
Latin America Veterinary Rapid Tests Market
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The Latin America veterinary rapid tests market was estimated at USD 76.6 million in 2024. The market is expected to grow from USD 83 million in 2025 to USD 198.5 million in 2034, growing at a CAGR of 10.2%, according to the latest report published by Global Market Insights Inc.

High adoption of pets such as dogs and cats for companionship and increasing willingness of pet owners to spend on the health and well-being of their pets are driving the market growth. In 2022, there were an estimated 187 million pets in Latin America, representing 17% growth from 160 million in 2017. With a cattle herd of almost 360 million, Latin America accounts for 24% of global cattle production. This high volume of animals increases demand for various animal healthcare products and veterinary services, including rapid testing solutions, thereby boosting market growth.
| Key Takeaway | Details |
|---|---|
| Market Size & Growth | |
| Base Year | 2024 |
| Market Size in 2024 | USD 76.6 Million |
| Forecast Period 2025 - 2034 CAGR | 10.2% |
| Market Size in 2034 | USD 198.5 Million |
| Key Market Trends | |
| Drivers | Impact |
| Growing number of companion animal population | Rising pet ownership drives demand for routine diagnostics in clinics. This expands the customer base and fuels market growth. |
| Increasing prevalence of zoonotic diseases | Frequent zoonotic outbreaks create urgency for fast, field-based diagnostics. Governments and vets prioritize rapid testing, supporting market expansion. |
| Rising demand for rapid test diagnosis over other tests | Veterinarians favor quick, user-friendly tests that bypass lab infrastructure. This accelerates growth, especially in remote and mobile setups. |
| Advancements in veterinary rapid testing technologies | Innovations like multiplex tests and portable readers enhance value. These boost adoption and expand into more clinical and field applications. |
| Pitfalls & Challenges | Impact |
| Limited infrastructure for veterinary diagnosis | Rural regions lack clinics and labs, restricting diagnostic access. This hinders penetration in livestock-dense or underserved areas. |
| Lack of awareness of veterinary health in underdeveloped countries | Poor understanding of preventive care reduces test usage. This slows growth as diagnostics remain underutilized. |
| Increasing cost of animal healthcare | Expensive care discourages regular testing in price-sensitive markets. This limits demand among small farmers and pet owners. |
| Opportunities: | Impact |
| Expansion of livestock farming and zoonotic disease monitoring | Latin Americas growing livestock population creates strong demand for health solutions. Intensive farming increases zoonotic disease risk, driving need for rapid diagnostic tools. |
| Growth of veterinary clinics and point-of-care diagnostics | Small clinics and mobile services are rising in urban areas. These require quick diagnostics for immediate treatment decisions without lab infrastructure. |
| Market Leaders (2024) | |
| Market Leaders |
35% market share. |
| Top Players |
Collective Market Share is 2024 in 55% |
| Competitive Edge |
|
| Regional Insights | |
| Largest Market | Brazil |
| Fastest growing market | Brazil |
| Emerging countries | Mexico, Argentina, Colombia, Chile |
| Future outlook |
|
Veterinary rapid tests are diagnostic tools used to rapidly identify diseases, pathogens, or health status in animals, with results provided within minutes without specialized lab equipment. The kits employ immunochromatographic methods for detecting antigens or antibodies in blood, serum, feces, or saliva and are most appropriate for field application and point-of-care diagnosis. Major players include IDEXX Laboratories, Zoetis, Virbac, Biogal, and BioNote, holding over 55% of the market. IDEXX and Zoetis dominate companion animal testing, while Biogal and BioNote have a strong presence in livestock and poultry testing. Their competitive advantage is wide distribution networks, species-specific test offerings, and brand recognition among veterinarians and livestock producers in Brazil, Mexico, and Argentina.
The Latin America veterinary rapid tests market grew from USD 62.2 million in 2021 to USD 71 million in 2023. A key trend was increasing adoption of rapid testing in day-to-day veterinary practice, particularly among small- and mid-scale clinics wanting faster diagnostic results without central labs. Growth of the livestock industry and food safety issues compelled producers in Mexico and Brazil to implement on-site testing solutions, especially for zoonotic diseases. There was increased utilization of digital technology and mobile veterinary platforms to augment test result monitoring and disease reporting, as part of a trend toward data-informed animal health management. These advances, paired with increasing public-private funding for veterinary infrastructure, extended the reach of rapid diagnostics to varied animal sectors.
Government policies focusing on animal health and disease management are driving public and private investments, propelling market growth. Partnerships between veterinary practices and reference laboratories, along with network expansions by major corporations, are increasing availability of diagnostic services in emerging markets. Rising adoption of pet insurance is easing the financial constraints of diagnostic testing for pet owners. These elements are reinforcing vigorous growth in the Latin America veterinary rapid tests market.
Veterinary rapid tests help identify, detect, and monitor diseases or health conditions in animals. These tests utilize blood, plasma, serum, urine, or fecal analysis to detect antigens or antibodies, facilitating rapid detection of infectious diseases.

