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Online Gambling Market Size, By Type (Betting [Boxing & UFC, eSports, Football, Formula1, Horse Racing, Tennis], Casino [Baccarat, Blackjack, Roulette, Slots], Poker, Lottery, Bingo), By Device Type (Desktop, Mobile), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026

  • Report ID: GMI4795
  • Published Date: Aug 2020
  • Report Format: PDF

Industry Trends

Online Gambling Market size exceeded USD 55 billion in 2019 and is anticipated to grow at over 16.5% CAGR between 2020 and 2026. The advent of several new technologies, such as AI, VR, cyborg, and machine learning, will drive the market growth. AI technology is helping online casinos to enhance user interface and identify high-risk gamblers. The industry leaders are investing in AI technology to identify players’ behavior patterns and prevent gaming frauds.

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The benefits of high rate of employment and revenue generation from the market have encouraged several countries to legalize online gambling. In May 2018, the U.S. Supreme Court lifted the federal ban on sports betting for college and professional sports. Since the ruling of legislation, eleven states in the country have legalized sports betting. The high revenue generation from online betting is further encouraging countries to legalize sports wagering.

Rising concerns related to cybercrime in the industry will hamper the market expansion. Manipulation of internet sites through fake apps and app-based hacking leads to high risks for individuals providing credit card information. According to a report by cyber-security firms - Talent-Jump and Trend Micro, in February 2020, a group of professional Chinese hackers targeted and hacked companies that run online gambling & online betting websites in Southeast Asia. Furthermore, the dramatic increase in the usage of online gambling by minors due to easy accessibility to the internet is restricting the industry growth.

The online gambling market is expected to witness high growth during the COVID-19 pandemic. Stringent restrictions on people’s movement and closure of land-based casino operations are projected to have a positive impact on the market. The players are shifting to online gambling and signing up to their favorite online casino sites. According to Easy Payment Gateway statistics, in May 2020, the market player’s clients showcased 10% growth in transaction processing volume within the gambling sector. However, the widespread cancelation of live sporting events credited to the COVID-19 pandemic is adversely impacting the online betting industry expansion.

The growing popularity of FIFA betting in Europe to propel the market progression

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In 2019, the Europe online betting accounted for 40% of the revenue share and is predicted to register 14% growth rate through 2026. With the rising popularity of football tournament in European countries, online gambling is observing significant market demand during massive events such as FIFA World Cup and the UEFA European Championships. According to ARJEL, a France online gambling authority, bettors gambled USD 436 million on online bookmakers during the 2018 FIFA World Cup tournament while over USD 3.2 billion was reportedly bet in the UK, double the amount compared to the 2014 FIFA World Cup. In addition, the presence of prominent online gambling sites including William Hill, Bet365, and Betfred that are licensed by the UK Gambling Commission are positively influencing the market value.

Industry demand for convenient and user-friendly mobile-based online gambling

In UK, mobile device segment captured 45% of the market share in 2019. Technological advancements in smartphones, such as extended storage capacity and improved graphics, have resulted in enhancing the overall online gambling experience. Smartphones offer various benefits to players, such as loyalty points, deposit options, and options to play with other players, resulting in an increased number of customers using mobile devices to play sports betting. Providers are capitalizing this opportunity by expanding their services and allowing customers to play online casino games for real money through their free social gaming apps.

Mobile gambling will witness significant market revenue in the UK region owing to rapid increase in the usage of mobile phones. In 2019, 79% of the UK adults owned a smartphone and spent around two hours on mobile devices daily. The continuous technological evolution in smartphones is making gambling easily accessible over these devices. Additionally, the presence of several leading companies, such as Betting & Gaming Ltd., Bet-at-home.com, William Hill PLC, 888 Holdings PLC, Betfair Group PLC, and Kindred Group, that are increasingly focusing on expanding their presence in mobile gambling will provide significant growth opportunities to the market.

Favorable legislation framework for the gambling sector in the North America region

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North America online gambling market is estimated to attain a CAGR of 20% and is poised to reach USD 25 billion by 2026. The growth can be attributed to the legalization of online gambling in several states including Nevada, Pennsylvania, Delaware, and New Jersey in the U.S. In December 2019, the West Virginia Lottery Interactive Wagering Act (H 2934) legalized full-scale online gambling including poker, casino, and sports betting in the state. Moreover, the rising gambling industry in Canada is supporting the industry progression. It has been observed that 75% - 85% of Canadians tend to play a wide range of online games. According to the Canadian Gaming Association (CGA), as of 2019, online gamblers spend around USD 500 million per year in Canada.

Aggressive acquisition and product launches remain the key strategies among industry leaders

Key participants operating in the market are 888 Holdings PLC, Betsson AB, Bet365 Group Ltd., Kindred Group PLC, GVC Holdings PLC, Paddy Power Betfair PLC, Ladbrokes Coral Group PLC, Sky Betting and Gaming, William Hill PLC, Borgata Hotel Casino & Spa, The Stars Group, Inc., and Caesars Entertainment Corporation. Companies are focusing on continuous product launches and mergers & acquisitions to expand their market presence and gain a competitive edge in the industry.

The online gambling market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2016 to 2026 for the following segments:

Market, By Type

  • Betting
    • Boxing and UFC
    • eSports
    • Football
    • Formula1
    • Horse racing
    • Tennis
    • Others
  • Casino
    • Baccarat
    • Blackjack
    • Roulette
    • Slots
    • Others
  • Pokers
  • Lottery
  • Bingo
  • Others

Market, By Device Type

  • Desktop
  • Mobile

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
  • Asia Pacific
    • East Asia
    • Southeast Asia
    • South Asia
    • Oceania
  • Latin America
    • Mexico
    • Argentina
    • Colombia
  • MEA


Authors: Preeti Wadhwani, Saloni Gankar

Frequently Asked Questions (FAQ) :

The market size of online gambling surpassed USD 55 billion in 2019.
The industry share of online gambling is anticipated to grow at 16.5% CAGR between 2020 and 2026.
Europe online betting market, in 2019, held 40% of the regional revenue share & may record 14% CAGR through 2026, driven by the rising popularity of football tournaments like the FIFA World Cup.
In Europe, online gambling will garner massive popularity in France & UK. The France online gambling authority ARJEL claims that during FIFA 2018, bettors gambled USD 436 million on online bookmakers and USD 3.2 billion was bet in the UK.
Increasing technological developments in smartphones, like better storage and enhanced graphics, will stimulate online gambling via mobile device in UK. The segment recorded 45% of the UK market share in 2019.
The North America market size may cross USD 25 billion by 2026, with an estimated CAGR of 20% through 2026, owing to increasing legalization of online gambling in states such as Delaware, New Jersey, and Nevada.
Canada industry will perform very well through 2026, driven by rising consumer interest toward online gambling. The Canadian Gaming Association says that in as of 2019, online gamblers spend USD 500 million/year.
Global online gambling market captured USD 55 billion revenue in 2019 and is expected to cross valuation of USD 160 billion by 2026.

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Premium Report Details

  • Base Year: 2019
  • Companies covered: 17
  • Tables & Figures: 270
  • Countries covered: 14
  • Pages: 250
  • Upcoming Report: Details can be customized to meet your information and data needs. Feel free to share your detailed research requirements via this form.

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