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Utility Terrain Vehicle (UTV) Market Size - By Displacement (Below 400 cc, 400-800 cc, Above 800 cc), By Propulsion (Gasoline, Diesel, Electric), By Application (Utility, Sports, Recreation, Military), Regional Outlook & Forecast, 2024 - 2032

  • Report ID: GMI3142
  • Published Date: Feb 2024
  • Report Format: PDF

Utility Terrain Vehicle Market Size

Utility Terrain Vehicle (UTV) Market size was valued at USD 7.3 billion in 2023 and is estimated to register a CAGR of over 5.5% between 2024 and 2032. The burgeoning travel & tourism sector is driving the market growth. As more people engage in recreational activities and outdoor adventures facilitated by the travel industry, there is a rising demand for UTVs.

Utility Terrain Vehicle (UTV) Market

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According to the India Brand Equity Foundation, in 2022, the travel & tourism sector contributed USD 190 billion to the Indian economy. As tourism flourishes, there is an increasing demand for UTVs among adventure seekers and tourists looking to explore diverse landscapes and engage in outdoor recreational activities. UTVs offer versatility, durability, and off-road capabilities, making them an ideal choice for navigating various terrains and enhancing the overall travel experience.

Versatility and off-road capabilities are the key factors boosting the utility terrain vehicle market. UTVs are designed to navigate various terrains including rugged trails, steep slopes, and uneven surfaces with ease and reliability. This versatility enables users to utilize UTVs across a wide range of applications, from recreational off-roading and hunting to agricultural tasks and industrial operations. The robust off-road capabilities of UTVs ensure optimal performance and safety, making them a preferred choice for outdoor enthusiasts and professionals.

Regulatory compliance presents significant challenges for the utility terrain vehicle market. As governments enact stricter emissions standards and safety regulations, UTV manufacturers must invest in research & development to ensure that their vehicles meet these requirements. Compliance with the evolving standards often entails redesigning vehicle components and implementing advanced technologies, which increases production costs and development timelines. Additionally, navigating complex regulatory frameworks across different regions and countries adds further complexity, posing challenges for manufacturers seeking to expand their market reach while adhering to compliance mandates.

Utility Terrain Vehicle Market Trends

The integration of camera technology into utility terrain vehicles (UTVs) is fostering lucrative market growth. These advanced camera systems enhance safety and ease of navigation by providing drivers with real-time visibility of their surroundings including blind spots and obstacles. For instance, in August 2023, QuadBoss introduced the QuadBoss 360° camera system for UTVs, a pioneering accessory that offers a comprehensive view of the vehicle's surroundings. This innovative technology enhances safety and ease of navigation across diverse terrains, marking a significant first-to-market advancement for side-by-side owners. The enhanced safety and convenience offered by camera technology are attracting more consumers to invest in UTVs, contributing to the lucrative market growth.

Autonomous UTVs comprising cutting-edge technology are transforming the UTV market. These vehicles are equipped with advanced sensors, GPS systems, cameras, and Artificial Intelligence (AI) technology, allowing them to operate without human intervention. In the market, autonomous technology is revolutionizing various industries including agriculture, construction, and mining. Autonomous UTVs are used for tasks, such as crop monitoring, precision spraying, mapping, and material transport, as they augment efficiency and reduce labor costs. In agriculture, autonomous UTVs can navigate fields, analyze crop health, and perform targeted treatments, thereby optimizing agricultural practices. In the construction and mining sectors, they can transport materials within sites, thereby improving logistics and productivity.

Utility Terrain Vehicle Market Analysis

Utility Terrain Vehicle (UTV) Market Size, By Propulsion, 2022-2032, (USD Billion)

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Based on the propulsion, the gasoline segment held over 65% of the market share in 2023. Gasoline-powered UTVs offer superior horsepower and torque, providing unmatched performance in off-road environments. This advantage is crucial for demanding tasks, attracting customers who prioritize robust capabilities and reliability for construction, agriculture, and recreational applications. Gasoline-powered UTVs offer longer driving ranges and quick refueling, ensuring uninterrupted operations. This extended range is vital for tasks requiring continuous operation without frequent breaks, making them the preferred choice for large construction sites, expansive farms, and recreational areas where downtime is a concern.

