InVehicle Payment Services Market

In-Vehicle Payment Services Market Size

The global in-vehicle payment services market size was estimated at USD 1.64 billion in 2025. The market is expected to grow from USD 2.04 billion in 2026 to USD 17.3 billion in 2035, at a CAGR of 26.9% according to latest report published by Global Market Insights Inc.

Consumers increasingly prefer frictionless, contactless transactions for everyday mobility services such as fuel, parking, tolls, food purchases, driving OEMs and service providers to integrate secure in-vehicle payment capabilities to enhance convenience and user experience.

The rapid adoption of connected vehicles equipped with advanced infotainment and telematics systems provides a strong foundation for embedding payment services, enabling real-time transactions and accelerating the commercialization of in-vehicle digital commerce ecosystems.

Widespread consumer adoption of digital wallets and mobile payment platforms encourages seamless integration with vehicle systems, supporting embedded wallets, tokenization, and account-based payments while improving interoperability between automotive, banking, and fintech ecosystems.

In April 2024, The European Union finalized AFIR implementation guidelines mandating contactless card payment acceptance at all new public EV charging stations from January 2024. The regulation addresses fragmented charging payments and is expected to accelerate standardized infrastructure deployment, enabling broader adoption of in-vehicle payment systems across Europe.

Automotive OEMs increasingly collaborate with payment processors, banks, and fintech companies to accelerate deployment of in-vehicle payment solutions, reduce development complexity, ensure regulatory compliance, and monetize connected vehicle services through value-added digital offerings.

The growing integration of advanced technologies such as IoT, 5G, and AI in connected vehicles is driving the in-vehicle payment services market. These technologies enable seamless communication between vehicles, payment platforms, and service providers. Real-time data processing, voice-assisted transactions, and enhanced security measures make these payment systems highly convenient and user-friendly. Moreover, the rise of electric and autonomous vehicles has created a need for sophisticated payment systems to handle charging and toll payments, further boosting the adoption of in-vehicle payment solutions.

Consumers increasingly prioritize convenience in their daily activities, including driving and commuting. In-vehicle payment systems eliminate the need for physical cards or cash by automating toll payments, parking fees, fuel purchases, and even drive-through food orders. These systems save time and reduce transaction friction, catering to the preferences of a fast-paced urban population. As modern lifestyles lean toward efficiency, the demand for integrated payment services that simplify driving experiences continues to grow.

The development of smart cities and intelligent transportation systems has been a significant driver for in-vehicle payment services. Governments and private players are investing heavily in infrastructure like toll roads, smart parking solutions, and EV charging networks. These advancements necessitate payment systems that can integrate seamlessly with vehicle platforms. The interoperability between urban infrastructure and in-vehicle systems facilitates smoother transactions, promoting adoption among both consumers and service providers.

In-Vehicle Payment Services Market Trends

OEMs are progressively embedding native payment functionality into vehicle telematics systems, reducing reliance on smartphones, improving security, and enabling deeper integration with vehicle services such as navigation, diagnostics, and personalized driver profiles.

Payment processing and authentication are increasingly managed through cloud platforms, enabling scalable transaction management, real-time analytics, over-the-air updates, and centralized control across fleets, regions, and multiple payment service providers.

In-vehicle payment services are increasingly leveraging cutting-edge technologies such as artificial intelligence (AI), blockchain, and 5G. AI enables predictive analytics and personalized services, while blockchain enhances transaction security and transparency. The rollout of 5G networks facilitates faster and more reliable connectivity, ensuring seamless real-time transactions. These advancements enhance the user experience, making in-vehicle payments more efficient and secure, and driving widespread adoption across both developed and emerging markets.

In March 2024, Ford Motor Company reported FordPass surpassed 22 million active users globally, representing about 40% of eligible owners and exceeding industry averages. Ford attributed adoption to integrated vehicle control, service, and payment features, and announced expansion into grocery delivery, dining, and entertainment bookings

The shift toward electric vehicles has created demand for integrated payment systems tailored to EV-specific needs. In-vehicle platforms now support payments for locating, reserving, and charging at EV stations. Automakers and payment providers are developing seamless interfaces to accommodate these requirements. As governments worldwide promote EV adoption with supportive policies and infrastructure investments, this trend significantly bolsters the growth of in-vehicle payment services within the EV ecosystem.

The rise of digital wallets and NFC (Near Field Communication) technologies, in-vehicle payment systems are increasingly adopting contactless payment options. These solutions offer speed and convenience for services like toll payments, parking, and drive-through purchases. The global preference for touch-free transactions, accelerated by the COVID-19 pandemic, continues to drive the implementation of contactless technologies, transforming the in-vehicle payment experience.

In-Vehicle Payment Services Market Analysis

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Based on payment mode, the in-vehicle payment services market is divided into near field communication (NFC) payment, QR code-based payment, embedded wallet and others. In 2025, the near field communication (NFC) payment segment accounted for over 45% of the market share and is expected to exceed USD 8.7 billion by 2035.

• Near field communication (NFC) payments are increasingly adopted in vehicles due to their speed and convenience, with growing OEM support and consumer preference for contactless, tap-to-pay experiences across fuel stations, parking facilities, toll booths, and drive-through services globally.
  
• QR code-based payments continue to gain traction as a low-cost, flexible payment method, particularly in emerging markets, enabling easy integration with in-vehicle displays and smartphones without requiring advanced hardware or deep OEM-level system integration.
  
• Embedded wallets are emerging as a key trend as OEMs and technology providers integrate native digital wallets into infotainment systems, enabling account-based payments, personalization, subscription services, and deeper integration with connected vehicle ecosystems and cloud platforms.
  
• Other payment methods, including biometric authentication, direct card payments, and proprietary systems, are evolving gradually, supported by advancements in security technologies and regulatory acceptance, but remain niche compared to mainstream digital and wallet-based in-vehicle payment solutions.
  

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Based on technology, the in-vehicle payment services market is categorized into embedded telematics solutions, mobile application-based integration, cloud-based payment platforms. In 2025, the embedded telematics solutions segment held a market share of over 52% and was valued at around USD 852.9 million. 

• Embedded telematics solutions are increasingly preferred by OEMs as they enable native, secure in-vehicle payment functionality tightly integrated with infotainment, navigation, and vehicle systems, reducing dependence on smartphones while improving user experience, data control, and long-term monetization of connected services.
  
• Mobile application-based integration continues to expand due to its cost efficiency and compatibility with existing smartphone ecosystems, allowing users to initiate in-vehicle payments through connected apps while enabling OEMs to rapidly scale services without extensive hardware upgrades.
  
• Cloud-based payment platforms are gaining momentum as they provide centralized transaction processing, real-time analytics, scalability, and over-the-air updates, supporting multi-vehicle, fleet, and EV charging payment use cases across geographically distributed connected vehicle ecosystems.
  

Based on vehicle, the in-vehicle payment services market is categorized into passenger vehicle and commercial vehicle. The passenger vehicle segment led the market in 2025 and is expected to grow at a CAGR of 26.7% during the forecast period from 2026 to 2035.

• Passenger vehicles are witnessing increased integration of embedded in-vehicle payment features within infotainment systems, enabling seamless payments for fuel, parking, tolls, and digital services without reliance on external devices.
  
• Passenger vehicles are increasingly adopting personalized and wallet-based payment experiences, supported by connected car platforms that tailor services based on driver profiles, preferences, and usage patterns.
  
• Commercial vehicles are experiencing growing adoption of automated payment solutions for tolls, fuel, parking, and fleet services, improving operational efficiency and reducing manual expense management.
  
• Commercial vehicles are increasingly integrating cloud-based and telematics-driven payment platforms, enabling centralized billing, real-time tracking, and scalable payment management across large and geographically distributed fleets.
  

Based on application, the in-vehicle payment services market is divided into fueling/EV charging, smart parking, automated toll payments, e-commerce and other. The fueling/EV charging segment held a major market share of 40% in 2025.

