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Fruit Concentrate Puree Market Size - By Product (With Sugar, No Added Sugar), By Concentration (Liquid, Powder), By Fruit Family (Berry, Citrus, Exotic, Orchard), By Application (Food, Beverage), Competitive Market Share & Forecast, 2023 – 2032

  • Report ID: GMI2041
  • Published Date: Nov 2023
  • Report Format: PDF

Fruit Concentrate Puree Market Size

Fruit Concentrate Puree Market is estimated to record over 6% CAGR during 2023 and 2032. The growth is attribute to the rising demand for natural and healthy food products. According to an article from the World Economic Forum, almost two-thirds (65%) of consumers prioritize ethical spending choices as a way to foster a healthy and sustainable lifestyle. Fruit concentrate puree, being a minimally processed form of fruit, appeals to consumers seeking nutritious and wholesome choices. The market benefits from the growing trend of clean-label products, where consumers prioritize food and beverages with minimal additives.

Fruit Concentrate Puree Market

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The food & beverage sector’s increasing utilization of fruit concentrate puree in various applications fuels market expansion. The product’s versatility makes it a sought-after ingredient in the production of juices, smoothies, baby food, and dairy products. Moreover, the convenience and extended shelf life of fruit concentrate purees contribute to their widespread adoption by food manufacturers.

Price fluctuations in raw materials, influenced by climate conditions and geopolitical factors, pose a challenge to market stability. The perishable nature of fresh fruits and the need for specialized processing equipment add to production costs. Stringent regulations on food safety and quality standards necessitate strategic planning by industry participants to mitigate risks and ensure the efficient product usage. Moreover, as consumer awareness regarding sustainability grows, there is an increasing demand for eco-friendly packaging solutions. The use of conventional packaging materials, such as single-use plastics, will act as a bottleneck for market players.

COVID-19 Impact

The fruit concentrate puree market experienced disruptions due to the COVID-19 pandemic. Supply chain challenges, including transportation restrictions and labor shortages, led to temporary setbacks in production and distribution. Fluctuating consumer purchasing patterns, influenced by lockdowns and economic uncertainties, affected demand. However, as consumers sought immune-boosting and convenience-oriented products, there was shift in preferences towards fruit concentrate purees. Adaptability and innovation in packaging and marketing strategies became crucial for industry players to navigate the evolving landscape and maintain stability.

Fruit Concentrate Puree Market Trends

There is a growing inclination towards exotic and tropical fruit flavors, reflecting consumers' adventurous palates and the desire for unique taste experiences. For instance, as per an article by Krishi Jagran, the popularity of exotic fruits is rapidly surging among Indians, with a remarkable 96% rise. While traditional favorites like bananas and apples maintain the stronghold, there is a notable shift toward the consumption of exotic and rare fruits such as kiwi, dragon, passion, and durian. Mango, passion fruit, and guava concentrates, among others, are gaining traction. This aligns with the broader trend of global flavor exploration in the food & beverage industry.

Furthermore, health and wellness considerations are driving a surge in demand for natural and organic fruit concentrate purees. ADM's report emphasizes that 55% of consumers worldwide actively search for product health claims tailored to their individual requirements. With consumers increasingly prioritizing clean-label products, there is a notable shift away from artificial additives and preservatives. Manufacturers are responding by offering organic and non-GMO options, tapping into the trend of conscious & nutritious consumption.  A more health-centric and transparent approach in product offerings will stimulate the market growth pace.

Fruit Concentrate Puree Market Analysis

The fruit concentrate puree with sugar segment is anticipated to experience 5.5% growth rate from 2023 to 2032, as sugar leads to flavor enhancement, and can be used in diverse applications.

  • Sugar is often added to fruit concentrate purees to enhance sweetness and overall flavor. It plays a crucial role in achieving a balanced taste profile, making the purees more palatable and appealing to consumers.
  • Fruit concentrate purees with sugar has numerous applications across various industries. Higher sugar concentrations are suitable for desserts, while lower sugar options cater to beverages, baby food, and other health-conscious product categories.

The liquid segment is expected to witness a robust growth rate, owing to a better preservation of natural flavors & ease of incorporation.

  • Liquid forms of fruit concentrate purees are easy to incorporate into different recipes and manufacturing processes. This ease of use makes them preferred by food and beverage manufacturers, facilitating efficient product development and production.
  • Liquid form enables preservation of natural flavors without the need for extensive processing. This appeals to consumers seeking products with minimal additives and a closer connection to the natural taste of fruits.

