Frozen Bakery Market Size, By Recipe (Bread, Viennoiserie, Patisserie, Savory snacks), By Product (Ready-to-prove, Ready-to-bake, Fully baked), By End-User (Convenience stores, Hypermarkets & Supermarkets, Artisans bakers, Hotels, Restaurants, and Catering (HORECA), Bakery chains, Online Channels), Industry Analysis Report, Regional Outlook, End-user Development Potential, Price Trends, Competitive Market Share & Forecast, 2022 - 2030

Industry Overview

Frozen Bakery Market size was valued at more than USD 41 billion in 2021. Driven by the rising demand for convenience food amid hectic lifestyles, the industry is expected to register a CAGR of 6.7% from 2022 to 2030.
 

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Frozen foods have become an important part of the modern diet for today's busy millennials. Factors such as convenience, speed of preparation, easy product availability, and low costs have led to a surge in the demand for frozen, ready-to-eat food items. In addition, the rising consumption of fast-food items will push the frozen bakery market share. A simple proofer or oven is all that is required for frozen bakeries instead of a complex establishment with specialized equipment. Bread can also be baked only as needed or when it runs out during the day. Benefits such as lower waste production and reduced carbon footprint will encourage industrial bakeries to manufacture frozen dough or par-baked bakery products. 
 

Rising demand for convenience food products to primarily drive the global market growth

Advancements in food preparation methods have resulted in the expansion of the fast-food sector. The increasing number of convenience food restaurants for those who do not have time to prepare meals at home will drive the frozen bakery market growth. The rising popularity of the on-the-go eating concept also complements the growing consumption of convenient foods. As lifestyles become busier and more hectic, ready-to-eat meals will continue to be increasingly popular, strengthening the overall industry forecast.
 

Shift toward conventional freshly baked products may restrain the market growth

Most consumers prioritize freshness over price while purchasing bakery products, citing it as the most important factor. A fair percentage of the population believes packaged/frozen food is unhealthy and avoids ready-to-eat or precooked foods. This demographic increasingly gravitates toward freshly baked products, which may emerge as a major constraint for the market growth. To that end, retailers must make freshness a vital element of their value proposition, implementing strategies that appeal to customers.
 

Increasing product demand to manufacture savory snacks will drive the market outlook

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In terms of recipe, frozen bakery market is segmented into bread, viennoiserie, patisserie, savory snacks, and others. Growing sales of pizzas, biscuits, and savory snacks, including frozen bread and savory pastries, will drive the industry growth from savory snacks segment. Driven by the convenient availability of ready-to-eat products like biscuits and more, savory snacks segment was worth more than USD 5 billion in 2021. The segment size is expected to record a CAGR of 6.7% through 2030, as popular brands work to constantly introduce new products.
 

Extensive product adoption from cafes and restaurants to increase Ready-to-Bake frozen bakery industry share

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The ready-to-bake product segment is expected to account for 69.6% of the market share by 2030. Ready-to-bake products are highly adopted by supermarkets and food services such as cafes, since frozen dough and par-baking allow them to avoid hiring skilled bakers. Ready-to-bake frozen bakery items, such as cookies, cakes, pizza, and bread, require only a simple finishing bake and less proofing or baking times and are easy to use for untrained store personnel.
 

HORECA businesses to emerge as the prime end users of frozen bakery products

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Frozen bakery items are massively used in high-end restaurants and five-star hotels to improve food service and increase sales. Fine-tasting beverages are not the only factor that influences the success of establishments like premium coffee shops, as visitors expect an extensive menu with pastries and bakery products to suit all tastes. Increasing demand for varied menus and product combinations across hotels and catering establishments will drive the industry growth from HORECA segment. The Hotels, Restaurants, And Catering segment may register a CAGR of 6.4% through 2030 driven by product innovations brought about by prominent manufacturers.
 

Hectic lifestyles are pushing the product demand in North America

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The availability of precooked food items has grown substantially in North America as consumers often prefer ready-to-eat food items like cakes, doughnuts, and snacks. Furthermore, frozen, and chilled dough products are primary ingredients for local American food items such as pizzas, burgers, or doughnuts. Tight schedules and hectic lifestyles have contributed to the demand for convenience foods with a long shelf life, boosting the North America industry. With bread being one of the staple products of American diets, North America frozen bakery market size may cross USD 24 billion by 2030.
 

Capacity expansions to define the competitive landscape

The leading players in the competitive frozen bakery market landscape include Grupo Bimbo, Patagonia Artisan Bakers, Europastry, Conagra Brands General Mills, Don Maz SAS, Canada Bread Company, Kellogg Company, Vandemoortele, Associated British Foods Plc, Dr Oetker, and others. These companies are rapidly transforming the industry landscape through strategies such as product innovation, partnerships, investments in innovative food technologies, and the introduction of new product lines after meticulously analyzing consumer needs.
 

For instance, Grupo Bimbo invested USD 20.1 million in its San Fernando, Argentina, unit in 2018 to ramp up production by adding four new production lines to the plant's existing lines that produce bread. This has helped handle the production of precooked frozen baguettes for local consumption as well as export to Chile. The company increased its output to target new markets in Paraguay and Uruguay.
 

The Impact of COVID-19 on the frozen bakery market

The onset of COVID-19 negatively impacted the frozen bakery market. Loss of manpower at the industrial level, inconsistent material supply, lack of trade and logistic support, and vague consumption patterns resulted in the industry going through a setback. Restaurants and other food providers experienced significant changes as a result of social distancing. Many restaurants chose to close entirely for employee health and safety reasons. The sudden spurt in the takeout and delivery sector also resulted in a decline in demand for ready-to-eat food products. Nonetheless, with increased vaccination drives and an improved economic situation, the industry outlook is likely to remain positive through 2030.
 

The Frozen Bakery market report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD million from 2018 to 2030 for the following segments:

By Recipe

• Bread
• Viennoiserie
• Patisserie
• Savory snacks
• Others

By Product

• Ready-to-prove
• Ready-to-bake
• Fully baked

By End-User

• Convenience stores
• Hypermarkets & Supermarkets
• Artisans bakers
• Hotels, Restaurants, and Catering (HORECA)
• Bakery chains
• Online Channels

The above information is provided on a regional and country basis for the following:

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Spain
• Italy
• Poland
• Romania
• Austria
• Netherlands
• Switzerland

Asia Pacific

• China
• India
• Japan
• Australia
• Malaysia
• South Korea
• Thailand
• Indonesia
• Taiwan
• Philippines

Latin America

• Brazil
• Mexico
• Argentina
• Chile
• Colombia
• Peru

Middle East & Africa

• UAE
• Saudi Arabia
• South Africa
• Kuwait