• Fueling and EV charging payments are increasingly integrated with vehicle navigation and telematics systems, enabling automated authentication, dynamic pricing visibility, and seamless payment execution, supporting faster charging experiences and encouraging wider adoption of electric vehicles and connected fueling services.
  
• Smart parking solutions are gaining momentum as vehicles enable real-time parking discovery, reservation, and payment directly through infotainment systems, reducing congestion, improving urban mobility efficiency, and enhancing user convenience through contactless, location-aware payment experiences.
  
• Automated toll payments continue to expand with wider adoption of connected vehicle technologies, enabling frictionless toll collection, reduced traffic delays, and improved interoperability across regions through embedded payment systems and cloud-based transaction processing.
  
• E-commerce within vehicles is emerging as a growing use case, allowing drivers and passengers to order food, services, and digital content directly from in-vehicle systems, creating new monetization opportunities while enhancing convenience and contextual, location-based commerce experiences.
  

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The in-vehicle payment services market in US is valued at USD 653.1 million in 2025 and is expected to experience significant and promising growth from 2026 to 2035.

• OEMs in the U.S. are increasingly integrating embedded in-vehicle payment solutions for fuel, parking, and drive-through services, driven by high connected vehicle penetration and strong consumer preference for contactless, convenience-oriented digital payment experiences.
  
• Strategic collaborations between automakers, fintech firms, and fuel retailers are accelerating deployment of interoperable in-vehicle payment ecosystems, enabling seamless transactions across nationwide fueling, charging, tolling, and retail networks.
  
• Growing adoption of electric vehicles is driving increased demand for integrated EV charging payment solutions, allowing drivers to locate, reserve, and pay for charging services directly through vehicle infotainment systems.
  
• Emphasis on data security, tokenization, and regulatory compliance is shaping in-vehicle payment system development, as U.S. consumers and regulators prioritize cybersecurity and protection of financial and personal vehicle data.
  

North America region in the in-vehicle payment services market held a market revenue USD 837.7 million in 2025 and is anticipated to grow at a CAGR of 24.6% between 2026 to 2035.

• North America is witnessing steady expansion of connected car infrastructure, supporting widespread deployment of in-vehicle payment services across passenger and commercial vehicles, particularly for tolling, parking, and fleet-related applications.
  
• Increasing use of cloud-based payment platforms enables scalable transaction management, real-time analytics, and centralized billing across geographically distributed vehicle fleets and service providers.
  
• Rising consumer acceptance of digital wallets and contactless payments supports seamless integration of mobile and embedded wallet solutions within in-vehicle infotainment systems across the region.
  
• Strong investment in smart city and intelligent transportation initiatives is creating new opportunities for integrating in-vehicle payments with urban mobility services, parking systems, and congestion management platforms.
  

Europe in-vehicle payment services market accounted for USD 345.1 million in 2025 and is anticipated to show growth of 28% CAGR over the forecast period from 2026 to 2035.

• Europe is experiencing growing adoption of in-vehicle payment services aligned with its advanced tolling, parking, and cross-border mobility infrastructure, requiring high interoperability and regulatory compliance across multiple countries.
  
• Strict data protection regulations, including GDPR, are influencing the design of secure, privacy-focused in-vehicle payment solutions, encouraging tokenization and decentralized data processing architectures.
  
• The rapid growth of electric vehicle adoption across Europe is driving demand for integrated EV charging payment platforms compatible with diverse charging networks and regional pricing models.
  
• OEM-led innovation and partnerships with financial institutions are strengthening Europe’s embedded payment ecosystems, particularly within premium and mid-range vehicle segments.
  

Germany dominates the Europe in-vehicle payment services market, showcasing strong growth potential, and held a market share of 32.4% in 2025.

• Germany’s strong automotive OEM presence is driving early adoption of embedded telematics-based payment solutions, tightly integrated with advanced infotainment and vehicle control systems.
  