The market was valued at USD 62.2 million in 2021. The market size reached USD 71 million in 2023, from USD 66.4 million in 2022.
Based on the product type, the Latin America veterinary rapid tests market is segmented into rapid test kits and rapid test readers. The rapid test kits segment holds the largest market share of 81.6% in 2024, due to their widespread usage in pet diagnostics. The segment is expected to reach USD 164 million by 2034, growing at a CAGR of 10.3% during the forecast period. On the other hand, the rapid test readers segment was valued at USD 14.1 million in 2024.
Their adoption is being driven by the region's increasing focus on diagnostic accuracy, data traceability, and the digitization of veterinary services. Rapid test readers deliver standardized, objective results, eliminating inconsistencies that may arise from human error or environmental variables. This is especially valuable in high-throughput clinics, referral hospitals, and government veterinary labs, where result consistency is essential.
Based on the test type, the Latin America veterinary rapid tests market is segmented into antigen-based rapid test, antibody-based rapid test, and mixed tests. The antigen-based rapid test segment accounted for the highest market share of 58.1% in 2024.
Based on the application, the Latin America veterinary rapid tests market is segmented into viral, bacterial, parasitic, allergies, and other applications. The viral segment accounted for the highest market share of 40.5% in 2024 and is anticipated to grow at a CAGR of 10% over the forecast period.
Based on animal type, the Latin America veterinary rapid tests market is segmented into companion animals and livestock animals. The companion animals segment accounted for the highest market share in 2024, with a revenue of USD 57.1 million. Further, the livestock animals’ segment is anticipated to witness rapid growth at a CAGR of 10.6% between 2025 – 2034, driven by high adoption of rapid testing in cattle, swine, and poultry due to the region’s large livestock population, growing government initiatives to enhance productivity, and rising food safety concerns.
Based on the sample type, the Latin America veterinary rapid tests market is segmented into blood, plasma, serum, feces, urine, and other sample types. The blood segment accounted for the highest market share of 34.8% in 2024.

Based on the end use, the Latin America veterinary rapid tests market is segmented into veterinary clinics, veterinary hospitals, homecare settings, and other end users. The veterinary clinics segment accounted for the highest market share of 51.7% in 2024.

Brazil dominated the Latin America veterinary rapid tests market with the highest market share of 49.6% in 2024.
Mexico holds the second-largest market share in the Latin America veterinary rapid tests market, driven by its strong livestock industry and growing companion animal market.
Argentina is seeing considerable growth in the Latin America veterinary rapid tests market, fueled primarily by its large livestock industry and growing emphasis on disease control.
Competition in the veterinary rapid tests industry is characterized by the presence of dominant global players alongside several regional and local market players. The top 5 players, such as IDEXX Laboratories, Zoetis, Virbac, Biogal, and BioNote, account for approximately 55% of the regional market owing to their extensive product offerings, wide reach, and continuous investments in advanced diagnostic technologies.
These key players are focusing on developing next-generation rapid tests with improved sensitivity and specificity, tailored to regional animal health needs. Innovations in multiplex testing, digital integration, and point-of-care formats are driving diagnostic efficiency and clinical decision-making. Additionally, collaborations with research institutions and licensing novel biomarkers are accelerating progress. Increased investment in R&D and efforts to expand access across underserved regions highlight the market’s shift toward inclusive, preventive veterinary care.
Few of the prominent players operating in the Latin America veterinary rapid tests industry include:
IDEXX Laboratories holds a leading position with a 35% share in the Latin America veterinary rapid tests market. The company has significantly increased its recurring revenue base through strategic geographic expansion and commercial partnerships, particularly in its companion animal group. Its cumulative research and development investment, supporting breakthroughs in digital cytology and oncology diagnostics. With a durable growth model and commitment to raising standards of care, IDEXX continues to redefine veterinary diagnostics through scalable, data-driven, and globally accessible solutions.
Virbac holds a growing position in the veterinary rapid tests market, driven by its commitment to species-specific diagnostic innovation and global expansion. Virbac strengthened its presence in emerging markets through strategic partnerships and acquisitions, supporting broader access to diagnostic tools. With a focus on accessibility, precision, and clinical relevance, Virbac is advancing veterinary diagnostics worldwide.
Zoetis holds a dominant position in the veterinary rapid tests market, driven by its leadership in point-of-care diagnostics and strategic global expansion. In 2023, Zoetis launched Vetscan Mastigram, an on-farm mastitis test, reinforcing its commitment to accessible diagnostics. The company continues to expand its portfolio with rapid tests targeting both infectious and chronic conditions, including diabetes and reproductive health. Zoetis is actively penetrating emerging markets and rural regions, improving access to veterinary care.
Market, By Product Type
Market, By Test Type
Market, By Application
Market, By Animal Type
Market, By Sample Type
Market, By End Use
The above information is provided for the following countries:
Key players include AdvaCare Pharma, Agrolabo S.p.A., Antech Diagnostics (Mars Petcare), Biogal, BioNote, Biopanda Reagents, Fassisi, IDEXX Laboratories, MEGACOR Diagnostik, Virbac, and Woodley Equipment Company.
Brazil led the market with a 49.6% share in 2024, driven by its large livestock population and increasing adoption of rapid diagnostic solutions.
Key trends include the growing use of rapid tests for livestock disease surveillance, increasing demand for point-of-care diagnostics in urban companion animal clinics, and advancements in antigen-based rapid test technologies.
The market size was USD 76.6 million in 2024, with a CAGR of 10.2% expected through 2034, driven by the growing adoption of rapid tests for livestock disease surveillance and increasing demand for point-of-care diagnostics in companion animal clinics.
The rapid test readers segment was valued at USD 14.1 million in 2024.
The market is expected to reach USD 83 million in 2025.
The market is expected to reach USD 198.5 million by 2034, fueled by advancements in rapid diagnostic technologies and rising awareness of animal health management.


