Pet Bird Health Market Size & Share 2025 – 2034

Pet Bird Health Market Size

The global pet bird health market size was estimated at USD 726.8 million in 2024. The market is expected to grow from USD 780.3 million in 2025 to USD 1.6 billion in 2034, at a CAGR of 8.2% during the forecast period. The growth in the market is attributed to increased awareness of avian diseases and improvements in diagnostics and preventive care by bird owners and veterinarians. According to the American Veterinary Medical Association (AVMA), as of 2024, over 6.1 million households in the U.S. have birds as pets. This highlights need for bird health care services.

Additionally, early intervention is critical for conditions such as respiratory infections and feather destructive behavior (FDB), which affects an estimated 10-15% of pet parrots. Latest developments consist of routine procedures such as species-specific dietary supplements, imaging, and non-invasive internal scanning for concerns. Targeted treatments and behavior-driven wellness programs have reduced the use of antibiotics and greatly improved lifespan in captive birds. Enhanced access to specialized care is being provided through telehealth platforms and a growing number of board-certified avian veterinarians.
 

In multi-bird households, proactive health measures such as regular wellness check-ups and vaccinations tailored to specific diseases are becoming standard. Sustained market growth will be fueled by a focus on improving pet husbandry education, surveillance efforts, and innovations in avian immunology and behavioral science. Further, the integration of modern technology aids in the early detection and tracking of diseases. Veterinary clinics are adopting smartphone-linked equipment such as bird stethoscopes, digital radiography, and diagnostic systems for stool sample analysis, which enhances the precision and timeliness of avian disease detection.
 

The market includes products, services, and veterinary care that focuses on the prevention, diagnosis, and treatment of pet bird diseases. It comprises avian pharmaceuticals, nutraceuticals, diagnostic, wellness care, and actions of behavioral health aimed at improving bird longevity, welfare, and owner satisfaction through professional and preventative healthcare.
 

Pet Bird Health Market Trends

• The market is expanding because of increased awareness of disease prevention and care related to avian pets and the innovations in diagnostics and preventive treatment for exotic and companion birds.
   
• There is growing demand for specialized avian veterinary services due to the growing popularity of birds as pets, particularly parrots, canaries, and finches. According to the European Pet Food Industry Federation (FEDIAF), Europe has over 51 million ornamental birds as of 2023, demonstrating the need for efficient and affordable bird health care services.
   
• There has been a notable global increase in spending on pet birds, driven by the growing bond between owners and their birds, alongside a heightened focus on bird health and wellness. According to the 2024 American Pet Products Association (APPA) report, 76% of bird owners now purchase gifts for their pets, up from 69% in 2018. Additionally, spending on vitamins and supplements for birds has increased by 32% since 2018.
   
• Growing demand for pet insurance for birds is expected to be an instrumental factor in driving the market expansion. The rising costs of veterinary services are driving the demand for pet insurance.
   
• Moreover, supportive measures such as nutritional guidance and regular medical examinations have become popular as bird owners aim to improve their pets' life expectancy and quality of life. Biosecurity and avian disease awareness, particularly in relation to the interactions between birds and people and their associated disease risks, have been underscored by the U.S. Department of Agriculture (USDA) and other governmental entities.
   
• In avian medicine, respiratory diseases, feather plucking behavior, and psittacosis (parrot fever) remain common but often underdiagnosed conditions. The Centers for Disease Control and Prevention (CDC) continues to monitor zoonotic diseases, including psittacosis, as infected birds can transmit the infection to humans. This underscores the critical need for safe and controlled treatment measures, as well as the importance of early diagnostic capabilities.
   
• In 2023, the USDA’s Animal and Plant Health Inspection Service (APHIS) started public awareness campaigns promoting avian biosecurity for pet owners and breeders, which encourages them to report any signs of illness which is expected to enhance the need for routine veterinary examinations and diagnostic tests.
   
• Lastly, organizations such as the World Organization for Animal Health (WOAH) list pet birds as subjects under their One Health policy and acknowledging their importance in disease ecology. Such changes indicate an intention to shift toward monitoring pet bird health and dedicating resources for surveillance.
   

Trump Administration Tariffs

• Reciprocal tariffs Trump Administration will severely restrict the pet bird health supply chain, increasing expenditures and reducing product availability, particularly for diagnostic tools and veterinary devices will negatively impact the market.
   
• Products such as nebulizers and thermometers will become costlier as China will no longer remain the primary supplier due to ongoing tariffs on stainless steel and electronics. Formulators will pursue alternate suppliers for vitamins and supplements, facing considerable delays and rising costs, further adding to their operational burden.
   
• Veterinary drug manufacturers will also experience production delays due to limited access to Chinese APIs. In response, U.S. companies will diversify their supplier base and shift towards domestic production, which will temporarily lead to inventory depletion and elevated operational costs.
   

Pet Bird Health Market Analysis

In 2021, the global market was valued at USD 589.6 million. The following year, it saw a slight increase to USD 631.3 million, and by 2023, the market further climbed to USD 677.2 million.
 

Based on the products and services, the market is segmented into pharmaceuticals, diagnostics and monitoring, and services. The pharmaceuticals segment is divided into drugs, vaccines, and nutritional supplements. The pharmaceuticals segment dominated the market with USD 348.7 million in 2024.  
 

• The pharmaceuticals segment is a dominant force in the market. This growth is driven by the increasing prevalence of bacterial and fungal infections among pet birds, necessitating targeted pharmaceutical interventions.
   
• There is ongoing development of nutritional and antiparasitic drugs specifically for birds to satisfy the higher demand for sophisticated bird care. Also, new techniques of drug administration, such as tablets, creams, and other more direct applications, are more effective in improving treatment outcomes.
   
• Moreover, the growing number of avian veterinarians is increasing demand for prescription-based products in the bird health market, prompting pharmaceutical companies to offer a wider range of therapeutic solutions.
   

Learn more about the key segments shaping this market

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Based on application, the pet bird health market is divided into parasitic infestations, bacterial infections, and other applications. The parasitic infestations segment accounted for significant market share of 40.8% in 2024.  
 

• The parasitic infestations segment of the market is important as it deals with both ectoparasitic and endoparasites forms of parasitism. Ectoparasites, such as feather-chewing lice and mites, can cause skin damage, restlessness, and weight loss in birds. Endoparasites such as Ascaridia galli and protozoa such as Eimeria spp. will cause Anorexia, Diarrhea, Reduced egg production, and in some cases death when untreated.
   
• The rising levels of awareness among people owning pet birds about the health problems caused due to parasitic infestations has resulted in increased demand for specialized anti parasite medication such as oral medication, topical creams, and even preventative collars to ensure the overall health of pet birds.
   

Based on end use, the pet bird health market is divided into veterinary hospitals and clinics, pet bird owners (home care), aviaries and bird sanctuaries, and other end users. The veterinary hospitals and clinics segment dominated the market in 2024 and is expected to reach 653.6 million by 2034.  
 

• The veterinary hospitals and clinics segment is pivotal in the market. These facilities provide sophisticated diagnostics, surgical procedures, emergency services, and preventative care exclusively for birds. Advanced diagnostic tools, including blood tests and imaging, enable precise identification of health issues, facilitating timely and effective intervention.
   
• The demand for avian veterinary services is influenced by factors such as the increasing adoption of pet birds and heightened awareness among owners regarding avian health. Additionally, the availability of pet insurance plans covering avian care has encouraged owners to seek professional medical attention for their birds.
   
• Despite growth, challenges persist, including the high costs associated with specialized avian care and a limited number of qualified avian veterinarians, particularly in rural areas. These issues affect access and affordability for most bird owners.
   