• High consumer expectations for security and engineering excellence are accelerating adoption of robust, OEM-controlled in-vehicle payment platforms with strong encryption and authentication mechanisms.
  
• Germany’s expanding EV charging infrastructure supports increasing use of integrated charging payment solutions embedded directly into vehicle navigation and telematics systems.
  
• Collaboration between automakers, mobility providers, and infrastructure operators is enhancing interoperability of in-vehicle payments across parking, tolling, and charging networks nationwide.
  

Asia Pacific region leads the in-vehicle payment services market, exhibiting remarkable growth with a CAGR of 34.2% during the forecast period of 2026 to 2035.

• APAC is witnessing rapid growth in in-vehicle payment adoption driven by rising connected vehicle sales, accelerating urbanization, and widespread digital payment usage across both developed and emerging economies, supported by expanding automotive production, increasing consumer technology acceptance, and strong regional innovation ecosystems.
  
• Smartphone-centric payment ecosystems dominate the APAC region, encouraging widespread adoption of mobile application-based in-vehicle payment integration, as consumers prefer familiar mobile wallets and super-apps over fully embedded OEM solutions due to flexibility, ease of use, and lower integration costs.
  
• The expansion of smart city initiatives across multiple APAC countries is supporting deeper integration of in-vehicle payment services with parking systems, tolling infrastructure, and public mobility platforms, enabling seamless, real-time transactions and improving overall urban transportation efficiency.
  
• High-cost sensitivity among consumers encourages OEMs and service providers to develop flexible, scalable, and cost-efficient in-vehicle payment solutions, particularly for mass-market passenger vehicles, balancing affordability with essential functionality and basic connectivity requirements.
  

China to experience substantial growth in the Asia Pacific in-vehicle payment services market in 2025. The market in China is expected to reach USD 2.16 billion by 2035.

• China leads global adoption of digital and mobile payments, significantly accelerating integration of QR code-based and wallet-driven in-vehicle payment solutions across connected vehicle platforms, supported by high consumer trust in digital ecosystems and widespread acceptance of cashless transactions.
  
• Strong government support for electric vehicle adoption is driving rapid deployment of integrated EV charging and payment services, enabling seamless discovery, reservation, and payment for charging through vehicle infotainment and navigation systems nationwide.
  
• Domestic technology companies play a dominant role in shaping China’s in-vehicle payment ecosystem by leveraging super-app platforms, advanced cloud infrastructure, and sophisticated data analytics to deliver highly integrated, scalable, and user-centric payment experiences.
  
• High consumer acceptance of digital ecosystems supports rapid commercialization of in-vehicle e-commerce, subscription-based services, and location-driven payment applications, transforming vehicles into active digital commerce platforms rather than passive transportation tools.
  

Latin America is valued at USD 129.2 million in 2025 and is expected to experience substantial growth during the forecast period from 2026 to 2035.

• Latin America is showing growing adoption of in-vehicle payment services driven by increasing smartphone penetration, improving digital literacy, and gradual expansion of connected vehicle infrastructure, particularly in major urban centers and higher-income vehicle segments.
  
• QR code-based and mobile wallet payment solutions are gaining traction across LATAM due to lower implementation costs, minimal hardware requirements, and strong compatibility with existing regional digital payment and fintech ecosystems.
  
• Infrastructure limitations across several countries encourage selective deployment of in-vehicle payment services, with adoption largely concentrated in practical use cases such as parking, fuel payments, and toll collection rather than broader in-car commerce applications.
  
• Strategic partnerships between OEMs, telecom operators, and fintech providers are critical to expanding in-vehicle payment adoption across cost-sensitive markets, enabling shared investment, localized solutions, and improved network and payment interoperability.
  

MEA is valued at USD 57.1 million in 2025 and is expected to experience substantial growth during the forecast period from 2026 to 2035.

• The Middle East and Africa region is experiencing gradual adoption of in-vehicle payment services, supported by investments in smart city initiatives, intelligent transportation systems, and expanding digital infrastructure across key metropolitan areas.
  
