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Metaverse for Automotive Market Size - By Component (Hardware, Software, Services), By Technology (Virtual Reality, Augmented Reality, Mixed Reality, Blockchain & NFTs), By Application & Forecast, 2024 – 2032

  • Report ID: GMI10079
  • Published Date: Jul 2024
  • Report Format: PDF

Metaverse for Automotive Market Size

Metaverse for Automotive Market size was valued at USD 2.3 billion in 2023 and is anticipated to grow at a CAGR of over 30% between 2024 and 2032. The automotive industry is witnessing a significant transformation, propelled by the rising consumer demand for more personalized and engaging experiences. This transformation is being facilitated by the integration of metaverse technologies, which are revolutionizing the way customers interact with car brands, explore vehicle options, and make purchasing decisions. Virtual showrooms allow consumers to explore a wide range of car models in an immersive 3D environment.

Metaverse for Automotive Market

The consumers can walk around the vehicles, inspect details closely, and even test out features in a simulated setting. For instance, in January 2023, Maruti Suzuki India Limited (MSIL) launched ArenaVerse, a Metaverse platform for its arena showroom network. This innovative platform allows users to immerse themselves in an interactive virtual experience with their choice of Maruti Suzuki vehicles. The launch of ArenaVerse underscores the company's commitment to offering a more interactive & immersive retail experience for potential customers.

The ongoing advancements in VR and AR technologies are opening new possibilities for the automotive sectors, ranging from design & production to sales & customer support. These technologies not only enhance the user experience but also improve efficiency, safety, and innovations in the automotive sector. As VR and AR continue to evolve, their integration into the automotive industry is expected to grow further, bringing even more transformative changes. AR is becoming useful in assisting technicians during maintenance and repair work by overlaying instructions and diagrams onto the physical vehicle.

With vehicles and user data becoming a part of an interconnected digital environment, the risk of hacking and data breaches is continuously rising. Cybercriminals are targeting personal information, vehicle control systems, and proprietary data, potentially causing severe financial and reputational harm to the users and the organizations. Many modern vehicles are equipped with IoT devices that connect with external systems, and if companies are not having robust security, these devices can serve as entry points for cyberattacks, potentially compromising vehicle safety and user privacy.

The automotive industry must establish robust incident response plans to swiftly address and mitigate the impact of cybersecurity breaches. Additionally, implementing continuous monitoring systems to detect and respond to potential threats in real-time is crucial for maintaining a secure metaverse environment.

Metaverse for Automotive Market Trends

The current advancements in Mixed Reality (MR) technology are poised to revolutionize the automotive sector, as it offers a blend of virtual and physical experiences that enhance everything from vehicle design to customer interaction. MR, which merges elements of Virtual Reality (VR) and Augmented Reality (AR), is increasingly being integrated into various domains of automotive innovation and consumer engagement. For instance, in January 2024, Porsche started the integration of MR technology into its customer experience strategy. This innovative approach aims to offer an unparalleled level of immersion and interactivity, transforming the way customers interact with vehicles.

With the increasing focus on integrating software and cloud services to enhance metaverse applications, various organizations are incorporating cloud services. This involves utilizing cloud-based platforms for real-time data processing, vehicle connectivity, and immersive virtual experiences such as virtual showrooms and test drives. Additionally, advanced software solutions enable seamless integration of AR and VR technologies, facilitating detailed product customization, simulations, and remote diagnostics, eventually driving innovations and improving customer engagement within the automotive industry.


For instance, in February 2024, Capgemini and Unity Technologies announced an expanded strategic alliance, revealing Capgemini's acquisition of Unity's Digital Twin Professional Services division. Under this agreement, Unity's Digital Twin Professional Services team will integrate into Capgemini, forming one of the largest groups of Unity enterprise developers globally. This move aims to accelerate the development and deployment of real-time 3D (RT3D) visualization software, specifically for industrial digital twin applications. The integration will enable end users to visualize, comprehend, and interact with physical systems more effectively, advancing intelligent industry capabilities.

Metaverse for Automotive Market Analysis

Metaverse for Automotive Market Size, By Component, 2022-2032, (USD Billion)

Based on components, the market is segmented into hardware, software, and services. The software segment is the fastest growing segment, with a CAGR of over 30% through 2032.


  • Software platforms are seamlessly leveraging AI to personalize user interactions. AI algorithms are being fed into the system, which has the capability to analyze user preferences, behaviors, and historical data and offer tailored recommendations for vehicle customization, features, and services. This enhances customer satisfaction and loyalty by providing a more relevant and engaging experience.
  • Software platforms are integrating in blockchain technology to enhance data security and transparency. Blockchain enables fully secure and immutable storage of vehicle data including ownership records, maintenance history, and sensor data. This strengthens cybersecurity measures and builds trust among stakeholders, particularly in data-sensitive applications such as autonomous driving and connected vehicles.
Metaverse for Automotive Market Share, By Technology, 2023

Based on technology, the metaverse for automotive market is segmented into VR, AR, MR, blockchain and NFTs. The VR segment is expected to reach over USD 10 billion by 2032.

