Home > Automotive > Mobility > Recreational Vehicles > Electric UTV Market

Electric UTV Market Size - By Power Range (Below 10 kW, 10-30 kW, Above 30 kW), By Application (Utility, Sports, Recreation, Military), By Price (Below USD 20,000, USD 20,000-30,000, Above USD 30,000) & Forecast 2024 - 2032

  • Report ID: GMI5500
  • Published Date: Feb 2024
  • Report Format: PDF

Electric UTV Market Size

Electric Utility Terrain Vehicle Market size was valued at USD 41.8 million in 2023 and is anticipated to register a CAGR of over 19% between 2024 and 2032. The market is expected to witness significant growth as various countries are investing in electric UV manufacturing companies. For instance, in September 2022, European Investment Bank (EIB) invested USD14.1 million in EVUM Motors to fuel its development of electric commercial vehicles and facilitate its expansion across Europe.

Electric Utility Terrain Vehicle Market

The company secured an additional USD 8.5 million from new investors. Such investments support the development of more efficient, reliable, and cost-effective electric UTVs, making them increasingly attractive to consumers and businesses seeking cleaner, sustainable alternatives to traditional gasoline-powered vehicles.

The growing e-commerce sector is boosting the demand for electric UTVs by necessitating efficient last-mile delivery solutions. Electric UTVs offer eco-friendly transportation for goods and personnel in warehouse facilities, urban areas, and off-road environments. According to the International Trade Administration, the global B2C ecommerce revenue is estimated to grow to USD 5.5. trillion by 2027 at a steady 14.4% CAGR. India, Argentina, and Brazil will be among the fastest-growing e-commerce markets globally. As e-commerce companies aim for sustainability and cost-effectiveness, the adoption of electric UTVs is poised to accelerate to meet the evolving industry needs.

High upfront and maintenance costs pose significant challenges in the electric UTV market, deterring potential buyers. Electric UTVs typically have a higher initial purchase price compared to their gasoline counterparts, making them less accessible, especially for budget-conscious consumers. Maintenance expenses for electric UTVs including battery replacements and specialized servicing can be considerable, impacting the overall cost of ownership and limiting adoption in certain market segments.

Electric UTV Market Trends

The rapid technological advancements in electric UTVs are leading to innovative battery technologies, improved motor efficiency, and enhanced vehicle design. As a result, electric UTVs offer improved performance including higher power output, increased energy efficiency, and longer-range capabilities. For instance, in November 2023, Landmaster introduced the 2024 Industry Pro UTVs with customizable speed options of 15 or 24 miles per hour. Partnering with Vanguard Motors, Timken Motors, and Shaeffer Transmissions, the company emphasizes performance and reliability. This collaboration ensures high-quality components, enhancing the UTV's durability and efficiency for various applications in the electric utility terrain vehicle market.

The integration of connectivity and telematics into electric UTVs represents a significant trend in the industry. By incorporating these technologies, users can remotely monitor, diagnose, and manage electric UTVs, leading to enhanced operational efficiency and safety. Fleet managers can track vehicle performance, optimize routes, and schedule maintenance tasks in real-time, resulting in improved productivity and reduced downtime. Additionally, telematics systems enable proactive troubleshooting and emergency response, further enhancing overall vehicle reliability and user safety.

Electric UTV Market Analysis

Electric UTV Market Size, By Power Range, 2022-2032 (USD Million)

Based on the power range, the 10-30 kW segment accounted for 34% of the market share in 2023, due to their versatility and suitability for a wide range of applications. This power range offers sufficient performance for various tasks including light-duty hauling, landscaping, and recreational off-roading, making it appealing to both commercial and recreational users. Additionally, advancements in battery technology and motor efficiency are enabling electric UTVs in this segment to offer improved range, power, and performance, further propelling industry expansion.

