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Kids Toys Market - Type (Electronic Toys, Games & Puzzles, Construction & Building Toys, Dolls, Ride-ons, Sports & Outdoor Play Toys), By Gender (Boys, Girls, Unisex), By Distribution Channel (Online, Offline) & Global Forecast, 2023 – 2032

  • Report ID: GMI5575

Kids Toys Market was valued at over USD 60 billion in 2022 and is expected to grow at a CAGR of over 3% during the forecast period. The shifting preference from conventional toys toward modern and hi-tech electronic toys is propelling market growth. The growing demand for sensory toys for children with special needs is driving the market. The adoption of smart toys is boosting market growth. Smart toys use various technologies, such as the IoT, artificial intelligence, and smart devices, to enhance kids’ learning experience and fun.

For instance, Fisher Price Company offers smart teddy bears that can be operated & controlled by smart gadgets including smartphones and tablets. Such innovations by manufacturers are driving the market. Moreover, the emergence of mass digitalization & social networks has opened new opportunities for the market.

Global Smartphone Users


The growing parental interest in Science, Technology, Engineering, and Mathematics (STEM) educational toys for children and the increasing application of artificial intelligence owing to digital advancements in toys are driving the kids toys market expansion. Toys that promote intellectual development and skills, such as challenging puzzles, fun board games, and complex building block sets, are also boosting the demand. The rising sales of smartphones, laptops, and Personal Computers (PCs) along with the growing social media presence are driving market growth.

US Toys Sales, By Category

Tariffs imposed by various governments on Chinese products are expected to increase prices for consumers, hampering market growth to some extent. Plastic toys are painted with toxic materials that can be harmful to kids, especially toddlers. These health risks are further restraining the market.

The electronics segment holds a significant share in the kids toys market. Consumer spending on video content, Virtual Reality (VR) items, and video game tournaments has increased significantly with technological advancements. The market is witnessing exponential growth due to multiple reasons, such as the proliferation of mobile & online gaming, as well as the move from physical to digital software distribution.

Based on gender, unisex toys will hold a significant share during the forecast period. Educational toys suitable for all kids despite gender are gaining popularity in the market. These toys include learning toys, puzzles, tossing games, and puppets. These games entertain children while improving their cognitive abilities.

Asia Pacific is expected to hold a significant share of the kids toys market. The large regional population is a major factor driving the market. According to the UN's World Population Prospects 2019, by 2030, excluding Western Asia, the population of Asia will increase from 4.326 million to 4.654 million. Considering these factors, the Asia Pacific region is a promising market for toy & game manufacturers.

Some major players in the industry are Takara Tomy Co. Ltd., Lego Group Bandai Namco Holdings Inc., and Simba-Dickie Group. The major players are focusing on launching new products in the market to benefit consumers. New product development is the preferred strategy for the kids toys market. These players are engaging in mergers & acquisitions as the key strategy to achieve product integration and optimization. Another effective strategy is the merger of major players with local players to dominate the local market.

The Kids toys market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue in USD from 2018 to 2032 for the following segments:

By Type

  • Electronic toys
  • Games & puzzles
  • Construction & building toys
  • Dolls
  • Ride-ons
  • Sports & outdoor play toys
  • Others

By Gender

  • Unisex
  • Boys
  • Girls

By Distribution Channel

  • Online
  • Offline

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa


What Information does this report contain?

Historical data coverage: 2018 to 2022; Growth Projections: 2023 to 2032.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

Frequently Asked Questions (FAQ) :

Global Market size for kids toys value reached over USD 60 billion in 2022 and is anticipated to depict over 3% CAGR from 2023 to 2032, owing to the accelerating shift toward modern and hi-tech electronic toys.

Kids toys market share from the electronic toys segment is expected to garner commendable gains through 2032, attributed to the growing popularity of online gaming and a noticeable rise in the usage of digital software.

The unisex toys segment of the kids toys industry is poised to record a sizeable valuation by 2032, given the ability of gender-neutral toys to provide children with the freedom to play, explore, and improve their cognitive skills without restricting them by stereotypical gender roles.

Asia Pacific kids toys is predicted to amass a decent market share by 2032, driven by the consistent population growth and improving economic landscape across the region.

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Our Market Research Reports Include:

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