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Fresh Vegetables Market Size - By Vegetable Type (Leafy Greens, Cruciferous Vegetables, Root Vegetables, Allium Vegetables, Solanaceous Vegetables, Legumes, Cucurbitaceous Vegetables), End-use, Distribution Channel, Regional Outlook & Forecast, 2024 – 2032

  • Report ID: GMI6860
  • Published Date: Oct 2023
  • Report Format: PDF

Fresh Vegetables Market Size

Fresh Vegetables Market size was valued at USD 693.1 billion in 2023 and is estimated to grow at a CAGR of 3.3% between 2024 and 2032. Growing awareness of the health benefits of fresh vegetables, including vitamins, minerals, antioxidants, and fiber, drives consumer interest in incorporating more vegetables into their diets. The rise of vegetarianism, veganism, and flexitarian diets has expanded the market for fresh vegetables, as individuals seek plant-based alternatives.


Fresh Vegetables Market

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The demand for organic and non-genetically modified organism (non-GMO) vegetables is driven by consumers who prioritize food safety, reduced pesticide exposure, and environmentally friendly farming practices. Organic vegetables are perceived as healthier and more eco-conscious choices.


Fresh vegetables are highly dependent on seasonal factors like weather conditions and temperature. Agriculture is susceptible to pests and diseases that can affect crop yields and quality. Agriculture is susceptible to pests and diseases that can affect crop yields and quality. Thus, the risks associated with fresh vegetables may drive down the acceptance rate, further hampering the business growth.


COVID-19 Impact

Lockdowns, travel restrictions, and labor shortages disrupted supply chains, affecting the production, distribution, and transportation of fresh vegetables. This disruption led to delays in getting produce to fresh vegetables market. Thus, the reduced number of COVID-19 cases and implementation of subsequent strategies by government and non-government organizations is set to drive the market growth.


Fresh Vegetables Market Trends

Growing consumer awareness of health and environmental concerns has boosted demand for organic and sustainably grown vegetables. Farmers are adopting practices that reduce pesticide use, promote soil health, and conserve water. The farm-to-table movement continues to gain momentum, with consumers seeking locally sourced, seasonal vegetables. Restaurants and retailers are partnering with local farmers to provide fresh, regionally grown produce.


Fresh Vegetables Market Analysis

Fresh Vegetables Market Size, By Vegetables Type, 2021 - 2032 (USD Billion)

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The fresh vegetables market leafy greens held over USD 162.5 billion revenue in 2022. Leafy greens are rich in vitamins, minerals, and antioxidants, making them popular among health-conscious consumers.


Fresh Vegetables Market Revenue Share, By End-use, (2022)

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The household consumption accounted for 60% of the fresh vegetables market share in 2022. Health-conscious consumers prioritize fresh vegetables as a source of essential vitamins, minerals, and fiber.


The fresh vegetables market from retail stores segment is anticipated to expand at 3.3% CAGR through 2032. Consumers appreciate the convenience of one-stop shopping for groceries, including fresh vegetables.


U.S. Fresh Vegetables Market Size, 2020- 2032 (USD Billion)

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U.S. fresh vegetables market size dominated around USD 195 billion in 2022. Consumers in North America are increasingly health-conscious, seeking fresh vegetables as a source of essential vitamins, minerals, fiber, and antioxidants.

Fresh Vegetables Market Share

Some of the major companies operating in the fresh vegetables market are:

  • Dole Food Company, Inc.
  • Fresh Del Monte Produce Inc.
  • The Kraft Heinz Company
  • Conagra Brands, Inc.
  • Taylor Farms
  • Calavo Growers, Inc.
  • Nestlé S.A.
  • Ardo Group
  • Bonduelle Group
  • Green Giant (a subsidiary of B&G Foods)
  • Mann Packing Company
  • Church Brothers Farms
  • SunFed
  • Lipman Family Farms
  • Grimmway Farms

These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.

Fresh Vegetables Industry News:

  • In June 2023, FreshPoint Inc. acquired BIX Produce to expand its customer base, offer freshly cut items, and promote its specialty offerings to consumers in untouched regions.
  • In January 2023, Dole plc sold its Fresh Vegetables Division to Fresh Express Incorporated for innovation, efficiency, and food safety and with a view to improve their future offerings and services.

This fresh vegetables market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Billion & Kilo Tons from 2018 to 2032, for the following segments:

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Market, By Vegetable type

  • Leafy Greens   
    • Lettuce
    • Spinach
    • Kale
    • Swiss Chard
    • Others 
  • Cruciferous Vegetables
    • Broccoli
    • Cauliflower
    • Cabbage
    • Brussels Sprouts
    • Others
  • Root Vegetables
    • Carrots
    • Potatoes
    • Beets
    • Radishes
    • Others
  • Allium Vegetables
    • Onions
    • Garlic
    • Leeks
    • Shallots
    • Others
  • Solanaceous Vegetables
    • Tomatoes
    • Peppers
    • Eggplants
    • Potatoes
    • Others
  • Legumes
    • Peas
    • Beans
    • Lentils
    • Others
  • Cucurbitaceous Vegetables
    • Cucumbers
    • Zucchinis
    • Pumpkins
    • Melons
    • Others
  • Other
    • Corn
    • Asparagus
    • Artichokes
    • Others

Market, By End-use

  • Household Consumption
  • Food Processing
  • Foodservice
  • Other End-Uses

Market, By Distribution Channel

  • Retail Stores
  • Online Retailing
  • Farmers' Markets
  • Specialty Stores
  • Foodservice Providers
  • Wholesale Markets

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
    • Malaysia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Egypt


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of fresh vegetables reached USD 693.1 billion in 2023 and is set to record USD 890.2 billion by the end of 2032, due to the surging awareness of the health benefits including vitamins, minerals, antioxidants, and fibers.
The leafy greens segment exceeded USD 162.5 billion revenue in 2022, owing to rich content of vitamins, minerals, and antioxidants.
U.S. market size was valued at USD 195 billion in 2022, due to the increasingly health-conscious population seeking fresh vegetables as a source of essential vitamins, minerals, fiber, and antioxidants.
Some of the major market players are Dole Food Company, Inc., Fresh Del Monte Produce Inc., The Kraft Heinz Company, and Conagra Brands.

Fresh Vegetables Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 14
  • Tables & Figures: 191
  • Countries covered: 20
  • Pages: 150
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