Pregnancy Detection Kits Market – By Product, By Test Type, By Distribution Channel – Global Forecast, 2025 – 2034

Pregnancy Detection Kits Market Size

The global pregnancy detection kits market size was valued at USD 1.7 billion in 2024 and is expected to reach USD 2.9 billion in 2034, growing at a CAGR of 5.4% from 2025 to 2034. Pregnancy tests are medical instruments that help determine the pregnancy by checking for human chorionic gonadotropin (hCG) hormone in a blood or urine sample. These kits are effective and provide results within minutes especially without the need for personnel.
 

The market is witnessing growth due to increasing literacy levels amongst women. For example, according to the U.S. census bureau, women in the U.S. are estimated to have around 99% literacy. Moreover, as per estimates from Statista, the literacy rate of women in India increased from 33.7% in 1991 to 69.1% in 2022. Thus, improvement in education, is helping women to be more aware about their health, which motivates women to plan and check their pregnancies, in turn boosting the market for pregnancy detection kits. Further, this increase in literacy is leading to better knowledge concerning one’s health and access to modern healthcare options. Women have become more aware about family planning by using trustworthy methods to detect pregnancy.
 

In addition, growing adoption of early detection pregnancy kits, i.e. pregnancy kits that detect pregnancy before a missed period. For instance, Clearblue Early Detection test is a pregnancy testing kit that allows you to check the pregnancy status 6 days before the missed period. Early detection is driven by the desire to have quick results and get an early confirmation of pregnancy status. Moreover, an enhanced emphasis on early detection as to get timely prenatal care, to manage high risk pregnancies, make decisions, etc. Most of these tests claim to be 99% accurate and such early detection tests can provide results sooner, making them a popular choice among consumers. Thus, as users are more likely to prefer early detection kits, there is an increased demand for such pregnancy detection kits.
 

Pregnancy Detection Kits Market Trends

• Pregnancy detection kits are comfortable in use and women find it easy and convenient to check the pregnancy status at the comfort of their homes. This avoids the visits to the hospitals and clinics and saves time. Thus, there has been an increase in at-home testing of pregnancy due to ease of the product design as well as assured accuracy. For instance, majority of the pregnancy test kits provide 99% accurate results, if they are used in the correct way.
   
• Moreover, key players are focusing on digital integration into the test kits which is beneficial for the users. For instance, Church & Dwight’s First Response Pregnancy PRO Test comes with Bluetooth integration. This test stick can be linked to the application in the user’s smartphone which allows saving of the data and analysis. The application provides multiple other features such as pregnancy support, pregnancy tracker, questions for your doctor, and appointment reminders among others.
   
• Furthermore, the rising concern around sustainability is making few companies consider eco-focused packaging and materials for their pregnancy test kits. For instance, in July 2022, Australian start-up Hoopsy launched The Hoopsy Eco Pregnancy Test; it is made from 99% paper and is fully approved by Medicines and Healthcare products Regulatory Agency (MHRA) to be sold in Europe and the UK. Such product launches are anticipated to accelerate industry expansion.
   

Pregnancy Detection Kits Market Analysis

Based on product, the market is segmented into line pregnancy tests, digital devices, and other products. The line pregnancy tests segment held leading position in the market, accounting for USD 889.7 million in 2024. This segment is supporting the growth of the overall market. The revenue generated by pregnancy detection kits market has been consistently increasing, the market was valued at USD 1.4 billion in 2021, USD 1.5 billion in 2022, and USD 1.6 billion in 2023.
 

• Line pregnancy tests are extremely popular as they are user-friendly and affordable option. They can be found online, in pharmacies, and department stores, as well as bought over the counter without a prescription which allows for easy access.
   
• These tests give results within minutes, thus are preferred for early detection. The strips respond to the pregnancy hormone called human chorionic gonadotropin that is found in urine.
   
• According to National Health Service (NHS), home pregnancy tests are accurate as long as you follow the instructions correctly. Thus, the adoption of line pregnancy tests is widespread owing to the reliability of the test strips.
   

Based on test type, the pregnancy detection kits market is segmented into urine test for HCG and blood test for HCG. The urine test for HCG emerged as a dominant segment in the market, accounting for 63.5% of revenue share in 2024 and is expected to reach by USD 1.8 billion in 2034.
 

• The segment’s dominance is majorly due to the non-invasive nature of this testing in comparison to the blood test for HCG. Moreover, these tests are easy to use and quite affordable. Thus, they prefer the choice for testing at home healthcare setting without need of any supervision.
   
• The urine test for HCG is available in strip, cassette as well as midstream testing. The strip is to be dipped in a container with urine sample, whereas cassette and midstream testing eliminates the need for the container. Such wide availability in products is further propelling the growth for this segment.
   

Based on distribution channel, the pregnancy detection kits market is segmented into hospital pharmacies, online pharmacies, and retail pharmacies. Hospital pharmacies accounted for the largest revenue share of USD 917.3 million in 2024.
 

• Hospital pharmacies are preferred choice of consumers to purchase the pregnancy detection kits. Hospital pharmacies are trusted by consumers as the availability of trained medical professionals assures consumers proper guidance at the pharmacies.
   
