Embedded Finance Market Size

Embedded Finance Market Size

The global embedded finance market size was valued at USD 104.8 billion in 2024 and is projected to grow at a CAGR of 23.3% between 2025 and 2034. The rapid adoption of digital payments across consumer and business segments is driving the growth of embedded finance. Consumers now expect integrated payment solutions in everyday activities, prompting businesses to embed financial services into their platforms.

For instance, according to Federal Reserve, in 2023, general-purpose (GP) card payments recorded 153.3 billion transactions, amounting to USD 9.76 trillion across the U.S. From 2021 to 2022, transaction volumes grew by 6%, while value increased by 10.5%, sustaining consistent growth. The widespread use of mobile wallets, contactless payments, and increasing digital transaction adoption across demographics has created a conducive environment for embedded finance.
 

Advancements in Banking-as-a-Service (BaaS) platforms have lowered entry barriers for non-financial companies to offer financial services. These platforms provide ready-to-use infrastructure, compliance frameworks, and APIs, enabling businesses to integrate financial services without building infrastructure from scratch. This accessibility has made embedded finance a viable option for companies of all sizes.