Electric UTV Market Revenue Share, By Application, 2023

Based on application, the utility segment held over 55% of the electric UTV market share in 2023, due to the increasing demand from various sectors such as agriculture, construction, and industrial applications. For instance, in September 2022, Corvus Off-Road Vehicles launched a fully electric UTV tailored for agricultural, construction, and event applications. Electric UTVs in the utility segment offer advantages, such as zero emissions, quieter operation, and lower operating costs compared to traditional gasoline-powered vehicles, fueling their adoption. Additionally, advancements in battery technology and vehicle design are improving the performance, range, and durability of electric UTVs, further fostering market growth.

North America Electric UTV Market Size, 2022-2032 (USD Million)

North America electric UTV market recorded around 90% of the revenue share in 2023, attributed to a strong demand for off-road vehicles across various industries including agriculture, recreation, and utilities. Additionally, favorable government policies and incentives promoting the adoption of Electric Vehicles (EVs), coupled with the increasing environmental awareness among consumers, are accelerating the shift toward electric UTVs. Technological advancements and a robust EV charging infrastructure further support market expansion in North America.

Electric UTV Market Share  

Polaris Inc. and INTIMIDATOR, LLC hold a significant market share of over 10% in the electric UTV market. These players invest heavily in research & development to innovate new technologies, enhancing vehicle performance, range, and features. These companies also focus on strategic partnerships and acquisitions to expand their market presence and access new customer segments.

They prioritize customer satisfaction by offering high-quality products, reliable customer support, and comprehensive warranty packages. Moreover, strong marketing and distribution networks ensure broad market reach and visibility. By continuously adapting to market trends, investing in innovations, and delivering superior products and services, major players consolidate their leadership positions and drive further market growth.

Electric UTV Market Companies  

Major companies operating in the electric UTV industry are:

  • American LandMaster
  • Hisun Motors Corporation USA
  • HuntVe
  • Kaxa Motos
  • Polaris Inc.
  • Vanderhall Motor Works Inc.
  • Volcon

Electric UTV Industry News

  • In September 2023, Greenworks announced plans to launch a new battery-powered UTV, the 60-Volt Electric Utility Task Vehicle (UTV), designed for adventure and practicality. With a range of up to 20 miles on a single charge, this two-seat UTV features a top speed of 15 MPH and can carry up to 550 pounds on its electric dump bed or tow up to 500 pounds. Equipped with large turf tires and safety features, such as rollover protection, it offers both performance and safety for off-road excursions.
  • In March 2023, Volcon Inc. collaborated with BFGoodrich to create an off-road racing program for its electric UTV line, Volcon ePowersports. The companies introduced a competition-ready vehicle at the Mint 400 vehicle parade on March 8, followed by the Off-Road Festival in Las Vegas the next day, showcasing their commitment to off-road performance and racing.

The electric UTV market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Units) from 2018 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Power Range

  • Below 10 kW
  • 10-30 kW
  • Above 30 kW

Market, By Application

  • Utility
  • Sports
  • Recreation
  • Military

Market, By Price

  • Below USD 20,000
  • USD 20,000-30,000
  • Above USD 30,000

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Nordics
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Southeast Asia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • MEA
    • South Africa
    • UAE
    • Saudi Arabia


Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of electric UTV reached USD 41.8 million in 2023 and is set to witness 19% CAGR from 2024 to 2032, attributed to the growing e-commerce sector and the growing necessity of efficient last-mile delivery solutions worldwide.

The 10-30 kW power range segment recorded around 34% of the market share in 2023, due to their versatility and suitability in a wide range of applications.

North America held over 90% of the market share in 2023, owing to a strong demand for off-road vehicles across various industries including agriculture, recreation, and utilities in the region.

American LandMaster, DRR USA, Hisun Motors Corporation USA, HuntVe, INTIMIDATOR, LLC, Kaxa Motos, Polaris Inc., TRACKER OFF ROAD, TUATARA VEHICLES, Vanderhall Motor Works Inc., and Volcon are some of the major electric UTV companies worldwide.

Electric UTV Market Scope

Buy Now

Premium Report Details

  • Base Year: 2023
  • Companies covered: 17
  • Tables & Figures: 300
  • Countries covered: 10
  • Pages: 220
 Download Free Sample