Herbal Medicinal Products Market

Herbal Medicinal Products Market Size

The global herbal medicinal products market generated significant revenues in 2024 and is expected to grow at a decent CAGR during 2025-2034 driven by increasing consumer willingness to consider natural health, plant-based, and other herbal healthcare options. Consumers are becoming more aware of the side effects of synthetic drugs, including prescriptions, and increasing numbers of people are interested in holistic health. People of all ages have started using herbal remedies to treat chronic diseases, boost immunity, and enhance overall health.

Factors supporting growth in herbal medicinal items include an increase in the self-care economy and interest in preventative care. As the world becomes more health-conscious, there is a demand for products that blend traditional knowledge with modern applications. A key driver for demand is the increase in the elderly population, along with the growing prevalence of lifestyle-related diseases such as obesity, diabetes, digestive diseases, insomnia, etc. Attempts to obtain natural alternatives to allopathic medicine will continue to increase.

For instance, in 2024, the NCD Risk Factor Collaboration (NCD-RisC) estimated that over one billion people worldwide were living with obesity, including 880 million adults and 159 million children and adolescents aged 5 to 19 years. Because of these manners of popularity herbal medicinal products are finding their way into pharmacies and the online realm beyond retail and traditional medicine outlets, giving the market plenty of expansion potential across a variety of consumer segments.

Herbal Medicinal Products Market Trends

The market is experiencing transformative trends. One of those trends is the growth of personalized health and plant-based nutrition. Consumers are increasingly looking for herbal products that are individualized for their health needs. Demand is shifting towards combinations of ingredients that deliver multi-outcomes, and the popularity of mixture formulations is a sign of this transition. Clean labelling is trending, and consumers are increasingly querying products that are free from artificial additives, preservatives, or fillers.

Advances in extraction technologies including nanotechnology have supported new potential for more potent herbal formulations that can be bioavailable. A third trend is the growing digitalization of herbal health solutions. The emergence of telehealth platforms, e-pharmacies, and access to herbal medicinal products, particularly in urban and semi-urban places, will only continue to grow. The trend for veganism and growing eco-consciousness affecting consumer purchasing behavior on a global scale has helped to drive demand for plant-based cruelty-free products. Companies are responding to growth in interest and demand for greener packaging and sourced ingredients alongside all these trends.

Herbal Medicinal Products Market Analysis

The herbal supplements segment in the market generated notable revenue in 2024 and is estimated to grow at a notable CAGR during 2025-2034. Herbal supplements consist of tablets, capsules, powders, and liquid forms containing botanical extracts that are used in supporting health. Increased use of herbal supplements has been driven by consumer behavior, as many are evaluating preventatives for common health concerns such as immune support, digestion, and mental health. Another driving factor in the development and growth of this category is mindful and conscious consumerism unrelated to health and wellness trends.

Consumers are increasingly demanding products that are non-GMO, gluten-free, and vegan-certified. Additionally, the established use and utility of herbal supplements and medicines is driven by the resurgence and popularity of traditional medicine systems, such as Ayurveda, Traditional Chinese Medicine, and herbal folk medicine. These medicines provide consumers a level of comfort trust, and legitimacy, in their use of these products. Further, by broadening the availability of herbal supplements for retailers, manufacturers, and consumers alike, the evolution of eCommerce in many countries has opened the doors of herbal supplements even for remote/underserved locations and developing countries.

The regulatory systems surrounding herbal supplements and remedies are also tightening and morphing into a predetermined environment where the market vocabulary and communication of herbal supplements in formulated in a standard way that substantiates quality. Consumers are also buying herbal supplements for a reason; while products considering single ingredients have staying power, blends for issues that can be addressed such as stress relief, metabolism stimulator, and hormonal balance, are emerging.

The pharmaceutical segment of the herbal medicinal products market had a significant share in 2024 driven by the medicines that consist of formally prepared herbal materials, with demonstrated efficacy in treating particular medical conditions. These products tend to undergo clinical trials and are manufactured according to strict quality requirements. Pharmaceutical applications of herbal medicine are becoming more common as the world shifts toward integrative medicine, which incorporates herbal medicine with traditional drug therapy for various conditions. Advanced pharmaceutical countries are also spending capital on research and development of new plant-based medications with accuracy on the therapeutic outcomes.

Furthermore, growing consumer demand for natural treatments of chronic diseases like arthritis, cardiovascular diseases, and skin problems is having an impact on the pharmaceutical marketplace from integrated botanicals. Hospitals and other healthcare professionals are becoming more open to using plant-based pharmaceuticals with easy access to traditional plant-based medicines. Pharmaceutical companies are collaborating with academic institutions and traditional medicine experts, to study the pharmacological properties of herbs. These collaborations lead to standardization, accurate dosing, and safety of treatment which also can develop the entire herbal products industry.

Europe herbal medicinal products market will grow at a significant CAGR during 2025-2034. The persistent incorporation of herbal medicine into European healthcare systems is a function of societal acceptance supported by government healthcare programs and systematic practices. Countries such as Germany, France, and the United Kingdom are continuing to embrace herbal products in their commercial and prescription herbal drug markets. For instance, in Germany, the discipline of phytotherapy is a recognized and accepted form of medicine.

Additionally, the European Medicines Agency (EMA) has established well-defined regulatory pathways to approve herbal medicinal products in Europe that are likely to build consumer confidence while ensuring consistency and quality amongst products. The rising demand for sustainability, raw materials that are sourced from organic farms, and the geographical proximity of sourcing raw materials seem to positively relate with the mindset of European consumers providing a boost to domestic herbal product industries. The rising demand for natural skin care, digestive health, and stress relief products for a variety of ages has contributed to increasing sales through retail and online channels within the area.

Herbal Medicinal Products Market Share

Major herbal medicinal products industry include:

• Tsumura
• Ricola AG
• Patanjali Ayurvedic Ltd
• Zandu Pharmaceutical Works Ltd.
• Nutraceutical International Corporation
• Dabur
• Sheng Chang Pharmaceutical Company
• China Herbs Company
• Arkopharman
• Blackmores
• Hamdard Laboratories
• Himalaya Drug Company
  

In efforts to establish a position in the herbal medicinal products market, companies engaged in several important tactics. First, many companies have expanded their portfolios with earthly product launches, edible gummies or gummy products, and organic blends to make use of consumers' overall interest in efficacy and convenience. Second, companies focused on partnering with academic researchers and research groups to validate herbal supply, and value legitimacy, then justify the use of herbal, thereby adding additional validation to the possession of herbal.

Companies utilize digital marketing, long advertising, and direct-to-consumer (DTC) products to increase brand awareness and engagement with consumers. In addition to focusing on sustainability research and sustainability, companies are starting to pay more attention to sourcing sustainable and eco-friendly packaging to fit with the shifting expectations of their customers.

Herbal Medicinal Products Industry News

• In May 2025, The Director-General of the Nigeria Natural Medicine Development Agency, Prof. Martins Emeje, developed 23 new herbal medicines at the agency, including treatments for diarrhoea, peptic ulcers, and hepatitis B.

• In April 2023, Malaysia’s Ministry of Health launched the world’s first research framework for traditional and complementary medicine, along with a guideline dedicated to herbal medicinal research.