Elderly Care Products Market - By Type, By End Use, By Distribution Channel, Growth Forecast, 2025 - 2034

Elderly Care Products Market Size

The global elderly care products market was estimated at USD 41.7 billion in 2024. The market is expected to grow from 43.4 billion in 2025 to USD 67.1 billion in 2034, at a CAGR of 4.9%

• The global market is growing significantly due to the increasing aging population, growing need for in-home & institutional care, and rising chronic diseases amongst senior citizens. According to the World Health Organization (WHO), the percentage of people aged 60 and above is expected to reach 22% by 2050. The increasing aging population is driving the growth for market globally due to increased life expectancy and declining fertility rates.
   
• The growing need for in-home & institutional care is increasing because of cost efficiencies, independence, familiar surroundings & better facilities, Institutional care is necessary for individuals who require 24/7 health assistance or with complex medical conditions.
   
• The rising chronic disease amongst the elderly population has become a growing concern due to factors such as neurological disorders, chronic infections, post-hospitalization recovery, delayed diagnosis.
   
• Mobility products are the major segment of the elderly care products market because of the increasing need for these products within the aging population. Mobility products include wheelchairs, walking sticks, mobility scooters, crutches, stair lifts, and hoists. As senior citizens continue to experience age-related mobility problems, the demand for mobility products is increasing.
   
• Asia Pacific holds the largest market share due to the increased number of aging population and the continuing rise in demand for professional care. The government commitment and investment in the senior healthcare infrastructure is catalyzing demand. In Asian countries such as Japan, India and South Korea, the need for care options is being met more readily as demographic transitions and urban-retired lifestyles lead to increased demand for accessible and sophisticated elderly support products.
   
• According to the Economic and Social Commission for Asia and the Pacific, as of 2024, the Asia Pacific region is home to 721 million people aged 60 and above; expected to grow to nearly 1.3 billion by 2050.
   
• Europe is the fastest-growing region, driven by an aging population, government support and shift in family dynamics. Technological advancements and the well-established manufacturing sector drive the production of home-based support and oriented toward quality of life and innovation, thus allowing potential vulnerable adults with more affordable options and apt care of both specialized and generic kinds.
   

Elderly Care Products Market Trends

• Elderly care products are experiencing rapid growth in technology-driven products and services such as AI powered solutions, IoT and remote monitoring and assistive devices. It helps with optimizing schedules, personalizing care plans which leads to proactive home care services. Wearable devices and smart sensors monitor vital signs, daily routine heart rates and steps enabling remote health management. Products like smart wheelchairs, walkers, and fall detection systems are empowering seniors to maintain their independence and safety.
   
• Assistive furniture and bathroom safety products are a growing preference because it promotes safety, comfort, and independence especially at home and in healthcare facilities. Bathroom safety products (grab bars, shower chairs, toilet seat raisers) are standard and essential elderly care products. Design innovation is providing users and caregivers with products that have functional attributes without sacrificing value. The use of smart technology and ergonomic attributes demonstrates an increasing focus on individualized and user-friendly solutions.
   
• Fall prevention is a primary focus for elderly care, which is driving innovation in mobility aids. The ongoing development of mobility aids, such as canes, walkers, and wheelchairs, are being modified with added features, smart sensing technologies and artificial intelligence to improve safety and independence. Smart walkers and smart canes provide users with obstacle detection, GPS tracking and real time alerts to help aid a user in safe and effective navigation.
   
• Smart sensor-based flooring, matting and walker systems in care facilities detect any irregular gait patterns or falls to alert caregivers. Automated wheelchairs are now providing tilt and posture correction and offering self-driving functions to address user comfort and mobility.
   
• Remote care and telehealth are growing rapidly as essential aspects of elderly care. The adoption of connected devices (e.g., blood pressure cuffs, glucose meters) is expanding to create alternative mechanisms for the appropriate remote management of chronic conditions. Integrated care dashboards that merge health data with enhanced communication among caregivers, are also gaining traction.
   

Elderly Care Products Market Analysis

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Based on type, the elderly care market is divided into mobility products (wheelchairs, walking sticks, mobility scooters), bathroom safety products (grab bars, shower chairs), comfort care products (adjustable bed & mattress, heating pads, fall pads), medical devices (hearing aids, nasal sprays & inhalers, blood pressure monitors), incontinence products (incontinence pads, incontinence wipes), and others (daily living aids, health & wellness products). In 2024, the mobility products held the major market share, generating a revenue of USD 14.3 billion.
 

• Mobility products like wheelchairs, walking sticks, mobility scooters serve as the primary mode for independence and reducing fall risks among elderly people. Rise in aging people have led to increased demand for ergonomic, lightweight, and smart mobility devices.
   
