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Poultry Feed Market Size - By Type (Starter, Broiler, Layer, Others) By Source (Corn, Wheat, Soybean, Others) By Form (Mash, Pallet, Crumble) By Nature (Organic, Conventional) By Sales Channel (Direct Sales, Online Channels) & Forecast, 2024 – 2032

  • Report ID: GMI8482
  • Published Date: Mar 2024
  • Report Format: PDF

Poultry Feed Market Size

Poultry Feed Market was valued at around USD 213 billion in 2023 and is anticipated to register a CAGR of over 6.1% between 2024 and 2032, due to the increased chicken consumption drives the need for higher poultry production. Moreover, advancements in nutritional science result in the creation of more nutritious feed, notably high-protein options. Also, expanding chicken farming, particularly in developing regions, contributes to the rising demand for chicken feed.

Poultry Feed Market

There are two main reasons why the chicken feed market is expanding rapidly. One explanation for this is that everyone on the globe wants to eat chicken, and the population is growing. Thus, to feed their birds, chicken growers need to buy additional food. Another important factor is that when there is a rise in income of people, so does their inclination to consume higher protein foods like chicken. In addition, advances in chicken feed science contribute to the industry's expansion. Taking all of this into account, the chicken feed industry becomes a crucial component of agriculture.

The chicken feed industry faces significant challenges beyond its apparent ease. Two primary hurdles include unpredictable expenses and compliance with regulations. Volatile prices of essential components like grains and protein can severely impact profits and disrupt planning. Moreover, stringent regulations govern the composition, production, and environmental impact of chicken feed, necessitating costly and time-consuming compliance measures. Failing to address these challenges can result in setbacks, financial losses, and market access difficulties. To maintain competitiveness, chicken feed manufacturers must demonstrate flexibility and adeptly navigate these obstacles.

Poultry Feed Market Trends

The chicken feed industry is undergoing intriguing transformations. Farmers are now crafting tailored feed blends for different bird species, moving away from a one-size-fits-all approach. Additionally, there is a growing interest in exploring alternative protein sources and a significant push for antibiotic-free, organic chicken feed. Furthermore, advancements in scientific research are facilitating the creation of more efficient feed production techniques. Looking forward, expect further diversification in chicken feed offerings, a heightened emphasis on eco-friendly practices, and continued growth, especially in emerging markets. The industry's trajectory will also be shaped by upcoming regulations prioritizing quality and safety.

Poultry Feed Market Analysis

Global Poultry Feed Market Size, By Type, 2021 - 2032 (USD Billion)

Based on the type, the broiler segment accounted for over USD 105.4 billion in 2023. Specialized feed for broiler chickens, specifically bred for meat production, holds significant promise within the chicken feed industry. The surge in chicken consumption, attributed to urbanization and busy lifestyles, underscores the necessity for farmers to efficiently meet demand by rapidly raising broilers. Tailored broiler feed is essential as it provides the necessary nutrients for quick weight gain in growing hens. Furthermore, ongoing refinements in feed formulation by scientists enable farmers to rear more birds, boosting profitability. Consequently, the broiler feed sector proves beneficial for both feed producers and poultry farmers, driving the sector's growth and progress.

Global Poultry Feed Market Revenue Share (%), By Source, (2023)

Based on source, the corn segment dominates the poultry feed market with a revenue share of about 51% in 2023. Corn stands as a fundamental component in chicken feed, supplying the necessary energy and nutrients for robust poultry growth. With increasing chicken consumption worldwide, the demand for corn-based feed is on the rise. Moreover, advancements in corn feed production enhance its effectiveness for poultry, benefiting both chicken producers and feed suppliers. This contributes to industry advancement overall.

Based on form, the mash segment dominates about 60% share of the poultry feed market in 2023.  Finely ground mash feed allows for flexible ingredient mixing to address specific dietary requirements. Pelleted feed enhances feed efficiency and minimizes waste through convenient and uniform nutrient distribution. With its coarse texture, crumble feed attracts small, young chickens, promoting optimal consumption and growth. As global poultry production increases to meet the rising demand for protein-rich diets, a broader diversity of feed types will cater to the industry's varied needs and preferences.

Based on nature, the conventional segment capture more than 85% of the market share in 2023.  The poultry feed market is experiencing growth in both conventional and organic segments. With increasing consumer interest in health and sustainability, there is a rising demand for organic chicken fed with natural ingredients, free from artificial additives. However, conventional feed, containing traditional components and some additives, remains preferred due to its affordability and accessibility. This diversity reflects the feed industry's dedication to sustainability and meeting consumer preferences. As awareness about food sourcing and production practices rises, the market is expected to continue expanding to meet the demand for both conventional and organic options.

