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Hair Removal Wax Pen Market Size by Material (Organic, Synthetic), By Skin Type, By Volume, By Price, By Application, By End User, By Distribution Channel Forecast 2024 – 2032

  • Report ID: GMI10068
  • Published Date: Jul 2024
  • Report Format: PDF

Hair Removal Wax Pen Size

Hair Removal Wax Pen Market size was valued at USD 58 million in 2023 and is anticipated to register a CAGR of 7.1% between 2024 & 2032. The market growth can be attributed to the growing awareness about personal care and increasing aesthetic appeal.

Hair Removal Wax Pen Market

In addition, increase in disposable income of consumers and increase in spending on personal care products in the global market is driving the demand. Convenient hair products such as electronic devices and disposable wax strips have become increasingly popular with consumers looking for easy and quick options. This, in turn, will boost the growth of the global hair removal wax pen market

Nowadays, hair removal wax is becoming an important part of the cosmetic and personal care industry. Both men and women are increasingly conscious of their physical appearance. People choose to remove unwanted body hair for a variety of reasons, including aesthetic, social, cultural, and medical reasons. There are various waxing and hair removal techniques available to suit different types of hair growth and different client budgets. Various hair treatments have been developed over the years, including methods for both temporary and permanent removal. Most of them can be used at home, while others can only be used in professional salons. Further, per capita income has grown rapidly in recent years, especially in developing countries. Growing urbanization, growing middle-class consumers and the empowerment of women in many emerging and developed markets have encouraged the adoption of convenience lifestyles, making hygiene and care products more desirable. It is estimated that the per capita income of developing countries will increase significantly over the next decade compared to developed countries. This has a major impact on the growth of the market.

The market for hair removal, including waxing pens, is very competitive. Manufacturers need constant innovation to stand out from their competitors. It includes advanced features such as heating technology, ease of use and ergonomic design. Some consumers may not be familiar with waxing compared to traditional methods such as razors or salon waxing. Educating consumers about the benefits, proper use and care of wax pens can be a challenge for manufacturers. Meeting these challenges requires constant research and development, regulatory compliance, effective marketing strategies and responsive customer support. Manufacturers who can innovate and respond to consumer concerns are better positioned to succeed in the market.

Hair Removal Wax Pen Market Trends

Fast-paced lifestyles and increasing consumer demand for convenient grooming products have led companies to introduce technologically advanced epilators. These devices are equipped with sensors that warn when the skin is pressed too hard to prevent bruising. The sales of epilators market is increasing due to the increasing number of working women, which is leading to the growth of the global industry. Companies like Philips, Braun and Codream are the biggest manufacturers of epilators.

Furthermore, growing adoption of hair products among men is also one of the major factors driving the market. Recent trends show that many men are engaged in various maintenance activities, including removal. In addition, the growing popularity of metrosexual culture encouraged companies to introduce products suitable for men. For example, Emjoi offers the Emagine Epilator specifically for men. This device is equipped with 72 tweezers and shaving and trimming accessories, making it a multi-purpose device.

Hair Removal Wax Pen Market Analysis

Hair Removal Wax Pen Market Size, By Material, 2021 – 2032, (USD Million)

This includes the shape and construction of the handle or grip areas to ensure a firm grip and easy maneuverability. Many modern wax preparations contain both synthetic ingredients and natural waxes such as beeswax or resin. Synthetic ingredients such as polymers or resins help to improve the adhesion of the wax to the hair reducing skin irritation. Synthetic materials help achieve consistent waxing results, such as smoother application and easier hair removal. They also help maintain wax temperature stability and ensure optimal performance during use.

Hair Removal Wax Pen Market Revenue Share , By Distribution Channel, (2023)

It allows brands to control pricing, product presentation and customer experience. Popular online marketplaces such as Amazon, eBay and specialized beauty platforms have become the main distribution channels for hair wax pens. Brands use these platforms to reach global audiences and tap into existing customer bases. Online distribution channels facilitate consumer evaluation and influencer marketing collaborations that strongly influence purchasing decisions. Positive reviews and recommendations from trusted influencers can significantly increase sales and brand credibility.

Asia Pacific Hair Removal Wax Pen Market Size, 2021 – 2032, (USD Million)

North America: In terms of country, US is dominating the North America hair removal wax pen market with revenue of around USD 9.1 million in the year 2023 and expected to reach around USD 16.6 million by 2032. American consumers increasingly prefer at-home beauty treatments that offer convenience and cost-effectiveness. Depilatory wax pens are an easy-to-use alternative to salon visits, allowing consumers to achieve smooth skin in the comfort of their own homes. Manufacturers are focusing on integrating advanced technologies into hair removal wax pens. Features such as adjustable temperature settings, LED displays, ergonomic designs and quick heating functions improve the user experience and optimize removal results.

