IP Camera Market Size By Product (Fixed, PTZ, Infrared), By Connection (Centralized, Decentralized), By Application (Residential [Home Security, Smart Home], Commercial [Retail, Industrial, Healthcare, Real Estate], Public/Government [Transportation, BFSI, Education, Government Facilities]), Industry Analysis Report, Regional Outlook (U.S., Canada, UK, Germany, France, Spain, Italy, Russia, China, India, Japan, South Korea, Taiwan, Australia, Brazil, Mexico, Saudi Arabia, UAE, South Africa), Application Potential, Competitive Market Share & Forecast, 2017 - 2024
Published Date: Feb 2018 | 420 Pages | Report ID: GMI2410 | Authors: Ankita Bhutani, Pallavi Bhardwaj Report Format: PDF
IP Camera Market size was estimated at over USD 5 billion and unit shipment of over 15 million in 2016 and is predicted to grow at around 20% CAGR from 2017 to 2024.
U.S. IP camera market size, by commercial application, 2016 & 2024 (USD Million)
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Increasing infrastructure development projects and need for security in residential applications is expected to drive IP camera market over the forecast period. The growing trend of smart homes and penetration of IoT in consumer electronics has propelled adoption of the technology among residential users. Government initiatives and projects related to smart and safe cities are expected to offer ample growth opportunities.
Need for integration into a connected infrastructure and penetration of remote monitoring devices such as smartphones and tablets have boosted demand for IP camera market. A converging networking landscape has led to more components being network-based and interconnected. Thus, the industry has witnessed a steady shift from analog to digital technology, thereby enabling network camera market to hold mainstream demand. This transition can be attributed to the several benefits of these systems such as remote access, connectivity with multiple devices (IoT), total low cost of ownership and ease of operation.
The lack of data privacy and growing threat of hackers have inhibited penetration in high security applications. Vandalism, high bandwidth requirements and data breach are some burning issues for the IP camera market. The high costs associated with upgrading of existing analog infrastructure and need for enhanced networking connectivity are among the challenges.
Artificial intelligence and cloud back up are some attractive trends that could play a vital role in innovating network camera market. Furthermore, motion detection, e-mail alerts, micro SD card for local storage, weather proof design, clear night vision capabilities and mobile device connectivity have leveraged users to adopt these security solutions in place of analog cameras.
IP Camera Market, By Product
IP camera market is categorized mainly by fixed (bullet, dome, fisheye, ball, box), PTZ (dome) and infrared products. All types of cameras can be configured into centralized or decentralized systems, wired or wireless connections, and megapixel or day and night IP cameras. PTZ network camera market have gained increased adoption across industry verticals owing to their falling prices and enhanced viewing angles over fixed cameras. For instance, a PTZ dome camera can swivel 360 degrees. Concise enclosures, electronic PTZ functions and enhanced receiver technologies can help drive demand for such cameras. Market players focusing on providing high speed PTZ systems with uniform image detail.
The global infrared IP camera market is expected to grow at an exponential rate over the forecast period owing to the need for effective night surveillance solutions. The built-in IR sensors provide clear black and white images even under complete darkness. Apart from thermal imagery, the systems are often explosion proof and specifically designed to deliver impeccable video quality even in poor lighting conditions and harsh environments. Technological proliferation and decreasing prices can be attributed as the major drivers towards market growth.
IP Camera Market, By Connection
Under the centralized system a network of IP cameras are linked together to a central video recorder that handles the recording. The system ensures that the video footage remains stored safely even if the IP camera is destroyed by any means. While in decentralized systems each IP camera records the video on a local storage device and works in a standalone fashion. Although centralized IP systems are most commonly deployed, the market for decentralized IP cameras is poised to foresee sharp growth over the coming years. Centralized systems require additional investment in procuring high capacity servers for carrying load of several video feeds.
The most commonly deployed digital storage media for decentralized IP cameras are Network Attached Storage (NAS), flash drives and hard disk. Flash drives are the most versatile storage medias as they are quite small and can be deployed for low maintenance applications. Features of decentralized IP systems such as remote access, recording at the edge and zero bandwidth consumption along with scalability in high resolution are expected to serve as growth drivers for the decentralized IP camera market over the forecast period.
IP Camera Market, By Application
The growing demand for IP camera market in residential applications is expected to grow at CAGR of over 25% from 2017 to 2024. The connection of network cameras for solutions other than video surveillance, including HVAC management, access control and remote monitoring are expected to offer growth opportunities for the global IP camera market. Motion detection, object recognition and intrusion alerts can help secure perimeters and control through intelligent building management. Provision of convenient and user friendly mobile apps could serve as key differentiator for the industry players. Cloud data storage and subscriptions-based servicing model can help generate additional revenue for the players.
Residential applications of IP camera market include indoor and outdoor home monitoring and smart homes. Indoor surveillance solutions can carry the video data and power through the Power over Ethernet (PoE) connection. Outdoor IP solutions are designed in a way to withstand harsh weather conditions and tamper proof mounting. The demand for network camera market in smart home applications is expected to drive demand for such devices in residential applications. Continuous product innovation and integration with several other devices and technologies such as facial recognition is expected to be a major contributor to the increasing penetration in smart home applications.
IP Camera Market, By Region
The U.S. IP camera market dominated the global industry in 2016 owing to the fast pace of technology adoption and presence of large number of players in the region. Increasing demand for advanced workplace surveillance solutions and demand from small installations are expected to drive revenue growth in the regions.
Asia-Pacific IP camera market led the market in 2016 and is expected to occupy more share over the forecast period owing to the rising penetration of these devices in countries including China, India, Australia, Singapore, Japan etc coupled with the growing surveillance market. The region is expected to exhibit strong growth over the next six years owing to favourable infrastructure trends and government initiatives such as Smart City projects in India, Thailand. Availability of low cost solutions especially in China and Taiwan expected to drive demand for these solutions in the region.
Competitive Market Share
IP camera market players have adopted various strategies such as acquisitions, technological innovation and price differentiation in order to gain a stronger foothold and competitive advantage in the market. The growing competitiveness among IP camera vendors has resulted in huge investments in R&D to develop innovative and advanced solutions. Among the overall competitive strategies, new product launches constitute the major share, followed by partnership & collaboration. Large network of technology partners and branding strategies have also helped vendors to gain market share across various regions.
Vendors are focusing on mergers and acquisitions, new product launches with 4K, advanced video analytics, cloud storage and infrared capabilities to develop versatile systems. Some of the key vendors of network camera market include Bosch Security Systems, Axis Communications, Sony Professional, Samsung Techwin, Dahua Technology, Panasonic Security System, Hikvision Digital Technology.
IP Camera Industry Background
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The global IP camera market is characterized by technological development and creating a global market presence through partner programs and long-term collaborations. Industry is characterized with horizontal integration and acquisition of technologically sound companies to add on to the capabilities of the vendor’s product portfolio. Various players are focused on providing interoperable systems and ease of upgrading of existing analog system into IP based solution. Chinese vendors have started to extend their reach outside of China by offering low prices. For instance, Hikvision and Dahua Technology lowered prices of their products to outcast competitors.
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