Based on sales channel, the direct sales segment acquired 80% of the revenue share in 2023.  Chicken feed is becoming increasingly accessible to a wider audience through online stores and direct sales. Tech-savvy consumers appreciate the convenience of online shopping, while direct sales prioritize customer satisfaction with quick delivery and personalized assistance. Whether through online platforms or direct sales, these methods contribute to the expansion of the chicken feed market by simplifying the purchasing process for consumers.

Asia Pacific Poultry Feed Market Size, 2021- 2032 (USD Billion)

Asia Pacific poultry feed market size surpassed USD 65.5 billion in 2023, driven by the growing population of the region and rising disposable income, which is driving up chicken production. Demand is also increased by urbanization and dietary changes toward meat eating. Additionally, the expansion of the chicken feed industry is facilitated by government policies that are encouraging and expenditures made in agricultural infrastructure. Asia Pacific is well-positioned to become a major player in the world's chicken production and to continue leading the poultry feed business when compared to other regions because of its advantageous location and growing market.

Poultry Feed Market Share

Global Poultry Feed Market Company Share (%), (2023)

The poultry feed industry is a competitive market, and companies are constantly innovating to stay ahead. They are exploring new markets to expand their reach, developing new feed products to meet customer needs, and offering a wider variety of options overall. Sustainability, quality, and customer satisfaction are top priorities for these companies. Additionally, they are using technology to streamline their operations and distribution channels, which helps them achieve long-term growth and become leaders in the industry.

BASF SE and ADM Animal Nutrition, leading players in the chicken feed industry, are strategizing for success. They emphasize developing novel and eco-friendly feed products while maintaining a strong commitment to sustainability. Prioritizing top-quality products, customer satisfaction, and ongoing research and development, they aim for sustained growth and market leadership.

Poultry Feed Market Companies

Major players operating in the poultry feed industry include:

  • ADM Animal Nutrition (Archer Daniels Midland)
  • Cargill Animal Nutrition
  • Charoen Pokphand Foods (CP Foods)
  • Evonik Industries
  • ForFarmers
  • Land O'Lakes Purina Feed
  • New Hope Group
  • Nutreco
  • Perdue Farms
  • Tyson Foods
  • Wenger Feeds
  • Zeeland Farm Service

Poultry Feed Industry News

  • In November 2022, ForFarmers, a Dutch agricultural feed company, revealed its intentions to utilize alternative raw materials and food waste in the production of innovative animal feeds. This strategic move aims to cater to the increasing demand for sustainable agricultural methods while aligning with evolving industry standards.
  • In November 2022, Alturas Group of Companies, a versatile enterprise specializing in agricultural manufacturing, expanded its commitment to the agriculture sector by bolstering its investments. This expansion was marked by the inauguration of a new feed mill at Marcela Farms in Ubay, Bohol, signaling the company's dedication to enhancing its presence and operations within the agricultural industry.

This poultry feed market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue and volume (USD Billion) (Kilo Tons) from 2018 to 2032, for the following segments:

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Market, By Type

  • Starter
  • Broiler
  • Layer
  • Others

Market, By Source

  • Corn
  • Wheat
  • Soybean
  • Others

Market, By Form

  • Mash
  • Pallet
  • Crumble

Market, By Nature

  • Organic
  • Conventional

Market, By Sales Channel

  • Direct Sales
  • Online Channels

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of poultry feed was reached USD 213 billion in 2023 and is anticipated to register a CAGR of over 6.1% between 2024 and 2032, driven by increased chicken consumption.

Broiler segment stands out in the poultry feed market with a revenue size of USD 105.4 billion in 2023, as ongoing refinements in feed formulation by scientists enable farmers to rear more birds.

Asia Pacific had a significant position in the global poultry feed market with a revenue size of USD 65.5 billion in 2023, attributed to the growing population of the region and rising disposable income.

BASF SE, ADM Animal Nutrition (Archer Daniels Midland), Cargill Animal Nutrition, Charoen Pokphand Foods (CP Foods), Evonik Industries, ForFarmers, Land O'Lakes Purina Feed, New Hope Group, Nutreco, Perdue Farms, Tyson Foods, Wenger Feeds, and Zeeland Farm Service.

Poultry Feed Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 13
  • Tables & Figures: 530
  • Countries covered: 22
  • Pages: 350
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