• High-end passenger vehicles and premium automotive segments are leading early adoption of embedded in-vehicle payment solutions, particularly in Gulf Cooperation Council countries, where advanced connectivity and high consumer purchasing power support innovation.
  
• The expansion of tolling systems and smart parking infrastructure is creating new opportunities for automated in-vehicle payment solutions, improving traffic flow, reducing congestion, and enhancing user convenience in urban environments.
  
• Limited digital payment penetration and uneven connectivity in parts of Africa restrain rapid growth, encouraging hybrid payment models that combine mobile wallets, QR-based solutions, and basic connectivity to address infrastructure and affordability challenges.
  

In-Vehicle Payment Services Market Share

• The top 7 companies in the in-vehicle payment services industry are Honda Motor, Ford Motor Company, Hyundai Motor, BMW, ZF, Volkswagen and Jaguar Land Rover Automotive contributed around 50.4% of the market in 2025.
  

• Honda Motor leads the in-vehicle payment market through high global vehicle volumes, strong OEM–payment processor partnerships, and its Honda Connect platform, offering integrated fuel, parking, and maintenance payments. Its focus on user experience, mid-range pricing, and embedded wallet development positions Honda for mass-market adoption.
  
• Ford Motor Company strengthens its position through the widely adopted FordPass ecosystem, integrating payments, vehicle controls, and services. Strong fleet and EV presence, extensive partnerships, and plug-and-charge capabilities across the BlueOval network support Ford’s strategy to scale recurring software and payment revenues globally.
  
• Hyundai Motor leverages advanced connected car platforms, EV leadership, and AI-driven personalization to deliver differentiated in-vehicle payment experiences. Integration of Android Automotive and Google Pay, combined with autonomous mobility investments, positions Hyundai to expand payment automation across electric and future autonomous vehicle ecosystems.
  
• BMW capitalizes on premium vehicle positioning and advanced ConnectedDrive capabilities to deliver seamless in-vehicle payment services. Early adoption of eSIM, OTA updates, and partnerships with fueling and parking providers support continuous innovation, particularly across BMW’s electric and luxury vehicle portfolios.
  
• ZF  participates in the market as a Tier-1 supplier by embedding payment-ready telematics and infotainment technologies into OEM platforms. Its competitive advantage lies in scale, cross-OEM deployment, and deep integration at the hardware and system architecture level.
  
• Volkswagen advances in-vehicle payment services through its software-defined vehicle strategy and CARIAD subsidiary. Leveraging its multi-brand portfolio, Volkswagen is developing proprietary, interoperable payment platforms to deliver consistent digital commerce experiences across VW Group brands.
  
• Jaguar Land Rover Automotive focuses on premium in-vehicle payment experiences through its InControl platform, emphasizing concierge-style services and customer experience differentiation. Although lower in volume, JLR benefits from higher margins and strong adoption of connected services within luxury vehicle segments.
  

In-Vehicle Payment Services Market Companies

Major players operating in the in-vehicle payment services industry are:

• BMW
• Ford Motor Company
• Honda Motor
• Hyundai Motor
• Jaguar Land Rover Automotive
• ParkMobile
• PayPal
• Shell
• Volkswagen
• ZF

• BMW differentiates itself through premium positioning and early leadership in connected vehicle services via its ConnectedDrive platform, offering integrated payments for parking, fueling, EV charging, and premium services. BMW prioritizes seamless user experience and service quality, leveraging strong charging network partnerships across its expanding electric vehicle portfolio.
  
• Ford Motor Company leverages the highly successful FordPass platform to integrate vehicle control, service management, and in-vehicle payments within a unified ecosystem. Strong EV momentum, extensive partnerships, and high user engagement position Ford to scale payment-driven software revenues as a core long-term growth pillar.
  
• Honda Motor capitalizes on global manufacturing scale and strong Asian market presence through its Honda Connect platform, delivering integrated payment services for fueling, parking, and maintenance. Strategic focus on electrification, voice-enabled payments, and regional digital wallet partnerships supports long-term growth in mass-market adoption.
  
