may result in higher prices for rice syrup, potentially reducing consumer demand. To mitigate these impacts, companies may explore alternative sourcing strategies, invest in supply chain resilience, or adjust pricing strategies to remain competitive in the market amidst raw material price fluctuations.
 

Rice Syrup Market Trends

The rice syrup industry is experiencing an upward trend driven by increasing consumer demand for natural and healthier sweeteners. With its clean label profile, gluten-free properties, and versatility in various food and beverage applications, rice syrup is gaining popularity as a preferred alternative to refined sugars. This trend is expected to continue as consumers prioritize health and wellness in their dietary choices.
 

Rice Syrup Market Analysis

Based on rice type, the market is segmented into brown rice and white rice. The white rice segment is expected to reach a valuation of USD 2.17 billion by 2032. The trend in the market is influenced by various factors, including the availability and pricing of white rice, a key raw material. Fluctuations in white rice supply and prices impact production costs for rice syrup manufacturers, affecting pricing and profitability. Additionally, consumer preferences for healthier sweeteners drive demand for rice syrup, influencing market dynamics.
 

Based on source, the market is categorized into organic & conventional. Organic segment in the rice syrup market is likely to capture over 60% of the market in 2032. In the market, the organic segment is experiencing notable growth driven by increasing consumer demand for organic and natural products. Health-conscious consumers seek clean label alternatives, leading to a preference for organic rice syrup.
 

The growing availability of organic rice sources and certification programs further support this trend. Manufacturers are responding by expanding their organic rice syrup offerings, catering to the rising demand for organic sweeteners and capitalizing on the growing organic food market. This trend is expected to continue as consumers prioritize health and sustainability in their purchasing decisions.
 

Based on application, the rice syrup market consists of bakery & confectionery, dairy product, meat, poultry, seafood, infant formulas, and others. Bakery & confectionery will reach a valuation of USD 808.6 million by 2032. In the market, the bakery and confectionery segment is witnessing significant growth due to the versatility and functional properties of rice syrup.
 

Bakery and confectionery manufacturers are increasingly using rice syrup as a clean label sweetener in various products like cookies, cakes, and candies. Its ability to enhance flavor, texture, and shelf life while meeting clean label requirements aligns with consumer preferences for healthier and natural ingredients, driving the adoption of rice syrup in bakery and confectionery applications. This trend is expected to continue as consumers seek healthier indulgence options.
 

Europe rice syrup market size dominated around USD 670 million in 2023, fueled by increasing consumer demand for natural and healthier sweeteners. With a growing preference for clean label products, rice syrup's gluten-free and allergen-free properties appeal to health-conscious consumers. Moreover, the versatility of rice syrup in various food and beverage applications, coupled with its sustainable and eco-friendly profile, contributes to its popularity. As consumers prioritize health and wellness, the European market is expected to continue expanding, with manufacturers innovating to meet evolving consumer preferences and regulatory standards in the region.
 

In Germany, the market is experiencing several notable trends driven by evolving consumer preferences, health-consciousness, and sustainability concerns. Firstly, there is a growing demand for natural and plant-based sweeteners as consumers seek alternatives to traditional sugar sources. Rice syrup, derived from rice starch through enzymatic hydrolysis, is gaining popularity as a natural sweetener with a clean label appeal.
 

Furthermore, the increasing prevalence of dietary restrictions, such as gluten intolerance and veganism, is driving the adoption of rice syrup as a versatile ingredient in gluten-free and plant-based food products. Its neutral flavor profile and functional properties make it suitable for use in a wide range of applications, including baked goods, confectionery, beverages, and sauces.
 

Moreover, the focus on sustainability and environmental consciousness is influencing purchasing decisions, with consumers favoring products that are produced using sustainable practices and ingredients. Rice syrup production typically requires less water and land compared to other sweeteners like cane sugar, making it a more environmentally friendly choice.
 

Rice Syrup Market Share

Rice syrup producers are employing strategies to capitalize on the growing demand for natural sweeteners. This includes investing in sustainable sourcing practices, enhancing production efficiency, and expanding product portfolios to meet diverse consumer preferences. Additionally, they are focusing on innovation, such as developing organic and flavored variants, to differentiate their offerings in the market. Building strong partnerships with suppliers and retailers, as well as implementing robust marketing campaigns to educate consumers about the benefits of rice syrup, are also key components of their strategy to maintain a competitive edge in the industry.
 

Rice Syrup Market Companies

Major companies operating in the global rice syrup industry include:

• Archer Daniels Midland
• CALIFORNIA NATURAL PRODUCTS
• Frusano
• Gulshan Polyols Ltd
• Meurens Natural
• Nature Bio Foods
• naVitalo
• Pioneer Industries Private Limited     
• Wuhu Deli Foods Co. Ltd
   

Rice Syrup Industry News

• In 2024, Cargill has added rice syrup powder to its plant-based portfolio. The company has also partnered with organic rice syrup to create organic vegan chocolate that has an earthy flavor. Cargill has also said that it will increase its production of organic, non-GMO tapioca syrup, with upgrades to its plant in Cikande, Indonesia, that will allow it to reach its annual production target of 12,000 metric tons by 2024.
   

The rice syrup market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue and volume (USD Million) (Tons) from 2018 to 2032, for the following segments:

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Market, By Rice Type

• Brown Rice
• White Rice

Market, By Source

• Organic
• Conventional

Market, By Application

• Bakery & Confectionery
• Dairy Products
• Meat
• Poultry
• Seafood
• Infant Formulas
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Australia
  • Malaysia      
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • South Africa
  • Saudi Arabia
  • UAE