The exotic fruit segment will gain significant traction through 2025, attributed to the health & nutritional benefits and consumer appeal.

  • Exotic fruits, such as mango, passion fruit, guava, and dragon fruit, come with unique and tropical flavors. This diversification caters to consumer demands for novel taste experiences, enhancing the overall appeal of fruit concentrate puree products.
  • They are often perceived as having inherent health benefits, contributing to their popularity. These exotic fruit purees don the nutritional attributes associated with these fruits, appealing to health-conscious consumers seeking both flavor and wellness.

The baby food application of fruit concentrate puree will generate notable revenues and grow at 5.5% over 2023-2032, owing to the clean label trends, and the nutritious quality of product.

  • Fruit concentrate purees are commonly used in baby food formulations due to their natural sweetness and nutrient content. These purees provide essential vitamins and minerals, contributing to the nutritional needs of infants during the critical stages of growth and development.
  • They are perceived as minimally processed and free from artificial additives, meeting the demands of parents seeking wholesome and transparent baby food options.

Asia-Pacific fruit concentrate puree market share will grow substantially till 2032, driven by factors such as a growing population, rising disposable incomes, and increasing consumer awareness of healthy dietary choices. The region's diverse culinary preferences contribute to a demand for a wide range of fruit concentrate puree flavors. Additionally, the food & beverage industry is expanding, coupled with the popularity of natural and minimally processed products. These factors, along with the strict regulatory framework for food safety & quality will positively sway the industry dynamics in the APAC region.

Fruit Concentrate Puree Market Share

Archer Daniels Midland Company (ADM) employs strategic initiatives to strengthen its position in the fruit concentrate puree industry. The company focuses on product innovation, consistently introducing a diverse range of high-quality fruit concentrate purees to meet evolving consumer preferences. Strategic collaborations and partnerships, constant R&D efforts, along with focus on sustainability & eco-friendly practices make the company a popular name in the industry. Other such leaders include:

  • SVZ International B.V
  • Tree Top, Inc
  • Kerry Group
  • The Hain Celestial Group
  • SunOpta Inc
  • Symrise AG
  • Doehler Group

Fruit Concentrate Puree Market News

  • In May 2023, Ingredion Incorporated, a major provider of ingredient solutions for the food segment, earned recognition as one of the 2023 Top Regional Companies in the U.S. by Diversity Inc. This acknowledgment highlights Ingredion's commitment to diversity and inclusion, positioning it as an ideal workplace within the United States.
  • In May 2023, Tree Top Inc., a fruit cooperative owned by farmers, announced the completed commissioning for its new puree operations situated in Prosser, Washington. The revamped production facility, equipped with state-of-the-art machinery, strategically positions Tree Top's puree manufacturing closer to the primary fruit sources.

This fruit concentrate puree market research report include in-depth coverage of the industry with estimates & forecast in terms of volume in million kilo tons & revenue in USD billion from 2022 to 2032 for the following segments:

to Buy Section of this Report

By Product

  • With Sugar
  • No Added Sugar

By Concentration

  • Liquid
  • Powder

By Fruit Family

  • Berry
    • Raspberry
    • Blueberry
    • Strawberry 
  • Citrus
    • Orange
    • Lemon
  • Exotic
    • Banana
    • Apple
    • Mango
    • Melon
    • Pineapple
    • Coconut
    • Tomato
  • Orchard
    • Apricot
    • Pear
    • Peach

By Application

  • Food
    • Baby Food
    • Dairy
    • Frozen Products 
  • Beverage
    • Alcoholic beverage
    • Smoothies
    • Snack Drinks
    • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE


Authors: Kunal Ahuja, Tushar Malkani

Frequently Asked Questions (FAQ) :

The fruit concentrate puree Industry is estimated to record over 6% CAGR through 2032. This growth is attribute to the rising demand for natural and healthy food products.
The fruit concentrate puree with sugar segment is anticipated to experience 5.5% growth rate through 2032, as sugar addition leads to flavor enhancement, and can be used in diverse applications.
Asia-Pacific market for fruit concentrate puree will grow substantially throughout 2032, driven by factors such as a growing population, rising disposable incomes, and increasing consumer awareness of healthy dietary choices.
ADM, SVZ International B.V., Tree Top, Inc, Kerry Group, The Hain Celestial Group, SunOpta Inc, Symrise AG, and Doehler Group among others.

Fruit Concentrate Puree Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 26
  • Tables & Figures: 852
  • Countries covered: 22
  • Pages: 500
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