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Financial Advisory Services Market Size & Share 2023 to 2032

Market Size by Service Type, Asset Class, Organization Size, End User, Forecast.

Report ID: GMI7312
   |
Published Date: November 2023
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Report Format: PDF

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Financial Advisory Services Market Size

The global financial advisory services market size was valued at USD 85.1 billion in 2022 and is projected to grow at a CAGR of over 5.5% between 2023 and 2032. The rising investments in AI are significantly boosting market growth. AI technologies enable sophisticated data analysis, predictive analytics, and personalized financial insights. These advancements streamline advisory processes, facilitating more accurate risk assessments, tailored investment strategies, and automated portfolio management.

Financial Advisory Services Market Key Takeaways

Market Size & Growth

  • 2022 Market Size: USD 85.1 Billion
  • 2032 Forecast Market Size: USD 146.8 Billion
  • CAGR (2023–2032): 5.5%

Key Market Drivers

  • Increasing demand for financial advisory services by SME and high-net-worth individuals.
  • Rising demand for alternative investments.
  • Growing awareness about financial planning.
  • Worldwide financial advisory firms are shifting toward digital channels.

Challenges

  • High level of services and generation of superior return on investments.
  • Building and maintaining long-term relationship.

For instance, in September 2023, Research & Ranking launched AI-driven financial mentors, Vasu and Vidya, with the aim to democratize finance by simplifying complex concepts for a wider audience. Using AI, the company aims to enhance financial literacy across India, making intricate financial principles more accessible and understandable for individuals seeking comprehensive financial education.

 

The global shift of financial advisory firms to digital channels is expanding the financial advisory services industry. Increased accessibility through digital platforms offers wider outreach, improved client engagement, and cost-effective services. This garners the attention of new clients and enhances the overall efficiency & reach of financial advisory services, driving market growth.
 

For instance, in February 2023, Wells Fargo launched the LifeSync digital platform (exclusive to wealth and investment management clients), which offers real-time goal tracking, financial metric monitoring, tailored content, and direct links to financial advisors. The comprehensive platform empowers clients with personalized insights, enhancing financial oversight and facilitating seamless communication with the advisors.
 

Achieving consistently high service levels for diverse clients and producing superior investment returns in varying market conditions can be challenging. This requires constant vigilance, market acumen, and adapting to dynamic financial landscapes. It leads to the challenge of sustaining excellence and ensuring consistent returns across diverse investment portfolios amidst the changing market conditions and client expectations.
 

Financial Advisory Services Market

Financial Advisory Services Market Trends

Personalization in financial advisory services signifies a shift toward crafting individualized financial solutions. Clients seek tailored advice that aligns with their unique financial goals, risk tolerance, and preferences. Financial advisors employ data-driven insights and technology to create personalized investment strategies, offering a more focused approach. This trend ensures that services are precisely aligned with each client's specific circumstances, improving satisfaction, engagement, and the effectiveness of financial planning.
 

The rising adoption of robo-advisors reflects the increasing reliance on algorithm-driven advisory services in the financial market. Robo-advisors leverage algorithms to offer automated & cost-effective investment advice, asset allocation, and portfolio management. This trend caters to tech-savvy investors seeking low-cost solutions. It provides efficient & accessible investment guidance while simplifying the investment process. It also appeals to a broader demographic and is reshaping the delivery of financial advisory services.
 

Financial Advisory Services Market Analysis

Financial Advisory Services Market, By Service Type, 2021 – 2032, (USD Billion)

Based on service type, the investment advisory segment is set to witness 5% CAGR during the forecast period, due to the evolving investor needs as well as a shifting industry landscape. Increased complexities in investment options and the evolving financial markets drive the demand for specialized advice. Investors seek tailored guidance for their portfolios, retirement planning, and risk management. The rising demand for specialized & diversified investment strategies and the quest for higher returns in dynamic markets are propelling segment growth.
 

Financial Advisory Services Market Share, By End User, 2022

Based on organization size, the financial advisory services market size of large enterprises segment held over USD 45 billion in 2022. With a substantial market presence and diverse financial requirements, larger enterprises are inclined toward seeking specialized financial advisory services to optimize cash flow, risk management, and financial growth strategies, fueling segment growth.
 

For instance, in September 2023, Morgan Stanley launched an AI-powered assistant to aid financial advisers and their support teams. This technology will provide cognitive assistance, leveraging AI to streamline processes, improve decision-making, and enhance the overall operational efficiency within the market.  
 

U.S. Financial Advisory Services Market Revenue, 2021 -2032, (USD Billion)

North America financial advisory services industry accounted for 40% of the revenue share in 2022. The region hosts many high-net-worth individuals and corporations with intricate financial needs, which drives the demand for sophisticated financial advice & investment strategies. For instance, in April 2023, Kroll launched a property insurance valuation platform to help clients better navigate economic volatility. The platform helps clients navigate economic volatility by delivering comprehensive, timely, and expert-driven insights for property insurance valuation.
 

Financial Advisory Services Market Share

Morgan Stanley and UBS Group AG are dominant in financial advisory services due to their extensive global presence, robust financial expertise, and comprehensive service offerings. Both firms possess a strong track record in investment banking, wealth management, and strategic advisory services, attracting clients through their established reputations, innovative solutions, and a vast network of skilled professionals, securing their positions as industry leaders.
 

Financial Advisory Services Market Companies

Major companies operating in the financial advisory services industry are:

  • Ameriprise Financial
  • Bank of America Merrill Lynch
  • BlackRock
  • Charles Schwab
  • Citigroup Inc.
  • Goldman Sachs
  • JPMorgan Chase & Co.
  • Morgan Stanley
  • UBS Group AG
  • Wells Fargo Advisors
     

Financial Advisory Services Industry News

  • In October 2023, Unchained, a Bitcoin financial service provider, launched the service, Sound Advisory. This platform offers registered investment advisor services specifically tailored for those looking to integrate Bitcoin investments, providing expert guidance and strategies for incorporating cryptocurrency into their investment portfolios.
     

