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Global Fruit Concentrate Puree Market Size By Product (With Sugar, No Added Sugar), By Concentration (Liquid, Powder), By Fruit Family (Berry [Blueberry, Raspberry, Strawberry], Citrus [Orange, Lemon], Exotic [Banana, Apple, Mango, Melon, Pineapple, Coconut, Tomato], Orchard [Apricot, Peach, Pear]), By Application (Food [Baby Food, Dairy & Frozen Products, Bakery & Confectionary, Others], Beverage [Alcoholic Beverage, Smoothies & Snack Drinks, Others]) Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2025

  • Report ID: GMI2041
  • Published Date: May 2019
  • Report Format: PDF

Industry Trends

Global Fruit Concentrate Puree Market size was valued at USD 400 million in 2018 and is expected to witness growth of more than 6% CAGR from 2019 to 2025.

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Strong applications outlook in various industries including dairy, bakery, confectionary and beverages will propel fruit concentrate puree market. Increased technological development across food processing industry have resulted in improved production rate, efficient supply chain practices, and better profitability among the manufacturers. Factors such as better shelf life, ease of handling, economical storage, low water content, reduced weight and volume are anticipated to fuel product adoption rate among food manufacturing companies.

Changing consumer preferences for packaged and convenience foods coupled with rising disposable income is expected to drive the market. Rapid increase in urban population and busy lifestyle is likely to surge the demand for ready-to-eat products in projected years. Shifting consumption trend towards more refined fruit puree concentrates instead of natural fruit juices, owing to unavailability of certain seasonal fruits will support industry development.

Increasing demand for organic foods owing to the rising number of health-conscious consumers will propel the demand for fruit concentrate puree. Growing demand from baby food products & formula owing to high content of essential vitamins and nutrients will boost product sales. In addition, strong demand for health drinks and shakes among sportsperson on maintaining body weight and fitness will enhance the product adoption rate.

Manufacturers are expected to implement new measures to comply with government regulations and maintain the product quality. Increasing competitiveness among manufacturers for product innovation and entry of new players will create new avenues for industry development. However, post-harvest losses, particularly during storage, transportation, and processing of fruits, can hamper the industry revenues. Rising trade deficit in terms of fresh & processed fruits will also pose challenge for industry participants.

Global Fruit Concentrate Puree Market, By Product

No added sugar accounted for more than 25% market share in 2018. Increasing demand for products free from sugar owing to rising health consciousness will drive the market for fruit concentrate puree. Increasing healthy food consumption to tackle obesity, diabetes, heart diseases and metabolic syndrome will fuel the segment growth. Naturally occurring sugars in the fruits are beneficial and healthy option that can be used in various applications to improve texture of end products and act as added sugar replacers.

With sugar segment is anticipated to witness CAGR over 5.5% by 2025. Increased demand for organic sweeteners in dairy, frozen foods, juices, bakery and confectionary likely to support segment growth. Enhanced shelf life, improved texture, aroma and mouthfeel of food products are the key factors driving product sales. Key manufacturers including Tree Top, Doehler Group, Cobell, Kerry group,  and Stahlbush Island Farms are launching exotic flavoured products with sugar to enhance their sales revenue.

Global Fruit Concentrate Puree Market, By Concentration

Liquid segment is aniticipated to hold over 85% share in the overall fruit concentrate puree industry in 2018. Positive applications outlook in many food & beverage segments such as baby foods, bakery & confectionery, marmalades/jams, smoothies & snack drinks, and other beverages driving segment growth. Factors such as enhanced shelf life, ease of handling and storage will support product application scope.

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Global Fruit Concentrate Puree Market, By Fruit Family

Exotic fruits is estimated to hold dominating share in the fruit concentrate puree industry in 2018. Ease in the availability of fresh fruits accompanied by consumer preferences for exotic flavored food & beverages will propel the industry share. Increasing demand for apple concentrate purees in pies, pastries, beverages, and other food applications owing to high nutritional content will propel segment growth. Surge in demand for sports drinks  among athletes for potassium, vitamins and dietary fibers content is expected to fuel demand for banana concentrates.

Global Fruit Concentrate Puree Market, By Application

Baby food products segment is anticipated to witness CAGR over 5.5% in terms of revenue by 2025. Increase in number of working women owing to changing lifestyle and urbanization resulted in improved demand for baby food products. Stringent government regulations and guidelines pertaining to chemicals and artificial ingredients application in several food products will provide a strong outlook for business expansion. For instance, as per the FDA guidelines in the U.S., infant formula manufacturers are required to notify the FDA regulatory bodies for approval before commercializing the product in the market.

Rapid growth in demand for crafted and artisanal alcoholic beverage is anticipated to propel fruit concentrate puree market size. Increase in number of microbreweries and rise in experiential drinking will propel the market share. Growing millennial alcoholic beverage consumption coupled with rising number of options in flavored alcoholic beverage such as fruit beer and cocktails will propel the industry share.

Global Fruit Concentrate Puree Market By Sector

Fruit concentrate puree market is expected to register highest growth in food service sector owing to increase in hotels, restaurants, catering industry, cafeteria, etc. Asia Pacific acquires the highest share in eating out owing to increased consumer spending. Coffee and tea shops along with quick service restaurants and fast food joints are expected to register highest growth followed by full-service restaurants and ice cream vendors. Increasing demand for exotic flavors with changing consumer preference among food and beverage manufactures will boost the fruit concentrate puree industry.

Global Fruit Concentrate Puree Market, By Region

Asia Pacific will register highest growth in fruit concentrate puree market owing to increasing population, rising disposable income and changing trends in food consumption. Increasing number of middle-class families will contribute significant share in industry expansion. Rising demand for prepared and packaged food by middle class and upper-class consumers will propel the food and beverage industry expansion. The surging usage of fruit concentrates in the production of several juice products for the natural enhancement of viscosity and smooth blend to the product will influence the industry growth.

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Competitive Market Share

Global fruit concentrate puree market is highly fragmented due to presence of large, medium, regional, national and multinational players operating comprehensively in the industry. Key industry players include Fénix S.A, AGRANA Beteiligungs AG, Dohler North America Inc, Dennick Fruitsource, LLC, Kerr Concentrates, Grünewald Fruchtsaft GmbH, Tree Top, Tianjin Kunyu International Co. Ltd., Uren Food Group. Major strategies adopted by the industry players include merger and acquisition, integration with stakeholders, geographical expansion and new product launch. For instance, in April 2019, Doehler North America Inc. acquired a majority of stake in Zumos Catalano Aragoneses S.A. This acquisition will broaden the product portfolio of the company and benefit the customers with more diverse offering which will increase the customer base of the company.

Global Fruit Concentrate Puree Industry Background

Robust growth in overall food and beverage industry owing to rising consumer spending and consumer awareness related to healthy eating will propel the fruit concentrate puree market in the forecasted period. Fruit concentrates puree find wide range of applications in various segments including bakery, confectionary, beverage, dairy and baby foods. Increasing disposable income, changing lifestyle, rising population are the key factors that will influence the growth in industry share.

Shifting consumer preferences for bakery products majorly in U.S. will boost the market for fruit concentrate puree market. Rising demand for healthy and nutritious foods will drive the market for fruit concentrate puree with no added sugars. Increasing health consciousness and rapid growth in infant and baby foods will propel the demand for fruit concentrate puree.

Authors: Kunal Ahuja, Tushar Malkani

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Premium Report Details

  • Base Year: 2018
  • Companies covered: 26
  • Tables & Figures: 852
  • Countries covered: 22
  • Pages: 500
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