Outdoor Toys Market Size – By Product Type, By Price Range, By Age Group, By Material, By End-Use, By Distribution Channel, Analysis, Share, Growth Forecast, 2025 - 2034

Outdoor Toys Market Size

The global Outdoor Toys market was valued at USD 17.9 billion in 2024 and is estimated to grow at a CAGR of over 4.8% from 2025 to 2034.
 

With the increase in environmental issues and the introduction of tighter policies on plastic waste, eco-friendly outdoor toys have become more and more popular. As such, parents can now opt for toys made out of eco-friendly materials, such as wood, bamboo, or biodegradable plastics, which make sure that the toy is safe for the child while also limiting damage to the environment. Unlike brands that say otherwise, they are still able to grow, but the market which promotes eco-friendly values seems to be expanding exponentially.

Outdoor Toys Market Trends

The concern over children's health and the need for their toys to be able to assist in both physical and cognitive development has grown exponentially among parents, and there is a clear understanding of the dual benefit that toys can provide. In order to satisfy this demand, products such as sports goods, outdoor building sets and other STEM activity kits help enhance learning through play ideas and are ideal in tackling the issue of sedentary behavior among children.
 

Outdoor Toys Market Analysis

Modern children and parents are becoming increasingly interested in outdoor toys that have a tech component such as app-controlled trampolines, interactive ride-on toys and AR outdoor games, especially those who are technologically adept. Such trends integrate old-fashioned outdoor play with contemporary technology allowing for outdoor toys to remain relevant even in this tech driven era.

Outdoor toy sales reach their peak in the summer months, but they have a cyclical trend of sorts, meaning that retailers and manufacturers alike are faced with a somewhat unique problem. The recent rise in popularity of video games, mobile devices, as well as a plethora of other forms of indoor entertainment, are all in competition with outdoor toys for a child's attention.
 

• Based on product type, the outdoor toys market can be segmented into ride-on toys & vehicles, play structures, water toys & pool floats, sporting equipment, and others. There is a forecasted revenue of approximately USD 5.9 billion in 2024 for the ride-on toys and vehicles segment, with a projected annual growth rate of 5.1% between 2025 and 2034.
   
• From toddler tricycles, bicycles, and older kids' electric scooters, the ride-on toys segment serves millions. Such diversity ensures continued sales at various stages of development. They are increasingly appealing with technological advancements like electric ride-ons, foldable scooters, as well as Bluetooth-connected gadgets. Customizable themes and products with popular characters make these items even more attractive.

• Based on the end-use, the global outdoor toys market is categorized as individual and commercial. During the period of forecast, it has been predicted that the individual subsegment will expand at a CAGR of 4.8% while holding 68% of the market share in 2024. There are several developmental benefits of outdoor games that are compelling parents' attention nowadays, such as better physical health, enhanced social skills, and greater mental health.
   
•  In addition, outdoor toys encourage an active lifestyle and act as alternatives to screen-based entertainment. Due to the lack of outside space, urban households are requesting small-sized, foldable, and multi-functional toys that can be conveniently placed on the balcony, terrace, or in a small yard.

The U.S. outdoor toys market accounted for revenue of around USD 5.4 billion in the year 2024 in North America and is estimated to grow at a CAGR of around 5.1% from 2025 to 2034. As the issue of obesity in children is growing, it is observable that children are becoming more convinced about playing outside and being active, which is leading parents to buy more toys that can assist in achieving the previously stated goals. Ride-on toys alongside sporting equipment and play structures gained vast popularity these days. There is always an increase in the consumption of toys during the summer break, Christmas season, back to school, and in the United States when children cannot go outdoors, toys serve as gifts.
 

North America: Canada and America are among the regions with the highest disposable income across the globe and are located in North America. Parents simply want to buy the best and the latest outdoor toy technology for their children and are not shy of spending money for it. More so, the consumers from North America are becoming more environmentally friendly, which is resulting in an increased need for outdoor toys that are made out of recycled materials. The market has strong brick-and-mortar retailers as well as a proficient online presence with tools such as Amazon and Walmart.
 

Europe: Outdoor play and physical fitness are essential in nurturing children's childhood according to families in Germany. The overall cultural focus stirs up the demand for outdoor play structures, bicycles, sporting equipment, and toys which promote physical activities. Germany also offers one of the highest levels of eco-awareness as its consumers prefer toys made of sustainable materials like wood, biodegradable plastics, and organic textiles.
 

