Mobile Application Security Market Size & Share 2024 to 2032
Market Size by Solution (Anti-Virus, Anti-Theft, Web Security, Data Backup & Recovery), Services (Managed, Professional), Enterprise Size (Large Enterprises, SME), Deployment Model, Industry Vertical & Forecast.
Report ID: GMI6345
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Published Date: July 2024
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Report Format: PDF
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Authors:
Preeti Wadhwani, Aishvarya Ambekar
Mobile Application Security Market Size
Mobile Application Security Market size was valued at USD 5.2 billion in 2023 and is estimated to exhibit notable CAGR over 22% from 2024 to 2032. The growing shift towards agile development methodologies for faster release cycles in mobile apps will drive the market growth. The rising usage of mobile devices and apps has led to the surging development of high-quality and user-friendly mobile applications. According to Amity, around 230 billion apps were downloaded in 2021 alone. As a result, the growing popularity of agile methodologies over conventional approaches for mobile applications will drive the market size.
Mobile Application Security Market Key Takeaways
Market Size & Growth
Key Market Drivers
Challenges
The growing adoption of mobile apps in IoT devices and the consequent rise in the number of cybercriminals will play a key role in the market expansion. The increasing emphasis on the security of the entire ecosystem, such as IoT devices, mobile apps, and cloud professional services has led to the rising need to prevent potential breaches, adding to the industry growth.
The constant exposure to new and sophisticated threats in the mobile application security market, including phishing attacks, malware, and data breaches may limit the industry growth to some extent. The lack of awareness of the importance of keeping mobile devices and apps updated can also lead to poor security practices.
COVID-19 Impact
The COVID-19 pandemic had a positive impact on the mobile application security industry on account of the rising consumer preference for mobile applications for communication, entertainment, and remote work. According to an AppAnnie study, the monthly time spent employing mobile apps increased 40% in comparison to Q2 2019 in Q2 2020. The growing limitations of in-person banking services along with the surging data privacy concerns from COVID-19 contact tracing apps also influenced the market expansion.
Mobile Application Security Market Trends
The burgeoning adoption of mobile payment platforms and FinTech apps coupled with the consequent rise in security challenges will drive market growth. A recent Ponemon Institute Study estimates that capital market firms as well as banks spend nearly USD 18.5 million per year to combat cybercrime. With the growing popularity of QR codes as primary form of payment solutions, the need for protecting financial transactions while securing sensitive user data has significantly increased. The rising preference for mobile apps as opposed to credit or debit cards mainly amongst the younger generation will define the market demand.
Mobile Application Security Market Analysis
Based on enterprise size, the market is divided into large enterprises and SME. The SME segment held a considerable share of the mobile application security enterprise industry in 2023 and will witness highest growth through 2032. As SME increasingly depend on mobile apps for conducting business operations and interacting with customers, the dearth of security measures makes way for financial losses, data breaches, and hindered reputation. The growing adoption of BYOD policies by SME for enabling employees to utilize their personal devices for work-related tasks will accelerate the market expansion.
Mobile application security market size from the retail & e-commerce segment accounted for 24% of the revenue share in 2023. The sensitive data in the retail & e-commerce sector, including payment details, customer personal information, and transaction history has led to the rise in security breaches leading to financial losses and reputational damages.
As per Verizon’s 2022 data breach report, the retail industry recorded 629 incidents in 2022, with 241 showing confirmed data disclosure. The rising obligation to limit the risk of security incidents while protecting customer sensitive information in retail and e-commerce businesses will contribute to the segment expansion.
Asia Pacific mobile application security market is expected to grow at a CAGR of 25% during the forecast period, driven by the rising smartphone penetration in the region. According to Ministry of Information and Broadcasting in 2022, India had around 600 million smart phone users. The surge in e-commerce platforms as well as mobile banking services is accelerating the adoption of secure mobile applications. The rapid advances in mobile technologies along with the growing government focus on introducing stringent data protection laws and regulations for safeguarding user data and privacy will add to the regional market growth.
Mobile Application Security Market Share
Major companies operating in the mobile application security industry are:
These companies are focusing on strategic partnerships to increase their market share. For instance, In January 2023, Ivanti extended its partnership with Lookout Mobile Endpoint Security to offer Mobile Threat Defense in line with its unified endpoint management solution.
Mobile Application Security Industry News
The mobile application security market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments:
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Market, By Solution
Market, By Services
Market, By Enterprise Size
Market, By Deployment Model
Market, By Industrial Vertical
The above information has been provided for the following regions and countries:
Research methodology, data sources & validation process
This report draws on a structured research process built around direct industry conversations, proprietary modelling, and rigorous cross-validation and not just desk research.
Our 6-step research process
1. Research design & analyst oversight
At GMI, our research methodology is built on a foundation of human expertise, rigorous validation, and complete transparency. Every insight, trend analysis, and forecast in our reports is developed by experienced analysts who understand the nuances of your market.
Our approach integrates extensive primary research through direct engagement with industry participants and experts, complemented by comprehensive secondary research from verified global sources. We apply quantified impact analysis to deliver dependable forecasts, while maintaining complete traceability from original data sources to final insights.
2. Primary research
Primary research forms the backbone of our methodology, contributing nearly 80% to overall insights. It involves direct engagement with industry participants to ensure accuracy and depth in analysis. Our structured interview program covers regional and global markets, with inputs from C-suite executives, directors, and subject matter experts. These interactions provide strategic, operational, and technical perspectives, enabling well-rounded insights and reliable market forecasts.
3. Data mining & market analysis
Data mining is a key part of our research process, contributing nearly 20% to the overall methodology. It involves analysing market structure, identifying industry trends, and assessing macroeconomic factors through revenue share analysis of major players. Relevant data is collected from both paid and unpaid sources to build a reliable database. This information is then integrated to support primary research and market sizing, with validation from key stakeholders such as distributors, manufacturers, and associations.
4. Market sizing
Our market sizing is built on a bottom-up approach, starting with company revenue data gathered directly through primary interviews, alongside production volume figures from manufacturers and installation or deployment statistics. These inputs are then pieced together across regional markets to arrive at a global estimate that stays grounded in actual industry activity.
5. Forecast model & key assumptions
Every forecast includes explicit documentation of:
✓ Key growth drivers and their assumed impact
✓ Restraining factors and mitigation scenarios
✓ Regulatory assumptions and policy change risk
✓ Technology adoption curve parameter
✓ Macroeconomic assumptions (GDP growth, inflation, currency)
✓ Competitive dynamics and market entry/exit expectations
6. Validation & quality assurance
The final stages involve human validation, where domain experts manually review filtered data to identify nuances and contextual errors that automated systems might miss. This expert review adds a critical layer of quality assurance, ensuring data aligns with research objectives and domain-specific standards.
Our triple-layer validation process ensures maximum data reliability:
✓ Statistical Validation
✓ Expert Validation
✓ Market Reality Check
Trust & credibility
Verified data sources
Trade publications
Security & defense sector journals and trade press
Industry databases
Proprietary and third-party market databases
Regulatory filings
Government procurement records and policy documents
Academic research
University studies and specialist institution reports
Company reports
Annual reports, investor presentations, and filings
Expert interviews
C-suite, procurement leads, and technical specialists
GMI archive
13,000+ published studies across 30+ industry verticals
Trade data
Import/export volumes, HS codes, and customs records
Parameters studied & evaluated
Every data point in this report is validated through primary interviews, true bottom-up modelling, and rigorous cross-checks. Read about our research process →