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Based on deployment model, the cloud segment held around 40% of the market share in 2022. Cloud services that facilitate code-free application connections are driving the adoption of cloud deployment models in the market. These services enable businesses to integrate applications seamlessly, bypassing the need for complex coding. For instance, in July 2023, Google unveiled Google Cloud’s Application Integration, an Integration Platform as a Service (iPaaS) that enables users to visually connect their applications without coding. This cloud-native product allows customers to automate business processes by effortlessly linking any application, whether in-house or third-party SaaS, through straightforward point-and-click configurations.
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Based on organization size, the large enterprises segment recorded more than 65% of the enterprise application integration market share in 2022, due to their intricate IT setups. Scalable solutions accommodate growth, ensuring flexibility and adaptability to expanding operations. Real-time data synchronization is crucial for enterprises with diverse departments and systems, promoting cohesive information exchange. Integrated applications streamline workflows, boosting operational efficiency and enhancing customer experiences. Compliance with regulations and successful mergers are also facilitated by enterprise application integration, thereby offering competitive advantages. Technological innovations such as AI-driven integration further attract large enterprises seeking efficient and advanced integration solutions.
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North America enterprise application integration market accounted for 30% of revenue share in 2022. The widespread adoption of cloud computing is a significant factor propelling the market in North America. Cloud-based applications offer flexibility, scalability, and accessibility, making them essential for businesses. Enterprise application integration solutions are crucial in integrating these cloud-based systems with existing on-premises applications, ensuring seamless data exchange & cohesive workflows. As more organizations migrate to cloud environments, the demand for enterprise application integration solutions continues to rise, thereby driving innovation in the integration market to meet the evolving needs of businesses in North America.