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Kids Bicycle Market - By Product Type (Electric, Conventional), By Bicycle Type (Balance Bikes, Comfort Bikes, Cruiser Bikes, Mountain Bikes, Recumbent Bikes, Others), By Age Group, By Price Range, By Distribution Channel, Forecast 2024 - 2032

  • Report ID: GMI8635
  • Published Date: Mar 2024
  • Report Format: PDF

Kids Bicycle Market Size

Kids Bicycle Market size was valued at around USD 11.7 Billion in 2023 and is estimated to register a CAGR of 6.2% between 2024 and 2032. With growing concerns about childhood obesity and sedentary lifestyles, parents are increasingly prioritizing physical activity and outdoor play for their children.

Kids Bicycle Market

Bicycling is perceived as a fun and effective way for kids to stay active, improve fitness levels, and develop gross motor skills, making bicycles a popular choice among parents seeking to promote healthy lifestyles for their children. Parents play a significant role in shaping children's preferences and behaviors, including their interest in cycling. Many parents introduce their children to bicycling at an early age and actively encourage them to ride bicycles as a means of transportation, recreation, and socialization.

Positive parental attitudes and support contribute to sustained demand for kids' bicycles. Bicycles are seen as valuable investments in children's development and enjoyment, and parents are willing to spend on high-quality bicycles that offer safety features, durability, and longevity.

Ensuring the safety of children while riding bicycles is paramount for manufacturers and retailers. Any safety incidents, such as product recalls due to manufacturing defects or design flaws, can severely damage brand reputation and erode consumer trust. Stricter safety regulations and standards, particularly regarding child-specific bicycle components and features, add complexity and compliance challenges for industry players.

The kids bicycle market is subject to seasonal fluctuations and cyclical demand patterns, with peak sales typically occurring during the warmer months and holiday seasons. Manufacturers and retailers must manage inventory levels, production schedules, and marketing efforts to align with seasonal demand trends. Overstocking or underestimating demand can result in inventory management issues and financial losses.

Kids Bicycle Market Trends

The popularity of electric-assist bicycles (e-bikes) is extending to the market, with manufacturers introducing electric-assist options for children. E-bikes equipped with pedal-assist or throttle-controlled motors provide added assistance when riding uphill or covering long distances, making cycling more accessible and enjoyable for kids of all ages and abilities. Technology integration is reshaping the market, with manufacturers incorporating digital features and connectivity options to enhance the riding experience. Smart bikes equipped with GPS tracking, fitness tracking sensors, LED displays, and smartphone connectivity provide children with interactive and engaging cycling experiences while offering peace of mind to parents.

Kids Bicycle Market Analysis

Kids Bicycle Market Size, By Product Type, 2021 - 2032 (USD Billion)

Based on product type, the market is divided into electric and conventional. In 2023, conventional kids bicycle held the dominant market of USD 7.6 billion and is expected to reach USD 12.8 billion by 2032. Conventional kids' bicycles, powered solely by pedal propulsion, are often more affordable than electric counterparts due to their simpler design and lack of electric components. Price-sensitive consumers may opt for conventional bicycles as budget-friendly options for children, especially for first-time riders or families with multiple children.

Conventional kids' bicycles promote physical activity, exercise, and outdoor play, contributing to children's physical health, fitness, and well-being. Pedal-powered cycling helps children develop gross motor skills, balance, coordination, and cardiovascular fitness, making conventional bicycles a preferred choice for parents seeking active and healthy lifestyle options for their children. Electric kids' bicycles offer assisted pedaling or motorized propulsion, making cycling easier and more accessible for children, especially those who may struggle with pedaling long distances or riding uphill. The electric assistance feature encourages kids to ride longer distances, explore diverse terrains, and build confidence in their cycling abilities.

Kids Bicycle Market Revenue Share, By Bicycle Type, (2023)

Based on bicycle type, the kids bicycle market is categorized into balance bikes, comfort bikes, cruiser bikes, mountain bikes, recumbent bikes, and others. In 2023, cruiser bikes held the dominant market share of 30.9% and is anticipated to grow through the years. Cruiser bikes are known for their retro-inspired designs, colorful frames, and beach cruiser aesthetics, appealing to children and parents seeking stylish and trendy bicycles.

