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Hibiscus Flower Powder Market Size - By Product Type (Organic, Conventional), Application (Food and Beverages, Cosmetics and Personal Care, Nutraceuticals and Dietary Supplements, Pharmaceutical), Distribution Channel, Function & Global Forecast, 2023-2032

  • Report ID: GMI7361
  • Published Date: Nov 2023
  • Report Format: PDF

Hibiscus Flower Powder Market Size

Hibiscus Flower Powder Market size was valued at USD 2.5 billion in 2022 and is anticipated to register a CAGR of 6.5% between 2023 and 2032. Growing consumer awareness of the health benefits associated with hibiscus flower powders, such as their high antioxidant content, potential to lower blood pressure, and rich vitamin C content, is driving demand for Hibiscus-based products like teas, supplements, and skincare products.


Hibiscus Flower Powder Market

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The global trend towards natural and herbal products, driven by concerns about synthetic ingredients and their potential health risks, is boosting the demand for hibiscus flower powders and their extracts.

 The hibiscus flower powders have a seasonal production cycle, which can lead to supply fluctuations and price volatility. This can be a challenge for businesses dependent on a consistent supply. Climate change and adverse weather conditions can affect the production and quality of hibiscus flower powders. Extreme weather events can lead to reduced harvests and impact the hibiscus flower powders market.

COVID-19 Impact

The global supply chain was disrupted, with production and distribution of hibiscus flower powders and related products facing challenges due to lockdowns, travel restrictions, and labor shortages. However, the pandemic sparked a shift in consumer behavior, with health-conscious individuals seeking natural products like hibiscus flower powders, potentially boosting demand.

Economic uncertainties brought about by the pandemic may impact consumers' purchasing power, influencing their choices regarding premium Hibiscus products. Closures of restaurants and hospitality businesses adversely affected the foodservice sector, a significant user of hibiscus flower powders in various culinary applications. On the flip side, the growth of e-commerce provided opportunities for companies selling hibiscus products online.

Hibiscus Flower Powder Market Trends

The focus on health and wellness continued to be a significant driver for the hibiscus market. Consumers' interest in natural and herbal remedies, along with the growing awareness of the health benefits of Hibiscus, led to an increased demand for Hibiscus-based products. Hibiscus tea and beverages gained popularity due to their refreshing taste and potential health benefits. This trend was expected to continue, with companies innovating by introducing new Hibiscus-infused beverages.

Hibiscus Flower Powder Market Analysis

Hibiscus Flower Powder Market Size, By Product Type, 2021 - 2032 (USD Billion)

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Based on product type, the conventional segment dominated around USD 2.9 billion revenue in 2022. Conventional products are often more affordable than their organic or specialty counterparts. This lower price point appeals to a broader consumer base, especially in price-sensitive markets or during economic downturns.

Hibiscus Flower Powder Market Revenue, By Application , 2022

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Based on application, the food and beverage segment held over 46% of the hibiscus flower powder market share in 2022. Consumers are increasingly seeking healthier, more natural, and functional ingredients in their food and beverages. Hibiscus flower powders are considered a natural ingredient with potential health benefits, such as antioxidants, which align with these consumer preferences.

Hibiscus Flowers Powder Market Revenue Share, By Distribution Channel, (2022)

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Based on function, the tea and herbal infusion segment accounted for 54% of the market share in 2022. Consumers are increasingly conscious of their health and are seeking natural and health-enhancing beverages. Tea and herbal infusions are often perceived as healthy choices due to their potential antioxidant properties and other health benefits.

Hibiscus Flower Powder Market Revenue Share, By Function, (2022)

Based on distribution channel, the online retail segment was over 26% of the market share in 2022. Online retail offers unparalleled convenience for consumers. Shoppers can browse and make purchases from the comfort of their homes or on-the-go using their computers, smartphones, or tablets. This eliminates the need for physical store visits and the associated time and effort.

Asia Pacific Hibiscus Flower Powder Market Revenue, 2021 - 2032 (USD Billion)

The Asia pacific hibiscus flower powder market size reached USD 1.5 billion in 2022. With a rising middle class and increasing urbanization, consumer demand is surging, creating robust markets for a wide range of products and services. Moreover, the region's abundant natural resources, diverse cultures, and technological advancements contribute to its economic expansion. Infrastructure development and investment in industries such as technology, manufacturing, and finance have attracted foreign capital and fostered innovation.

Hibiscus Flower Powder Market Share

Major companies operating in the hibiscus flower powders industry includes:

  • Bio Organic
  • Fortune Health Care
  • Herbeno Herbals
  • Rena Beverage Solutions
  • The Republic of Tea
  • Traditional Medicinals
  • Wild Hibiscus Flower Powder Co.

The companies are undergoing various strategic initiatives, such as mergers and acquisitions, partnerships, collaborations.

Fortune Health Care is a well-established pharmaceutical company headquartered in India, renowned for its dedication to manufacturing and distributing a wide array of high-quality generic medications and healthcare products. Their product portfolio spans various therapeutic categories, including men's and women's health, cardiovascular health, and more. Fortune Health Care places a strong emphasis on ensuring the quality and safety of its products, adhering to stringent quality control standards and international pharmaceutical regulations.

Hibiscus Flower Powder Industry News

  • In 2023, Wild Hibiscus Flower Powder Co. launched a new range of coconut products, including virgin coconut oil, liquid virgin coconut oil, coconut flower sugar, and coconut flour. The company is now a one-stop shop for high-quality hibiscus and coconut products.

The hibiscus flower powder market research report includes in-depth coverage of the industry with estimates & forecast in terms of transactional value (USD Billion) from 2018 to 2032, for the following segments:

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Market, By Product Type

  • Organic
  • Conventional

Market, By Application

  • Food and Beverages
  • Cosmetics and Personal Care
  • Nutraceuticals and Dietary Supplements
  • Pharmaceutical

Market, By Function

  • Tea and Herbal Infusions
  • Food Products
  • Beverages

Market, By Distribution Channel

  • Online Retail
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Health Food Stores
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Australia
    • Malaysia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Egypt


Authors: Kiran Pulidindi, Manish Mohanan

Frequently Asked Questions (FAQ) :

The market size of hibiscus flower powder reached USD 2.5 billion in 2022 and is set to register 6.5% CAGR from 2023-2032, due to growing consumer awareness about the health benefits.
The conventional product type segment recorded USD 2.9 billion in 2022, owing to their affordability compared to their organic or specialty counterparts.
Asia Pacific market size was valued at USD 1.5 billion in 2022, attributed to the rising middle-class population and increasing urbanization in the region.
Bio Organic, Fortune Health Care, Herbeno Herbals, Rena Beverage Solutions, The Republic of Tea, Traditional Medicinals, and Wild Hibiscus Flower Powder Co. are some of the major hibiscus flower powder companies worldwide.

Hibiscus Flower Powder Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 12
  • Tables & Figures: 273
  • Countries covered: 22
  • Pages: 180
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