The North America pet bird health market held the largest market share of 41.4% in 2024 in the global market, and it is anticipated to expand at 8.1% CAGR over the forecast period. The U.S. market was valued at USD 272.9 million in 2024.
 

• The steady growth of the U.S. market is attributed to the growing uptake of pet birds and a rising demand for proper pet health and wellness maintenance.
   
• Key factors driving this market include the increasing prevalence of avian diseases, such as psittacosis and avian influenza, which have led to a higher demand for specialized veterinary care.
   
• The demand is further bolstered as bird owners are becoming more aware of proactive health management, fueling the interest in avian health insurance that promotes timely medical treatment.
   
• Preventive and therapeutic pharmaceutical products along with diagnostic services are vital to this market. Also, surgery and emergency care are important to the overall market.
   
• In addition to this, greater e-commerce access widens bird health product availability to more consumers, contributing to market growth. However, challenges such as high veterinary costs and limited access to specialized care in rural areas may hinder overall growth.
   

The Germany pet bird health market is experiencing robust growth in Europe market.  
 

• Germany’s market is gaining momentum as bird ownership continues to be a popular choice among urban households. As per European Pet Food Industry Federation (FEDIAF), Germany has over 3.7 million ornamental birds as of 2023.
   
• German pet owners are known for their strong emphasis on animal welfare, which translates into increased attention to avian nutrition, hygiene, and disease prevention.
   
• There is a growing demand for holistic veterinary services tailored to exotic and ornamental birds, along with rising interest in natural supplements and eco-friendly healthcare products. There is an increase in demand for Exotic and Ornamental birds’ veterinary services, alongside greater demand for eco-friendly healthcare products and natural supplement.
   
• German veterinarians are increasingly capable of performing comprehensive avian diagnostics, behavior therapy, and post-operative care. Additionally, bird wellness awareness campaigns and pet expos are encouraging more owners to seek preventive care.

The Asia Pacific pet bird health market is witnessing substantial growth of 8.5% during the analysis period.

• The Asia Pacific market is experiencing steady growth, due to the heightened pet bird ownership and increased focus on avian wellness. Increased urbanization and disposable income across China, India, and Japan is creating a market for specialized bird health products and services.
   
• Seeking to complement their birds’ immunity, digestion, and feather quality, pet bird owners are searching for natural and organic supplements. Premium and imported bird health products are now within reach due to the expansion of e-commerce platforms.
   

The Brazil pet bird health industry is experiencing robust growth in Latin America market.
 

• Growing cultural affinity towards pets and birds is driving the market in Brazil. The increasing avian veterinary services, preventive care, and specialized nutrition due to urbanization and rising disposable income is fueling Brazil market.
   
• Bird owners are increasingly seeking premium, health-focused products, including natural supplements and species-specific diets. The growth of e-commerce platforms has improved access to a variety of bird health products, catering to both urban and rural consumers.
   

The Saudi Arabia pet bird health market is witnessing substantial growth in Middle East and Africa during the analysis period.
 

• The Saudi market for pet bird health products and services is seeing growth due to cultural interest and growing ownership of pets. Birds, especially parrots, are common household pets because they can adapt to indoor living and the climate of the country. As a result, there is an increase in demand for specialty avian healthcare services and products.
   
• There is a noticeable increase in demand for premium and even natural products, such as organic bird supplements and specialty diets for different bird species. Spending on pet care has increased due to rising pet ownership and higher living standards. e-commerce platforms are also playing a significant role by providing easier access to a wide range of bird health products.
   
   

Pet Bird Health Market Share

The top 5 companies in the market, such as Vetafarm, Virbac, Merck & Co., Thermo Fisher Scientific, and INDICAL BIOSCIENCE, account for approximately 65% of the market share. These firms uphold leadership through advanced veterinary diagnostics, targeted avian formulations, and integration of microbiome and probiotic research.
 