Utility Terrain Vehicle (UTV) Volume Market Share, By Application, 2023

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Based on the application, the utility segment accounted for 37% of the utility terrain vehicle market share in 2023. The versatility and adaptability of UTVs make them invaluable for utility applications across industries. With their robust off-road performance, UTVs can navigate challenging terrains and reach remote locations, facilitating various utility tasks effectively. UTVs offer ample payload capacity, allowing users to transport tools, equipment, and materials efficiently. These features, combined with customization options and cost-effectiveness, make UTVs a preferred choice for a wide range of utility applications, from agriculture and construction to landscaping and maintenance.

North America Utility Terrain Vehicle (UTV) Market Size, 2022-2032 ( USD Billion)

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North America utility terrain vehicle market recorded around 85% of the revenue share in 2023, due to increasing demand for performance, safety, comfort, and technology features in powersports. Consumers seek UTVs that offer superior performance capabilities, advanced safety features, enhanced comfort for extended rides, and cutting-edge technology for improved user experience.

For instance, in August 2023, Segway Powersports unveiled its UT10 Crew model. Designed from scratch, the UT10 Crew platform provides top-notch performance, safety, comfort, and technological features, enriching the user experience for both work and leisure. Equipped with a robust 1,000cc parallel-twin four-Stroke engine, this UTV delivers 105 horsepower and 70 lb-ft of torque, promising exceptional performance on various terrains. The rising product demand is prompting manufacturers to innovate and introduce UTV models equipped with such sought-after features, thereby fueling market expansion.

Utility Terrain Vehicle Market Share

Polaris holds a significant market share of over 30% in the utility terrain vehicle (UTV) industry. In the UTV industry competitive landscape, dominant players such as Polaris Industries, Can-Am, and Yamaha Motor offer a diverse range of products to meet various consumer needs and preferences.

These companies leverage their extensive experience, brand reputation, and technological expertise to maintain market leadership. Furthermore, emerging players are intensifying competition by introducing innovative UTV models equipped with advanced features, targeting specific market segments.

Utility Terrain Vehicle Market Companies

Major companies operating in the utility terrain vehicle (UTV) industry are:

  • Arctic Cat Inc.
  • BMS Motorsports, Inc.
  • BRP
  • Honda Motor Co., Ltd.
  • Kawasaki Motors Corp., U.S.A.
  • Polaris Inc.
  • Yamaha Motor Co., Ltd.

Utility Terrain Vehicle Industry News

  • In May 2023, Polaris launched the Xpedition UTV, designed for outdoor enthusiasts seeking comfort in various weather conditions. The Xpedition ADV offers a fully enclosed cabin including the cargo area. Two-seat models feature 36 inches of covered cargo space, while the five-seat version provides 63 inches of flat, sheltered storage for extended outdoor adventures.
  • In March 2023, Landmaster introduced its latest range of lithium-ion UTVs in the AMP series. The AMP series offers increased torque, enhanced towing and hauling capacities and a quiet motor and is built on Landmaster's proprietary suspension system, known for its plushness and capability.

The utility terrain vehicle (UTV) market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and shipment (Units)from 2018 to 2032, for the following segments:

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Market, By Displacement

  • Below 400cc
  • 400cc-800cc
  • Above 800cc

Market, By Application

  • Utility
    • Gasoline
    • Diesel
    • Electric
  • Sports
    • Gasoline
    • Diesel
    • Electric
  • Recreation
    • Gasoline
    • Diesel
    • Electric
  • Military
    • Gasoline
    • Diesel
    • Electric

Market, By Propulsion Type

  • Gasoline
  • Diesel
  • Electric

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Russia
    • Spain
    • Nordics
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Southeast Asia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • MEA
    • South Africa
    • UAE
    • Saudi Arabia
    • Rest of MEA


Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of utility terrain vehicle (UTV) reached USD 7.3 billion in 2023 and is set to witness 5.5% CAGR from 2024 to 2032, propelled by the burgeoning travel & tourism sector.

The gasoline propulsion UTV segment accounted for 65% of the market share in 2023, owing to the superior horsepower and torque offered by gasoline based engine.

North America is the fastest-growing region in the market with a major share of over 85 % in 2023, favored by the increasing demand for performance, safety, comfort, and technology features in powersports.

Arctic Cat Inc., BMS Motorsports, Inc., BRP, CFMOTO USA, DRR USA, HISUN, Honda Motor Co., Ltd., Kawasaki Motors Corp., U.S.A., Polaris Inc., and Yamaha Motor Co., Ltd.

Utility Terrain Vehicle Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 260
  • Countries covered: 25
  • Pages: 220
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