• Moreover, additional facilities at the hospitals such as immediate access to ultrasound imaging and blood tests are also fueling the demand for this market.
   

North America: The U.S. pregnancy detection kits market is expected to grow significantly, reaching USD 1 billion by 2034.
 

• The high women literacy rate of 99% is a contributing factor to the increasing awareness of pregnancy detection, in turn aiding in surge of market in the country.
   
• In addition to this, the U.S. healthcare system is exceptionally strong, which promotes family planning awareness as well as provides wide accessibility through retail chains and e-commerce platforms contributing to the increased sales of home pregnancy tests.
   

Europe: The UK pregnancy detection kits market is projected to experience steady growth between 2025 and 2034.
 

• There has been increased rate of conceptions in the UK. For instance, in 2021, in England and Wales, 824,983 conceptions for women occurred, this was the first increase in the last six years.
   
• Thus, the market in the UK is expected to grow in the forecast period as well owing to the increased rate of conception as well as NHS’ strong focus on creating health awareness among women.
   

Asia Pacific: Japan pregnancy detection kits market is anticipated to witness lucrative growth between 2025 – 2034.
 

• The adoption of pregnancy tests is increasing because of focused attention on literacy and health by the Japanese women. Japanese women have a high literacy rate which encourages effective use of pregnancy detection kits.
   
• Additionally, the use of digital pregnancy tests is increasing in Japan. For instance, the Clearblue Advanced Digital Pregnancy Test, which is accessible in the market, provides clear digital results with 99% accuracy from the expected day of the period.
   

Middle East and Africa: The pregnancy detection kits market in Saudi Arabia is expected to experience significant and promising growth from 2025 to 2034.
 

• The demand for pregnancy detection kits is increasing, which is mostly due to the increasing women literacy rates. For instance, according to data from the World Bank, women have a 96% literacy Saudi Arabia.
   
• In addition, surge in demand for home pregnancy tests is due to both convenience and privacy, which has been reflected in the growth of home healthcare products in the country.
   

Pregnancy Detection Kits Market Share

The top five companies in the market accounted for approximately 70% market share in 2023. Few of the prominent players in the market include Church & Dwight, Abbott Laboratories, Procter & Gamble, Mankind Pharma, and Confirm Biosciences. These companies have strong brand reputation along with technical expertise; thus, they have established consumer trust. Moreover, emerging participants are implementing various growth strategies such as collaborations, partnerships, and acquisitions & mergers, to strengthen offerings as well as gain a competitive edge over others. For instance, Everly Health, a digital health company acquired Natalist, a women's health company offering consumers conception and pregnancy essentials that are 100% plastic neutral. This acquisition is expected to enhance position of Everly Health in this market.
 

Pregnancy Detection Kits Market Companies

Some of the eminent market participants operating in the pregnancy detection kits industry include:

• Abbott Laboratories
• Cardinal Health
• Church & Dwight
• Danaher Corporation
• McKesson Corporation
• Medline Industries, LP.
• Meridian Bioscience, Inc.
• QuidelOrtho Corporation
• Rapigen
• SEKISUI CHEMICAL CO., LTD.
• SPD Swiss Precision Diagnostics GmbH
• Thermo Fisher Scientific
   
• Abbott Laboratories is a company with a strong global presence. The company operates in 160 and more countries, leading to widespread availability of its products such as pregnancy test kits.
   
• Beckman Coulter is a key player in laboratory diagnostics. It provides advanced pregnancy detection kits for hospitals and diagnostic centers. ICON 25 hCG Pregnancy Test is a pregnancy detection kit by the company with more than 99% of specificity and test time is 3 minutes for urine, 5 minutes for serum.
   
• Thermo Fisher Scientific is known for its expertise in diagnostics. The company offers highly accurate pregnancy detection kits, leveraging its strong R&D capabilities to enhance sensitivity and reliability in results.
   

Pregnancy Detection Kits Industry News

• In October 2024, First Response introduced Multi Check Pregnancy Test Kit, consisting of an EasyCup which is a sample collection cup with a built-in test strip. The kit also includes two Rapid Result pregnancy tests in addition. Such product launches are expected to promote market growth.
   
• In January 2023, Mankind Pharma’s Prega News launched a campaign in 2023 in India, pushing women to take a test rather than relying on online assumptions and symptoms. This campaign was launched to expand awareness about the product and pregnancy testing as well.
   
• In April 2022, Mankind Pharma launched a pregnancy test device particularly for the Indian population called as Prega News Advanced. This device does not require the collection of urine separately; it is a mid-stream test device, and its sampler gathers the sample without need of dropper. Thus, the product launch enabled to company to expand its customer base across India.
   

The pregnancy detection kits market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:

Click here to Buy Section of this Report

Market, By Product

• Line pregnancy tests
• Digital devices        
• Other products       

Market, By Test Type

• Urine test for HCG
• Blood test for HCG

Market, By Distribution Channel

• Hospital pharmacies
• Online pharmacies
• Retail pharmacies

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • South Africa
  • Saudi Arabia
  • UAE