Asia Pacific: In China, manufacturers solve the buyers' palette that goes from cheap to high-end by providing electric ride-ins, modular play structures, and much more. Online retail trade in China is led by Alibaba, JD.com, and Pinduoduo, which allow end users to access an impressive selection of outdoor toys at affordable prices with fast delivery.
 

Middle East: The overall market growth, particularly in high-end, has also shown significant growth due to ride-on toys and large play structures fueled by increased expenditure on leisure and outdoor toys. Considering the fact that a large number of the population in Saudi Arabia is comprised of individuals below 15 years, there is a clear increasing demand for outdoor toys. In addition, another noteworthy initiative that requires attention is Saudi Arabia Vision 2030, which strives to improve the urban infrastructure, primarily public parks, playgrounds, and other recreational areas.
 

Outdoor Toys Market Share

The global outdoor toys industry is seeing the emergence of new players that include international firms as well as small firms, and this indicates that there is high competition in the market. For the analysis of regional scope, the market of outdoor toys is quite fragmented, but there are companies, namely Spin Master Corporation, Hasbro Inc., Mattel Inc., Decathlon, Simba Dickie Group GmbH, that dominate the market. These companies have a wide assortment of products and wield considerable influence in the marketplace as they command a sizeable market share. With the rise of e-commerce, the avenues for online sales have increased, and brands have been able to reach out to a wider audience and win customers over by adopting creative digital marketing strategies.
 

Outdoor Toys Market Companies

Major players operating in the outdoor toys industry are:

• Decathlon
• Hasbro, Inc.
• Jakks Pacific, Inc.
• Little Tikes
• Mattel, Inc.
• Mookie Toys
• Outdoor Toys
• Playmobil
• Ravensburger AG
• Simba Dickie Group GmbH
• Spin Master Corporation
• The Great Outdoor Toy Company
• The Walt Disney Company
• VTech Holdings Ltd.
• Vuly Property Pty Ltd
   

Outdoor Toys Industry News

• Sambro International Ltd, which is dealing in licensed goods and has good potential in the world, plans to introduce TRANSFORMERS-based plush toys, outdoor games, and novelty stationery within the Indian territory in October 2024 along with other locations in the world. It was observed that the collection uses concepts from the television series TRANSFORMERS: EARTH SPARK and, for instance, the 28 cm lil bodz and plush outdoor toys are large-headed soft toys and beautiful heads small bodz respectively. In addition, the range also contains a launch of medium-size plush soft toys as well as 3D character erasers which are puzzle palz. The range has been noted to take inspiration from the series TRANSFORMERS EARTHSPARK and includes the 28 cm lil bodz, which are adorable soft toys with large stylized heads and small beautiful bodies. Furthermore, the range also includes a medium plush collection alongside functional puzzle palz 3D character erasers.
   
• Spin Master will officially release the Kinetic Sand Squish Motion playset in August of 2024. Their focus on outdoor sensory play for children will be greatly served with their new endeavor. The children will be able to both shape and mold kinetic sand while being able to also venture out and play outdoors. The playset promotes sensory growth and fine motor skills in children and can be a wonderful addition to tactile materials.
   

This outdoor toys market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Million Units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Ride-On Toys & Vehicles
  • Bicycles
  • Scooters
  • Pedal Cars
  • Others (Electric ride-ons, Etc) 
• Play Structures
  • Swing sets
  • Climbing frames
  • Slides
  • Playhouses
• Water Toys & Pool Floats
  • Pool noodles
  • Inflatable rafts
  • Water pistols
• Sporting Equipment
  • Balls
  • Nets
  • Others (Rackets, Etc)
• Others (Trampolines, Seasonal Toys, Etc)

Market, Price Range

• Low
• Medium
• High

Market, Age Group

• Below 1 Yrs
• Age 1- 3
• Age 3- 5
• Age 5- 12
• Age  12+

Market, Material

• Plastic
• Wooden
• Metal
• Fabric
• Biodegradable/Organic Materials

Market, End-Use

• Individual
• Commercial

Market, Distribution Channel

• Online
  • E-Commerce Website
  • Company Owned Website 
• Offline
  • Hypermarket/Supermarket
  • Departmental Stores
  • Specialized Stores
  • Other Retail Stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa