Electric Griddle Market Size - By Surface Type, By Size, By Installation Type, By Plate Material, By Plate Type, By Price, By Application, By Distribution Channel & Forecast 2025 – 2034

Report ID: GMI12878
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Published Date: December 2024
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Report Format: PDF

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Electric Griddle Market Size

The Electric Griddle market was valued at USD 1.87 Billion in 2024 and is estimated to grow at a CAGR of 5.6% during the forecast period.
 

Electric Griddle Market

People are now more concerned about their food choices which has resulted in the growing popularity of home cooking. As a result, the electric griddle industry is expanding as well. Eating healthy and cooking at home has now become a trend as people want to get rid of bad habits. Griddles have large surfaces making them easy to use and having variable temperature controls. These devices are great for making quick meals like pancakes, bacon, and eggs since they heat up quickly. Additionally, they make it easier for people to control their portion sizes and ingredients which would help eat healthier. This trend is suiting well for electric griddles as they require to use Little Oil. When someone is on a budget, these griddles are better kitchen tools since they are affordable in comparison to other appliances or eating out. Current trends in social media influencers advertising electric griddles and the recent spike in popularity of breakfast foods are resulting in the market to rise. In the during the Covid 19 epidemic a lot of people moved towards cooking as a hobby, this lead to the increase of need for easy to use tools such as electric griddles. All in all, electric griddles tend to be a favorite for people looking for quick, cost effective, and healthy meals.
 

Electric Griddle Market Trends

As breakfast dishes gain popularity, the need to acquire electric griddles is on the rise. An electric griddle can make pancakes, fried eggs, and bacon among other breakfast dishes, as these are made on a flat surface and those who wish to save time in the morning are looking for electric griddles. Since electric griddles have large even cooking surfaces, the user can prepare more than one meal at a time, making them the perfect choice for busy families who like to entertain guests.
 

With the focus on quick meals and healthy food preparation shifting lately, an electric griddle has become an essential cooking device. They minimize the need of oil and fats making the overall meal much healthier. Electric griddles’ multi-dimensional use for different meals such as breakfast and lunch enhance their purpose, thus making them widely used throughout households.
 

After the surge of hit movies and shows depicting how electric griddles significantly ease the process of meal prep while providing tasty dishes, their popularity skyrocketed which in part resulted in the growing interest on breakfast dishes and convenient cooking appliances.
 

Electric Griddle Market Analysis

Electric Griddle Market Size, By Surface Type, 2021 – 2034, (USD Billion)

Based on surface type, the market is classified into Flat, and Reversible Surface. The flat segment increased significantly from 2025 to 2034, becoming the strongest player by earning revenue of USD 1.18 Billion in 2024 and an estimated USD 2.09 Billion by the year 2034. The versatility, ease of use, and efficiency of flat griddles are responsible for the expansion of the electric griddle industry within the surface type vertical. Users enjoy these electric grease, not only at homes but also in commercial kitchens, because of their ample cooking area that can accommodate cold breakfast, such as pancakes, eggs, grilled sandwiches and bacon. They are great for busy families since the non-stick coating makes them simple to cook and clean. Furthermore, food is properly heated since they provide equal heat distribution. Other versions cost more and occupy more space, whereas flat griddles are affordable and compact. They fulfill the requirements of families, home chefs, and small enterprises which has enabled them to capture the market. Hence, flat griddles still have the edge over others and subsequently, enhance the growth of the market.
 

Electric Griddle Market Share, By Distribution Channel, (2024)

The electric griddle market can be classified on the basis of the distribution channel as either online, or offline. In 2024, the offline segment reported having 53.79% market share of the overall industry. In 2034, the offline segment is expected to reach a value of USD1.66 billion. Talking about the growth of the electric griddle’s market, the offline distribution channel explains in myriad reasons. A larger segment of the population wants to touch and visually examine kitchen appliances prior to purchasing the item hence offline retailers have an upper hand. Business also holds demonstrations of the electric griddle so that the customer can feel more at ease buying it seeing its features and quality over the electric ad. Also, offline stores facilitate direct interaction with customers, thus, answering their queries and assisting them so that selecting the best griddle is not a hassle. Furthermore, there are no delays accompanying the Internet orders since the consumers are able to pick up the product there and then. Physical shops facilitate returns, exchanges, claims, and servicing of items, which cultivates people’s faith.
 

U.S. Electric Griddles Market Size, 2021 – 2034, (USD Billion)

The electric griddle market in the US saw a surge in its growth, capturing a staggering 57.5% of the total market share in 2024, with projections estimating growth at a CAGR of 5.2% during the ideal forecasting period. a multitude of factors has bestowed the United States with the opportunity to expand into the north american electric griddle industry. The rich American culture and values allows the consumer to appreciate quicker and easier forms of cooking, which is why the electric griddles are so highly rated. Cooking appliances have seen increased use due to the rising demand for supercilious items pancakes , bacon and eggs. US based companies, Black+Decker and Oster, have begun to integrate better features into their products such as - temperature control and a non stick surface. The United States has a reputable retail system with the electric griddles being easily accessible to all, which in turn increases sales. Healthier cooking solutions are constantly being searched for, frying oil is unhealthy and electric griddles use less oil which allow for the perfect alternative.
 

