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Frozen Bakery Additives Market Size - By Product (Flavors and Enhancers, Oxidizing Agents, Colorants, Enzymes, Reducing Agents, Leavening Agents, Emulsifiers, Application, Industry Analysis Report, Regional Outlook, Application Potential, & Forecast, 2023-2032

  • Report ID: GMI1280
  • Published Date: Nov 2023
  • Report Format: PDF

Frozen Bakery Additives Market Size

Frozen Bakery Additives Market size is estimated to record a CAGR of over 6% from 2023 to 2032. Changing consumer lifestyles and urbanization have led to an increased demand for convenient, ready-to-bake frozen bakery products. According to Food Industry Association’s (FMI) 2022 report, less desirability towards cooking is the reason for 40% of restaurant-goers' for eating outside. These products provide consumers with the flexibility to enjoy freshly baked goods without the need for time-consuming preparation, making them highly popular in today's fast-paced world.

Frozen Bakery Additives Market

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The rising popularity of premium and specialty bakery products is also contributing to frozen bakery additives market expansion. Consumers are increasingly seeking unique and indulgent frozen bakery offerings, such as artisanal bread, gourmet pastries, and gluten-free options. As per a survey conducted by Barry Callebaut, a leading manufacturer of high-quality chocolate & cocoa products, 74% of consumers enjoy trying new flavors of baked goods. Additives play a crucial role in maintaining the quality and consistency of these specialty products, making it a preferred ingredient for manufacturers.

Regulatory challenges pose a significant hurdle, as additives are subject to evolving regulations, and manufacturers must navigate a complex landscape to ensure compliance while meeting consumer demands for clean labels and minimal additives. Additionally, consumer concerns about the health and nutritional aspects of processed foods are pushing the demand for additive-free and more natural frozen bakery products.


According to a report published by International Food Information Council in 2022, the most common diets or eating patterns last year included clean eating (16%), mindful eating (14%), calorie counting (13%), and plant-based (12%) which showcases an increased inclination towards healthy alternatives.  This shift in consumer preferences, coupled with the need for transparent labeling, is restraining the market growth.

COVID-19 Impact

During the initial days of COVID-19 pandemic, lockdowns and increased at-home consumption led to a surge in demand for frozen bakery products, boosting the frozen bakery additives market. However, the disruption of supply chains, logistical challenges, and economic uncertainties have presented hurdles. Additionally, the pandemic highlighted consumer preferences for clean-label and healthier bakery items, leading to a growing demand for additives that align with these preferences. Identifying these challenges and turning then into opportunities by developing products aligned with evolved consumer preferences has become a key focus for manufacturers, shaping the industry dynamics.

Frozen Bakery Additives Market Trends

The frozen bakery additives industry is evolving in response to several notable trends including the growing demand for clean-label additives with consumers opting for natural and minimally processed foods. This has led to the development and utilization of additives derived from natural sources, such as enzymes and plant-based emulsifiers, to maintain product quality.

Additionally, there is a growing emphasis on fortified and functional frozen bakery products. With health-conscious consumers looking for added nutritional benefits, additives are being used to fortify products with vitamins, minerals, fiber, and other functional ingredients to create bakery items that offer more than just taste and convenience. According to a report published by the International Food Information Council in 2023, 74% Americans believe their food and beverages intake have a significant or moderate impact on their overall mental and emotional well-being.

Another significant trend is the expansion of specialty and artisanal frozen bakery products. Manufacturers are developing specialty additives that enhance the taste and texture of artisanal bread, gluten-free products, and gourmet pastries. The focus on catering to the evolving taste preferences of consumers who are willing to pay a premium for unique and indulgent frozen bakery items will stimulate the industry growth through 2032.  

Frozen Bakery Additives Market Analysis

Frozen bakery colorants segment is projected to witness gains at over 5% through 2032, owing to its increasing usage in enhancement of aesthetic appeal of the product.

  • The growing consumer preference for clean-label and natural ingredients has led to the development of natural colorants and alternatives.
  • Bakery food colorants have also witnessed advancements in response to specific dietary preferences and cultural influences. For instance, natural colorants like beet juice extract or turmeric are used to cater to vegan and vegetarian consumers, meeting their inclination for plant-based ingredients.

The frozen bread application of frozen bakery additives market will record more than 5% CAGR till 2032, as additives are important in enhancing the quality and characteristics of frozen bread products.

  • They assist in preserving the moisture content of the bread during freezing and subsequent thawing, resulting in a product that remains soft, with a pleasing crumb structure. This texture enhancement not only ensures consumer satisfaction but also extends the shelf life of the frozen bread.
  • By minimizing the retrogradation of starch molecules, these additives contribute to the extended freshness of the product. This enhanced shelf stability is particularly important for manufacturers and retailers, allowing for longer storage and distribution periods.

Europe frozen bakery additives market size will expand at over 5.5% CAGR between 2023 and 2032, with its sophisticated and diverse consumer base. Europe's fondness for traditional and artisanal bread, pastries, and baked goods is drives the demand for frozen bakery products. The additives maintain the quality and taste of these items throughout freezing and reheating processes.

Also, the region’s stringent food safety regulations and quality standards have propelled the adoption of additives as manufacturers strive to meet these requirements and deliver high-quality products. The growing trend toward clean-label and natural ingredients is influencing the development and utilization of additives that cater to consumers' demands for healthier and more transparent frozen bakery items, positively swaying the region market outlook.

Frozen Bakery Additives Market Share

A key player in the frozen bakery additives industry, has implemented a range of growth strategies. The company focuses on innovation, consistently developing new additives to cater to evolving consumer preferences and demands. Collaborations with research institutions and investments in R&D have led to new launched. Additionally, Puratos emphasizes sustainability and ethical sourcing, aligning with the growing interest in eco-friendly practices and clean-label solutions, which have contributed to the company's strong market presence. Other notable players in the market are:

  • Cargill
  • Color House
  • DuPont de Nemours, Inc.
  • Kerry Group
  • Associated British Foods Plc.
  • Novozymes A/S
  • Brenntag AG

Frozen Bakery Additives Industry News

  • In September 2023, General Mills hinted on its plans to come up with a new baking mixes plant in India. The facility will fulfill the demand for Pillsbury baking mixes for the Indian market and is expected to be fully-functional by August 2024.

In December 2022, Europastry acquired Dawn Foods' frozen bakery manufacturing business in Europe, Africa, the Middle East, Asia, and the Pacific (AMEAP), including facilities in the Netherlands and the UK, along with customer relationships in the region. The move is a significant expansion in Europastry's presence and capabilities within this extensive geographical scope.

The frozen bakery additives market research report include in-depth coverage of the industry with estimates & forecast in terms of volume in million kilo tons & revenue in USD billion from 2022 to 2032 for the following segments:

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Market, By Product

  • Flavor & Enhancer
  • Oxidizing Agents
  • Colorants
  • Enzymes
  • Reducing Agents
  • Leavening Agents
  • Emulsifiers

Market, By Application

  • Frozen Bread
  • Frozen Biscuits & Cookies
  • Frozen Cake & Pastry
  • Frozen Pizza crust
  • Frozen Dough

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE



Authors: Kunal Ahuja, Sarita Bayas

Frequently Asked Questions (FAQ) :

The market of frozen bakery additives is poised to witness 6% CAGR through 2032, owing to the changing consumer lifestyles and urbanization that have led to an increased demand for convenient, ready-to-bake frozen bakery products.
Frozen bakery colorants segment is set to grow at 5% CAGR during 2023-2032, due to its increasing usage in enhancement of aesthetic appeal of the product.
Europe market size will expand at over 5.5% CAGR till 2032, with its sophisticated and diverse consumer base. Europe's fondness for traditional and artisanal bread, pastries, and baked goods is drives the demand for frozen bakery products.
Puratos, Cargill, Color House, DuPont de Nemours, Inc., Kerry Group, Associated British Foods plc, Novozymes A/S, and Brenntag AG.

Frozen Bakery Additives Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 536
  • Countries covered: 23
  • Pages: 300
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