People Counting System Market Size, Industry Analysis Report, Regional Outlook (U.S., Canada, Germany, UK, Italy, France, Spain, Italy, Russia, Poland, China, India, Japan, Australia, Brazil, Mexico, Argentina, South Africa, Saudi Arabia, UAE), Application Development Potential, Price Trend, Competitive Market Share & Forecast, 2018 – 2024
Report ID: GMI2546
People Counting System Market size is expected to grow due to the growing organized retail sector in regions including Asia Pacific & Latin America. The technology is currently witnessing an increasing implementation across the retail sector to measure the footfalls of the people. The data of a number of people helps store managers to draft strategies to increase the footfalls in the stores, thus helping companies remain competitive in the market. Rising utilization across events comprising a large audience, such as concerts, sports events, and public rallies to track individuals, is providing impetus to the people counting system market growth.
Rising deployment in airports and railway stations to monitor the crowd and manage the staff according to the peak hours is anticipated to drive the people counting system market over the forecast timeline. These systems are growing in popularity across various applications due to high reliability and accuracy offered by the utilization of these systems. Increasing demand for video-based people counting in public places such as museums, parks, and theaters for efficient workforce management is expected to have a positive impact on the industry demand.
Growing online sales followed by the ever-increasing growth of e-commerce sector is significantly affecting the brick & mortar businesses, which is anticipated to hinder the people counting system market growth. Moreover, factors such as location inaccuracy and privacy concerns in Wi-Fi-based systems are limiting the industry demand. These systems work by insertion of sensors at strategic points in a certain area and detect Wi-Fi enabled devices such as tablets and mobile phones. The information also helps to allocate staff to proper areas to maximize customer satisfaction, driving the people counting system market. Advanced features, high accuracy of these systems, and the availability of 3D counting techniques are the other factors that contribute to the industry growth.
People counting system market is segmented based on technology such as infrared, video-based, thermal imaging, and others. Thermal imaging technology is used in the thermal counting to note the temperature changes in individuals in comparison with the environment. The temperature of the customer is sensed by heat-sensing cameras that produce dependable data even when traffic volume is more. Rapid technological changes have made people acquire these systems with ease, helping the growth of the people counting system market.
Based on the end user, the people counting system market is classified into retail, BFSI, sports & entertainment, hospitality, corporate, transportation, and others. The retail industry that includes shopping malls and supermarkets is expected to witness a significant growth owing to the several advantages offered by these systems in formulating strategies for the businesses. However, in the transportation sector, the demand for these systems is on a rise to effectively manage large traffic. The technology is designed to count people in busy areas as they enter or leave the premises, validate passenger counts to justify payments, and monitor the service quality.
The U.S. people counting system market is expected to witness a significant growth over the forecast timeline. The growth can be accredited to the presence of a large number of retail establishments coupled with the nature of early technological adoption among the end users. In the APAC region, China dominates the people counting system market due to the increasing middle-class population, growing urbanization, changes in the spending habits of customers, and the rapidly-evolving retail sector in the region.
Key players in the people counting system market are Axis Communications AB, HELLA Aglaia Mobile Vision GmbH, RetailNext, Inc., InfraRed Integrated Systems Ltd., ShopperTrak, Axiomatic Technology Limited, DILAX Intelcom GmbH, Iris-GmbH, Xovis AG, Eurotech S.p.A., Countwise LLC, IEE S.A., and V-Count. Leading players are continuously bringing in innovations and technological changes in the systems, heavily investing in R&D to stay competitive and gain eminence in the industry.
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