The unique appearance and nostalgic appeal of cruiser bikes contribute to their popularity among young riders looking to make a fashion statement while cruising around the neighborhood. Comfort bikes are designed with features such as wide, padded seats, upright handlebars, and shock-absorbing suspension systems to provide a comfortable and enjoyable riding experience for children. Parents prioritize comfort and ergonomics when selecting bikes for leisurely rides or casual outings with their children, driving demand for comfort bikes in the market. 

U.S. Kids Bicycle Market Size, 2021 - 2032 (USD Billion)

North America kids bicycle market is expected to reach USD 5.8 billion by 2032. There is a growing emphasis on promoting active lifestyles and outdoor activities among children in North America. Parents, educators, and healthcare professionals recognize the importance of physical activity for children's health and well-being, driving demand for bicycles as a fun and accessible means of exercise, recreation, and transportation.

The development of bike-friendly cities, urban green spaces, and recreational trails in North America has created opportunities for cycling as a means of transportation and leisure. Improved bike infrastructure, including dedicated bike lanes, bike-sharing programs, and bike-friendly urban planning initiatives, encourages cycling among children and families, fueling demand for kids' bicycles in urban areas.

Kids Bicycle Market Share

Global Company Market Share Analysis, 2023

The market seem to be moderately fragmented in nature due to presence of local and global players across the globe. In 2023, the above list of market players such as Dynacraft, Guardian Bikes, Huffy Corporation, Islabikes, Joystar Bikes, Kent International, Mongoose, Radio Flyer collectively held around 10%-15% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.

Kids Bicycle Market Companies

Major players operating in the kids bicycle industry are:

  • Dynacraft
  • Guardian Bikes
  • Huffy Corporation
  • Islabikes
  • Joystar Bikes
  • Kent International
  • Mongoose
  • Radio Flyer
  • Razor USA
  • Royalbaby
  • Schwinn Bicycles
  • Strider Sports International
  • The Haro Bicycle Corporation
  • Trek Bicycle Corporation
  • Woom Bikes

Kids Bicycle Market Industry News

  • In May 2022, Guardian Bikes announced to establish a new automated factory in order to move production of its safety-focused kids' bikes to the U.S.
  • In December 2022, SCOTT Sports SA, through its subsidiary namely, Scott Sports India launched its technology center in Gurgaon, India in order to expand its business in North India.
  • On February 18, 2022, Hero Cycles has strategically curated an enviable children’s bicycle portfolio by collaborating with beloved characters and personalities, such as Doraemon, Jimmy, and Jordan, as reported by The Retail Times. This move demonstrates Hero Cycles' astute understanding of the market dynamics and the preferences of young riders. The partnership with Doraemon, an iconic animated character, adds a touch of nostalgia and familiarity to their product range, making it immensely appealing to both children and parents. Doraemon's association infuses fun into the cycling experience and invokes a sense of trust in the brand.

The kids bicycle market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) (Million Units) from 2021 to 2032, for the following segments:

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Market, By Product Type

  • Electric
  • Conventional

Market, By Bicycle Type

  • Balance Bikes
  • Comfort Bikes
  • Cruiser Bikes
  • Mountain Bikes
  • Recumbent Bikes
  • Others (Commuter, Fitness)

Market, By Age Group

  • 3-5 yrs
  • 5-8 yrs
  • 8-12 yrs

Market, By Price Range

  • Low (upto 100$)
  • Mid (100$-300$)
  • High (above 300$)

Market, By Design Type

  • Online
    • E-commerce
    • Company website
  • Offline
  • Supermarkets
  • Departmental stores
  • Others (Individual stores, etc.)

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America 
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The kids bicycle industry was valued at around USD 11.7 Billion in 2023 and is estimated to register a CAGR of 6.2% between 2024 and 2032, driven by growing concerns about childhood obesity and sedentary lifestyles.

Conventional kids bicycle segment was worth USD 7.6 billion and is expected to reach USD 12.8 billion by 2032, as they are often more affordable than electric counterparts due to their simpler design and lack of electric components.

North America kids bicycle industry was valued at USD 3.3 billion in 2023 and is expected to reach USD 5.8 billion by 2032, driven by a growing emphasis on promoting active lifestyles and outdoor activities among children.

Dynacraft, Guardian Bikes, Huffy Corporation, Islabikes, Joystar Bikes, Kent International, Mongoose, Radio Flyer, Razor USA, Royalbaby, Schwinn Bicycles, and Strider Sports International are some of the major industry contenders.

Kids Bicycle Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 428
  • Countries covered: 23
  • Pages: 487
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