• The prominence of mobility products can be attributed to the fact that it allows seniors to carry out daily tasks at home and in the community. Unlike specialized products, mobility products fill a need that is common across ages and health conditions and therefore have become an integral component of elder-care ecosystems. The growth of mobility products depends on innovation and reimbursement.
   
• New insurance coverage and government assistance programs in North America and Europe, significantly contribute to a reduction in the personal cost of these products, helping facilitate their use and the adoption of mobility products overall.
   
• Bathroom safety products market will grow at 5.1% CAGR through 2034, driven by increased needs for aging-in-place and fall prevention solutions. Demand for products like grab bars, shower seats, and anti-slip accessories is increasing, especially in cities where home renovation projects are more viable.
   
• The growing practice of buying bathroom safety products online and the increasingly common virtual consultation and service practices are overcoming the barriers to full adoption through simple product access, bundling, and installation.
   
• For instance, Invacare has lightweight rollator walkers with ergonomic texture grips and built-in seating that have gained popularity with seniors hoping to gain more independence and the ability to move around.
   
• Individuals suffering from mobility challenges due to arthritis require significant support in daily activities. Invacare's rollator features foldability and ease of use in its products and provides supporting insurance coverage to promote the usage of products in elderly mobility care.

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Based on the distribution channel, the elderly care products market is segmented online and offline. The offline segment dominates the market with 52.5% share in 2024, and the segment is expected to grow at a CAGR of over 4.6% from 2025 to 2034.
 

• The offline distribution channel will maintain a stronghold on the market as it is the primary consumer touchpoint for a personalized service, expertise, and proximity in accessing the goods. The specialty store, pharmacy, and medical store remain the most trusted sites to pick up essentials in the healthcare universe, a category where many of the products will need the consumer to rely on the expertise of professionals, such as medical devices, mobility assistance, supplements, etc.
   
• Specialty stores help to improve this channel by offering focused selections and tailored customer service at the point-of-sale experience, which is often tailored to elderly people’s needs. There is added value in the tangible retail experience when making a purchase decision related to an elderly person's aides, particularly when dealing with high-involvement types of products.
   
• Online distribution channel is expected to record significant growth during the forecast period, fueled by adoption of convenience shopping by caregivers and young family members. The e-commerce sites offer various benefits such as product variety, pricing, and delivery options are alluring in urban and semi-urban markets, where people's time is at prime.
   
• The role of brand websites is also transforming into engagement sites, allowing several advantages to customers through subscriptions and product education while providing customer service for brand loyalty. The online segment is expected to grow with increasing use of digital channels.

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In 2024, the U.S. contributed significantly to the elderly care products market, generating revenue of USD 5.7 billion.
 

• U.S is one of the significant markets in North America, due to the increase in aging population and demand for supportive care solutions. The older population in the U.S. is increasingly concerned about health and mobility, which drives demand for assistive devices, personal care items and home monitoring systems. Increasing consumer interest in technology and smart usage solutions, offers opportunities for businesses to improve safety and innovate elderly care products.
   
• The North America elderly care products market is expected to grow at a CAGR of 4.8%, driven by a growing ageing population and demand for home-based services. In terms of market size, the U.S. is responsible for most of the market size, but growth in Canada is attributable to improved senior care structures and increased uptake to assistive technology. There is a demand for mobility aids, personal care and health monitoring devices, and demand for these products is expected to further growth as seniors focus on independence and quality of life.
   
• For instance, Invacare Corporation, a U.S. manufacturer offers a range of mobility and homecare products. It provides critical products which help meet the needs of the aging population including wheelchairs, walkers, patient lifts, and home oxygen equipment. Invacare's commitment to innovation has resulted in the development of products that are user-friendly and ergonomically designed to improve the safety, comfort, and independence of elderly users. Invacare has an established distribution network across North America and continues to compete based on quality and customization.
   

The Europe elderly care products market holds second largest share in 2024 and is expected to grow at 5.2% during the forecast period, driven by rising demand for mobility aids, home healthcare equipment, and customized care solutions.
 

• Europe has an aging population, and a particular emphasis on aging-in-place will lead to growth. Companies such as Philips, Omron Healthcare, and Medtronic are leading the charge with innovative healthcare products utilizing artificial intelligence. Furthermore, government policies aimed at fostering and continuing to develop the elderly care product infrastructure, implemented policies aiding in the increased acceptance of digital health will help accelerate European market growth.
   
• In the European market, Invacare Corporation is growing its presence, providing the elderly with a variety of mobility aids, including wheelchairs, walkers, and pressure care products catering to the rising demand of assistive devices in the region.
   

Asia Pacific elderly care products market is expected to grow at 5% during the forecast period.
 

• In the Asia-Pacific market continues to expand remarkably as the aging population is expected to rise and demand for home-based care is increasing. China is at the forefront of the region, through its government support for initiatives such as "Healthy China 2030", digital integration of elderly care products which is improving accessibility and innovation.
   