North America: The demand for a range of different kitchen appliances is increasing and more North American consumers are becoming inclined towards ease of use, self-reliant automatic gadgets such as the electric griddle. In the US appliances that promise quick of making different cuisines and especially breakfast types such as eggs, pancakes, bacon etc. are most sought. Also as a trend many customers are looking towards ‘healthier’ ways of cooking and electric griddles use comparatively less oil when frying. Not only this but their features such as energy efficiency and temperature controls make these giddles much more desirable. Additionally, the rise of brunches, large portions of breakfast sustains the existing market. These all aspects make North America a blooming market for electric griddles.
 

Asia pacific: Urbanization of China, India and jumble are on the rise and so is the middle class in these countries which has led to the expansion of the electric griddle market all around the Asia Pacific region. The rapid increase in earnings has resulted in purchase of modern kitchen appliances such as electric griddles which are versatile and time saving in the modern world. There is also a rapid increase in the liking brunch foods and Western style cooking, with increased focus on healthy eating, all these aspects are adding fuel to the fire regarding the increased demand from cities. Furthermore, the electric griddles market is being driven due to greater consumer reach owing to the growth of e-commerce in APAC. This growth makes it significantly easier to purchase electric griddles.
 

Europe: The appliances industry in Europe is experiencing growth as more people start cooking at home. This coupled with the increasing environmentally friendly cooking technologies is resulting in electric griddles becoming popular across the continent. The urban lifestyle in cities with smaller kitchens has created a large demand for space-saving electric appliances which in this case is an electric griddle. Because of the high standard maintained by the countries such as France, Germany and Italy when it comes to the design and functionality of products, the electric griddle industry is really striking a chord with the population The focus on health and sustainability is helping the electric griddle industry grow in Europe.
 

Electric Griddle Market Share

The electric griddle industry has multiple players, from the top 5 players the global market share has been identified to lie between 25 - 35%. Kitchen appliances are categorized into household and commercial appliances, the two categories meet consumers’ needs quite adequately but require different tools. There is a range of offerings which allows multiple companies in the space: small models suitable for home use and large heavy duty models for commercial use. Along with the recognized international companies, there is also stiff competition from local and regional companies. The improved non-stick coatings and temperature control devices are some of the modern technology that encourages new players to venture into the griddle industry. Similarly, low startup costs also add to the consolidation of the market.
 

Electric Griddle Market Companies
Major players operating in the electric griddle industry are:

  • Black+Decker
  • Equipex
  • Garland
  • Gotham
  • Hamilton Beach
  • Middleby
  • Oster
  • Philips
  • Presto Liddle
  • Simco
  • Star Manufacturing
  • Vollrath
  • Vulcan
  • Waring
  • Zojirushi
     

Electric Griddle Industry News

  • From January 9-12, Current Backyard is scheduled to unveil their Wi-Fi-enabled ‘Current Model G Dual-Zone Electric Grill’ and ‘Current Model G Electric Griddle’ at CES. Their exhibition booth can be found at Booth CP-14 situated in the Central Plaza of the Las Vegas Convention center.
     

The electric griddle market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and Volume (Thousand Units) from u2021 to 2034, for the following segments:

Market, By Surface Type

  • Flat
  • Reversible surface

Market, By Size

  • Compact / small electric griddles
  • Medium electric griddles
  • Large electric griddles

Market, By Installation Type

  • Free standing
  • Tabletop

Market, by Plate Material

  • Ceramic glass
  • Steel
  • Chromated steel
  • Others

Market, by Plate Type

  • Flat
  • Ribbed
  • Mixed

Market, By Price

  • Low
  • Medium
  • High

Market, By Application

  • Household
  • Commercial

Market, By Distribution Channel

  • Online
    • E-commerce
    • Company website
  • Offline
    • Physical retail stores
    • Specialty store
    • Supermarket/hypermarket

The above information is provided for the following regions and countries:

  • North America
    • United States
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia 
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • Saudi Arabia
    • United Arab Emirates
    • South Africa

 

Authors: Avinash Singh , Sunita Singh
Frequently Asked Question(FAQ) :
Who are some of the prominent players in the electric griddle industry?
Key players in the market include Black+Decker, Equipex, Garland, Gotham, Hamilton Beach, Middleby, Oster, Philips, Presto Liddle, Simco, Star Manufacturing, Vollrath, Vulcan, Waring, and Zojirushi.
How much is the U.S. electric griddle industry worth?
Why is the flat segment dominating the electric griddle industry?
How big is the electric griddle market?
Electric Griddle Market Scope
  • Electric Griddle Market Size
  • Electric Griddle Market Trends
  • Electric Griddle Market Analysis
  • Electric Griddle Market Share
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    Premium Report Details

    Base Year: 2024

    Companies covered: 15

    Tables & Figures: 397

    Countries covered: 18

    Pages: 230

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