Europe: In terms of country, UK is dominating the Europe hair removal wax pen market with revenue of around USD 2.7 million in the year 2023 and expected to reach around USD 4.2 million by 2032. British consumers are increasingly aware of environmental sustainability. They prefer hair removal products made from natural ingredients and eco-friendly materials. Brands are responding by offering wax formulas that are gentle on the skin and made using sustainable methods. Influencer marketing continues to be an effective means of marketing beauty products, including hair wax pens, to UK consumers. Beauty influencers partner with brands to endorse products, share tutorials and interact with their followers to influence purchasing decisions.  

Asia Pacific: In terms of country China dominated with the overall market share of around 22.3% in the Asia Pacific hair removal wax pen market. Chinese consumers increasingly prefer convenient and cost-effective solutions for personal hygiene. Depilatory wax pens offer an easy-to-use alternative to salon visits that suit busy lifestyles and the need for do-it-yourself beauty treatments. There is a lot of emphasis on the technological development of hair devices, including wax pens. Manufacturers are introducing features such as adjustable temperature controls, ergonomic designs and quick heat functions to improve user experience and efficiency. E-commerce platforms, especially Alibaba Tmall and JD.com, play a crucial role in the distribution of hair wax pens in China. These platforms offer broad coverage, competitive pricing, customer reviews and convenience, and are designed for digitally savvy Chinese consumers.

Waxing is popular in China because its results last longer than shaving. Hair removal wax pens offer a convenient and effective solution to smooth skin and appeal to consumers who want excellent hair removal results. Chinese consumers prioritize product safety and quality, especially for personal care and beauty products. To increase consumer trust and credibility, manufacturers must adhere to strict regulatory standards and ensure transparent labeling of ingredients. Domestic Chinese brands compete with international players by offering competitive prices, local marketing strategies and products tailored to local preferences. This competition promotes innovation and versatility in product offerings and meets the diverse needs of Chinese consumers

Hair Removal Wax Pen Market Share

Hair Removal Wax Pen Market  Company Share Analysis (2023)

Hair Removal Wax Pen Market Companies

Major players operating in the hair removal wax pen industry include:

  • Church & Dwight Co., Inc. (Nair)
  • Sally Hansen
  • Parissa
  • GiGi
  • Reckitt Benckiser (Veet)
  • Darent Wax
  • Harley Waxing UK
  • Jax Wax Australia
  • Bliss
  • Waxxxie
  • SmoothSkin

Hair Removal Wax Pen Industry News

  • In March 2022, Reckitt Benckiser Group plc ("Reckitt") is pleased to announce that it has entered into an agreement to sell the Dermicool brand (the "Sale") to Emami Limited. The sale is another step forward in Reckitt's plan to actively manage its portfolio for greater growth following the recent divestment of the IFCN business in China, the Scholl and E45 brands and the acquisition of Biofreeze and Queen V.
  • In March 2021, American International Industries has announced plans to launch its new innovative product "Italwax Solo Glowax Kit" for facial removal, suitable for home and professional use. Specially designed for sensitive skin, the product is formulated with a special hot film wax that is applied in several directions and ensures hygienic removal. The company plans to expand its product range, which will help increase the customer target worldwide.

The hair removal wax pen market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Million Units) from 2021 to 2032, for the following segments:

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Market, by Material

  • Organic
  • Synthetic

Market, by Skin Type

  • Dry skin
  • Oily skin
  • Normal skin
  • Sensitive skin

Market, by Volume

  • 5 to 10 grams
  • 10 to 20 grams
  • Above 20 grams

Market, by Price

  • Low
  • Medium
  • High

Market, by Application

  • Forehead
  • Upper Lips
  • Chins

Market, by End Use

  • Men
  • Women

Market, by Distribution Channel

  • Online
    • E-Commerce
    • Company Site
  • Offline
    • Specialty stores
    • Pharmacy
    • Others (Departmental Stores, etc.)

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA


Authors: Aviansh Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

Hair removal wax pen market size was USD 58 million in 2023 and is expected to register 7.1% CAGR from 2024-2032 owing to growing awareness about personal care and increasing aesthetic appeal worldwide.

Hair removal wax pen industry from the synthetic segment reached USD 44.1 million in 2023 due to their durability, lightness and heat resistance, which are important for the safe and efficient operation of the device.

Asia Pacific hair removal wax pen industry held over 41.4% share in 2023 and is expected to register a commendable CAGR from 2024-2032 due to the offering an easy-to-use alternative to salon visits that suit busy lifestyles and do-it-yourself beauty treatments in the region.

Church & Dwight Co., Inc. (Nair), Sally Hansen, Parissa, GiGi, Reckitt Benckiser (Veet), Darent Wax, Harley Waxing UK, Jax Wax Australia, Bliss, Waxxxie, and SmoothSkin, are some of the major hair removal wax pen companies worldwide.

Hair Removal Wax Pen Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 11
  • Tables & Figures: 176
  • Countries covered: 21
  • Pages: 300
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