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Photo Booth Market Size By Component (Solution, Service), By Type (Open, Enclosed), By Application (Document Photo, Entertainment [Amusement Parks, Shopping Centers, Retail Outlets, Events]), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2021 - 2027

  • Report ID: GMI4943
  • Published Date: Feb 2021
  • Report Format: PDF

Industry Trends

Photo Booth Market size valued at USD 400 million in 2020 and is set to grow at 16% CAGR from 2021 to 2027. High demand for photo booths for capturing moments on numerous occasions such as wedding parties and corporate events is likely to drive the industry growth.

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There has been a sharp rise in social media users over recent years, boosting the demand for photo booths for capturing and uploading photos. As of January 2021, there were around 4 billion social media users globally, representing about 50% of the total global population. Photo booths enable users to quickly, easily & securely upload photos, videos, and animated GIFs directly to their social media accounts. The integration of cutting-edge software allows customers to share their photos on Facebook and Instagram directly from the booth.

A growing number of tourists in emerging countries is anticipated to fuel the photo booth market growth. According to the Japan Tourism Agency, around 32 million foreign tourists visited Japan in 2019, registering a 2.2% increase from 2018. Several tourist places in Japan have installed coin-operated photo booths (purikura) to provide tourists the opportunity to experience Japanese culture. For instance, Taito Stations, one of Japan's leading game center chains has deployed purikura machines, allowing users to capture unique photos with desired backdrops, text writing options, insertable decorations, hair extensions, and tenderized light effects.

The ongoing coronavirus (COVID-19) pandemic has negatively impacted the photo booth industry in 2020. The imposed travel bans, and temporary closure of entertainment facilities & retail outlets have severely hindered the market growth. The closure of movie theaters and canceling of events have resulted in declining demand for photo booths. Furthermore, there was a significant decline in the number of domestic and international tourists. However, with gradual relaxation on imposed lockdowns and resumption of the entertainment sector, the industry is expected to witness growth in 2021.

Integration of high-resolution DSLR cameras in photo booths for improved image quality will propel the market growth

In Japan, demand for photo booth solutions is projected to expand at above 15% CAGR through 2027, impelled by increasing demand for photo booths equipped with high-quality cameras. High-resolution DSLR-based photo booths are witnessing increased adoption in the market for shooting branded photos.

Solution providers offer cameras with the ability to record high-quality slow-motion images and videos. For instance, Canon Inc., a Japanese multinational corporation, offers the EOS 1300D DSLR camera with features of dual-lens, 16 GB micro SD card, Wi-Fi & NFC compatibility, and a higher resolution 18-megapixel sensor. Market players offer photo booths integrated with advanced digital imaging technology, ensuring superior print quality and speed. Open Air Photobooth offers photo booths integrated with studio-grade adjustable lighting and Canon DSLR imaging technology, allowing users to capture high-definition images.

Benefits of limited space and modern design has driven the demand for open photo booth in wedding parties and corporate events

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The U.S. photo booth market was worth over USD 100 million in 2020 owing to the benefits of smaller space requirement, modern design, and the availability of several backdrop options. These booths are widely adopted in events with limited space such as weddings, birthday parties, and corporate events. It allows users to select a backdrop that matches their wedding or event theme. The capability of housing a large number of people into a photo has resulted in their increased adoption in parties and branding events. For instance, Orange Coast Magazine's Best of 2018 Party launched by Pacific Sales at California, U.S. installed photo booth by Viral Booth to enhance the experience for guests.

The market will gain traction propelled by high demand for secure photo printing technology for passports and identification cards

Document based photo applications is likely to expand at more than 14% CAGR through 2027. The benefit of convenience and flexibility in capturing photos for passport and Visa documents is driving the photo booth market expansion. Photo booths are equipped with multiple language support, audio guidance, and a user-friendly interface. This enables customers to quickly capture and print their photos on an 18.5” HD touchscreen display. Document printing photo booths are mostly placed at high traffic consumer locations such as retail stores and shopping malls. For instance, Tesco PLC has installed photo booths at its stores in the UK, allowing users to click passport photos at an affordable cost of USD 7.22.

Presence of established players and a robust tourism sector in Europe offer strong growth opportunities

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The Europe photo booth market accounted for around 40% revenue share in 2020 and is predicted to grow rapidly from 2021 to 2027. Presence of established market players that are continuously expanding their presence across the region is poised to drive the market revenue.

For instance, in 2019, Photo-Me International PLC rolled out encrypted photo ID upload technology with the governments of the UK, France, Germany, Ireland, and the Netherlands. The company has 12,000 photobooths connected to government organizations to secure the uploaded photo ID. Moreover, with the expanding tourism industry in France and Switzerland, photo booths have gained significant popularity. Photo booths installed at beaches and tourist stores attract visitors due to their appealing features, augmenting the market revenue by 2027.

Focus on introducing customized and affordable products remains a key trend among market players

Players operating in the photo booth market are focusing on integrating advanced software that allows customers to share their photos on their social media accounts. Companies are offering attractive photo booths that cater to the specific demands of different customers. For instance, Face Place offers photo booths embraced with green screen technology to deliver an interactive experience to customers. The machines allow customers to experience a wide range of scenes, ranging from scary to underwater, and enable them to visit popular tourist areas such as the Las Vegas Strip, the White House, and the Statue of Liberty.

Key players operating in the photo booth market include Airbooth, LLC, BLUR Productions, EZ Photobooths, The Incredible Booth, Digital Centre, Dreambooth, Extreme Booths, Face Place, FotoMaster, Foto Fantasy, Inc. (Innovative Foto), Kingdom Photo Booth LLC, Photobooths.co.uk, TapSnap, Photo Booth Emporium, Photo Booth International, Photobooth Supply Co, Photo-Me International PLC, RBA Photobooths, Snapcom Engineering, Team Play, Inc., The SnapBar LLC, Your City Photo Booth, and La Photo Party, Inc.

This market research report on photo booth includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2017 to 2027 for the following segments:

Market, By Component

  • Solution
  • Service

Market, By Type

  • Open
  • Enclosed

Market, By Application

  • Document Photo
  • Entertainment
    • Amusement parks
    • Shopping centers
    • Retail outlets
    • Events
    • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Switzerland
    • Netherlands
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia & New Zealand (ANZ)
    • Southeast Asia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa


Authors: Preeti Wadhwani, Saloni Gankar

Frequently Asked Questions (FAQ) :

The global photo booth market size had reached USD 400 million in 2020 and is expected to register 16% CAGR up to 2027 with increased demand from corporate events and occasions like weddings.
Japan photo booth industry share from the solutions segment is projected to witness 15% CAGR through 2027 with higher demand for high-quality camera booths.
The market share form document-based photo booth application segment is anticipated to record over 14% CAGR between 2021-2027 owing to advantages like more flexibility and convenience.
Europe held nearly 40% share of the photo booth industry during 2020 and will expand due to a strong presence of solution & service providers looking to strengthen their business.

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Premium Report Details

  • Base Year: 2020
  • Companies covered: 20
  • Tables & Figures: 318
  • Countries covered: 21
  • Pages: 300
  • Upcoming Report: Details can be customized to meet your information and data needs. Feel free to share your detailed research requirements via this form.

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