• Countries such as Japan, South Korea, India, Singapore, and Malaysia are rapidly building their elderly care infrastructure by investing in digital health ecosystems, including AI-assisted diagnosis, smart wearable devices, and mobile health platforms. As these markets age and the government and local manufacturers expand localized production and home-based care offerings, the demand will grow.
   
• For example, OMRON Healthcare is driving developments in the Asia-Pacific region, to partner with Alpro Pharmacy in Malaysia to provide free blood pressure monitor checks, setting up a factory in India, and offering telehealth services in other countries.
   

Elderly Care Products Market Share

• The top 5 companies in the market are Invacare Corporation, coinlike Philips NV, Medline Industries LP, Medtronic, and Sunrise Medical, contributing around approximately 25% of the market in 2024. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broad customer base, and strengthen their market position.
   
• Abbott is a major participant in the marketplace. Due to its fully diversified portfolio, the Medical Devices segment is performing well, addressing the important health needs associated with the aging population.
   
• Baxter International has a significant global presence and is growing its Hillrom and Welch Allyn portfolios in new markets to more patients and providers. Baxter is leveraging its wide installed base with connected health expertise in connectivity, digital health, and analytics to create an integrated care ecosystem designed to enhance clinical efficiency and patient outcomes, reinforcing its leadership with connected health solutions.
   

Elderly Care Products Market Companies

Major players operating in the elderly care products industry are:
 

• Abbott
• Baxter international
• Bruno Independent Living Aids
• Drive DeVilbiss healthcare
• Golden technologies
• Invacare Corporation
• Kimberly-Clark Corporation
• Koninklijke Philips NV
• Medline Industries LP
• Medtronic
• OMRON Corp
• Pride mobility
• ResMed Inc
• Sonova
• Sunrise Medical
   

Invacare Corporation is a manufacturer of customizable mobility and homecare equipment, mainly inflatable electric wheelchairs, patient lifts, and pressure-relief mattresses with ergonomic modular designs allowing to help as many elderly users as possible regardless of varying mobility needs. Invacare is also unique with offerings like the HomeFill oxygen system that helps preserve independence and provide durability.
 

ResMed Inc. is known for their digital health offerings for connected respiratory care devices and cloud-enabled CPAP machines, and AirView monitoring platform via AI with the integration of the hardware and digital health tools. It provides a holistic health ecosystem by combining effective patient outcomes with device efficacy in remote patient monitoring, respiratory compliance, and compliance treatment in sleep conditions for elderly people.
 

Elderly Care Products Industry News

• In June 2024, Abbott received regulatory approval from the FDA for two new over-the-counter continuous glucose monitoring (CGM) systems- Lingo and Libre Rio- which are built on its market leading Freestyle Libre technology. Lingo was developed for individuals including older adults, who want to monitor their glucose values for overall wellness, while Libre Rio was developed for adults with Type 2 diabetes not insulin, who are managing their diabetes through lifestyle changes.
   
• In June 2025, Invacare America collaborated with its Freedom Designs and Matrx divisions to offer combined manual wheelchairs with seating features to improve support and comfort for users at home or in the long-term care environment.
   
• In May 2025, Koninklijke Philips N.V. (Philips) is focused on expanding its elderly care portfolio products and services which includes the launch of new connected care solutions and digital platforms to improve outcomes for patients and support caregivers. The company is also beginning to integrate AI and predictive analytics to inform healthcare delivery and enhance redirected clinician and patient needs. Philips is working towards implementing sustainable methods and decarbonizing its supply chain.
   

The elderly care products market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Mobility products
  • Wheelchairs
  • Walking sticks
  • Mobility scooters
  • Others (Crutches, Stair lifts, Hoists)
• Bathroom safety products
  • Grab bars
  • Shower chairs
  • Others (Toilet seat raiser, Bathmats, Commode chairs)
• Comfort care products
  • Adjustable bed and mattress
  • Heating pads
  • Fall pads
  • Others (Massage chairs, Bed rails)
• Medical devices
  • Hearing aids
  • Nasal sprays and inhalers
  • Blood pressure monitors
• Incontinence products
  • Incontinence pads
  • Incontinence wipes
  • Others (Absorbent underwear, Under pads, External catheters/Sheaths)

• Others (Daily living aids, Health & wellness products)

Market, By End Use

• Home-based
• Hospitals and clinics
• Nursing homes
• Daycare centers
• Others (Rehabilitation centers, Elderly care centers)

Market, By Distribution Channel

• Online
  • E-commerce websites
  • Brand websites
• Offline
  • Pharmacies and medical stores
  • Specialty stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • South Africa
  • Saudi Arabia
  • UAE