  • VR technologies are changing the way automotive brands engage with customers through immersive virtual showrooms. The virtual environment allows potential consumers to explore vehicles in full detail, interact with features, and simulate driving experiences from remote locations. This capability enhances customer engagement and facilitates informed purchasing decisions.
  • Automotive manufacturers leverage VR for advanced design and prototyping processes. Designers and engineers can create virtual prototypes of vehicles, conduct simulations for performance testing, and iterate designs rapidly. This approach accelerates the product development cycle, reduces costs associated with physical prototypes, and enhances the overall design quality & innovations.
China Metaverse for Automotive Market Size, 2022-2032, (USD Million)

The Asia Pacific metaverse for automotive market is experiencing significant growth in Asia Pacific and is estimated to reach USD 8.5 billion by 2032 Automotive companies in Asia Pacific are increasingly adopting virtual showrooms where customers can explore and interact with vehicles remotely. This trend enhances accessibility and allows brands to reach a wider audience beyond physical locations.

Japanese automakers are embracing virtual showrooms and test drives within the metaverse, allowing customers to explore and experience vehicles remotely. In March 2024, Nissan Motor realized its digital transformation by fully embracing the Metaverse. This strategic shift includes the submission of four Web3-related trademark applications to the United States Patent and Trademark Office (USPTO), marking a decisive move into digital commerce and virtual engagement.

In South Korea, the automotive industry is at the forefront of integrating metaverse technologies to revolutionize customer engagement and operational strategies. For instance, in March 2022, Renault's Korean subsidiary, in collaboration with Sandbox, ventured into metaverse automotive experiences. This partnership aims to establish Renault's brand presence in virtual realms and provide customers with immersive Renault-themed automotive experiences.

In North America, the automotive industry is rapidly embracing the metaverse to redefine customer engagement and operational strategies. Virtual showrooms have become a cornerstone, allowing customers to explore vehicles in immersive digital environments, customize features, and even participate in virtual test drives.

Metaverse for Automotive Market Share

BMW Group & Mercedes-Benz AG together held over 30% share of the metaverse for automotive industry in 2023. BMW Group, a leading luxury automotive manufacturer, has been actively exploring and investing in metaverse technologies to enhance its brand presence, customer experiences, and product development processes. The company acknowledges the potential of the metaverse to revolutionize the automotive industry and has taken several initiatives to position itself at the forefront of this emerging technology.

Mercedes-Benz AG is a renowned German luxury automotive manufacturer with a rich history and global presence. The company is leveraging metaverse technologies to create digital twins of their vehicles and production facilities. This allows for more efficient design iterations, virtual testing, and optimization of manufacturing processes, potentially reducing development time and costs.

Metaverse for Automotive Market Companies

Major players operating in the metaverse for automotive industry are:

  • BMW Group
  • Mercedes-Benz AG
  • Toyota Motor Corporation
  • Ford Motor Company
  • General Motors (GM)
  • Unity Technologies
  • Nvidia Corporation

Metaverse for Automotive Industry News

  • In January 2023, MG Motor India unveiled its MGverse, a cutting-edge Metaverse Platform that is now accessible to the public. This platform enabled everyone to virtually experience the MG Pavilion at the Auto Expo 2023 alongside friends and family, regardless of their location.
  • In May 2022, Microsoft officially announced a new moving platform feature for the HoloLens 2, which is designed to let the AR headset work in cars. It addressed a long-standing HoloLens issue of moving environments confusing the headset’s sensors. The enhancement was developed in collaboration with Volkswagen, which has been experimenting with using the headset as a heads-up display in its vehicles.

The metaverse for automotive market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD million) from 2021 to 2032, for the following segments:

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Market, By Component

  • Hardware
    • VR headsets
    • AR glasses
    • Haptic devices
    • 3D projectors
  • Software
    • Metaverse platforms
    • Simulation software
    • Design and prototyping software
    • Customer experience software
  • Services
    • Consulting services
    • Implementation services
    • Training and support services
    • Maintenance and upgrades

Market, By Application

  • Virtual showrooms and dealerships
  • Training and education
  • Design and prototyping
  • Customer experience and engagement
  • Marketing and advertising
  • Others

Market, By Technology

  • Virtual Reality (VR)
  • Augmented Reality (AR)
  • Mixed Reality (MR)
  • Blockchain and NFTs

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • ANZ
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA


Authors: Suraj Gujar , Kanhaiya Kathoke

Frequently Asked Questions (FAQ) :

The market size of metaverse for automotive reached USD 2.3 billion in 2023 and is set to witness over 30% CAGR from 2024 to 2032, owing to the rising consumer demand for more personalized and engaging experiences worldwide.

Metaverse for automotive industry from the software segment is expected to register over 30% CAGR from 2024 to 2032, due to seamlessly leveraging AI to personalize user interactions.

Asia Pacific market is expected to reach USD 8.5 billion by 2032, attributed to increasing adoption of virtual showrooms where customers can explore and interact with vehicles remotely in the region.

BMW Group, Mercedes-Benz AG, Toyota Motor Corporation, Ford Motor Company, General Motors (GM), Unity Technologies, and Nvidia Corporation, are some of the major metaverse for automotive companies worldwide.

Metaverse for Automotive Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 20
  • Tables & Figures: 272
  • Countries covered: 23
  • Pages: 250
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