The financial advisory services market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

Market, By Service Type

  • Investment advisory
  • Tax planning
  • Financial planning
  • Risk management
  • Business & corporate finance
  • Wealth management
  • Others

Market, By Asset Class

  • Equities
  • Fixed income
  • Real estate
  • Alternative investments
  • Commodities
  • Others

Market, By Organization Size

  • SMEs
  • Large enterprises

Market, By End Use

  • Healthcare
  • E-commerce & retail
  • BFSI
  • IT & telecom
  • Manufacturing
  • Transportation & logistics
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Nordics 
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Southeast Asia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • UAE
    • South Africa
    • Saudi Arabia  

 

Authors:  Preeti Wadhwani, Aishvarya Ambekar

Research methodology, data sources & validation process

This report draws on a structured research process built around direct industry conversations, proprietary modelling, and rigorous cross-validation and not just desk research.

Our 6-step research process

  1. 1. Research design & analyst oversight

    At GMI, our research methodology is built on a foundation of human expertise, rigorous validation, and complete transparency. Every insight, trend analysis, and forecast in our reports is developed by experienced analysts who understand the nuances of your market.

    Our approach integrates extensive primary research through direct engagement with industry participants and experts, complemented by comprehensive secondary research from verified global sources. We apply quantified impact analysis to deliver dependable forecasts, while maintaining complete traceability from original data sources to final insights.

  2. 2. Primary research

    Primary research forms the backbone of our methodology, contributing nearly 80% to overall insights. It involves direct engagement with industry participants to ensure accuracy and depth in analysis. Our structured interview program covers regional and global markets, with inputs from C-suite executives, directors, and subject matter experts. These interactions provide strategic, operational, and technical perspectives, enabling well-rounded insights and reliable market forecasts.

  3. 3. Data mining & market analysis

    Data mining is a key part of our research process, contributing nearly 20% to the overall methodology. It involves analysing market structure, identifying industry trends, and assessing macroeconomic factors through revenue share analysis of major players. Relevant data is collected from both paid and unpaid sources to build a reliable database. This information is then integrated to support primary research and market sizing, with validation from key stakeholders such as distributors, manufacturers, and associations.

  4. 4. Market sizing

    Our market sizing is built on a bottom-up approach, starting with company revenue data gathered directly through primary interviews, alongside production volume figures from manufacturers and installation or deployment statistics. These inputs are then pieced together across regional markets to arrive at a global estimate that stays grounded in actual industry activity.

  5. 5. Forecast model & key assumptions

    Every forecast includes explicit documentation of:

    • ✓ Key growth drivers and their assumed impact

    • ✓ Restraining factors and mitigation scenarios

    • ✓ Regulatory assumptions and policy change risk

    • ✓ Technology adoption curve parameter

    • ✓ Macroeconomic assumptions (GDP growth, inflation, currency)

    • ✓ Competitive dynamics and market entry/exit expectations

  6. 6. Validation & quality assurance

    The final stages involve human validation, where domain experts manually review filtered data to identify nuances and contextual errors that automated systems might miss. This expert review adds a critical layer of quality assurance, ensuring data aligns with research objectives and domain-specific standards.

    Our triple-layer validation process ensures maximum data reliability:

    • ✓ Statistical Validation

    • ✓ Expert Validation

    • ✓ Market Reality Check

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Verified data sources

  • Trade publications

    Security & defense sector journals and trade press

  • Industry databases

    Proprietary and third-party market databases

  • Regulatory filings

    Government procurement records and policy documents

  • Academic research

    University studies and specialist institution reports

  • Company reports

    Annual reports, investor presentations, and filings

  • Expert interviews

    C-suite, procurement leads, and technical specialists

  • GMI archive

    13,000+ published studies across 30+ industry verticals

  • Trade data

    Import/export volumes, HS codes, and customs records

Parameters studied & evaluated

Every data point in this report is validated through primary interviews, true bottom-up modelling, and rigorous cross-checks. Read about our research process →

Frequently Asked Question(FAQ) :
How big is financial advisory services market?
The market size of financial advisory services reached USD 85.1 billion in 2022 and is set to grow at a CAGR of over 5.5% between 2023 and 2032, favored by the rising investments in AI.
How are large enterprises influencing financial advisory services industry dynamics?
The large enterprises segment was valued at over USD 45 billion in 2022, as these organizations have a strong position and diverse financial requirements, thus seeking specialized financial advisory services to optimize cash flow, risk management, and financial growth strategies.
What factors are fueling the growth of North America financial advisory services market?
North America held a dominant market share of over 40% in 2022 and maintain the position as the region hosts a large number of high-net-worth individuals and corporations with intricate financial needs, which drives the demand for sophisticated financial advice & investment strategies.
Who are the main financial advisory service providers?
Ameriprise Financial, Bank of America Merrill Lynch, BlackRock, Charles Schwab, Citigroup Inc., Goldman Sachs, JPMorgan Chase & Co., Morgan Stanley, UBS Group AG, and Wells Fargo Advisors.
Financial Advisory Services Market Scope
  • Financial Advisory Services Market Size

  • Financial Advisory Services Market Trends

  • Financial Advisory Services Market Analysis

  • Financial Advisory Services Market Share

Authors:  Preeti Wadhwani, Aishvarya Ambekar
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Premium Report Details:

Base Year: 2022

Companies Profiled: 15

Tables & Figures: 348

Countries Covered: 21

Pages: 261

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