• Hyundai Motor combines aggressive EV investment with advanced connectivity to embed payment capabilities across its IONIQ electric vehicle lineup. Strategic initiatives in autonomous mobility and robotics enable future-ready payment automation, positioning Hyundai to benefit from next-generation digital mobility and service-oriented vehicle ecosystems.
  
• Jaguar Land Rover Automotive focuses on premium connected services through its InControl platform, emphasizing personalized, concierge-style payment experiences. Its transition toward fully electric luxury vehicles integrates advanced payment functionality as a core feature, aligning with affluent customer expectations for convenience and exclusivity.
  
• PayPal provides trusted digital wallet and payment processing capabilities for in-vehicle payment implementations, offering automotive partners access to a large global user base. Its Venmo platform presents emerging opportunities for shared mobility payments, expense splitting, and peer-to-peer vehicle usage scenarios.
  
• Shell plays a pivotal role in in-vehicle fueling payments through its SmartPay integrations with major automotive OEMs. Ongoing investments in EV charging infrastructure ensure Shell’s continued relevance as in-vehicle payment ecosystems evolve alongside the global transition toward electric mobility.
  

In-Vehicle Payment Services Industry News

• In October 2024, General Motors announced a comprehensive partnership with Google to expand Android Automotive OS across its entire vehicle portfolio from the 2025 model year. The agreement enables native Google Pay integration without smartphones across Chevrolet, GMC, Buick, and Cadillac brands, signaling a major industry shift toward embedded payment and software-led vehicle differentiation.
  
• In September 2024, Visa launched automotive-specific payment acceptance specifications designed for in-vehicle transactions, addressing recurring subscriptions, EV charging dynamic pricing, and simplified authentication. The initiative reduces OEM integration complexity while maintaining PCI compliance and is supported by expanded merchant programs targeting fuel stations, parking operators, and EV charging networks.
  
• In August 2024, Shell and Mercedes-Benz announced a partnership enabling automatic in-vehicle fuel payments at Shell stations across Germany, the Netherlands, and the UK. Integrated via Mercedes me connect and Shell SmartPay, the solution allows drivers to fuel without handling payment instruments, with European market expansion planned for 2025.
  
• In July 2024, ChargePoint signed interoperability agreements with Ford, BMW, Honda, and Hyundai to enable ISO 15118 plug-and-charge functionality across its 260,000+ charging ports. The move eliminates separate accounts and apps, enabling automatic authentication and payment, and marks a critical step toward standardized, seamless EV charging experiences.
  
• In June 2024, ParkMobile announced integration with Apple CarPlay, enabling in-vehicle parking payments directly through infotainment systems, complementing existing Android Auto support. The company also surpassed 50 million registered users, highlighting mainstream adoption of mobile parking payments and addressing safety concerns related to mobile phone usage while driving.
  
• In May 2024, Hyundai Motor announced development of an experimental integrated payment platform supporting cryptocurrencies such as Bitcoin and Ethereum. Planned for pilot testing in select Asian and European markets in 2025, the initiative targets payments for charging, parking, and tolls, signaling OEM interest in emerging blockchain-based payment technologies.
  

The in-vehicle payment services market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Mn) from 2022 to 2035, for the following segments:

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Market, By Payment Mode

• Near Field Communication (NFC) Payments
• QR Code-Based Payments
• Embedded Wallets
• Others 

Market, By Technology

• Embedded Telematics Solutions
• Mobile Application-Based Integration
• Cloud-Based Payment Platforms

Market, By Vehicle

• Passenger vehicle
  • SUV
  • Sedan
  • Hatchback
• Commercial vehicle
  • LCV
  • MCV
  • HCV

Market, By Application

• Fueling/EV Charging
• Smart Parking
• Automated Toll Payments
• E-commerce
• Others

The above information is provided for the following regions and countries:

• North America
  • US
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
  • Portugal
  • Croatia
  • Benelux
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Singapore
  • Thailand
  • Indonesia
  • Vietnam
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
• MEA
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey