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Menstrual Hygiene Management Market Size By Product (Sanitary Pads, Tampons, Menstrual Cups, Panty Liners, Menstrual Underwear), By Usability (Disposable, Reusable), By Distribution Channel (Retail Pharmacy, Hospital Pharmacy, E-commerce channels, Brick & Mortar, Supermarket/Hypermarket), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2022 – 2030

  • Report ID: GMI5384
  • Published Date: Oct 2022
  • Report Format: PDF

Industry Overview

Menstrual Hygiene Management Market size was worth more than USD 20 billion in 2021 and is projected to expand at 4% CAGR from 2022-2030.

A rise in awareness regarding the benefits of menstrual hygiene & related products and growing literacy rate among women will drive menstrual hygiene product consumption. Global efforts by agencies such as UNICEF and UNESCO to raise literacy rates, particularly across under-developed and developing countries where female literacy is a prominent roadblock, will help improve healthcare outcomes for women.

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As a part of its Sustainable Development Goals (SDGs) for 2030, UNICEF made an announcement wherein it emphasized menstrual health and hygiene as the fundamental right of young girls and women. Through similar efforts, UNICEF aligns with the national policies developed by multiple governments to educate women on the significance of female hygiene and enhance accessibility to affordable menstrual products.

High volumes of waste generated from menstrual products may impede menstrual hygiene management market progress. Menstrual products such as disposable, plastic sanitary pads have toxic effects on the environment as they take nearly 500-800 years to decompose completely. Countries with large population struggle with the accumulation and decomposition of waste.

High preference for sanitary pads over menstrual cups and tampons prevalent in market

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In terms of revenue, the menstrual hygiene management market from the sanitary pads product segment reached USD 18 billion in 2021. Increasing awareness regarding sanitary napkins and their ease of use is driving young girls to use these menstrual products. Menstrual cups and tampons are widely known to increase the risk of thrombosis with thrombocytopenia syndrome (TTS). Contrary to this, sanitary napkins are worn externally and minimize the risk of such health conditions in women. Government efforts to improve affordability and enhance access to female hygiene products through the deployment of sanitary napkin vending machines will further favor the industry outlook.

Modernization of hypermarkets to strengthen the distribution of menstrual hygiene products

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Menstrual hygiene management market share from supermarket/hypermarket distribution channel segment is anticipated to exhibit 3.5% CAGR between 2022-2030. Supermarkets and hypermarkets are recording high footfall as they provide customers with an all-inclusive shopping experience along with multiple offers. These stores offer women a choice to purchase from a broad spectrum of menstrual hygiene product brands. There are efforts for the modernization of hypermarkets and supermarkets with IoT-based automated solutions. It will help improve occupant comfort compliance, preventative maintenance, and smart control, which could boost the segment expansion.

Favorable government initiatives to augment APAC industry size

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Asia Pacific menstrual hygiene management market size is projected to surpass USD 13 billion by 2030. Rapid influx of public and private funding for educating young girls about menstruation will offer a considerable boost to the demand for menstrual hygiene products. Various government bodies across APAC are introducing favorable policies and initiatives to help improve access and affordability of these products to women across underdeveloped areas.

Business expansion activities to strengthen menstrual hygiene management industry development

Some of the leading companies in the menstrual hygiene management market are Johnson and Johnson Services, Inc., Procter & Gamble, Kimberly-Clark, Unicharm Corporation, Unilever plc., Edgewell Personal Care, Premier FMCG (Lil-lets UK Limited), Ontex BV, Diva International Inc., Kao Corporation, First Quality Enterprises, Hengan international, TZMO SA Group, and Cora. These industry players are developing innovative products to expand applications and gain a competitive lead.

For instance, in February 2022, Kimberley-Clark Corporation acquired Thinx, Inc., a leading provider of incontinence underwear and reusable menstrual products, to expand the company’s product portfolio into the personal care category.

Impact of COVID-19 pandemic on menstrual hygiene management market trends

The COVID-19 pandemic resulted in significant disruptions to the global supply chain and hampered the world economy. The unprecedented crisis caused several industrial organizations and businesses to shut down operations on account of endless lockdown restrictions, and social distancing norms imposed by government authorities.

This scenario negatively influenced the menstrual hygiene management industry with a lack of supply and surging costs of raw materials. It affected the production and shipping of menstrual products. However, economic recovery and a surge in online shopping for menstrual hygiene products will foster industry growth. Furthermore, the rising number of online pharmacies will positively aid menstrual hygiene product brands.

The menstrual hygiene management market report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD million from 2017 to 2030 for the following segments:

By Product

  • Sanitary Pads
  • Tampons
  • Menstrual Cups
  • Panty Liners
  • Menstrual Underwear
  • Others

By Usability

  • Disposable
  • Reusable

By Distribution Channel

  • Retail Pharmacy
  • Hospital Pharmacy
  • E-commerce Channels
  • Brick & Mortar
  • Supermarket/Hypermarket

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • UK
    • Spain
    • Italy
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • South Korea
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • South Africa
    • Saudi Arabia
    • UAE


Authors: Rupali Swain, Subodh Kharad

Frequently Asked Questions (FAQ) :

Global market size for menstrual hygiene management surpassed USD 20 billion in 2021 and is anticipated to expand at 4% CAGR from 2022-2030.
Sanitary pads product segment was over USD 18 billion in 2021 as these products minimize the risk of TTS conditions associated with menstrual cups and tampons.
Asia Pacific menstrual hygiene management market size is poised to go beyond USD 13 billion by 2030 on account of increasing government efforts to improve access to menstrual hygiene products.
Unicharm Corporation, Unilever plc., Ontex BV, Kao Corporation, TZMO SA Group, and Cora are some of the leading companies in the market.

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Premium Report Details

  • Base Year: 2021
  • Companies covered: 14
  • Tables & Figures: 274
  • Countries covered: 18
  • Pages: 223
  • Upcoming Report: Details can be customized to meet your information and data needs. Feel free to share your detailed research requirements via this form.

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