Companies such as Vetafarm and Virbac continue to launch species-specific supplements and immune-boosting therapeutics, while Merck and Thermo Fisher pioneer molecular diagnostics for early detection of avian diseases. INDICAL is streamlining point-of-care testing, improving field diagnostics. Meanwhile, players such as AdvaCare Pharma, VioVet, and Bimeda are enhancing regional access with cost-effective formulations. With growing adoption of tech-driven health monitoring and biosecurity solutions, innovation is expanding across both clinical and at-home avian care ecosystems.
 

Pet Bird Health Market Companies

Major players operating in the pet bird health industry are:

• AdvaCare Pharma
• Bimeda
• CJ Wildlife
• Hidrolab
• HomeoPet
• IDEXX 
• INDICAL BIOSCIENCE
• Meadow's Animal Healthcare
• Merck & Co.
• Pranidhi Veterinary Diagnostics
• Thermo Fisher Scientific
• Vetafarm
• vetagenix
• Vetnil
• VioVet
• Virbac
• Wildlife Computers
• Zhejiang Pushkang Biotechnology
   
• Vetafarm leads the pet bird health segment with its comprehensive range of species-specific supplements, antibiotics, and behavioral aids. Its flagship products such as Avian Insect Liquidator and Nutriblend Pellets cater directly to the nutritional and hygiene needs of exotic and domestic birds. Vetafarm combines veterinary research with field-based insights, supporting avian veterinarians and breeders through tailored care protocols and online education platforms.
   
• IDEXX Laboratories offers diagnostic solutions for avian health, including the IDEXX AI MultiS-Screen Ab Test, which detects antibodies against avian influenza virus in birds. This test is used to monitor flock exposure and immunity levels, supporting early detection of potential outbreaks. IDEXX also provides comprehensive avian diagnostic panels, which aid in identifying various infectious diseases in pet birds.
   
• AdvaCare Pharma offers a range of veterinary health products for pet birds, including antibiotics, antifungals, and supplements designed to address common avian health concerns. Their products are used to manage infections, support immune function, and promote overall bird health. AdvaCare Pharma also provides formulations that target specific avian species, ensuring that the nutritional and medicinal needs of different birds are met.
   

Pet Bird Health Industry News

• In February 2025, Vetafarm has relaunched its Deli Stix range after a five-year hiatus, offering natural foraging treats for parrots and small animals. The updated products feature a 100% plant-based binder and eco-friendly packaging, promoting both pet health and environmental sustainability.
   
• In May 2024, Merck Animal Health has received marketing authorization from the European Commission for its INNOVAX-ND-H5 vaccine, the first centrally approved EU vaccine targeting H5-type highly pathogenic avian influenza in bird. This single-dose vaccine also provides immunity against Marek’s and Newcastle diseases, enhancing bird health management.
   
• In December 2023, CJ Wildlife partnered with the National Trust to launch a pioneering children's nature collection in the UK. Designed for kids aged 5–11, the range includes eco-friendly bird feeders, wildlife food, and DIY kits. This initiative encourages young people to engage with nature, fostering early interest in wildlife care. The collaboration also supports conservation efforts, with a portion of proceeds benefiting the National Trust's projects.
   
• In May 2022, Vetafarm introduced Parrot B-Calm, the world's first complete parrot calming diet. Formulated by avian veterinarians, it combines essential nutrients with natural ingredients such as L-Tryptophan to reduce stress and anxiety in companion parrots without sedation. This innovation addresses behavioral issues such as feather plucking and aggression, marking a significant advancement in the market.
   

The pet bird health market research report includes in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 - 2034 for the following segments:

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Market, By Products and services

• Pharmaceuticals
  • Drugs
  • Vaccines
  • Nutritional supplements
• Diagnostics and monitoring
  • Diagnostic equipment
  • Monitoring devices
  • Consumables
• Services

Market, By Application

• Parasitic infestations
• Bacterial infections
• Other applications

Market, By End Use

• Veterinary hospitals and clinics
• Pet bird owners (home care)
• Aviaries and bird sanctuaries
• Other end use

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE