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Fitness App Market – By Type, Platform, Device, Gender, Service - Global Forecast 2024 – 2032
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Fitness App Market
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Premium Report Details
Base Year: 2023
Companies covered: 15
Tables & Figures: 237
Countries covered: 22
Pages: 168
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Fitness App Market Size
The global fitness app market size was valued at approximately USD 16.1 billion in 2023 and is projected to grow at a CAGR of 17.9% from 2024 to 2032. A fitness app is a software application designed to help the individuals to maintain their health by using tools and resources for exercise, diet and overall physical activity tracking. These apps are accessible on smartphones, tablets, and other wearable devices, proposing a variety of features.
The rising incidence of chronic disorders such as cardiovascular diseases, obesity, diabetes significantly escalates the growth of the market. For instance, as per data from the World Health Organization (WHO), in 2022, one in eight people suffered from obesity globally. Further, 2.5 billion adults aged 18 and above suffered from being overweight, were as 890 million cases classified as obese. Additionally, 37 million children below the age of five were overweight. Thus, these conditions require lifestyle modifications, which includes diet changes, exercise, fitness app such as diet and nutrition apps, which is estimated to reach USD 1.3 billion by 2032, and activity tracking app which provide an accessible and efficient solution for managing and preventing such disorders.
Further, they also provide personalized workout plans, nutrition tracking, and health monitoring features that helps users adhere to healthier lifestyles. Thus, this growing awareness of the benefits of good health management, promoting individuals to use fitness app is contributing to the market growth. Moreover, increasing awareness towards fitness activities, availability of advanced features in the fitness apps, and integration of fitness apps with wearable devices, are also the key factors contributing to the market growth.
Fitness App Market Trends
The increasing awareness of the importance of physical fitness and overall wellness is growing among the population. As people are becoming more conscious towards their physical health, and as a result they are moving towards the use of fitness apps for help and support.
Fitness App Market Analysis
Based on type, the market is divided into exercise and weight loss, diet and nutrition, and activity tracking. The exercise and weight loss segment of the market is forecasted to reach USD 45.8 billion by 2032 from USD 4.3 billion in 2023.
Based on platform, the fitness app market is bifurcated into android, iOS, and other platforms. The android segment accounted for a market share of 59.5% in 2023.
Based on device, the fitness app market is bifurcated into smartphones, tablets, and wearable devices. The smartphones segment accounted for USD 9.8 billion in 2023.
Based on gender, the fitness app market is bifurcated into male and female. The male segment accounted for USD 9.4 billion in 2023.
Based on service, the fitness app market is bifurcated into subscription based and non-subscription based. The subscription-based segment accounted for USD 10.8 billion in 2023.
The North America region accounted for USD 7.2 billion in 2023. Further, by 2032, the U.S. fitness app market is set to hit a valuation of USD 29.8 billion.
Europe: Anticipate significant growth in the UK's fitness app market from 2024 to 2032.
Asia Pacific: Japan's fitness app market is poised for substantial growth between 2024 and 2032.
Middle East and Africa: Expect noteworthy growth in Saudi Arabia's fitness app market from 2024 to 2032.
Fitness App Market Share
In the highly fragmented market, global top players and smaller firms vie for dominance. The key players account for approximately 15% of the market amongst which Fitbit, Inc., MyFitnessPal, Inc., Under Armour, Inc., Nike, Inc, and adidas AG rank in the top five players. With every firm introducing new apps and using advanced technologies, modernization is extremely important. Leading players are driving innovation and providing substantial R&D funding to support in order to capitalize on it. Furthermore, they are also depended on strategic collaboration, mergers, acquisitions, to strengthen their position the market. This dynamic landscape escalates the swift evolution and improvements in fitness apps, satisfying the diverse needs of consumers worldwide.
Fitness App Market Companies
Some of the eminent market participants operating in the fitness app industry include:
Fitness App Industry News:
The fitness app market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:
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Market, By Type
Market, By Platform
Market, By Device
Market, By Gender
Market, By Service
The above information is provided for the following regions and countries: