Game-Based Learning Market Analysis

Game-Based Learning Market Analysis

The U.S. content providers market for game-based learning solutions will achieve growth rate of about 13% through 2028 led by surge in usage for digitalized & customized courses. Rising government initiatives and high usage of game-based learning solutions by educational institutes will drive the market demand.

The proliferation of cloud technologies in game-based learning solutions has created a positive market outlook. Enterprises are increasingly shifting toward cloud-based models to leverage new technologies such as augmented learning, virtual reality, and microlearning. Cloud-based technology is gaining traction in the education sector as it is cost-effective and enables flexible teaching techniques for learners. The strong cloud computing industry in North America and Europe will also support the cloud-based game-based learning market growth.

In India, demand for game-based learning from corporate sector is poised to register around 24% gains through 2028 impelled by its usage for interactive employee Learning & Development (L&D) courses. Corporate sector is incorporating modern learning technologies to help employees understand their job roles through problem-solving and strategic games. SMEs and large enterprises are migrating to digital training platforms from their existing traditional training methodologies such as workshops and conferences.
 

The Europe game-based learning market accounted for more than 30% of the revenue share in 2021 and will witness steady growth driven by the growing penetration of 5G networks that offer better bandwidth to stream high-quality and graphic-intensive courses. Strong internet connectivity facilitates the smooth functioning of cloud-based courses, enabling companies to offer a comprehensive range of solutions to global customers. The 5G rollout in Germany and Spain is also spurring the market expansion as it has enhanced audio-video quality and streaming speed.
 

For instance, in February 2022, Orange España unveiled its plans to roll out 5G services in the 700 MHz band throughout 2022. The company will offer this technology to its customers in approximately 1,100 municipalities. Robust telecom and cloud infrastructure in Europe will also boost the regional industry statistics as game-based learning allows participants to effectively understand concepts, deal with challenges, and solve problems.